MVMT Physical Therapy
MVMT Physical Therapy is a solo-practitioner physical therapy clinic in Durham, NC, founded in 2022, that delivers McKenzie Method (MDT) musculoskeletal care to individual consumers including dancers, athletes, office workers, and seniors across insurance and private-pay channels.
- Company typePrivate
- Founded2022
- HeadquartersDurham, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MVMT Physical Therapy does
MVMT Physical Therapy is a private, founder-owned physical therapy practice operating from a single clinic at 4823 Meadow Drive, Suite 208 in Durham, North Carolina, founded in March 2022 by Anastasia Belikov, PT, DPT, Cert. MDT. The practice delivers one-on-one musculoskeletal care using the McKenzie Method of Mechanical Diagnosis and Therapy (MDT) as its core clinical methodology, supplemented by services including spine rehabilitation, vestibular/vertigo therapy, fall prevention and balance programs, orthopedic and sports rehabilitation, and pre- and post-operative care. Service offerings are structured around a 1-hour Initial Evaluation ($130 private pay, effective August 2025), a Standard Visit ($100 private pay), a $10 Saturday Mobility and Flexibility group class, and a free 15-minute phone consultation; the practice is in-network with Cigna, Medicare, and United Healthcare, with Aetna and Blue Cross Blue Shield NC credentialing pending. The practice serves individual consumers across four primary segments — dancers, athletes and movement artists; general adults with musculoskeletal pain; desk-bound office workers; and older adults needing balance or post-surgical rehabilitation — and acquires patients primarily through organic content marketing (blog, Instagram, Facebook, YouTube, LinkedIn, Twitter/X, email newsletter) and online self-serve booking rather than physician referrals.
MVMT Physical Therapy firmographics
Firmographics- Name
- MVMT Physical Therapy
- Legal name
- MVMT Physical Therapy
- Website
- https://mvmtphysicaltherapync.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MVMT Physical Therapy is a solo-practitioner physical therapy clinic in Durham, NC, founded in 2022, that delivers McKenzie Method (MDT) musculoskeletal care to individual consumers including dancers, athletes, office workers, and seniors across insurance and private-pay channels.
- Ownership category
- akta.pro rank
MVMT Physical Therapy industry classification
Industry- Product category
- Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Physical Therapy (PT) Clinics (HLADAJAD)
- akta.pro secondary industry
- Vestibular Rehabilitation & Balance Therapy (HSADAIAF)
Keywords
Where MVMT Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MVMT Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance-Based Physical Therapy Services: Revenue from treating patients with insurance coverage including in-network agreements with Cigna, Medicare, United Healthcare, and pending status with Aetna and Blue Cross Blue Shield of NC. Patient responsibility includes deductibles, copayments, and coinsurance.
- Private Pay Services: Self-pay patients pay per visit. As of August 1, 2025, initial visit is $130 and standard follow-up visits are $100.
- Mobility and Flexibility Classes: Saturday mobility class offered at $10 per session. Group class focused on improving strength, mobility and flexibility.
- Free Phone Consultation: Free 15-minute consultation to determine if physical therapy can help potential patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Initial Evaluation Visit |
| Unit Pricing | Pay-as-you-go | Standard Follow-up Visit |
| Unit Pricing | Pay-as-you-go | Saturday Mobility Class |
| Freemium | Pay-as-you-go | Free Phone Consultation |
| Subscription | Monthly | Insurance-Based Treatment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
MVMT Physical Therapy product offering
Product offeringCore offering
MVMT Physical Therapy is a single-location private practice physical therapy clinic in Durham, NC that delivers in-person musculoskeletal assessment and treatment using the McKenzie Method (MDT) of Mechanical Diagnosis and Therapy. Its core billable services are the Initial Evaluation visit and Standard Follow-up Visit, with supplemental offerings including a Saturday Mobility and Flexibility group class and a free 15-minute phone consultation. Treatment specialties cover spine rehabilitation, vestibular/vertigo rehabilitation, fall prevention and balance programs, orthopedic and sports rehabilitation, and pre- and post-operative rehabilitation.
Product overview
MVMT Physical Therapy is a private practice physical therapy clinic that operates as a single-location service practice. The core offerings consist of Evaluation (Initial Visit) and Standard Visit appointments, supplemented by a Saturday Mobility Class and Free Phone Consultation. The practice specializes in the McKenzie Method (MDT) of Mechanical Diagnosis and Therapy for treating spine and extremity conditions, along with services including Spine Rehabilitation, Vestibular/Vertigo Rehabilitation, Fall Prevention and Balance Programs, Orthopedic and Sports Rehabilitation, and Pre- and Post-Operative Rehabilitation. The practice also publishes educational insights/articles on physical therapy topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Evaluation (Initial Visit) A 1-hour comprehensive initial evaluation for first-time or returning clients (not seen in 3+ months) used to diagnose musculoskeletal issues and develop a personalized treatment plan. Priced at $130 per visit as a private-pay option (effective August 1, 2025), with insurance copays ranging from $1-$75 depending on plan. Open to individual patients in Durham, NC, including those covered by Cigna, Medicare, and United Healthcare.
- Standard Visit A routine follow-up appointment for active physical therapy patients to continue treatment and monitor progress. Priced at $100 per visit as a private-pay option (effective August 1, 2025), also billable through insurance networks. For individual patients in Durham, NC undergoing ongoing PT care.
- Mobility and Flexibility Class (Saturday)
- Mobility and Flexibility Class (Saturday) A weekly group class held on Saturdays focused on improving strength, mobility, and flexibility, with personalized programming for individual goals. Priced at $10 per session. Open to individuals in the Durham, NC area, including current patients and walk-in community participants.
- Free Phone Consultation A complimentary 15-minute phone consultation used to determine whether physical therapy is appropriate for a prospective patient's needs before scheduling a paid evaluation. For individuals in the Durham, NC area considering PT treatment.
Quantifiable outcome
- Most patients can achieve significant pain reduction and return to activities within 3-4 months of consistent treatment
- +1 more outcomes
Companies that use MVMT Physical Therapy
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
MVMT Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MVMT Physical Therapy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- McKenzie Institute USAcoreFormal adoption of the McKenzie Method of Mechanical Diagnosis and Therapy (MDT) as the core treatment approach. Founder Anastasia Belikov holds certification (Cert. MDT). The MDT system is used as the primary methodology for assessing and treating all musculoskeletal problems.
- Russell Sage CollegeminorFounder Anastasia Belikov graduated with her DPT (Doctor of Physical Therapy) from Russell Sage College in Troy, New York. Represents educational background and training institution.
- CoboBrothers Dance CompanyminorPerformance Salsa team that Anastasia Belikov was a member of from 2019-2022. Represents founder's dance background and connection to dance community.
- 22 Creative Co.minorWebsite design agency that created the MVMT Physical Therapy website using Editor X platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
MVMT Physical Therapy competitors and assessment
Company assessmentDirect peers
- ATI Physical Therapy: Large national outpatient physical therapy chain with clinics across the U.S. including North Carolina. Direct competitor for musculoskeletal and orthopedic rehab patients in the same Durham market.
- Athletico Physical Therapy: National outpatient PT chain offering orthopedic, sports, and vestibular rehabilitation. Comparable service mix and direct competition for in-network patients in the Triangle region.
- Select Physical Therapy: Large outpatient PT provider operating clinics across North Carolina with similar orthopedic, sports, and post-surgical rehabilitation offerings. Competes for the same insurance-reimbursed patient base.
- Results Physiotherapy: Outpatient PT chain with strong presence in the Southeast, offering manual-therapy-forward orthopedic and sports rehabilitation. Directly comparable in service mix and target patient segments.
- Ivy Rehab Network: Large multi-state outpatient PT network with a strong pediatric and orthopedic footprint in the Mid-Atlantic and Southeast. Comparable outpatient model and broad payer mix.
- SPEAR Physical Therapy: Mid-size outpatient PT chain specializing in orthopedic, sports, and vestibular rehab with a strong direct-to-consumer brand. Directly comparable private-pay and content-marketing playbook.
Regional players
- BreakThrough Physical Therapy: North Carolina-based outpatient PT group with multiple Triangle-area clinics. Direct regional competitor for spine, orthopedic, and sports rehab patients in the Durham-Raleigh market.
- PhysioWorks Physical Therapy: Independent physical therapy clinic in the Durham/Chapel Hill area offering orthopedic and manual therapy. Same geography, similar private-pay and insurance model, directly comparable target customer.
Others
- McKenzie Institute USA: Certifying body for the McKenzie Method (MDT), MVMT's core treatment framework. Ecosystem partner rather than competitor; relevant because MDT-certified clinicians are the differentiator MVMT's value proposition rests on.
Broad incumbents
- Hospital for Special Surgery (HSS) - Rehab: National orthopedic hospital network operating outpatient rehabilitation centers. Comparable orthopedic and sports rehab service mix, but operates at much larger scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MVMT Physical Therapy social profiles
Digital presenceMVMT Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
MVMT Physical Therapy leadership team
Management profileNumber of profiles
Profiles1 record
MVMT Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MVMT Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MVMT Physical Therapy
What does MVMT Physical Therapy do?
MVMT Physical Therapy is a single-location private practice physical therapy clinic in Durham, NC that delivers in-person musculoskeletal assessment and treatment using the McKenzie Method (MDT) of Mechanical Diagnosis and Therapy. Its core billable services are the Initial Evaluation visit and Standard Follow-up Visit, with supplemental offerings including a Saturday Mobility and Flexibility group class and a free 15-minute phone consultation. Treatment specialties cover spine rehabilitation, vestibular/vertigo rehabilitation, fall prevention and balance programs, orthopedic and sports rehabilitation, and pre- and post-operative rehabilitation.
Is MVMT Physical Therapy a public or private company?
MVMT Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MVMT Physical Therapy founded?
MVMT Physical Therapy was founded in 2022. It employs 1 to 10 people.
Where is MVMT Physical Therapy based?
MVMT Physical Therapy is headquartered in Durham, United States, in the North America region.
How does MVMT Physical Therapy make money?
Four revenue lines are on record. Insurance-Based Physical Therapy Services are the primary driver. The others are private Pay Services, mobility and Flexibility Classes and free Phone Consultation.
Who are MVMT Physical Therapy's main competitors?
Direct peers on record are ATI Physical Therapy, Athletico Physical Therapy, Select Physical Therapy, Results Physiotherapy, Ivy Rehab Network and SPEAR Physical Therapy. Regional players are BreakThrough Physical Therapy and PhysioWorks Physical Therapy. McKenzie Institute USA is listed as an others. Hospital for Special Surgery (HSS) - Rehab is listed as a broad incumbent.
Does MVMT Physical Therapy have an API?
No public API is recorded for MVMT Physical Therapy.
What industry is MVMT Physical Therapy in?
MVMT Physical Therapy's product category is Physical Therapy Services. Its primary akta.pro industry code is HLADAJAD, Outpatient Physical Therapy (PT) Clinics, with a secondary code of HSADAIAF, Vestibular Rehabilitation & Balance Therapy. Its NAICS code is 62134 and its SIC code is 8093.