Benjamin Rose Institute on Aging

What Benjamin Rose Institute on Aging does

Benjamin Rose Institute on Aging is a 501(c)(3) nonprofit organization founded in 1908 through the endowment of Cleveland businessman Benjamin Rose, headquartered in Cleveland, Ohio with an $18 million annual budget and 120+ employees. The organization provides a multi-pillar portfolio of aging services organized across four programming areas: Home & Community Based Services, Housing & Homeownership, Financial Wellness, and Research, Education & Advocacy. Core programs include six Rose Centers for Aging Well offering senior activities and congregate meals, Meals on Wheels (237,803 meals served), Margaret Wagner Apartments (80 HUD-subsidized housing units for adults 62+), Behavioral Health Services, Social Work, Senior Companion Program, and the WeCare...Because You Do℠ telephone- and email-based care coaching program.

The organization has developed proprietary evidence-based programs including BRI Care Consultation and SHARE for Dementia, supported by an applied research division (Institute at Benjamin Rose) and a 623+ resource content library. Services are delivered primarily in Cuyahoga County, Ohio through senior centers, home visits, telephone, and email, with select programs (WeCare, BRI Care Consultation, SHARE for Dementia) available nationally. Financial wellness programs include HUD-approved housing counseling, homebuyer education, free tax preparation (VITA), benefits enrollment, and zero-interest small dollar loans.

Revenue derives from a mix of grants, government funding (City of Cleveland Department of Aging, Cuyahoga Arts and Culture, CMHA), corporate sponsorships (Cleveland Clinic, United Healthcare, Charter Communications), individual donations and planned gifts, and insurance-billed fees for Behavioral Health and Social Work services. Margaret Wagner Apartments generate HUD-subsidized rental income, and a Conference Center provides supplemental event-rental revenue. The organization is governed by an all-female, 25-member Board of Directors and led by President & CEO Orion Bell.

Name

Benjamin Rose Institute on Aging

Legal name

Benjamin Rose Institute on Aging

Website

https://benrose.org

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Short description

Benjamin Rose Institute on Aging is a Cleveland-based 501(c)(3) nonprofit founded in 1908 that delivers senior centers, Meals on Wheels, affordable housing, behavioral health, financial counseling, and evidence-based caregiver programs to older adults and their families, primarily in Cuyahoga County, Ohio, with select programs offered nationally.

Ownership category

akta.pro rank

Product category

Aging Services / Senior Care and Support

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Health Care and Social Assistance (62), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Aging services nonprofit
• Senior care programs
• Older adult support
• Caregiver coaching services
• Affordable senior housing

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Grants and Government Funding: Most programs are generously funded through grants, allowing services to be offered free of charge to clients.
2. Donations and Fundraising: Individual donations, planned gifts, corporate sponsorships, and event fundraising. EIN: 34-0714482.
3. Service Fees (Insurance-based): Some services such as Behavioral Health Services and Social Work are billed based on insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Benjamin Rose Institute on Aging directly delivers aging-related programs and services to older adults and their family caregivers in Greater Cleveland, including senior center activities and meals, home-delivered meals, behavioral health and social work services, HUD-subsidized affordable senior housing, financial wellness counseling, free income tax preparation, benefits/Medicare enrollment assistance, and caregiver coaching. It also develops evidence-based care models (BRI Care Consultation, SHARE for Dementia) and operates an applied aging research and advocacy division (Institute at Benjamin Rose).

Product overview

Benjamin Rose Institute on Aging is a nonprofit social services organization that offers a comprehensive portfolio of programs and services organized around four programming pillars: Home & Community Based Services, Housing & Homeownership, Financial Wellness, and Research, Education & Advocacy. The organization operates as a multi-service platform rather than a single product, offering distinct programs including Rose Centers for Aging Well (senior centers), WeCare care coaching, Meals on Wheels, Margaret Wagner Apartments (affordable senior housing), Behavioral Health Services, Financial Counseling & Coaching, Homebuyer Education, and evidence-based programs like BRI Care Consultation and SHARE for Dementia. Many services are available at no cost through grant funding, while some programs serve clients nationally (WeCare, BRI Care Consultation, SHARE for Dementia) though most are concentrated in Cuyahoga County, Ohio. The organization also maintains a Conference Center venue for events.

Differentiator

Problem solved

Functional benefit

Brands

• Rose Centers for Aging Well: Community senior centers offering activities, meals, transportation and social programs for older adults across Greater Cleveland.
• Margaret Wagner Apartments
• WeCare…Because You Do℠
• Institute at Benjamin Rose
• Conference Center at Benjamin Rose
• Best Programs for Caregiving

Products and services

• Rose Centers for Aging Well Six senior center communities across Greater Cleveland offering social activities, hot lunches, transportation, health and wellness programs, and connections to other Benjamin Rose services for adults 60 and older.
• WeCare...Because You Do Telephone- and email-based care coaching program that connects caregivers of older adults with Community Care Navigators who help find solutions, resources, and create action plans for caregiving challenges.
• Meals on Wheels Home delivery service of nutritious hot and cold meals to older adults who are unable to shop for or prepare meals independently; served 188,531 meals in 2025.
• Margaret Wagner Apartments HUD-subsidized affordable housing offering 80 one-bedroom and studio apartment units for adults 62 and older in the Greater Cleveland area, with central heating/cooling and community amenities.
• Behavioral Health Services Holistic mental health care services for adults 55 and older providing behavioral health symptom stabilization; helped 199 older adults in the past year.
• Social Work Program Addresses concerns of older adults and caregivers including medical conditions, quality of life and environmental health issues through professional social work services.
• Senior Companion Program Connects older adults with trained peer volunteers who offer companionship and minimize isolation; supported 241 older adults in 2024.
• Rose on the Go Mobile programming that brings activities and essential services directly to communities at locations like churches, grocery stores and health clinics for active older adults.
• Best Programs for Caregiving Free online database offering family and friend caregivers detailed information about proven dementia care programs available in their own community.
• Financial Counseling & Coaching HUD-approved housing and financial counseling services to help clients meet financial goals, whether saving for a house or getting out of debt.
• Financial Education Workshops Free biweekly workshops covering scam/fraud prevention, estate planning, budgeting, credit/debt management, and benefit qualification; served 601 households in the past year.
• Free Income Tax Preparation (VITA) IRS-certified professionals provide free tax preparation help in English and Spanish through the Volunteer Income Tax Assistance program; filed 782 tax returns in 2025.
• Benefits Assessments & Application Assistance Helps determine which benefits clients qualify for and provides assistance with applications through the Benjamin Rose Benefits Enrollment Center.
• Medicare Part D Assistance Assistance in choosing the right Medicare plan, enrolling and submitting applications through the Benefits Enrollment Center.
• Connecting Our Seniors to Technology (COST) Free computer and technology classes for seniors in the Greater Cleveland area with a free laptop upon program completion; 150 graduates in the past year.
• Matched Savings Program (LEAP) Program helping participants build an emergency savings of $1,000 over a year through matched contributions.
• Homebuyer Education HUD-approved homebuyer education classes teaching the basics of the home buying process; 187 prospective homebuyers attended workshops in 2025.
• Foreclosure Prevention Housing and homeownership resources including foreclosure prevention support from HUD-certified Housing and Financial Counselors.
• Pre-Purchase Counseling HUD-certified counseling to prepare individuals for homeownership before purchasing.
• Post-Purchase Counseling HUD-certified counseling to help individuals become long-term homeowners after purchase.
• Housing Transition Counseling Senior housing transition counseling from HUD-certified counselors for those moving to new housing.
• Rental Counseling & Assistance Rental counseling and assistance from HUD-certified counselors.
• Property Tax Counseling Property tax counseling and tax option exploration from HUD-certified counselors.
• 0% Interest Small Dollar Loan Zero-interest loans for Cuyahoga County homeowners in need of financial assistance.
• Senior Property Tax Loan Zero-interest loans to older adult homeowners in Cuyahoga County to assist with property tax obligations.
• BRI Care Consultation Evidence-based care consultation model developed by Benjamin Rose for supporting caregivers and older adults, available nationally.
• SHARE for Dementia Scientifically proven dementia care program developed by Benjamin Rose to support individuals with dementia and their caregivers.
• Conference Center at Benjamin Rose 6,041-square-foot event venue with indoor and outdoor spaces including the Weinberg Foyer and outdoor terrace with Cleveland skyline views, available for conferences, meetings, and celebrations.

Quantifiable outcome

• Served 222,000 people in 2025 with services, programs and online resources
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hoarding Connection of Cuyahoga CountycoreStrategic or Co-development PartnerA group of more than 20 organizations working together to address the issue of hoarding in the community. Benjamin Rose is a member of this collaborative effort.
• City of Cleveland Department of AgingcoreOthersFunder of Rose Centers for Aging Well programming and services
• Cleveland CliniccoreOthersHealthcare provider and funder of Rose Centers programs
• Cuyahoga Arts and CulturecoreOthersFunder supporting cultural programming at Rose Centers
• Cuyahoga Metropolitan Housing Authority (CMHA)coreOthersHousing authority partner supporting senior housing services
• Greater Cleveland Food BankcoreOthersPartner providing food resources for meals programs
• Salvation ArmycoreOthersHost venue partner for Rose Center at East Cleveland location
• United HealthcarecoreOthersHealthcare insurer and funder of senior services
• Intergenerational SchoolsminorOthersEducational partner collaborating on intergenerational programming
• Senior Transportation Connection (STC)coreChannel Partner/ Reseller/ DistributorTransportation provider partnering to provide rides to and from Rose Centers for Aging Well locations under formal contract
• Area Agency on AgingcoreOthersWeCare program funder through Area Agency on Aging network

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cleveland Clinic: Major regional health system and Benjamin Rose funder/partner; operates overlapping community health, senior, and behavioral health services at substantially larger scale and clinical depth.
• AARP Foundation: Large national nonprofit addressing hunger, income, housing, and isolation among older adults—operates at significantly larger scale but in overlapping program areas (financial wellness, benefits enrollment, food insecurity).

Direct peers

• National Council on Aging: National nonprofit focused on improving the lives of older adults through evidence-based programs, advocacy, and community partnerships—directly comparable to Benjamin Rose's national program licensing, caregiver support, and aging-services research functions.
• Family Caregiver Alliance: National caregiver-support organization offering education, care navigation, and evidence-based programs for family caregivers—comparable to Benjamin Rose's WeCare coaching and BRI Care Consultation caregiver services.
• Western Reserve Area Agency on Aging: Cuyahoga County-based Area Agency on Aging coordinating services for older adults in the same Northeast Ohio market—directly comparable service territory, funding sources, and program portfolio.
• Meals on Wheels America: National umbrella organization supporting local Meals on Wheels programs—Benjamin Rose operates its own Meals on Wheels serving 188,531 meals in 2025, making it both a member and direct operational peer.
• Visiting Nurse Association of Ohio: Ohio-based nonprofit providing home and community-based health and personal care services to older adults—comparable home-delivered services model and aging-population focus.

Emerging players

• National Hospice and Palliative Care Organization: National nonprofit representing hospice and palliative care providers—adjacent in the aging-services continuum (end-of-life and serious-illness support) with overlapping caregiver and elderly populations.

Regional players

• Jewish Family Service Association of Cleveland: Cleveland-based social services nonprofit providing case management, counseling, and aging services—operates in the same Northeast Ohio geography with overlapping senior services and social work offerings.
• Catholic Charities Diocese of Cleveland: Regional faith-based nonprofit delivering senior services, behavioral health, housing support, and financial assistance across Northeast Ohio—comparable service breadth and regional footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BenRose1908
• Facebookfacebook.com/BenRose1908
• LinkedInlinkedin.com/company/benjamin-rose-institute-on-aging

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benjamin Rose Institute on Aging