Nineteen Group
Nineteen Group is a UK-headquartered B2B events and media company running 55+ exhibitions, conferences, and awards across manufacturing, retail, payments, security, construction, transport, and emergency services, serving more than 285,000 participants annually and backed by Phoenix Equity Partners.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Nineteen Group does
Nineteen Group is a UK-headquartered B2B exhibitions, conferences, and media company that organises 55+ live events serving more than 285,000 participants annually across verticals including advanced manufacturing, retail and payments technology, security and fire safety, construction, commercial road transport, emergency services, cyber security, and skilled trades. The company operates through a portfolio of wholly owned subsidiaries and acquired event brands (Oliver Kinross, Lyrical Communications, Hennik Group, Broden Media, Prime Event brands, Commercial Vehicle Show, PlantWorx, Reliabilityweb, SubSummit, The Lead) and runs an integrated media arm that includes newsletters, online publications, and awards programmes alongside live events.
The underlying technology stack is conventional B2B events infrastructure rather than proprietary IP: CRM systems (HubSpot, Salesforce, Microsoft Dynamics), email marketing platforms (Mailchimp, Spotler, Eshot, D2i Engage), registration and ticketing tools (Eventbrite, Swoogo, Gevme, Circdata, Jonas JET), event apps (Grip), webinar platforms (GoToWebinar, Zoom, Crowdcast), and survey/analytics systems (SurveyMonkey, Explori, Fusion). Distribution is direct-sales led for exhibition space and sponsorship, supplemented by self-serve online registration for qualified business visitors and channel partnerships with industry associations (RHA, SMMT, The Payments Association).
The revenue model is anchored on three streams: one-time exhibitor booth and sponsorship sales for individual events, recurring sponsorship and advertising packages across event portfolios and media properties, and subscription-style recurring revenue from digital media and community platforms. Pricing is quote-based and not publicly disclosed. The company is privately held and controlled by Phoenix Equity Partners, which raised a £200 million continuation fund in January 2025 to extend the partnership and fund continued international expansion into the Americas, APAC, and Australia. The company employs more than 250 people globally with offices in Wimbledon (London HQ), Boston, Singapore (APAC HQ), and Hong Kong.
Nineteen Group firmographics
Firmographics- Name
- Nineteen Group
- Legal name
- Nineteen Group Limited
- Website
- https://nineteengroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nineteen Group is a UK-headquartered B2B events and media company running 55+ exhibitions, conferences, and awards across manufacturing, retail, payments, security, construction, transport, and emergency services, serving more than 285,000 participants annually and backed by Phoenix Equity Partners.
- Ownership category
- akta.pro rank
Nineteen Group industry classification
Industry- Product category
- Business Events and Trade Shows
- NAICS
- Convention and Trade Show Organizers (56192), Business Associations (813910)
- SIC
- Miscellaneous Publishing (2741), Services-Membership Organizations (8600)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industries
- Trade Shows & Industry Expos (B2B) (MPAGAHAB), Professional & Association Conferences (MPAGAGAB)
Keywords
Where Nineteen Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Nineteen Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibition and Event Participation: Revenue generated from exhibitor booth sales, sponsorship packages, and visitor attendance fees at trade exhibitions and conferences. The company organizes 55+ events serving various industry sectors.
- Sponsorship and Marketing: Branded sponsorship packages, advertising within event materials, digital platforms, and media properties. This includes sponsorship of awards programs, content features, and promotional placement.
- Media and Publishing: Revenue from digital media properties including newsletters, online platforms, and editorial content serving specific industry communities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Nineteen Group product offering
Product offeringCore offering
Nineteen Group organizes and operates a portfolio of B2B trade exhibitions, conferences, awards programs, and industry media publications across sectors including manufacturing, retail, payments, security, fire safety, emergency services, transport, construction, and cyber security. The company runs 55+ events globally and complements live events with digital media properties and content serving specific industry communities.
Differentiator
Problem solved
Functional benefit
Products and services
- InstallerSHOW Trade exhibition for installers and trade professionals in the heating, plumbing, and building services sectors. Held at NEC Birmingham.
- Painting and Decorating Show
- Professional Woodworking Expo Trade exhibition serving the professional woodworking industry. Held at NEC Birmingham.
- MaximoWorld Conference and exhibition serving IBM Maximo enterprise asset management users and practitioners. Held in Nashville, TN.
- The Emergency Services Show Annual trade exhibition serving the UK emergency services sector including police, fire, and ambulance. Held at NEC Birmingham.
- The Emergency Tech Show Trade exhibition showcasing technology and innovation for the emergency services sector. Co-located with The Emergency Services Show at NEC Birmingham.
- International Cyber Expo Trade exhibition for the cyber security industry, bringing together security professionals, vendors, and buyers. Held at Olympia, London.
- International Security Expo Trade exhibition for the physical security industry, including perimeter, intrusion, and protective security. Held at Olympia, London.
- Pay360 Awards Awards program recognizing excellence in the UK payments industry. Held at Grosvenor House Hotel, London.
- Commercial Vehicle Show UK flagship trade event for the commercial road transport industry, co-owned with RHA and SMMT. Now branded 'Fuelling Change – The Route to Net Zero'.
- SubSummit Conference dedicated to technology-enabled subscription commerce within retail and consumer markets.
- The Lead Portfolio of executive-level brand and retail leadership events and forums focused on strategies, technology, and operating models shaping modern consumer businesses.
- Reliabilityweb Global community and media platform dedicated to reliability engineering, maintenance, and asset management professionals.
- Pro Integration Future Asia (PIFA) Pro-AV and systems integration trade event for the Asia-Pacific market based in Singapore.
- Smart Manufacturing Week Manufacturing and engineering trade exhibition featuring Smart Factory Expo and Maintec, launching in the U.S. market at Huntington Place, Detroit.
- Bus & Coach Expo Passenger transport trade exhibition focusing on zero-emission vehicles, smart fleet systems, and accessibility, co-located with the Commercial Vehicle Show at NEC Birmingham.
- PlantWorx UK's largest working construction equipment showcase trade exhibition.
- National EV Week Week-long celebration dedicated to electric vehicles and the EV ecosystem including renewables, charging infrastructure, and telematics/software, in partnership with The EV Cafe.
- Australia Event Series (TSEAU, FSEAU, PIFAU) Three new Australian events covering security, fire safety, and pro-integration/AV sectors, debuting in Melbourne alongside Melbourne Build and Installer Melbourne.
Quantifiable outcome
- 285,000+ event participants in 2025
- +3 more outcomes
Companies that use Nineteen Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Nineteen Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Nineteen Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- The EV CafemajorStrategic partnership to launch National EV Week, the first comprehensive week-long celebration dedicated to electric vehicles and the entire ecosystem supporting mass adoption. Combines The EV Cafe's industry knowledge and community with Nineteen Group's event expertise.
- The Payments AssociationcoreStrategic partnership and investment in The Payments Association (TPA), the UK's leading membership organisation and events platform for the payments industry. The partnership provides resources, reach and investment to scale TPA's offering while preserving its ethos and leadership. TPA remains an independent brand within the Nineteen and Phoenix portfolio.
- CollingwoodminorFinancial adviser to The Payments Association on the transaction with Nineteen Group.
- OktraminorOffice design studio selected to design Nineteen Group's new 18,000 sq ft headquarters in Wimbledon Quarter. Oktra is known for projects with Adidas, Samsung, and Gymshark.
- Montgomery GroupmajorAcquisition of Pro Integration Future Asia (PIFA) Singapore from Montgomery. Montgomery successfully managed PIFA since its inception and expressed confidence in Nineteen Group elevating it further.
- Road Haulage Association (RHA)coreCo-owner of The Commercial Vehicle Show LLP alongside SMMT. RHA brings decades of sector insight and influence to the partnership. Long-term collaboration ensures the Show remains deeply integrated with the industry's priorities.
- Society of Motor Manufacturers and Traders (SMMT)coreCo-owner of The Commercial Vehicle Show LLP alongside RHA. SMMT provides sector insight and influence. Long-term collaboration ensures the Show remains rooted in the industry it serves.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Nineteen Group competitors and assessment
Company assessmentDirect peers
- Informa: Global B2B events, exhibitions, and intelligence group operating Taylor & Francis, Informa Markets, and Informa Connect. Directly comparable as the largest B2B exhibitions competitor with overlapping verticals (security, manufacturing, payments) and similar trade show + media monetisation model.
- RX (Reed Exhibitions / RELX): RELX's exhibitions arm operating major B2B trade shows across multiple sectors globally. Closest large-scale direct competitor with similar booth-and-sponsorship revenue model and international footprint that overlaps with Nineteen's US, APAC, and UK expansion ambitions.
- Clarion Events: UK-headquartered organiser of B2B exhibitions and conferences across gaming, retail, energy, and technology. Directly comparable portfolio strategy and UK base; also a known employer of several Nineteen Group senior leaders, indicating close talent market competition.
- Hyve Group: London-listed international events organiser running exhibitions in retail, manufacturing, security, and resources. Closest publicly listed pure-play exhibitions peer in the UK, with similar mid-scale portfolio and emerging-markets expansion profile.
- Montgomery Group: Asia-Pacific focused trade exhibition organiser and the seller of PIFA to Nineteen Group. Directly comparable as a regional trade show organiser whose assets now sit inside Nineteen, and a continuing competitor in APAC exhibition markets.
- Diversified Communications: US-headquartered international B2B exhibitions and media company operating trade shows across technology, healthcare, and marine sectors. Comparable in size and portfolio breadth; previous employer of Nineteen Group Americas President Mary Larkin.
- Emerald Holding: US B2B events and media operator (formerly Emerald Expositions). Comparable as a mid-scale exhibitions company with similar B2B trade show focus and recent PE ownership, providing a useful comparable for Nineteen's likely exit trajectory.
Broad incumbents
- Messe Frankfurt: One of the world's largest trade fair organisers with a broad portfolio spanning consumer goods, textiles, automotive, and building technologies. Compares as a global incumbent competing in many of the same verticals Nineteen is expanding into (security, manufacturing).
- GL Events: French-listed international event organiser spanning trade shows, conferences, and venue management. Comparable as an established European-headquartered exhibitions incumbent with global ambitions and an overlapping venue-and-event operating model.
Emerging players
- CloserStill Media: London-based privately-held B2B exhibition organiser with a focused but rapidly growing portfolio across technology, healthcare, and veterinary verticals. Comparable mid-sized competitor with similar culture-driven employer brand and organic-plus-acquisition growth approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Nineteen Group social profiles
Digital presenceNineteen Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nineteen Group leadership team
Management profileNumber of profiles
Profiles8 records
Nineteen Group subsidiaries and ownership
Company hierarchySubsidiaries18 records
Nineteen Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nineteen Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nineteen Group
What does Nineteen Group do?
Nineteen Group organizes and operates a portfolio of B2B trade exhibitions, conferences, awards programs, and industry media publications across sectors including manufacturing, retail, payments, security, fire safety, emergency services, transport, construction, and cyber security. The company runs 55+ events globally and complements live events with digital media properties and content serving specific industry communities.
Is Nineteen Group a public or private company?
Nineteen Group is a private company. It is classified as private equity controlled and is currently operating.
When was Nineteen Group founded?
Nineteen Group was founded in 2012. It employs 1 to 10 people.
Where is Nineteen Group based?
Nineteen Group is headquartered in London, United Kingdom, in the Europe region.
How does Nineteen Group make money?
Three revenue lines are on record. Exhibition and Event Participation is the primary driver. The others are sponsorship and Marketing and media and Publishing.
Who are Nineteen Group's main competitors?
Direct peers on record are Informa, RX (Reed Exhibitions / RELX), Clarion Events, Hyve Group, Montgomery Group, Diversified Communications and Emerald Holding. Broad incumbents are Messe Frankfurt and GL Events. CloserStill Media is listed as an emerging player.
Does Nineteen Group have an API?
No public API is recorded for Nineteen Group.
What industry is Nineteen Group in?
Nineteen Group's product category is Business Events and Trade Shows. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of MPAGAHAB, Trade Shows & Industry Expos (B2B). Its NAICS code is 56192 and its SIC code is 2741.