BlueHavenPools-USA
Blue Haven Pools and Spas is a U.S. franchise network, founded in 1954 and managed by Blue Haven National Management, Inc., that designs and builds custom gunite inground pools, spas, and backyard makeovers for residential homeowners through 60+ independently owned local offices nationwide.
- Company typePrivate
- Founded1954
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BlueHavenPools-USA does
Blue Haven Pools and Spas, operated through Blue Haven National Management, Inc. (BHNM), a Wyoming corporation founded in 1954, is a U.S. residential pool construction franchise network specializing in custom gunite (concrete/shotcrete) inground pools, spas, and backyard makeovers. The company coordinates 60+ independently owned and operated local design-and-build offices across the United States, each providing in-home consultations, 3D pool visualization, custom design, project management, and turnkey construction services for homeowners. Its go-to-market is direct-to-consumer and sales-led, supported by free estimates, complementary design consultations, and an in-house loan pre-approval financing program delivered through affiliated lenders.
The company's core technology is gunite (concrete/shotcrete) pool construction, augmented by the proprietary SmartFeatures® product line — a suite of private-label equipment including SmartVac® cleaners, SmartFilter™ with Microban®, SmartSeries™ in-floor cleaning, SmartTherm™ heaters, SmartMax™ StarPump, SmartFlow™ JetSystem, SmartLight® multicolor LEDs, SmartPure® AOP and salt sanitizers, SmartGuard® water treatment, and SmartControls™ automation. These are presented as water- and energy-efficient automation features rather than AI-driven systems, with the broader value proposition centered on minimizing maintenance effort and chlorine exposure for homeowners. The company also operates shop.bluehaven.com, an e-commerce channel selling pool supplies and SmartFeatures® equipment direct to consumers.
Revenue mechanics are dominated by one-time, project-based custom construction and remodeling engagements priced individually based on pool type, size, shape, site conditions, and finishes, supplemented by equipment sales through the online shop, referral relationships with regional landscape firms, and financing facilitation. The primary customer segment is residential homeowners seeking high-consideration, customized backyard installations, with no commercial, hospitality, or municipal accounts disclosed. The company is privately held with no venture capital, private equity, or institutional investment evident in the input data, and has been ranked the #1 Pool Builder in the U.S. by Pool & Spa News for 9 consecutive years.
BlueHavenPools-USA firmographics
Firmographics- Name
- BlueHavenPools-USA
- Legal name
- Blue Haven National Management, Inc.
- Website
- https://bluehaven.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blue Haven Pools and Spas is a U.S. franchise network, founded in 1954 and managed by Blue Haven National Management, Inc., that designs and builds custom gunite inground pools, spas, and backyard makeovers for residential homeowners through 60+ independently owned local offices nationwide.
- Ownership category
- akta.pro rank
BlueHavenPools-USA industry classification
Industry- Product category
- Residential Pool Construction
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industry
- Pool Opening & Seasonal Startup (HSAIALAD)
Keywords
Where BlueHavenPools-USA is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BlueHavenPools-USA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Gunite Pool Construction: One-time custom pool construction services for residential homeowners. Pools are built to order based on individual homeowner specifications, yard conditions, and design preferences. Revenue recognized upon project completion.
- Pool Remodeling and Renovation: Renovation services for existing pools including equipment modernization, aesthetic updates, and feature additions. Top-to-bottom renovations to update existing pools and spas.
- Pool Supplies and Equipment: Online shop offering pool supplies and equipment. Private-label SmartFeatures® products available for purchase.
- Pool Financing Services: Facilitates financing options for pool purchases through lending partners. Collects and shares application information with affiliated or third-party financial institutions for credit evaluation.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
BlueHavenPools-USA product offering
Product offeringCore offering
Blue Haven Pools designs, builds, and remodels custom gunite (concrete/shotcrete) inground swimming pools and spas for residential homeowners through a nationwide network of 60+ independently owned and operated local design and construction offices. The company also sells its proprietary SmartFeatures® line of automated, water- and energy-efficient pool equipment, and operates an online retail shop (shop.bluehaven.com) for pool supplies and accessories.
Product overview
Blue Haven Pools and Spas is a custom inground pool contractor that designs and constructs gunite (concrete/shotcrete) swimming pools and spas. The company operates as a single unified service offering centered on custom pool construction and remodeling, enhanced by its proprietary SmartFeatures® product line—a suite of automated, water- and energy-efficient pool equipment including SmartVac® cleaners, SmartFilter™ with Microban®, SmartLight® LED lighting, SmartPure® sanitizers (AOP and salt water systems), SmartControls™ automation, SmartTherm™ heaters, SmartMax™ pumps, SmartFlow™ jets, SmartBrite® finishes, SmartSeries™ in-floor systems, SmartGuard® water treatment, and SmartVac® cleaners. The company also offers pool remodeling services and operates an online pool supplies store (shop.bluehaven.com).
Differentiator
Problem solved
Functional benefit
Brands
- SmartFeatures: Exclusive line of private-label pool equipment and automation technology including pumps, filters, heaters, cleaners, sanitizers, LED lighting, and control systems.
Products and services
- New Inground Pools (Gunite/Concrete)
Quantifiable outcome
- Pool construction completed in 8-10 weeks under normal conditions
- +2 more outcomes
Companies that use BlueHavenPools-USA
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
BlueHavenPools-USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature13 records
BlueHavenPools-USA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Damiano LandscapingminorLongtime professional landscaping partner collaborating with Blue Haven's Westchester office for outdoor living enhancements. Works on comprehensive backyard plans including pool design integration with landscaping features.
- Johnsen LandscapeminorLongtime professional landscaping partner collaborating with Blue Haven's Westchester office for exterior living area enhancements. Provides coordination for homeowners who have already chosen a landscape firm or prefer to work with Johnsen.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BlueHavenPools-USA competitors and assessment
Company assessmentDirect peers
- Claffey Pools: Texas-based custom pool builder and remodeler with deep regional presence. Comparable to Blue Haven on gunite construction, remodeling services, and affluent residential target market.
- Anthony & Sylvan Pools: Long-established (since 1946) U.S. custom inground pool builder serving affluent homeowners with design, construction, and renovation services. Closely comparable in service mix and target customer to Blue Haven.
- California Pools & Landscape: Large U.S. custom pool and landscape builder with a multi-office model serving Sun Belt markets. Comparable to Blue Haven on gunite construction, design-led sales, and outdoor living project scope.
- River Pools & Spas: National custom pool builder specializing in fiberglass and gunite pools, with regional offices and a strong content-marketing funnel. Comparable to Blue Haven on residential custom pool construction and multi-region DTC sales.
- Premier Pools & Spas: One of the largest U.S. custom pool builders with a multi-regional branch network. Directly comparable to Blue Haven in gunite construction, residential customer base, and decentralized local-office model.
Emerging players
- Pinch A Penny: Franchised U.S. retail chain specializing in pool and spa supplies, chemicals, and equipment. Comparable as an aftermarket consumables and equipment channel that partially overlaps with shop.bluehaven.com.
Broad incumbents
- Hayward Holdings: Major U.S. pool equipment OEM (pumps, filters, heaters, lighting, automation). Comparable to Blue Haven's SmartFeatures® stack as a competing equipment ecosystem sold through builders and retailers.
- Pool Corporation (POOL): Largest U.S. distributor of pool products and supplies to builders, retailers, and service companies. Comparable as the dominant upstream/downstream channel for the same residential pool ecosystem Blue Haven serves.
- Pentair: Global pool equipment manufacturer (pumps, filters, heaters, automation, sanitizers) that competes head-on with the SmartFeatures® line. Comparable as a supplier and equipment alternative rather than as a direct pool builder.
Regional players
- Shasta Pools: Large Arizona-based pool builder focused on the Phoenix metro custom residential market. Comparable offering to Blue Haven, but concentrated in a single region rather than a national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
BlueHavenPools-USA social profiles
Digital presenceBlueHavenPools-USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueHavenPools-USA leadership team
Management profileNumber of profiles
Profiles1 record
BlueHavenPools-USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueHavenPools-USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueHavenPools-USA
What does BlueHavenPools-USA do?
Blue Haven Pools designs, builds, and remodels custom gunite (concrete/shotcrete) inground swimming pools and spas for residential homeowners through a nationwide network of 60+ independently owned and operated local design and construction offices. The company also sells its proprietary SmartFeatures® line of automated, water- and energy-efficient pool equipment, and operates an online retail shop (shop.bluehaven.com) for pool supplies and accessories.
Is BlueHavenPools-USA a public or private company?
BlueHavenPools-USA is a private company. It is classified as unknown and is currently operating.
When was BlueHavenPools-USA founded?
BlueHavenPools-USA was founded in 1954. It employs 51 to 100 people.
Where is BlueHavenPools-USA based?
BlueHavenPools-USA is headquartered in Austin, United States, in the North America region.
How does BlueHavenPools-USA make money?
Four revenue lines are on record. Custom Gunite Pool Construction is the primary driver. The others are pool Remodeling and Renovation, pool Supplies and Equipment and pool Financing Services.
Who are BlueHavenPools-USA's main competitors?
Direct peers on record are Claffey Pools, Anthony & Sylvan Pools, California Pools & Landscape, River Pools & Spas and Premier Pools & Spas. Pinch A Penny is listed as an emerging player. Broad incumbents are Hayward Holdings, Pool Corporation (POOL) and Pentair. Shasta Pools is listed as a regional player.
Does BlueHavenPools-USA have an API?
No public API is recorded for BlueHavenPools-USA.
What industry is BlueHavenPools-USA in?
BlueHavenPools-USA's product category is Residential Pool Construction. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAD, Pool Opening & Seasonal Startup. Its NAICS code is 4442 and its SIC code is 3524.