What Shasta Pools & Spas does

Shasta Pools & Spas is an Arizona-based, vertically integrated pool construction and services firm founded in 1966 in Phoenix, operating today as the largest pool builder in Arizona and the #4-ranked pool builder in the United States (2026). The company designs, permits, builds, remodels, and services custom in-ground swimming pools for Arizona residential homeowners through a 9-phase construction process, complemented by commercial pool builds, full backyard outdoor-living design (decks, patios, fire pits, pergolas, outdoor kitchens, landscaping), weekly pool-care subscriptions, and a 3-year Extended Equipment Service Plan. Its three Valley-wide design centers in Surprise, Mesa, and Scottsdale (the latter appointment-only for the Signature Series luxury tier) function as the primary sales and customer-experience touchpoints, supported by phone/inside sales and online self-service tools (pool cost estimator, Pool Buying Guide, online appointment scheduling).

Revenue is generated primarily through one-time new-pool construction projects starting in the high $40,000s (excluding tax), supplemented by remodeling, commercial, and outdoor-living project revenue, plus recurring revenue from weekly pool-care subscriptions and the multi-year Extended Warranty Service Plan. The company employs a fully in-house team across design, permitting, construction, landscape, and service rather than relying on subcontractors, and offers in-house financing at 6.5%–10% APR over 10–35-year terms with a $5,000 initial deposit and first payment due only after excavation. Technology differentiators include the proprietary Shasta Pure oxygenated nanobubble sanitation system (launched October 2025), in-floor pop-up cleaning systems (first installed by Shasta in 1968), key-locking deck construction to resist Arizona soil heaving, and integration with third-party smart-pool automation platforms (Pentair, Hayward, Jandy, PoolsideTech) plus voice and smart-home ecosystems (Alexa, Google Home, Apple HomeKit, Control4). The business is privately held with no institutional investor or PE/VC ownership disclosed in the source materials.

Name

Shasta Pools & Spas

Legal name

Shasta Pools & Spas

Website

http://shastapools.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Shasta Pools & Spas is a Phoenix-based, vertically integrated pool construction and services firm founded in 1966, serving Arizona residential homeowners with custom new pool builds, remodels, commercial pools, backyard outdoor-living design, recurring pool care, and extended warranties.

Ownership category

akta.pro rank

Product category

Custom Swimming Pool Construction

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA), Pool Opening & Seasonal Startup (HSAIALAD)

Keywords

• Custom pool construction
• Pool remodeling services
• Pool maintenance repair
• Swimming pool builders
• Outdoor living design

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. New Pool Construction: Custom new pool builds including straight line, free form, and combo pool designs with or without spas. Includes full construction process from design through excavation, structural work, plumbing, electrical, tile, interior finish, and startup. This is the primary revenue driver.
2. Pool Remodeling: Transformation of existing pools with innovative designs and modern features including updated finishes, water features, tile replacement, and deck resurfacing.
3. Pool Service, Repair & Maintenance: Ongoing pool service including weekly pool care, equipment repair, and maintenance. Offered as service plans with customized frequency (weekly, monthly) and transparent pricing.
4. Extended Warranty Service Plans: 3-year Extended Equipment Service Plan offering flat-rate comprehensive parts and labor coverage for critical components like pump, filter, and plumbing, with lock-in of current pricing.
5. Commercial Pool Builds: Custom-designed pools for commercial properties including hotels, resorts, and community facilities.
6. Backyard Design & Outdoor Living: Complete landscape services including decking, patios, fire pits, outdoor kitchens, pergolas, and landscaping to enhance outdoor living space.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Shasta Pools & Spas is an Arizona-based pool construction company that designs and builds custom in-ground swimming pools, remodels existing pools, and provides ongoing maintenance and repair services. The company operates three design centers across the Phoenix metropolitan area and offers a full suite of offerings including the Signature Series luxury line, the Shasta Pure oxygenated nanobubble sanitation system, backyard outdoor living design, commercial pool builds, and extended warranty service plans.

Product overview

Shasta Pools & Spas is an Arizona-based pool builder offering a comprehensive suite of services centered on new pool construction and remodeling. The core offering consists of custom pool builds using a 9-phase construction process, pool remodeling services, commercial pool design, and ongoing service/maintenance. Key product lines include the Signature Series (luxury/custom tier) and Shasta Pure (oxygenated nanobubble sanitation system that eliminates chlorine use). The company operates three design centers for customer consultation and provides financing options. Services are supported by a Learning Center educational platform and extended warranty programs. The product portfolio spans from basic pool packages to premium custom builds with smart automation integration.

Differentiator

Problem solved

Functional benefit

Brands

• Shasta Pure: An oxygenation and nanobubble-based water sanitation system designed to reduce reliance on traditional chlorine, offering a healthier alternative for pool water.

Products and services

• New Pool Builds Expert planning and construction services to create custom backyard pools, including design, permitting, excavation, structural work, and finishing. Covers the complete 9-phase construction process from layout to startup, with prices starting in the high $40,000s in Arizona.
• Pool Remodeling Transformation services for existing pools with innovative designs and modern features, including tile updates, interior finish replacement, deck resurfacing, and equipment upgrades for Arizona homeowners.
• Commercial Pool Builds Custom-designed pools for commercial properties meeting unique business requirements and commercial building codes, serving hotels, resorts, and community facilities across Arizona.
• Pool Service & Repair Ongoing maintenance, repair, and weekly pool care services to keep pools clean, safe, and properly functioning. Includes equipment servicing and water chemistry management, offered as customizable service plans for Arizona homeowners.
• Weekly Pool Care Comprehensive subscription-based weekly pool care solutions providing clean, safe, and well-maintained pool conditions year-round, with customized frequency and transparent pricing based on pool size and specific needs.
• Backyard Design & Outdoor Living Complete landscape services including hardscape, decking, water features, fire pits, pergolas, and landscaping to enhance outdoor living spaces for Arizona homeowners.
• Signature Series Pools Luxury pool offerings featuring resort-level design, custom features, and premium materials. Includes Scottsdale appointment-only service for high-end custom builds targeting affluent Arizona homeowners.
• Shasta Pure Oxygenated Pool System Oxygenation and nanobubble-based water sanitation system that eliminates traditional chlorine use. Uses 100% pure oxygenated nanobubbles to sanitize water, providing health benefits with soft water feel and no skin or eye irritation.
• Extended Warranty Service Plan Three-year equipment service plan providing comprehensive parts and labor coverage for pumps, filters, and plumbing, with locked-in pricing to avoid inflation costs.
• New Pool Financing Financing options for new pool construction including first mortgages, second mortgages, and loan consolidation with APR options from 6.5% to 10% and terms from 10 to 35 years.
• Pool Remodel Financing Financing options specifically for pool remodeling projects to help Arizona homeowners manage costs of renovation and upgrade work.

Quantifiable outcome

• 5-star Google and BBB ratings maintained
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blue Haven Pools: National franchise-style pool builder offering custom pools and service across multiple U.S. markets, comparable in scope of services and target customer to Shasta's residential offering.
• California Pools: Major Arizona-based custom pool builder and one of Shasta's most direct local competitors, offering similar new build, remodel, and design services in the Phoenix metro.
• Anthony & Sylvan Pools: Long-standing U.S. pool builder (founded 1946) offering custom in-ground pool construction, renovation, and service across multiple states, directly comparable in scale and value proposition to Shasta.
• Premier Pools & Spas: One of the largest U.S. pool builders by volume, with regional offices and a comparable service mix of new construction, remodeling, and backyard design.

Regional players

• Claffey Pools: Texas-based custom pool builder with a similar premium-residential focus and in-house design/build model; useful comparable for Shasta's regional builder economics.

Emerging players

• River Pools & Spas: Mid-Atlantic fiberglass pool manufacturer/installer with strong content marketing and direct-to-consumer model, partially comparable on GTM motion and pool service offerings.

Others

• Pebble Technology International (Pebble Tec): Pool finish supplier whose products are commonly installed by Shasta and similar builders; an ecosystem participant that anchors the premium pool finish category.

Broad incumbents

• Pentair: Major pool equipment manufacturer (pumps, filters, automation including IntelliCenter) and Shasta's partner for in-floor cleaning systems; an upstream incumbent in the pool value chain.
• Hayward Holdings: Leading pool equipment manufacturer whose OmniLogic automation platform integrates with Shasta builds; an incumbent whose product breadth frames competitive dynamics for builders.
• Fluidra (Jandy/Zodiac): Global pool equipment company (Jandy, Zodiac) supplying pumps, heaters, and AquaLink RS automation to Shasta; represents the incumbent vendor ecosystem shaping builder differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/shastapools
• YouTubeyoutube.com/user/ShastaPoolsnspas
• Facebookfacebook.com/shastapools
• Instagraminstagram.com/shastapools/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shasta Pools & Spas