Fresh Consulting
Fresh Consulting is a privately held, founder-owned digital and physical product development consultancy delivering end-to-end strategy, design, software, hardware, and AI/ML services to enterprise clients via US, Mexico, Costa Rica, and Thailand offices.
- Company typePrivate
- Founded2007
- HeadquartersBellevue, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Fresh Consulting does
Fresh Consulting is a privately held, founder-owned digital and physical product development consultancy founded in 2007 by Jeff Dance and Steve Hulet and headquartered in Bellevue, Washington. The firm delivers end-to-end services across five integrated pillars: Strategy, Experience Design, Software Development, Hardware Development, and AI/ML. It serves enterprise clients through three engagement models — long-term Product Teams, 1–12 month Project Teams, and Embedded Teams integrated with client staff — and operates a dual-shore delivery model with offices in Seattle, Bangkok, Mexico City, and San José, Costa Rica.
Fresh differentiates through what it calls 'Physical AI,' the integration of AI/ML with robotics, computer vision, and hardware engineering delivered under one roof, formalized via the Fresh Labs sub-brand. The firm runs an 'Innovation as a Service' recurring program backed by its proprietary Invent Value platform for ongoing idea collection and validation. Service line capabilities include rapid prototyping, custom robotics, manufacturing automation, test automation, AI strategy, data engineering, AI agent development, generative AI, machine learning, and computer vision. Certifications in ITAR compliance and UL508A support regulated hardware work.
The business model is professional services: custom-priced consulting engagements rather than packaged products, marketed via content (blog, white papers, podcasts, videos), case studies, and events. The client base of 500+ cumulative engagements spans technology, healthcare, aerospace, financial, industrial, consumer, agriculture, semiconductor, and food service verticals, with named enterprise logos including Microsoft, Google, Facebook, T-Mobile, Nike, adidas, CBRE, United Rentals, Miso Robotics, and Microchip Technology. The company has been bootstrapped with no disclosed funding rounds and has appeared on the Inc. 5000 list for eight consecutive years.
Fresh Consulting firmographics
Firmographics- Name
- Fresh Consulting
- Legal name
- Fresh Consulting
- Website
- https://freshconsulting.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fresh Consulting is a privately held, founder-owned digital and physical product development consultancy delivering end-to-end strategy, design, software, hardware, and AI/ML services to enterprise clients via US, Mexico, Costa Rica, and Thailand offices.
- Ownership category
- akta.pro rank
Fresh Consulting industry classification
Industry- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Innovation, Product & R&D Consulting (BPAHACAM), Data, Analytics & AI Consulting (BPAHAEAF), Organization Design & Change Management Consulting (BPAHACAD)
Keywords
Where Fresh Consulting is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Fresh Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Consulting Services: Fresh Consulting generates revenue through professional services engagements including strategy consulting, design services, software development, hardware engineering, and AI/ML services. Engagement models include Product Teams (long-term product focus), Project Teams (1-12 month projects), and Embedded Teams (integrated with client staff). Nearshore delivery options in Mexico, Costa Rica, and Thailand provide cost flexibility.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Fresh Consulting product offering
Product offeringCore offering
Fresh Consulting is a digital and physical product development firm that sells end-to-end consulting services across five integrated pillars: Strategy, Experience Design, Software Development, Hardware Development, and AI/ML. The firm delivers custom engagements—ranging from innovation sprints to long-term product team partnerships—to enterprise clients, with dual-shore delivery leveraging teams in the United States, Mexico, Costa Rica, and Thailand. Their proprietary InventValue platform and Physical AI capability anchor a differentiated offering that combines design, software, hardware, and AI/ML expertise into integrated teams.
Product overview
Fresh Consulting is a digital and physical product development and innovation services firm offering end-to-end consulting across five integrated service pillars: Strategy (innovation sprints, product strategy, systems design, customer experience, digital transformation), Experience Design (user research, UX/UI, industrial design, brand design, motion, video), Software Development (AI/ML, web/mobile apps, technology architecture, robotic software), Hardware Development (rapid prototyping, robotics, manufacturing automation, test automation), and AI/ML Services (AI strategy, data engineering, AI agents, generative AI, machine learning, computer vision). The company differentiates through 'Physical AI' combining digital and physical systems. Their proprietary platforms include Invent Value for innovation management. Services are delivered through flexible engagement models including staff augmentation, managed services, and nearshore team delivery across Seattle, Bangkok, Mexico, and Costa Rica.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Accelerated development timelines through rapid prototyping and compressed innovation sprints
- +1 more outcomes
Companies that use Fresh Consulting
Customer profileNamed customers22 records
Segments6 records
Fresh Consulting technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature3 records
Fresh Consulting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InventValuecoreInventValue is Fresh Consulting's proprietary online innovation platform used in their Innovation as a Service (IaaS) program. The platform enables gathering new thinking across organizations at every level, setting up and moderating challenges to generate targeted innovation results.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fresh Consulting competitors and assessment
Company assessmentDirect peers
- Ustwo: Digital product studio known for integrated strategy, design, and engineering. Comparable to Fresh Consulting's end-to-end product development model for enterprise and consumer clients.
- Huge: Digital product and experience design consultancy. Comparable to Fresh in combining strategy, UX/design, and software engineering to build enterprise digital products and platforms.
- IDEO: Pioneering human-centered design and innovation consultancy. Comparable to Fresh Consulting in offering integrated strategy, design, and prototyping services to enterprise clients across physical and digital products.
- frog (Capgemini Invent): Global design and innovation firm now part of Capgemini Invent. Directly comparable in delivering integrated strategy, design, and technology services to enterprise clients on physical and digital products.
Broad incumbents
- Thoughtworks: Global technology consultancy focused on software product development and digital transformation. Comparable to Fresh's software engineering and AI/ML capabilities but with significantly larger scale and broader geographic footprint.
- Accenture: Global professional services firm with overlapping strategy, design, technology, and AI capabilities. Competes with Fresh at the enterprise level for digital transformation, AI, and product innovation engagements.
- BCG X: BCG's tech-build and design division focused on AI, software, and product innovation. Comparable to Fresh Consulting on enterprise innovation sprints, AI/ML consulting, and physical/digital product development.
- Capgemini Engineering: Engineering and R&D services arm of Capgemini. Comparable to Fresh Consulting's hardware development, robotics, and AI/ML capabilities but serving global enterprise clients at much larger scale.
- Deloitte Digital: Digital transformation arm of Deloitte offering strategy, design, and technology services. Comparable to Fresh in serving enterprise clients on innovation, customer experience, and AI initiatives, but at much greater scale.
Emerging players
- Reaktor: Nordic software and design consultancy combining strategy, design, and engineering. Comparable to Fresh's integrated product development model with similar focus on human-centered design and emerging technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fresh Consulting social profiles
Digital presenceFresh Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Consulting leadership team
Management profileNumber of profiles
Fresh Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Consulting M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Consulting
What does Fresh Consulting do?
Fresh Consulting is a digital and physical product development firm that sells end-to-end consulting services across five integrated pillars: Strategy, Experience Design, Software Development, Hardware Development, and AI/ML. The firm delivers custom engagements—ranging from innovation sprints to long-term product team partnerships—to enterprise clients, with dual-shore delivery leveraging teams in the United States, Mexico, Costa Rica, and Thailand. Their proprietary InventValue platform and Physical AI capability anchor a differentiated offering that combines design, software, hardware, and AI/ML expertise into integrated teams.
Is Fresh Consulting a public or private company?
Fresh Consulting is a private company. It is currently operating.
When was Fresh Consulting founded?
Fresh Consulting was founded in 2007. It employs 251 to 500 people.
Where is Fresh Consulting based?
Fresh Consulting is headquartered in Bellevue, United States, in the North America region.
How does Fresh Consulting make money?
One revenue line is on record: professional Consulting Services.
Who are Fresh Consulting's main competitors?
Direct peers on record are Ustwo, Huge, IDEO and frog (Capgemini Invent). Broad incumbents are Thoughtworks, Accenture, BCG X, Capgemini Engineering and Deloitte Digital. Reaktor is listed as an emerging player.
Does Fresh Consulting have an API?
No public API is recorded for Fresh Consulting.
What industry is Fresh Consulting in?
Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAHACAM, Innovation, Product & R&D Consulting. Its NAICS code is 54161 and its SIC code is 8742.