PayTrace
PayTrace is a US-based B2B payment solutions provider serving over 40,000 merchants with accounts receivable automation, embedded ERP payments, and Level II/III interchange optimization, operating as a subsidiary of NorthAB, LLC since 2004.
- Company typePrivate
- Founded2004
- HeadquartersSpokane, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What PayTrace does
PayTrace is a US-based B2B payment solutions provider founded in 2004 and headquartered in Spokane, Washington, operating as a wholly-owned subsidiary of NorthAB, LLC (a diversified payments group headquartered in Troy, Michigan). The company serves over 40,000 B2B merchants, settling $46 billion in transaction volume in 2023, and has maintained PCI DSS compliance continuously since its founding. Its platform supports online, in-person, and mobile payment acceptance with 99.98% uptime and is purpose-built for accounts receivable workflows rather than consumer checkout.
The company's core technology centers on the Trace AR accounts receivable automation platform and the Trace ACH electronic payment acceptance module, complemented by a modular feature set that includes Virtual Terminal, Interchange Optimization (Level II/III data automation), Surcharging, Payment Link e-invoicing, and Protect hosted payment fields. Embedded payment products include Trace AR for Acumatica and Trace AR for Microsoft Dynamics 365 Business Central, distributed through each vendor's solutions marketplace and Microsoft AppSource, with additional integrations for QuickBooks, Sage, Odoo, Xero, and Shopware. A JSON API and developer sandbox enable self-serve integration, and the Product List feature set supports Visa Commercial Enhanced Data Program compliance.
PayTrace operates a hybrid go-to-market combining direct enterprise sales (1-509-219-0555) with a channel ecosystem of more than 300 reselling partners and a deep ISV/integration partner roster. Revenue is generated primarily through transaction-based fees on payment processing, interchange optimization services, surcharging programs, and embedded payment subscriptions within ERP systems, priced via quote-based custom contracts. Primary customer segments include Acumatica users, Microsoft Dynamics Business Central users, and the broader accounting and ERP ecosystem of B2B merchants seeking automated AR and reduced payment processing costs.
PayTrace firmographics
Firmographics- Name
- PayTrace
- Legal name
- NorthAB, LLC
- Website
- https://paytrace.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PayTrace is a US-based B2B payment solutions provider serving over 40,000 merchants with accounts receivable automation, embedded ERP payments, and Level II/III interchange optimization, operating as a subsidiary of NorthAB, LLC since 2004.
- Ownership category
- akta.pro rank
PayTrace industry classification
Industry- Product category
- B2B Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- SME & Business Cross-Border Payments (B2B) (FSAMAIAB)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), A2A Bill Pay & eInvoicing (Open Banking Enabled) (FSAMAFAL)
Keywords
Where PayTrace is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PayTrace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Payment Processing: Transaction-based revenue from processing credit card and ACH payments. Merchants pay processing fees per transaction with volume-based economics.
- Interchange Optimization Services: Revenue from helping merchants qualify for Level II and Level III interchange discounts through enhanced data submission, creating savings opportunities for clients while generating fees for PayTrace.
- Surcharging Programs: Revenue from credit card surcharging programs that allow merchants to offset or reduce card processing costs by passing fees to customers.
- Embedded Payments Integration: Combined merchant account and payment gateway solution embedded within ERP systems like Acumatica and Microsoft Dynamics Business Central.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom B2B payment solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PayTrace product offering
Product offeringCore offering
PayTrace provides B2B payment processing solutions that combine a payment gateway, merchant services, and accounts receivable automation into a unified platform. Its core offering, Trace AR™, automates invoicing and collections for B2B merchants, supported by Trace ACH™ for ACH payments, Virtual Terminal for in-person transactions, Interchange Optimization for Level II/III rate qualification, and embedded integrations with major ERP systems (Acumatica, Microsoft Dynamics 365 Business Central). The company serves 40,000+ B2B merchants and settled $46B in transaction volume in 2023.
Product overview
PayTrace offers a modular B2B payment platform centered on its core Trace AR™ accounts receivable automation solution, which combines with specialized add-on modules including Trace ACH™ for ACH payments, Virtual Terminal for manual transaction processing, Interchange Optimization for fee reduction, Surcharging for cost offset, Payment Link for e-invoicing, and Protect for secure hosted payment fields. The platform provides multiple deployment options through distinct product lines: B2B Payment Solutions (comprehensive platform combining AR automation with payment gateway), Merchant Services (all-in-one processing), Online Payments (e-commerce), Point of Sale (in-store), and a Solutions Marketplace offering pre-built embedded payment integrations for Acumatica and Microsoft Dynamics 365 Business Central ERP systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Trace AR™ Accounts receivable automation platform that enables B2B companies to automate invoicing, accept payments online and via ACH, manage collections, and accelerate cash flow. Reduces Days Sales Outstanding from an average of 45-60 days to less than a week. Designed for B2B merchants seeking to automate AR workflows.
- Trace ACH™ ACH payment processing module enabling businesses to accept ACH payments as an alternative to credit card transactions, helping reduce payment processing costs for B2B transactions. For B2B merchants seeking lower-cost electronic funds transfer acceptance.
- Virtual Terminal Web-based terminal for processing manual or in-person payments. Supports product list management for enhanced transaction data submission required for Visa CEDP compliance. For merchants processing card-not-present or in-person transactions through a browser-based interface.
- Interchange Optimization Feature helping B2B merchants qualify for the best available interchange rates through Level II and Level III data automation, reducing credit card processing fees. For B2B merchants seeking to minimize card acceptance costs.
- Surcharging Cost reduction feature allowing businesses to offset credit card processing costs by applying surcharges to credit card transactions. For B2B merchants looking to pass processing fees to customers where permitted.
- Payment Link E-invoicing and online payment button feature that enables businesses to send payment links to customers for faster payment collection. For B2B merchants issuing invoices and seeking to accelerate remote payment.
- Protect Hosted payment fields solution for online payments that helps merchants reduce PCI compliance scope by securely handling sensitive payment data. For e-commerce and online merchants seeking to minimize compliance burden.
- B2B Payment Solutions Comprehensive B2B payment platform combining accounts receivable automation, payment gateway, and merchant services to help businesses get paid faster and reduce credit card processing costs. For B2B merchants needing end-to-end payment and AR automation.
- Merchant Services All-in-one payment processing service combining merchant account and payment gateway for businesses needing comprehensive payment acceptance infrastructure. For merchants seeking a combined processing and gateway solution.
- Online Payments E-commerce payment acceptance solution enabling businesses to start accepting payments online through various payment methods and integration options. For e-commerce merchants and online businesses.
- Point of Sale In-store payment acceptance solutions for physical retail locations, supporting various point-of-sale hardware and payment methods. For merchants with brick-and-mortar retail operations.
- Solutions Marketplace Embedded payments integration platform offering pre-built solutions for ERP systems and business applications including Acumatica and Microsoft Dynamics 365 Business Central. For ERP users and ISV partners seeking to embed payments into their platforms.
- Trace AR for Acumatica Embedded payment solution specifically designed for Acumatica ERP, providing real-time visibility into customer transactions related to sales orders and invoices, with support for digital invoicing and interchange optimization. For B2B companies running on Acumatica ERP.
- Trace AR for Business Central Embedded payment and AR automation solution for Microsoft Dynamics 365 Business Central, featuring AR Aging Report views, automatic batch reconciliation, collections management, and a client payment portal for credit card and ACH payments. For B2B companies running on Microsoft Dynamics 365 Business Central.
Quantifiable outcome
- Reduces Days Sales Outstanding from 45-60 days to less than a week for Acumatica customers
- +6 more outcomes
Companies that use PayTrace
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
PayTrace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature9 records
PayTrace partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic and core.
- ShopwarestrategicJoint webinar on embedded payments in Shopware e-commerce platform. Combined PayTrace B2B payment solutions with Shopware's e-commerce capabilities for invoice automation and ACH payments.
- AcumaticacorePayTrace offers Trace AR for Acumatica, an embedded payment solution that provides real-time visibility into customer transactions, accelerates order-to-cash processes, and enables customers to pay using credit and debit cards with PCI-compliant data storage.
- Microsoft Dynamics 365 Business CentralcoreTrace AR for Business Central digitizes and automates invoicing and payment processes, available in Microsoft AppSource. Enables AR aging reports, automatic batch reconciliation, credit card and ACH payments from within Business Central.
- FidesiccorePartnership combining PayTrace's AR solution with Fidesic's AP invoice automation for comprehensive AR/AP automation integrated directly with Microsoft Dynamics 365 Business Central. Both teams exhibit together at Directions NA conference.
- QuickBookscorePayTrace offers embedded payments and AR automation within QuickBooks Online, providing financial insights and cash flow visibility. Partner program helps accounting professionals integrate payment solutions.
- SagestrategicConsulting partnership helping Sage users integrate payment solutions with training, onboarding, and support.
- OdoostrategicConsulting partnership helping Odoo users integrate payment solutions with training, onboarding, and support.
- XerostrategicConsulting partnership helping Xero users integrate payment solutions with training, onboarding, and support.
- ERP Integration EcosystemcorePre-configured integrations with leading accounts receivable, ERP systems, and various web-based solutions. Companies can activate integrations themselves via marketplace.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
PayTrace competitors and assessment
Company assessmentBroad incumbents
- Stripe: Stripe's payments platform includes B2B capabilities, embedded finance (Stripe Connect/Issuing), and ERP-adjacent integrations — a broader incumbent that competes for the same merchant and integration-partner relationships.
- Adyen: Adyen is a global unified payments platform serving enterprise merchants with card and ACH processing and Level II/III optimization — a broad incumbent competing for the same large B2B merchants PayTrace targets.
- North American Bancard: North American Bancard is PayTrace's sister company under the NorthAB, LLC parent conglomerate, providing broader merchant services and ISO processing — overlapping with PayTrace at the gateway and merchant-account level.
- Block (Square): Block's Square ecosystem provides merchant payments, ACH, and increasingly B2B AR tooling — a broad incumbent competing with PayTrace across processing, gateway, and SMB B2B workflows.
Direct peers
- Stax (formerly Fattmerchant): Stax is a B2B-focused payment processor offering subscription-based pricing and interchange optimization (Level II/III) for SMBs — directly comparable to PayTrace's core processing and optimization stack.
- Versapay: Versapay offers collaborative AR automation and B2B payment network services with embedded ERP integrations, closely competing with PayTrace's Trace AR in mid-market B2B segments.
- Bill.com: Bill.com is a leading B2B payments and AR/AP automation platform for SMBs and mid-market, directly overlapping with PayTrace's Trace AR and embedded ERP integrations as a substitute solution for finance teams.
- Melio: Melio is a B2B payments platform focused on accounts payable automation and ACH/credit card acceptance for SMBs — directly overlapping with PayTrace's Trace AR and Trace ACH modules.
- PaySimple: PaySimple is a payment processing and recurring-billing platform for SMBs with AR automation features, directly comparable to PayTrace's mid-market B2B payment and invoicing stack.
Emerging players
- Dwolla: Dwolla specializes in account-to-account ACH payments and open-banking-enabled disbursements — overlapping with PayTrace's Trace ACH and A2A payout functionality for B2B use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PayTrace social profiles
Digital presencePayTrace compliance and trust
Trust signalCompliance1 record
PayTrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayTrace leadership team
Management profileNumber of profiles
Profiles8 records
PayTrace subsidiaries and ownership
Company hierarchySubsidiaries2 records
PayTrace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayTrace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayTrace
What does PayTrace do?
PayTrace provides B2B payment processing solutions that combine a payment gateway, merchant services, and accounts receivable automation into a unified platform. Its core offering, Trace AR™, automates invoicing and collections for B2B merchants, supported by Trace ACH™ for ACH payments, Virtual Terminal for in-person transactions, Interchange Optimization for Level II/III rate qualification, and embedded integrations with major ERP systems (Acumatica, Microsoft Dynamics 365 Business Central). The company serves 40,000+ B2B merchants and settled $46B in transaction volume in 2023.
Is PayTrace a public or private company?
PayTrace is a private company. It is classified as corporate owned and is currently operating.
When was PayTrace founded?
PayTrace was founded in 2004. It employs 101 to 250 people.
Where is PayTrace based?
PayTrace is headquartered in Spokane, United States, in the North America region.
How does PayTrace make money?
Four revenue lines are on record. Payment Processing is the primary driver. The others are interchange Optimization Services, surcharging Programs and embedded Payments Integration.
Who are PayTrace's main competitors?
Broad incumbents on record are Stripe, Adyen, North American Bancard and Block (Square). Direct peers are Stax (formerly Fattmerchant), Versapay, Bill.com, Melio and PaySimple. Dwolla is listed as an emerging player.
Does PayTrace have an API?
Yes. Simple JSON API enabling developers to integrate payment processing into e-commerce, retail, and business applications. PayTrace offers dozens of pre-configured integrations with leading accounts receivable, ERP systems, and various web-based solutions that can be activated by merchants themselves. Documentation and sandbox access available through the Developers & API section. Developer documentation is at paytrace.net/developers.
What industry is PayTrace in?
PayTrace's product category is B2B Payment Processing. Its primary akta.pro industry code is FSAMAIAB, SME & Business Cross-Border Payments (B2B), with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 522320.