Bitazza

What Bitazza does

Bitazza is a Thailand-based licensed digital asset broker operating a retail and institutional crypto trading platform under regulatory oversight from Thailand's Securities and Exchange Commission (SEC), the Anti-Money Laundering Office (AMLO), and the Bank of Thailand. Founded in 2016 and headquartered in Bangkok, the company serves Thai retail crypto traders, high-net-worth and institutional clients, and merchant businesses through a unified ecosystem of trading and financial services products.

The platform's core trading offering includes Buy & Sell, Spot trading across 90+ cryptocurrencies, and Futures trading supporting 190+ USDT pairs, delivered via a web platform and mobile app with 3M+ reported installations. Beyond trading, Bitazza operates a dedicated OTC desk for large-volume transactions, a VISA-powered Freedom Card for global spending, the FDM utility token and Freedom Levels rewards program, Freedom NFT utility-based NFTs, and a B2B offering (Freedom World) for tokenized merchant ecosystems alongside a Global Crypto Payment cross-border solution. Technology infrastructure runs on Google Cloud (BigQuery, Cloud Run, Vertex AI Notebooks), which the company uses to automate CI/CD pipelines, financial reporting (reducing financial statement creation time from one year to three months), and near-real-time regulatory reporting.

The business model is primarily transaction-fee based across multiple streams (retail trading fees, OTC commissions, card issuance and interchange, NFT sales, and merchant payment processing). Bitazza processed $4.6 billion in transaction volume in 2024 according to its Google Cloud case material, and its SEC-licensed status qualifies users for Thailand's five-year cryptocurrency capital gains tax exemption running from January 2025 through December 2029 — a regulatory advantage unavailable to offshore competitors operating in the Thai market.

Name

Bitazza

Legal name

Bitazza

Website

https://bitazza.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Bitazza is a Thailand SEC-licensed digital asset broker offering spot and futures crypto trading, an OTC desk, a VISA-backed Freedom Card, and a tokenized Web3 ecosystem for Thai retail traders, institutional clients, and merchants.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (52321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro industry

PRIMARYBPAMAFAL

Crypto Payments & Stablecoin Settlement Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Payments, Wallets & Digital Banking Platforms

SECONDARYFSADAIAE

On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks

Financial & Insurance/Crypto & Digital Assets/Payments, Merchant Acquiring & Remittances (Crypto)

SECONDARYFSADAIAF

B2B Crypto Payouts, Mass Payments & Treasury Disbursements

Financial & Insurance/Crypto & Digital Assets/Payments, Merchant Acquiring & Remittances (Crypto)

SECONDARYFSADAIAN

Digital Gift Cards, Vouchers & Stored-Value (Crypto)

Financial & Insurance/Crypto & Digital Assets/Payments, Merchant Acquiring & Remittances (Crypto)

Keywords

• Cryptocurrency exchange
• Digital asset trading
• Spot and futures trading
• OTC crypto desk
• Crypto payment solutions

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cryptocurrency Trading Fees: Platform charges transaction fees on buy/sell and spot trading of 90+ cryptocurrencies including Bitcoin, Ethereum, and various altcoins. Revenue generated through spread and trading commissions on spot and futures markets with up to 190+ USDT trading pairs.
2. OTC Trading Services: Dedicated over-the-counter trading desk for high-net-worth clients and institutions requiring large volume buy/sell/transfer services with relationship managers.
3. Freedom Card Services: VISA-powered prepaid card allowing users to top-up from Bitazza accounts and spend worldwide. Revenue generated through card issuance and transaction fees.
4. Freedom NFT Services: WEB3-powered utility-based NFTs providing digital collectibles and platform benefits to users.
5. FDM Token Ecosystem: Utility token powering the Bitazza ecosystem with tokenomics, Freedom Levels rewards program, and referral incentives.
6. Global Crypto Payment Solutions: Cross-border payment solutions enabling businesses to accept cryptocurrency payments globally.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bitazza is a Thailand SEC-licensed digital asset management platform that provides cryptocurrency trading through Buy & Sell, Spot trading (90+ cryptocurrencies), and Futures trading (190+ USDT pairs) accessible via web and mobile. The platform also operates an OTC trading desk for high-volume transactions, a VISA-powered Freedom Card for spending, Freedom NFT utility collectibles, the FDM utility token ecosystem, and B2B solutions including Freedom World (tokenized business ecosystems) and Global Crypto Payment (cross-border merchant crypto acceptance).

Product overview

Bitazza is a licensed digital asset management platform operating as a unified ecosystem of interconnected trading and financial services products. The core offering consists of Spot Trading and Futures Trading (supporting 90+ cryptocurrencies and 190+ USDT pairs) with a mobile app for on-the-go access. The platform extends through Bitazza OTC for institutional-grade large-volume trading. The ecosystem is powered by the FDM utility token, with Freedom Levels providing tiered rewards and the Referral Program driving user acquisition. Additional offerings include the Freedom Card (Visa-branded spending card), Freedom NFT (utility-based NFTs), Freedom World (B2B Web3 tokenization platform), and Global Crypto Payment (cross-border merchant solution). Bitazza Blog serves as the content and education hub.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Card: Visa card that allows users to top-up from their Bitazza account and enjoy rewards and privileges worldwide.
• Freedom NFT
• Bitazza OTC
• FDM Token

Products and services

• Bitazza Trading Platform (Buy & Sell, Spot, Futures)

Quantifiable outcome

• $4.6 billion in transactions processed in 2024
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or IntegrationBitazza utilizes Google Cloud infrastructure including BigQuery for data analytics, Cloud Run for containerized applications, and Vertex AI Notebooks for machine learning operations. The partnership enables automated regulatory compliance with Thailand's SEC, AMLO, and Bank of Thailand, processing $4.6 billion in transactions in 2024.
• VISAcoreTechnology or IntegrationVISA partnership enables the Freedom Card, a prepaid card allowing Bitazza users to top-up from their accounts and spend worldwide at merchants accepting VISA. The card provides rewards and privileges for users.
• AgodaminorGTM or Marketing PartnerAgoda is an exclusive partner for the Freedom Card, providing travel-related rewards and privileges to Bitazza Freedom Card holders.
• AirAsiaminorGTM or Marketing PartnerAirAsia is an exclusive partner for the Freedom Card, offering flight-related benefits and privileges to Bitazza card users.
• HertzminorGTM or Marketing PartnerHertz is an exclusive partner for the Freedom Card, providing car rental benefits to Bitazza Freedom Card holders.
• Cross HotelminorGTM or Marketing PartnerCross Hotel is an exclusive partner for the Freedom Card, offering hotel accommodation benefits to Bitazza card users.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bitkub: Thailand's largest SEC-licensed digital asset exchange and the dominant domestic venue. Direct competitor to Bitazza in spot, futures, and Thai baht on/off-ramps, and co-beneficiary of Thailand's 2025-2029 crypto tax exemption.
• Orbix: SEC-licensed Thai digital asset broker/exchange offering spot trading and Thai baht ramps. Direct competitor in the same licensed domestic tier, also eligible for the five-year tax exemption.

Regional players

• Zipmex: Southeast Asia-focused crypto exchange historically active in Thailand, Singapore, Indonesia, and Australia. Comparable as a regional retail exchange operator with similar product breadth (spot, futures, staking).
• Satang (Satang Pro): Thai-licensed digital asset exchange with baht on/off-ramps and institutional services. Regional peer competing for the same regulated Thai retail and institutional trading flow.

Broad incumbents

• Binance: Global crypto exchange with the deepest liquidity and broadest token coverage. Offshore incumbent whose Thai user base represents the principal competitive threat to Bitazza's domestic share gains.
• OKX: Global spot and derivatives exchange with strong Asian user base. Broad incumbent competing for the same retail Thai traders despite lack of local licensing.
• Bybit: Global derivatives-led exchange popular across Southeast Asia. Competes with Bitazza's 190+ USDT futures pairs and offshore liquidity.
• KuCoin: Global altcoin-heavy exchange with strong retail following in Southeast Asia. Comparable spot trading breadth and similar mid-tier positioning to Bitazza.
• Coinbase: US-listed regulated crypto exchange with broad product suite. Comparable as a compliance-led, multi-product exchange with retail card and Web3 extensions.
• Crypto.com: Global crypto exchange with a VISA-powered card and strong consumer brand. Closely comparable to Bitazza's combination of exchange + VISA card + ecosystem token.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bitazzaofficial
• Facebookfacebook.com/bitazza
• LinkedInlinkedin.com/company/bitazza

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitazza