FactFinder

What FactFinder does

FactFinder, operated by Omikron Data Quality GmbH and headquartered in Pforzheim, Germany, is an AI-powered e-commerce search and product discovery platform serving more than 2,000 B2B and B2C online shops across Europe. Founded in 2001, the company builds software that combines proprietary search algorithms with real-time personalization, merchandising, and recommendation engines to improve on-site conversion, average order value, and zero-result rates for complex product catalogs. Its core technology stack centers on the Atlas AI engine, Vector Search semantic ranking, and the Infinity platform — the latter created after the October 2021 acquisition of Swedish personalization vendor Loop54, which contributed real-time AI re-ranking and cross-device personalization. Modular products include Search, Suggest/autocomplete, Navigation and After Search Navigation, Tracking Interface, Campaign Manager, Recommendation Engine, Predictive Basket, and an Insights Dashboard, all exposed via a documented REST/JSON API.

FactFinder operates a quote-based enterprise SaaS model with annual billing, distributed through a hybrid GTM combining direct enterprise field sales and self-service interactive demos, supported by regional offices in Germany (Pforzheim HQ, Berlin, Munich), the UK (Cambridge), Sweden (Stockholm), and France (Strasbourg). The company is privately held and PE-backed by GENUI (acquired February 2021), with CEO Istvan Laszloffy leading the business. Its commercial focus spans verticals including B2B e-commerce, fashion, food and beverage, online pharmacy, sporting goods, beauty, and consumer electronics, with named customers such as Douglas, Intersport, Office Depot, Globus Baumarkt, Toom Baumarkt, Ulla Popken, Bergfreunde, and Cooksongold. Reported customer outcomes include +70% revenue per session (Bergfreunde), +50% sales (Christ Onlineshop), +35% conversion rate (Kuebler Sport), and +55.6% mobile AOV (Fitstore 24).

Name

FactFinder

Legal name

Omikron Data Quality GmbH

Website

https://fact-finder.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

FactFinder is a Germany-based AI-powered e-commerce search and product discovery SaaS platform, serving more than 2,000 B2B and B2C online shops across Europe with personalized search, merchandising, and recommendation software.

Ownership category

akta.pro rank

Product category

E-commerce Search & Product Discovery Software

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Recommendation & Discovery Engines (content/product) (BPAMAAAG)

akta.pro secondary industries

Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Ecommerce search software
• Product discovery platform
• AI personalization engine
• Site search solutions
• Ecommerce merchandising tools

Headquarters

HQ city

Pforzheim

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: FactFinder operates as a SaaS platform providing AI-powered search and product discovery solutions to e-commerce businesses on a subscription basis. Pricing is quote-based and tailored to customer needs, suggesting tiered or enterprise-specific contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

FactFinder provides an AI-powered e-commerce search, navigation, merchandising and personalization platform sold as SaaS to online retailers. Its core products — FactFinder NG (Next Generation) and the unified Infinity platform — combine proprietary Atlas AI algorithms, vector search, predictive personalization, recommendations, faceted navigation, and customer-specific pricing to increase on-site conversion for B2B and B2C shops. The platform is delivered via REST/JSON APIs, interactive demos, and is supported by regional offices across Europe.

Product overview

FactFinder is an AI-powered eCommerce search and product discovery platform offering a unified platform-plus-modules architecture. The core product consists of FactFinder NG (Next Generation) - a proprietary search platform refined over 20 years - alongside Infinity, the evolved platform that emerged from FactFinder's 2021 acquisition of Loop54. The platform combines AI with human expertise for personalized shopping experiences. Key modules include: Atlas AI for advanced personalization; Vector Search for semantic search; the Navigation Module for site structure; After Search Navigation (ASN) for filter-based refinement; Tracking Interface for behavioral data collection; Campaign Manager for promotions; Recommendation Engine for product suggestions; Suggest Module for autocomplete; Predictive Basket for repeat purchase prediction; and the Insights Dashboard for search analytics. Professional services include Training, Webshop Analysis, Datafeed Analysis, Customer Journey Workshop, and Sparring Partner advisory. All modules share a common REST API infrastructure with SDK generation support.

Differentiator

Problem solved

Functional benefit

Brands

• Infinity: A unified product discovery platform combining FactFinder's search capabilities with Loop54's AI personalization technology, focused on search, merchandising, and personalization for eCommerce.
• Atlas AI

Products and services

• FactFinder NG (Next Generation) AI-powered search, navigation, personalization, recommendation and merchandising platform sold as SaaS to B2B and B2C online retailers, with proprietary Atlas AI algorithms and REST/JSON APIs.
• Infinity Unified product discovery platform that combines FactFinder's search and merchandising capabilities with Loop54's real-time AI personalization for B2B and B2C e-commerce shops.
• Atlas AI Proprietary AI engine underpinning FactFinder's personalization capabilities, combining keyword-matching, behavioral insights, business rules and product relationship networks to deliver tailored search results.
• Infinity Training Training service covering implementation and optimization of the Infinity platform for customer teams.
• Webshop & Benchmark Analysis Analysis service to evaluate webshop performance and provide benchmark comparisons.
• Datafeed Analysis Service analyzing product data feeds to ensure data quality and search relevance for FactFinder deployments.
• Customer Journey Workshop Workshop to map and optimize customer journey touchpoints using FactFinder search, personalization and merchandising capabilities.
• Sparring Partner Ongoing advisory service providing strategic guidance on product discovery optimization with FactFinder.

Quantifiable outcome

• +70% revenue per session
• +7 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

One partnership is on record.

• Loop54coreTechnology or Integration · 20 October 2021FACT-Finder acquired Loop54 in October 2021 to expand its AI-powered e-commerce capabilities. Loop54's real-time personalization technology and customer base of 170+ brands were integrated into FactFinder's platform, creating the Infinity product combining search, merchandising, and personalization.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coveo: Coveo is an enterprise AI-search and relevance platform with a dedicated e-commerce vertical. It overlaps with FactFinder on AI-driven product discovery, recommendations, and personalization for B2B and B2C retailers.
• Bloomreach: Bloomreach is an e-commerce experience platform combining search, merchandising, CMS, and personalization. Its Discovery product overlaps directly with FactFinder's search and personalization modules for enterprise online retailers.
• Klevu: Klevu is an AI-powered on-site search, merchandising, and personalization platform purpose-built for e-commerce. As a fellow European-headquartered search vendor, Klevu directly competes with FactFinder in the DACH and broader European mid-market.
• Findify: Findify offers AI-powered personalized search, recommendations, and merchandising for Shopify and other e-commerce platforms. It is a smaller, more SMB-focused peer that competes for the same online retailer buyer as FactFinder.
• Algolia: Algolia is a leading AI-powered search and product discovery platform for e-commerce and digital experiences. It is the most direct competitor to FactFinder, offering similar APIs for search, recommendations, and personalization to enterprise online retailers globally.
• Searchspring: Searchspring provides on-site search, merchandising, and personalization tools for e-commerce. It targets mid-market online retailers with similar use cases to FactFinder's product discovery platform.
• Constructor: Constructor provides AI-first product discovery and search for enterprise e-commerce, with strong personalization and merchandising capabilities. It competes head-to-head with FactFinder's Atlas AI and personalization offerings for large online retailers.

Emerging players

• Vue.ai: Vue.ai provides AI-powered personalization, visual search, and merchandising for retail and e-commerce. It is an emerging peer with partial overlap on personalization and recommendation capabilities that compete with FactFinder.
• Syte: Syte specializes in visual AI for e-commerce product discovery, including visual search and automated product tagging. It overlaps with FactFinder on AI-driven discovery but with a more visual/visual-search-centric approach.

Broad incumbents

• Elastic (Elasticsearch): Elastic is a broad search and observability platform whose Elasticsearch technology underpins many e-commerce search implementations. While not specialized in retail, it competes with FactFinder for enterprise technical buyers building in-house search infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fact_finder
• Facebookfacebook.com/eCommerce.search
• LinkedInlinkedin.com/company/fact-finder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FactFinder