What Promenade does

Promenade Group, Inc. (operating as Promenade, BloomNation, Swigg, and DIG-IN) is a US-based, privately held SaaS company founded in 2012 and headquartered in Santa Monica, California. It provides turnkey, cloud-based ecommerce storefronts and business management software for small, local merchants across five vertical segments: florists (BloomNation), restaurants, liquor/beverage stores, butcher and meat/seafood shops, and pet stores. The platform combines vertical-specific feature sets — hyper tickets for flower shops, online pizza builders for pizzerias, SKU management for liquor stores — with SEO-optimized mobile-friendly websites, a cloud-based POS for florists, marketing automation, customer review management, and an industry-specific florist marketplace with a florist-to-florist referral network.

The company's revenue model is a recurring monthly subscription, positioning itself as an alternative to third-party delivery aggregators that charge commission fees and retain customer data. Promenade's core differentiator is enabling merchants to own their customer relationships and first-party data while avoiding aggregator commissions. Distribution is sales-led, with consultation bookings across vertical-specific landing pages supplemented by a content-marketing engine (blog, resource library, vertical trends reports). The company reported a 4.7/5 aggregate customer review score and serves 'thousands of local merchants' per its own marketing, with a US-only geographic footprint per its terms of service. Leadership includes co-founders Farbod Shoraka (CEO) and Gregg Weisstein (COO), with Jason M Sherman as CTO; the only disclosed funding event is a 2014 $5.55M investment into BloomNation led in part by Raine.

Name

Promenade

Legal name

Promenade Group, Inc.

Website

https://getpromenade.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Promenade is a US-based SaaS company providing turnkey cloud ecommerce storefronts and business management software for small local merchants across five verticals: florists (via BloomNation), restaurants, liquor stores, butcher shops, and pet stores, sold on a monthly subscription basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription Fees: Promenade charges a reasonable and stable monthly subscription fee for platform access, distinguishing itself from third-party delivery services that take commission fees. The platform provides complete ecommerce functionality including website building, order management, and marketing services in a single subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Promenade provides turn-key ecommerce websites, online ordering, and integrated business management software for local small businesses across multiple verticals including florists (BloomNation), restaurants, liquor stores, butcher shops, and pet stores. The platform includes vertical-specific customization features, SEO-optimized mobile storefronts, marketing automation services, and an order management system, sold via monthly subscription rather than commission-based fees.

Product overview

Promenade is a multi-vertical ecommerce platform providing turnkey online storefronts for local businesses. The core offering includes vertical-specific platforms: BloomNation for florists (the primary brand), Promenade for Restaurants, Promenade for Alcohol, Promenade for Butcher Shops, and Promenade for Pet Shops. Each vertical platform provides customized feature sets tailored to industry-specific needs (hyper tickets for florists, pizza builders for restaurants, SKU management for liquor stores). BloomNation also includes a marketplace connecting florists directly with customers, a florist-to-florist referral network, cloud-based POS system, automated marketing services, customer review management, business insurance, and on-demand financing. The platforms are designed to help local merchants reach customers online, maximize revenue, and reduce dependence on third-party delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• BloomNation for Florists: Ecommerce platform and POS system specifically designed for florists, including marketplace access and florist-to-florist referral network.
• Promenade for Restaurants
• Promenade for Alcohol
• Promenade for Butcher Stores
• Promenade for Pet Shops

Products and services

• BloomNation for Florists The primary growth platform for florists, offering custom websites, point-of-sale systems, marketing services, and access to a marketplace connecting florists directly with customers. Designed to help flower shops move beyond dependence on wire services.
• Promenade for Restaurants An all-in-one ecommerce solution for restaurants enabling online ordering and delivery without third-party middleman fees, including industry-specific features like online pizza builders.
• Promenade for Alcohol An all-in-one ecommerce solution designed specifically for local liquor stores and beverage businesses, with specialized SKU management for large inventory catalogs.
• Promenade for Butcher Shops Turnkey ecommerce solution for local butcher and meat/seafood shops, bringing neighborhood butcher stores online to compete with larger retailers.
• Promenade for Pet Shops All-in-one ecommerce solution designed for local, independent pet stores to enable online ordering for pet supplies and compete with corporate pet retailers.

Quantifiable outcome

• 81% of consumers look online to research before purchasing decisions

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• BloomNationcoreStrategic or Co-development PartnerBloomNation is the company's brand for florist-specific solutions, operating as a specialized vertical offering under the Promenade platform. It provides custom websites, POS systems, marketing services, and a marketplace for florists with over 3,500 florist partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopify: Shopify is the dominant horizontal ecommerce platform serving SMB merchants with storefronts, POS, payments, and marketing — directly competing with Promenade across all five of its verticals.
• Olo: Olo provides enterprise-grade direct digital ordering for restaurant brands — competing with Promenade for Restaurants on direct online ordering, though typically serving larger chains than Promenade's SMB target.
• Toast: Toast is a leading restaurant-specific POS and ecommerce platform with online ordering, delivery, and marketing — directly competing with Promenade for Restaurants on the same SMB restaurant segment.
• GoDaddy: GoDaddy sells websites, online stores, and marketing tools to local SMBs, overlapping with Promenade's website-building and ecommerce offering for small businesses.
• ChowNow: ChowNow provides commission-free direct online ordering for independent restaurants — the same anti-third-party value proposition that Promenade for Restaurants uses to differentiate.
• Lightspeed Commerce: Lightspeed offers cloud-based POS and ecommerce for retail and restaurant SMBs — directly comparable to Promenade's vertical-specific POS + online ordering bundles.
• Square (Block): Square offers integrated POS, online ordering, and ecommerce for small merchants including restaurants and retail, mirroring Promenade's bundled service model for the same SMB segments.
• Squarespace: Squarespace provides website building, ecommerce, and marketing tools to SMBs — competing with Promenade for florists, restaurants, and other specialty local retailers.
• Wix: Wix is a website builder with ecommerce, POS, and marketing features targeting SMBs — directly competing with Promenade's storefront and order management offering.

Broad incumbents

• Clover (Fiserv): Clover, owned by Fiserv, is a large-scale SMB POS and commerce platform used by restaurants, liquor stores, and retailers — competing broadly with Promenade but as part of Fiserv's much larger payments-led portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thepromenadeco
• Facebookfacebook.com/getpromenade
• Instagraminstagram.com/getpromenade

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promenade