22 Waves Creative
22 Waves Creative is a Los Angeles-based, privately held production company co-founded by Burke and Kellie Doeren that produces cinematic commercials, branded content, photography, and feature films for national brands, celebrities, and entertainment networks.
- Company typePrivate
- Founded2013
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 22 Waves Creative does
22 Waves Creative is a Los Angeles-headquartered, privately held creative production company co-founded by Burke Doeren (Director + Cinematographer) and Kellie Doeren (Producer + Head of Production). The firm produces cinematic branded content, commercials, and photography for major national brands, celebrities and influencers, and television networks, plus a feature film slate highlighted by the January 2026 release of 'Grizzly Night.' Noteworthy enterprise engagements include specialty camera work for Netflix's HYPERDRIVE, Battlebots on Discovery Channel, Ritual on Amazon Prime, and Nuts & Bolts on Viceland, alongside branded content partnerships with Dwell Magazine integrating advertisers such as Genesis, Porsche, Marvin Windows, De'Longhi, Fisher & Paykel, and Avocado Green Brands.
The business operates as a lean creative collective of 1-10 core staff supplemented by a curated network of freelance writers, photographers, camera operators, editors, and stylists. Core offerings are delivered as professional services on a project basis and span video commercial production, architectural and product photography, branded content series, specialty camera work for television, and feature film production. Marketing is conducted through the company portfolio website (22waves.com), Instagram, and YouTube, all functioning as top-of-funnel showcases of completed work rather than performance-driven acquisition channels.
The go-to-market model is direct enterprise relationship sales conducted by the co-founders, with no external institutional investment, parent company, or ownership changes disclosed in the data. Geographic reach spans multiple U.S. states (California, New York, Montana, Michigan, Oregon, Illinois, New Jersey) and selected international markets (Bermuda, British Columbia, Ireland), driven by on-location production requirements. Customer concentration is diversified across enterprise verticals including entertainment/media, hospitality, automotive, food and beverage, beauty and wellness, and consumer products, with no disclosed pricing or contract value information.
22 Waves Creative firmographics
Firmographics- Name
- 22 Waves Creative
- Legal name
- 22 Waves Creative
- Website
- https://22waves.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 22 Waves Creative is a Los Angeles-based, privately held production company co-founded by Burke and Kellie Doeren that produces cinematic commercials, branded content, photography, and feature films for national brands, celebrities, and entertainment networks.
- Ownership category
- akta.pro rank
22 Waves Creative industry classification
Industry- Product category
- Video and Film Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
- akta.pro secondary industries
- Brand Advertising (Broadcast/Online Commercials) (MPADAEAA), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH)
Keywords
Where 22 Waves Creative is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
22 Waves Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Production Services: Commercial and branded content production services for national brands, including photography, videography, and post-production. Also includes television production work and feature film production.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
22 Waves Creative product offering
Product offeringCore offering
22 Waves Creative is a Los Angeles-based production company that produces cinematic branded content, commercials, photography, specialty camera work for television, and feature films for national brands, entertainment networks, influencers, and celebrities. The company also develops original feature films, including 'Grizzly Night' which premiered on Digital and VOD on January 30, 2026. Services span video production, editorial and commercial photography, and post-production, delivered by a small core team supported by a network of writers, photographers, camera operators, editors, and stylists.
Product overview
22 Waves Creative is a Los Angeles-based production company that specializes in cinematic branded content, commercials, and feature films. The company operates as a single unified creative production service rather than a platform-plus-modules architecture. Their core offerings include video production (commercials, branded content, TV specialty camera work), photography services (architectural, lifestyle, product), and feature film production. The company has developed and executed campaigns for major national brands, influencers, celebrities, and networks including Disney, YouTube, Google, The Kardashian & Jenner Sisters, Facebook, Viacom, Discovery Channel, Amazon Prime, Dwell Magazine, Porsche, Fairmont Hotels, and The Walking Dead franchise. Their feature film 'Grizzly Night' premiered in January 2026. The company is co-founded by Burke Doeren (Director + Cinematographer) and Kellie Doeren (Producer + Head of Production).
Differentiator
Problem solved
Functional benefit
Products and services
- Cinematic Branded Content Production Production of cinematic branded content, commercials, and visual campaigns for national brands, influencers, celebrities, and networks. Includes creative direction, cinematography, and post-production for marketing content.
- Photography Services Architectural, interior, lifestyle, product, and fashion photography for editorial and commercial clients, including catalog campaigns and editorial features for publications such as Architectural Digest, Elle, InStyle, Vogue, and Dwell Magazine.
- Television Specialty Camera Work Specialty camera operations performed by Burke Doeren and crew for television shows including Netflix's HYPERDRIVE, Discovery Channel's Battlebots Season 5, Amazon Prime's Ritual, and Viceland's Nuts & Bolts.
- Video Commercial Production Production of TV and digital commercial campaigns for brands across automotive, hospitality, food & beverage, and consumer products categories, including work for Duralast, Uber Eats, Sheraton, Genesis, and others.
- Grizzly Night (Feature Film) A feature film about the 1967 grizzly bear attacks in Montana's Glacier National Park, produced by founders Burke and Kellie Doeren. Premiered on Digital and VOD on January 30, 2026.
Companies that use 22 Waves Creative
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
22 Waves Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
22 Waves Creative partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Dwell MagazinecoreOngoing partnership with Dwell Magazine for branded content photography and video featuring homes, architecture, and products. 22 Waves Creative has produced numerous content pieces for Dwell including Escapes series, branded content for Marvin Windows, De'Longhi, Fisher & Paykel, and various home features.
- Marvin Windows & DoorscoreSponsored content partnerships through Dwell Magazine featuring Marvin Windows & Doors in various home features and architectural photography projects.
- Skybound EntertainmentminorProduction partnership with Skybound for Spirits of the Apocalypse bourbon commercial and Skybound Happy Hour series.
- Avocado Green BrandsminorOngoing partnership creating sustainable home content for Avocado Green Brands through Dwell Magazine.
- De'LonghiminorProduct photography partnership for De'Longhi kitchen and home appliances featured in Dwell Magazine branded content.
- Fisher & PaykelminorBranded content photography and stop-motion videos for Fisher & Paykel kitchen appliances published through Dwell Magazine.
- Full Collective MediaminorCo-production partner in Salt Lake City for Châtel Farms digital commercials and AkzoNobel Modern Classikk automotive commercial.
- Wood Island MediaminorVideo editing partner for post-production on multiple Dwell Magazine and branded content projects.
- Mobile SessionsminorAudio recording and mixing partner for MAAD live performance production.
- Duck LightsminorConcert-level lighting provider for MAAD live performance and specialty lighting for Battlebots productions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
22 Waves Creative competitors and assessment
Company assessmentDirect peers
- MJZ: Award-winning commercial production company representing top directors; competes in the same premium live-action commercial and branded content category as 22 Waves Creative.
- Radical Media: Globally recognized commercial and branded content production company that delivers premium campaigns for major brands — directly comparable to 22 Waves' branded content and commercial production offering.
- Prettybird: Creative production and entertainment company specializing in commercials, branded content, and music videos; comparable boutique production-services business serving major brands.
- Anonymous Content: Production company and talent management firm producing commercials, music videos, and feature/TV content; similar diversified production-services + IP ownership model to 22 Waves.
- SMUGGLER: Global commercial and content production company working with major brands and entertainment clients; directly competes with 22 Waves in cinematic branded content production.
- Whalerock Industries: LA-based production company that produces original content for streamers and brands; 22 Waves provided specialty camera work to Whalerock on Netflix's Hyperdrive, making them a closely comparable production-services peer.
- Furlined: Boutique commercial production company representing a roster of directors for premium brand campaigns; comparable in scale and offering to 22 Waves Creative.
- Arts & Sciences: Award-winning commercial and content production company; directly comparable boutique production house producing premium branded content for major advertisers.
Broad incumbents
- RSA Films: Ridley Scott-associated commercial and long-form production company; a larger incumbent in the same premium commercial production category 22 Waves operates in.
Regional players
- Heyday Films: Feature film and high-end production company (UK-based) producing cinematic content; relevant comparable for 22 Waves' expansion into feature film production and international production work.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
22 Waves Creative social profiles
Digital presence22 Waves Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
22 Waves Creative leadership team
Management profileNumber of profiles
Profiles4 records
22 Waves Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
22 Waves Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 22 Waves Creative
What does 22 Waves Creative do?
22 Waves Creative is a Los Angeles-based production company that produces cinematic branded content, commercials, photography, specialty camera work for television, and feature films for national brands, entertainment networks, influencers, and celebrities. The company also develops original feature films, including 'Grizzly Night' which premiered on Digital and VOD on January 30, 2026. Services span video production, editorial and commercial photography, and post-production, delivered by a small core team supported by a network of writers, photographers, camera operators, editors, and stylists.
Is 22 Waves Creative a public or private company?
22 Waves Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 22 Waves Creative founded?
22 Waves Creative was founded in 2013. It employs 1 to 10 people.
Where is 22 Waves Creative based?
22 Waves Creative is headquartered in Santa Monica, United States, in the North America region.
How does 22 Waves Creative make money?
One revenue line is on record: professional Production Services.
Who are 22 Waves Creative's main competitors?
Direct peers on record are MJZ, Radical Media, Prettybird, Anonymous Content, SMUGGLER, Whalerock Industries, Furlined and Arts & Sciences. RSA Films is listed as a broad incumbent. Heyday Films is listed as a regional player.
Does 22 Waves Creative have an API?
No public API is recorded for 22 Waves Creative.
What industry is 22 Waves Creative in?
22 Waves Creative's product category is Video and Film Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of MPADAEAA, Brand Advertising (Broadcast/Online Commercials). Its NAICS code is 512110 and its SIC code is 7812.