IDI

What IDI does

IDI (Interactive Data, LLC) is an identity intelligence solutions provider operating as a wholly-owned subsidiary of Red Violet, Inc. (NASDAQ: RDVT). Headquartered in Boca Raton, Florida with 101–250 employees, IDI builds and operates CORE™, a cloud-native, AI/ML-powered platform that performs real-time identification and location of people, businesses, assets, and their interrelationships by ingesting and resolving billions of data points drawn from credit headers, public records, proprietary feeds, and thousands of contributing sources. The company's data assets cover nearly 100% of the U.S. adult population.

The product portfolio is structured around three core solutions and four vertical modules. idiCORE addresses investigations, due diligence, risk mitigation, identity verification, and individual/asset location. coreIDENTITY supports KYC identity verification, form fill, and onboarding workflows. idiMARKETING delivers AI-powered consumer intelligence covering 270M+ U.S. consumers with 500+ attributes across 1,200+ segments. Vertical modules include idiTRACE (address/alias verification for background screening), idiCRIM (criminal, court, arrest, and sex offender records), idiVERIFIED (bank/employment verification for judgment recovery), and idiALIAS (alias history). Distributed supervised and unsupervised machine learning powers anomaly detection, predictive analytics, and identity resolution across structured and unstructured inputs.

IDI serves B2B customers across twelve named verticals, with five primary — financial services, government and law enforcement, investigative, collections and recovery, and background screening — and secondary coverage of insurance, healthcare, real estate, retail and ecommerce, travel and entertainment, legal, and education. Revenue mechanics combine subscription/API recurring access with usage-based per-hit pricing on batch operations and platform-integration revenue through channel partners; pricing is custom and quote-based with no publicly disclosed tiers. Go-to-market mixes enterprise field sales, an API-first delivery model, a self-serve portal at login.idicore.com, a mobile investigative app, and channel partnerships including TazWorks/MeridianLink for background screening and LiveRamp, Google, and The Trade Desk for audience activation.

Name

IDI

Legal name

Interactive Data, LLC

Website

https://ididata.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

IDI (Interactive Data, LLC), a wholly-owned subsidiary of Red Violet, Inc., operates a cloud-native AI/ML identity intelligence platform covering nearly 100% of the U.S. adult population for financial services, government, law enforcement, background screening, and commercial clients.

Ownership category

akta.pro rank

Product category

Identity Intelligence / Data Fusion

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)

akta.pro secondary industries

Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN), Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)

Keywords

• Identity intelligence platform
• Identity verification solutions
• Background screening data
• Consumer identity resolution
• Risk and fraud intelligence

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription/API Access: Subscription-based access to identity intelligence platform with API integration for real-time and batch processing. Customers access data through flexible delivery options including API, batch, online portal, and mobile app.
2. Usage-based Pricing: Per-hit pricing for high-volume searches and batch processing operations, with competitive per-hit rates for workflow automation.
3. Platform Integration: Revenue through platform integrations and partnerships, such as TazWorks integration for background screening organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

IDI sells a cloud-native, AI/ML-powered identity intelligence platform (CORE) that enables real-time identification and location of people, businesses, assets, and their interrelationships. The company packages this platform into standalone products for investigations (idiCORE), KYC and onboarding (coreIDENTITY), marketing (idiMARKETING), and background screening (idiTRACE, idiCRIM, idiALIAS, idiVERIFIED), and delivers them via API, batch processing, an online portal, and a mobile app. Revenue is driven by subscription/usage-based access to data covering nearly 100% of the U.S. adult population.

Product overview

IDI (Interactive Data, LLC) offers a unified identity intelligence platform called CORE, which serves as the foundational technology for multiple specialized products and modules. The core product suite includes idiCORE (comprehensive investigative platform), coreIDENTITY (KYC/identity verification), and idiMARKETING (consumer intelligence for marketing). Add-on modules include idiTRACE (address/alias verification for background screening), idiCRIM (criminal records search), idiVERIFIED (asset/employment location for debt recovery), and idiALIAS (alias history verification). The platform leverages AI/ML and covers nearly 100% of the U.S. adult population.

Differentiator

Problem solved

Functional benefit

Brands

• CORE: Cloud-native identity intelligence platform purpose-built for enterprise organizations, enabling real-time identification and location of people, businesses, assets, and their interrelationships.
• idiCORE
• coreIDENTITY
• idiMARKETING
• idiTRACE
• idiCRIM
• idiVERIFIED
• idiALIAS

Products and services

• CORE Cloud-native, AI/ML-powered identity intelligence platform that analyzes billions of data points in real time to deliver identification and location of people, businesses, assets, and their interrelationships for enterprise and public-sector organizations.
• idiCORE Next-generation identity intelligence solution used by organizations to address investigations, due diligence, risk mitigation, identity verification, individual and asset location, and regulatory compliance needs.
• coreIDENTITY Comprehensive suite of identity solutions providing out-of-the-box functionality for new customer acquisition and onboarding workflows through KYC identity verification, form fill, and identity operations.
• idiMARKETING AI-powered consumer identity and intelligence solution delivering comprehensive insights on nearly 100% of the adult U.S. population (270+ million consumers across 500+ attributes), enabling marketers to understand, reach, and engage audiences.
• idiTRACE Premier address and alias history verification solution for the background screening industry, enabling screening organizations to verify applicant address and alias history using customized search parameters such as name, alias, SSN, and date of birth.
• idiCRIM Background screening solution providing the ability to search a comprehensive database of national criminal, court, arrest, and sex offender records in support of the screening process.
• idiVERIFIED Solution that blends proprietary data sources and sophisticated manual verification by industry experts to locate bank account and place of employment information in support of judgment recovery.
• idiALIAS Identity intelligence tool that helps uncover alias histories and enhance screening precision, available through the TazWorks (MeridianLink) integration platform for background screening organizations.

Quantifiable outcome

• 70% enrichment rate for customer data
• +6 more outcomes

Named customers11 records

Segments12 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature10 records

Partnerships

One partnership is on record.

• TazWorks (MeridianLink)coreTechnology or Integration · 20 October 2025Strategic integration announced October 2025 making IDI's identity verification solutions available within the TazWorks platform to enhance screening accuracy and efficiency for background screening organizations. The integration includes idiTRACE, idiCRIM, and idiALIAS tools that verify identities, uncover alias histories, and enhance screening precision.

Scale indicators15 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• LexisNexis Risk Solutions: LexisNexis Risk Solutions provides identity verification, fraud detection, KYC/AML compliance, and identity intelligence for financial services, insurance, government, and law enforcement — overlapping directly with IDI's idiCORE and coreIDENTITY use cases.
• Dun & Bradstreet: Dun & Bradstreet operates a global business identity graph and data fusion platform used for due diligence, risk management, and compliance, comparable to IDI's identity-resolution approach for businesses, assets, and interrelationships.
• LiveRamp: LiveRamp is an identity-resolution and data-connectivity platform enabling consumer data activation across marketing channels; comparable to IDI's idiMARKETING and a current integration partner that also represents a competing identity-resolution offering.

Broad incumbents

• TransUnion: TransUnion is a global credit bureau offering identity verification, fraud prevention, and risk information services across financial services and emerging verticals, competing with IDI in core KYC and fraud-detection workflows while operating at much greater scale.
• Equifax: Equifax provides consumer and business credit data, identity verification, and fraud-prevention services to financial services, employers, and government, directly overlapping IDI's identity-intelligence value proposition with a much larger data footprint.
• Experian: Experian is a global information services company offering credit reporting, identity verification, and marketing data, with comparable KYC, fraud, and audience-targeting products to IDI's coreIDENTITY and idiMARKETING offerings.
• Verisk Analytics: Verisk provides data analytics and specialty services for insurance underwriting, claims, and fraud detection — overlapping IDI's insurance SIU and fraud-detection use cases (e.g., the major rental-vehicle SIU customer) with a much broader analytics portfolio.
• Thomson Reuters Clear Advantage: Thomson Reuters offers CLEAR, an investigative and due diligence platform used by law enforcement, government, and legal customers for identity and asset research — directly overlapping IDI's idiCORE and investigative use cases.

Emerging players

• CoreLogic: CoreLogic provides property and consumer identity data used by mortgage, real estate, and insurance customers, overlapping with IDI's real estate and insurance segments where identity and asset-location intelligence is required.
• Palantir Technologies: Palantir provides data fusion and identity-resolution platforms (e.g., Foundry, Gotham) used by government, law enforcement, and large enterprises — adjacent to IDI's identity graph and government/law enforcement focus, with a more general-purpose data-platform orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IDIData
• Facebookfacebook.com/ididata
• LinkedInlinkedin.com/company/interactive-data-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDI