The Real Yellow Pages

What The Real Yellow Pages does

The Real Yellow Pages is the digital evolution of the legacy Yellow Pages directory, operated as a property within Thryv, Inc.'s SMB software portfolio. It runs a nationwide local business directory at yellowpages.com listing more than 20 million businesses across all 50 US states, with city-specific landing pages, category browsing, consumer reviews, and a community Q&A module. Distribution is delivered through the website and the YP Mobile App on iOS and Android (over 208,000 cumulative downloads), plus a "Find People" people-search module that redirects to a third-party Intelius experience. The platform is dual-sided: consumers use it for free local discovery, while businesses claim free basic listings or upgrade to paid visibility solutions.

The core technology is a directory platform layered with marketing services. Business owners can claim and update free listings; paid tiers extend to Enhanced Local Listings, which syndicate a business profile to 50+ online directories, and to YP Local Ads / Extended Search Solutions for premium placement. Through its Thryv relationship, the product is integrated with the Thryv Marketing Center, offering automated lead response, customer nurturing campaigns, appointment reminders, review requests, Thryv Leads AI-assisted lead generation, and 40+ third-party integrations spanning Google, QuickBooks, Mailchimp, HubSpot, Shopify, Square, Stripe, PayPal, Reserve with Google, and Zapier. IP is centered on the registered YP and The Real Yellow Pages trademarks held by Thryv, Inc.

The business model is freemium at the consumer and business-listing layers, with subscription-based revenue from advertising and marketing services on the B2B side. Basic listings are free to claim and maintain; advertising and Thryv marketing bundles are priced by quote via an outbound sales line (1-866-794-0889) and self-service online signup. The go-to-market blends inside sales for advertising packages with product-led growth through the website, mobile apps, and the broader Thryv SMB sales channel, targeting a long-tail of local SMBs across categories including professional services, home services, and hospitality.

Name

The Real Yellow Pages

Legal name

Thryv, Inc.

Website

https://yellowpages.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Real Yellow Pages, a Thryv, Inc. property, is a US local business directory platform serving consumers searching for local businesses and SMBs purchasing advertising, SEO, and lead generation services through yellowpages.com, mobile apps, and a 50+ directory distribution network.

Ownership category

akta.pro rank

Product category

Online Local Business Directory

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industries

POI, Local Listings & Business Directory Platforms (BPAMANAD), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

Keywords

• Local business directory
• Digital advertising services
• Business listing management
• SMB marketing platform
• Online directory search

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Infrastructure, Personnel

Revenue model

1. Business Advertising & Listings: Revenue from local businesses purchasing advertising packages, enhanced listings, and visibility solutions. Businesses can claim free basic listings and upgrade to paid advertising solutions.
2. Marketing Services (Thryv): Additional revenue from bundled marketing services including Custom SEO, Lead Generation (Thryv Leads), Automated Reviews, and Enhanced Local Listings sold alongside the core directory product.
3. Mobile App Downloads: Free mobile app generating user traffic and engagement for the advertising platform. App available on iOS (App Store) and Android (Google Play) platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Real Yellow Pages (YP.com) operates a digital local business directory with 20 million+ business listings searchable by city, category, and keyword across all 50 US states. Businesses can claim a free basic listing and upgrade to paid advertising solutions including enhanced local listings, custom SEO, lead generation (Thryv Leads), automated reviews, and premium search placements. The platform is accessible via web and native iOS/Android mobile apps.

Product overview

The Real Yellow Pages (YP.com) is a local business directory platform serving as the digital evolution of the traditional print phone book. The core product is a search-based directory accessible via web and mobile apps (iOS and Android), where users search for local businesses by city, category, or keyword. Supporting the core directory, the platform offers a mobile app (YP Mobile App), free business listing management tools for owners to claim and update their listings, a community-driven Questions and Answers feature (YP Community), and a Business Reviews module. On the paid side, the company offers advertising products branded under Thryv's ecosystem, including YP Local Ads, Extended Search Solutions, and ypLocalAds, as well as broader Thryv Marketing Center services (SEO, lead generation, automated reviews, and directory listings across 50+ sites). The entire portfolio is operated by Thryv, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• YP Mobile App: Mobile application for searching local businesses on iOS and Android platforms with over 20 million local businesses listed.

Products and services

• The Real Yellow Pages (YP.com) Directory A web-based local business search directory enabling consumers to find local businesses by city, category, or keyword across all 50 US states, with listings including contact information, locations, reviews, and ratings.
• YP Mobile App A free native mobile application for iOS (App Store) and Android (Google Play) allowing consumers to search millions of local businesses on the go, find local professionals, order online, access deals, and locate cheap gas. Reported 208K total downloads.
• YP Local Advertising Solutions (YP Local Ads / Extended Search Solutions / ypLocalAds) Paid advertising packages enabling businesses to appear prominently in YP.com search results, access enhanced local listings distributed across 50+ online directories, and use custom SEO, AI-powered lead generation (Thryv Leads), and automated review management to acquire local customers. Pricing is quote-based and billed monthly via subscription.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationIntegration with Google for business listings, maps, and search visibility. Google Sheets and Google Contacts integrations for business management.
• Intuit QuickBookscoreTechnology or IntegrationIntegration with QuickBooks for financial management and business accounting synchronization.
• MailchimpcoreTechnology or IntegrationEmail marketing integration enabling automated customer follow-ups and promotional campaigns.
• HubSpotcoreTechnology or IntegrationCRM integration for customer relationship management and sales pipeline tracking.
• ZapiercoreTechnology or IntegrationWorkflow automation enabling connections between Thryv and 40+ apps including Google, QuickBooks, Mailchimp, and other business tools.
• Reserve with GooglecoreTechnology or IntegrationAppointment booking integration allowing businesses to accept reservations through Google Search and Maps.
• Thryv, Inc.coreTechnology or IntegrationParent company providing the broader SMB marketing and sales software ecosystem including Thryv Marketing Center, Thryv Leads, and integrated business management tools. Yellowpages.com operates as a property within Thryv's portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YP

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Real Yellow Pages