What Oxford Road does

Oxford Road is a privately held, full-service audio and creator-media advertising agency headquartered in Sherman Oaks, California, founded in 2013. The company manages podcast, radio, digital audio, programmatic, creator-led video, and international audio campaigns for direct-to-consumer brands and enterprise marketers, with named clients including Shopify, Warby Parker, Tommy John, GoodRx, Ramp, LegalZoom, HelloFresh, SimpliSafe, DraftKings, MasterClass, Acorns, Vanta, Factor, and AG1. Oxford Road claims to manage campaigns for half of the top U.S. podcast advertisers and to place over 200,000 brand integrations annually across podcasts, streaming, radio, YouTube, and social platforms.

The company's service stack is anchored by three proprietary systems: WOVN, a campaign operating system built on more than a billion dollars in historical spend and live campaign data; Audiolytics, a creative-optimization system that tailors audio ad copy to audience behavior and business goals; and ORBIT (Oxford Road Benchmark Intelligence Tool), a benchmarking product built on $1.8B+ in annual spend across 500+ advertisers that normalizes podcast performance against target CAC, desired ROAS, and cost per qualified lead. Distribution is run through direct enterprise and mid-market sales, event-driven relationships via the annual Chief Audio Officer Summit (co-hosted with iHeartMedia), and inbound demand generated by thought-leadership content including the Media Roundtable podcast, Ad Infinitum podcast, The Influencer newsletter, and the State of Audio Advertising annual report.

Oxford Road's revenue model is agency-style: it earns professional-services and media-buying fees on the campaigns it manages, plus indirect revenue from proprietary research and benchmarking products used to attract and retain clients. The company has built an international capability covering LATAM, APAC, MENA, and Europe through 160+ vetted local partners and on-the-ground teams across six continents. Its CEO, Dan Granger, co-founded the Alliance for Measurement in Podcasting (AMP), positioning the firm as an industry standard-setter for podcast measurement frameworks.

Name

Oxford Road

Legal name

Oxford Road

Website

https://oxfordroad.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Oxford Road is a full-service audio and creator-media advertising agency that manages podcast, radio, programmatic, and international campaigns for DTC brands and enterprise marketers, using proprietary WOVN, Audiolytics, and ORBIT platforms to optimize spend across 200,000+ annual brand integrations.

Ownership category

akta.pro rank

Product category

Podcast & Audio Advertising Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Audio/Podcast/Streaming Media Buying (MPAAABAF)

akta.pro secondary industry

Ad Tech & Programmatic Audio Platforms (MPAIADAH)

Keywords

• Podcast advertising agency
• Audio campaign management
• Programmatic audio buying
• Creator media services
• Podcast attribution analytics

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Podcast Advertising Management: Oxford Road manages podcast campaigns for brands, handling everything from host vetting and creative development to media buying and attribution modeling. As an agency, they earn fees for campaign management services, typically structured as a percentage of media spend or flat management fees.
2. Media Buying and Planning: Oxford Road buys media across podcasts, radio, streaming, programmatic audio, YouTube, and creator platforms. They earn commissions or fees based on the media spend they manage for clients across their 200,000+ annual brand integrations.
3. Research and Analytics Services: Oxford Road generates revenue through proprietary research products like ORBIT rankings and the annual 'What Brands Want' report. These insights, derived from their $1.8B+ in tracked campaign data, are used to attract and retain clients while positioning the agency as an industry thought leader.
4. Strategic Consulting: Oxford Road provides strategic counsel to brands on audio and creator media investments, including guidance on host-read ads, programmatic expansion, and international campaign execution across LATAM, APAC, MENA, and Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Oxford Road is a full-service audio and creator media advertising agency that plans, buys, and optimizes podcast, radio, digital audio, programmatic audio, and creator-led video campaigns for brand marketers. Service delivery spans host vetting, creative development, media buying, and attribution modeling, unified under its Podcast+ model and powered by the proprietary WOVN operating system, Audiolytics creative analytics, and ORBIT benchmarking intelligence.

Product overview

Oxford Road is an audio advertising agency positioning itself as 'The World's Largest Podcast Advertising Agency.' The company operates a multi-service offering structure organized under its Podcast+ model, which unifies services across Podcast Advertising, Radio Advertising, Digital Audio, Creator-Led Video, Programmatic Audio, and International. The company differentiates through proprietary technology including WOVN (a proprietary OS built on historical spend data for media optimization), Audiolytics (audio-tailored analytics system), and ORBIT (benchmarking intelligence tool using data from $1.8B+ in annual spend). Supporting the core services is a thought leadership platform comprising the Media Roundtable podcast, Ad Infinitum podcast, The Influencer newsletter, and annual research reports including The State of Audio Advertising. The company manages over 200,000 brand integrations annually and counts half of the top podcast advertisers among its clients.

Differentiator

Problem solved

Functional benefit

Brands

• ORBIT: Oxford Road Benchmark Intelligence Tool - a proprietary performance measurement system that isolates podcast performance using actual campaign data from 500+ advertisers and $1.8+ billion in annual spend.
• WOVN
• Audiolytics
• Podcast+
• CAO Summit

Products and services

• Podcast Advertising Full-service podcast advertising campaign management including host vetting, creative development, media buying, and attribution modeling, with over 200,000 brand integrations placed annually. Built for enterprise and DTC brand marketers seeking measurable podcast ROI and lowest possible customer acquisition cost.
• Radio Advertising National radio advertising combined with streaming and programmatic precision targeting, leveraging legacy broadcast formats with modern audience targeting capabilities. Aimed at brands seeking scale across traditional radio plus connected audio inventory.
• Digital Audio Streaming and programmatic digital audio advertising services that use the proprietary Audiolytics system to tailor creative to audience behavior and business goals. Built for brands running digital audio campaigns alongside podcast and radio buys.
• Creator-Led Video Talent partnership and creator media services spanning podcasters, YouTubers, and 360-degree campaigns, providing brands access to creator talent with optimized usage and accountable ROI. Targets brand marketers seeking direct creator relationships beyond traditional podcast host-reads.
• Programmatic Audio Programmatic audio advertising campaigns with discovery, retargeting, and conversion optimization engineered for CAC efficiency and full-funnel ROI. Includes always-on audience uncovering and high-volume creative testing that feeds insights back into podcast and creator strategy.
• International Audio Campaigns Full-stack international audio campaign system covering LATAM, APAC, MENA, and Europe with 160+ vetted local partners, transcreation services tuned for resonance, and centralized performance reporting. Designed for brands seeking global audio execution without regional fragmentation.

Quantifiable outcome

• 76% of brands would increase podcast investment if YouTube podcast attribution matched audio attribution standards
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• PodscribecoreTechnology or Integration · 1 May 2026Oxford Road partnered with Podscribe for industry-first research on YouTube podcast attribution effectiveness. Their joint study found that host-read podcast ads on YouTube are up to 25% less effective at driving purchases compared to audio-only environments. Podscribe provides episode-level measurement and attribution services used in Oxford Road's ORBIT benchmarking.
• BumpercoreTechnology or IntegrationOxford Road collaborated with Bumper on the Bumper Score initiative for audience verification. Bumper's methodology compares episode delivery data against actual playback data from first-party sources to create quality scores for podcasts. Oxford Road's CEO Dan Granger is a vocal advocate for Bumper's measurement approach as part of the broader AMP Accords initiative.
• AMP (Alliance for Measurement in Podcasting)coreStrategic or Co-development PartnerOxford Road's CEO Dan Granger co-founded the Alliance for Measurement in Podcasting (AMP), a coalition of 12 industry players working toward shared podcast definitions and new frameworks for ad measurement. The AMP Accords aim to answer podcasting's big three questions: What's a podcast? What's an impression? Did the ad work? Oxford Road is a founding leader in this industry-wide standardization effort.
• iHeartMediacoreStrategic or Co-development PartnerOxford Road co-hosts the annual CAO Summit with iHeartMedia and produces joint content including the SXSW iHeart x Oxford Road Luncheon. They partnered on panels featuring Tim Ferriss, Dr. Laurie Santos, and industry leaders discussing AI, creativity, and the future of podcasting. iHeart's guaranteed human initiative aligns with Oxford Road's emphasis on authentic host-read advertising.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• iHeartMedia Advertising: iHeartMedia is the largest U.S. radio broadcaster and a major podcast publisher with significant owned inventory and direct ad-sales capabilities. While Oxford Road co-hosts the CAO Summit with iHeart, iHeart also sells podcast and audio advertising directly to brands — making it both a partner and a broad incumbent that competes for the same enterprise audio budgets.
• Spotify Advertising: Spotify operates one of the largest audio advertising platforms with the Spotify Audience Network and a growing podcast business. As a platform-side incumbent, Spotify competes with Oxford Road for podcast and streaming audio ad dollars, while also offering self-serve tools that reduce the need for an agency intermediary.
• Acast: Acast is an international podcast hosting, monetization, and advertising platform operating across Europe, LATAM, and other regions. It is directly comparable to Oxford Road's international ambitions by giving brands access to global podcast inventory with localized monetization and measurement.
• Triton Digital: Triton Digital provides programmatic audio ad tech, podcast measurement, and audience targeting tools used by broadcasters, streamers, and podcasters. Its audio-focused technology stack overlaps with Oxford Road's programmatic audio and Audiolytics capabilities from an infrastructure perspective.
• GroupM (WPP): GroupM is the media investment arm of WPP and one of the largest media-buying groups globally, with established audio and podcast practices. As a holding-company incumbent, it competes with Oxford Road for the same Fortune 500 brand budgets, leveraging cross-channel bundling, procurement scale, and global reach.

Direct peers

• Veritone One: Veritone One is a performance audio and podcast advertising agency that manages end-to-end campaigns including host vetting, creative development, media buying, and attribution. It is one of the closest direct competitors to Oxford Road, serving similar enterprise and DTC brand clients with similar full-service audio capabilities.
• Magellan AI: Magellan AI is a podcast advertising analytics and verification platform that provides competitive intelligence, ad tracking, and attribution across podcast and YouTube campaigns. While not an agency itself, it competes with Oxford Road's ORBIT benchmarking layer and is positioned as a measurement alternative for podcast advertisers.
• Podscribe: Podscribe provides podcast attribution and episode-level measurement, including pixel, coupon code, and URL-based conversion tracking. It is a strategic partner of Oxford Road for YouTube attribution research but also competes for the measurement/attribution layer that Oxford Road embeds in its ORBIT and Audiolytics offerings.

Emerging players

• Audioboom: Audioboom is a podcast hosting and monetization platform with a curated network of premium independent shows and direct ad-sales capabilities. It overlaps with Oxford Road's independent-creator focus (80% of ORBIT's top performers are independent) and provides brands an alternative path to high-performing independent podcast inventory.

Others

• Sounds Profitable: Sounds Profitable is a podcast advertising research and news organization founded by Bryan Barletta that publishes industry analysis, including coverage of Oxford Road's ORBIT rankings. It is an industry ecosystem player — neither a direct agency competitor nor a measurement vendor, but a key channel shaping buyer perception of podcast measurement vendors and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oxford_road
• Facebookfacebook.com/oxfordroadla

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxford Road