Rolling Greens
Rolling Greens designs, manufactures, and installs custom holiday décor and seasonal displays for luxury hotels, casinos, retail centers, office properties, and municipalities across the United States. Founded in 1986 and headquartered in Anaheim, California, the firm also operates retail home and garden stores and landscape design services.
- Company typePrivate
- Founded1986
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Rolling Greens does
Rolling Greens, formerly known as Associated Group, is a privately held design, manufacturing, and installation firm founded in 1986 by Laurie Resnick and Greg Salmeri. Headquartered in Anaheim, California with an additional operations facility in Los Angeles, the company employs 51-100 people and operates across three integrated business lines: (1) a Seasonal Display division that designs, fabricates, and installs custom holiday décor and large-scale themed installations (e.g., a 65-foot "Bubble Tree" with 6,000 handmade ornaments for The Venetian); (2) retail home and garden stores selling decorative plants, pottery, moss bowls, and aged terra cotta arrangements; and (3) landscape design, interior plantscaping, and event space services delivered through its sister nursery brand, Rolling Greens Nursery.
The company's core offering is a vertically integrated custom fabrication service — in-house designers and installers assess each property, develop site-specific concepts, manufacture components, and execute installation on-site. This is fundamentally a physical craft and design business; the source materials disclose no proprietary technology platform, software product, API, or digital infrastructure. Pricing is custom and quote-based per project, with no publicly disclosed rates. Go-to-market is direct enterprise sales, targeting luxury hotels, casinos, retail centers, corporate office properties, municipalities, and public venues across the United States, with a strong concentration of named clients in the Las Vegas hospitality corridor and Southern California.
Revenue is generated through project-based enterprise contracts for seasonal/holiday displays, recurring or one-off landscape and interior plantscaping engagements, retail store sales of home and garden merchandise, and event space rentals. Customer logos span enterprise hospitality (Bellagio, Wynn Las Vegas, The Venetian & Palazzo, Caesars Palace, Hotel Del Coronado, Ritz Carlton Laguna Niguel, Pechanga, San Manuel, Cosmopolitan), retail (Westfield Century City, Universal CityWalk, Victoria Gardens, Pacific City, 2nd & PCH), municipal/transportation (LAX, Union Station LA, multiple municipalities), real estate (City National Plaza), and entertainment (Universal Pictures).
Rolling Greens firmographics
Firmographics- Name
- Rolling Greens
- Legal name
- Rolling Greens
- Website
- https://ag-ca.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rolling Greens designs, manufactures, and installs custom holiday décor and seasonal displays for luxury hotels, casinos, retail centers, office properties, and municipalities across the United States. Founded in 1986 and headquartered in Anaheim, California, the firm also operates retail home and garden stores and landscape design services.
- Ownership category
- akta.pro rank
Rolling Greens industry classification
Industry- Product category
- Commercial Holiday Décor Design & Installation Services
- NAICS
- Landscaping Services (561730), Nursery, Garden Center, and Farm Supply Retailers (444240), Landscape Architectural Services (541320)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Seasonal Color, Planting & Horticultural Services (BPABADAL)
- akta.pro secondary industries
- Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Seasonal/Holiday Outdoor Lighting Installation & Takedown (HSAIAHAN), Commercial Landscape Design & Installation (HSAIABAJ)
Keywords
Where Rolling Greens is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rolling Greens business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
Rolling Greens product offering
Product offeringCore offering
Rolling Greens designs, manufactures, and installs custom holiday décor and themed seasonal installations for hotels, casinos, retail centers, corporate offices, municipalities, and public spaces. The company additionally operates retail home and garden stores, provides landscape design and interior plantscaping services for commercial properties, and offers event spaces enhanced by its horticultural installations.
Product overview
Rolling Greens operates as a unified retail and design services company combining three core offerings: retail home and garden stores selling decorative plants, pottery, and arrangements; seasonal display services for holiday décor design, manufacturing, and installation; and landscape/horticultural services for interior and exterior commercial spaces. The Seasonal Display division serves as the flagship service, handling custom holiday installations for high-profile clients including hotels, casinos, retail centers, and municipal properties. The retail stores complement the service business by selling similar aesthetic products directly to consumers. Landscape design and interior plantscaping are add-on service modules offered primarily through the company's nursery operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Home and Garden Stores Retail stores offering home and garden products including moss bowls, terra cotta items, and decorative arrangements for indoor and outdoor spaces, for individual consumers.
- Seasonal Display Services Design, manufacturing, and installation of holiday décor for hotels, casinos, retail centers, corporate offices, municipalities, and public spaces, including custom themed installations with Santa Set displays, large focal trees, and bespoke décor elements such as the 65-foot Bubble Tree with 6,000 handmade ornaments at The Venetian & Palazzo.
- Landscape Design Services Professional landscape design services creating outdoor environments and seasonal aesthetics for commercial and residential properties.
- Interior Plantscaping Interior plant installation and maintenance services for commercial spaces, lobbies, atriums, and work environments.
- Event Spaces Event space services for hosting gatherings and functions, often enhanced with the company's decorative installations and horticultural expertise.
Quantifiable outcome
- 65-foot 'Bubble Tree' at The Venetian comprised of 6,000 handmade ornaments with seamless transitioning light pattern
Companies that use Rolling Greens
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Rolling Greens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rolling Greens partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rolling Greens competitors and assessment
Company assessmentBroad incumbents
- Yellowstone Landscape: One of the largest commercial landscape maintenance and installation companies in the U.S. Comparable to Rolling Greens on the landscape/horticultural services side; much broader and recurring-contract focused, while Rolling Greens is design-and-build heavy and seasonally concentrated.
- BrightView Holdings: Publicly traded (NYSE: BV) largest U.S. commercial landscaping services company. Comparable to Rolling Greens' landscape and grounds maintenance offerings as a broad incumbent; offers a much wider portfolio of services and a recurring-contract model that Rolling Greens' seasonal, project-based business does not match.
- Davey Tree Expert Company: Large established provider of tree, landscape, and environmental services to commercial, utility, and residential customers. Comparable to Rolling Greens on the horticultural/landscape services side as a broad incumbent; offers a more recurring-service and tree-care-heavy mix.
Regional players
- Moon Valley Nurseries: Large-scale nursery and landscape services company operating across the Southwest U.S. Comparable to Rolling Greens' nursery and landscape design services, primarily across Arizona, Nevada, and California; competes for the same high-end residential and commercial landscape buyer.
- Sloat Garden Center: San Francisco Bay Area garden center retailer selling plants, containers, and seasonal décor. Comparable to Rolling Greens' retail home and garden stores, but operating in a different (Northern) California region; overlaps on seasonal product and target consumer.
Direct peers
- Armstrong Garden Centers: California-based retail garden center chain selling plants, pottery, and home garden décor. Directly comparable to Rolling Greens' Retail Home and Garden Stores line; serves the same Southern California consumer base with overlapping seasonal product assortments.
- Ruppert Landscape: Mid-Atlantic commercial landscape design, build, and maintenance firm. Comparable to Rolling Greens on commercial landscape design/build, though operating in a different region and with a larger recurring maintenance book.
- Christmas Décor (Authority Brands): National franchise network specializing in commercial holiday and Christmas lighting installation. Directly comparable to Rolling Greens' Seasonal Display business; competes for the same enterprise property-management buyers, though typically with a more standardized product offering and less in-house custom fabrication.
- Christmas Designers: Commercial holiday lighting and décor provider serving property managers, municipalities, and retail centers across the U.S. Overlaps directly with Rolling Greens' hotel, retail, and municipal seasonal display work, but with a more catalog-driven, less bespoke design approach.
- SynLawn (and other commercial landscape design firms): Commercial landscape design and installation provider. Comparable to Rolling Greens' Landscape Design and Horticultural Services division; serves similar commercial and institutional clients with site planning, planting, and grounds installation work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rolling Greens social profiles
Digital presenceRolling Greens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolling Greens leadership team
Management profileNumber of profiles
Profiles2 records
Rolling Greens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolling Greens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolling Greens
What does Rolling Greens do?
Rolling Greens designs, manufactures, and installs custom holiday décor and themed seasonal installations for hotels, casinos, retail centers, corporate offices, municipalities, and public spaces. The company additionally operates retail home and garden stores, provides landscape design and interior plantscaping services for commercial properties, and offers event spaces enhanced by its horticultural installations.
Is Rolling Greens a public or private company?
Rolling Greens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rolling Greens founded?
Rolling Greens was founded in 1986. It employs 51 to 100 people.
Where is Rolling Greens based?
Rolling Greens is headquartered in Los Angeles, United States, in the North America region.
Who are Rolling Greens's main competitors?
Broad incumbents on record are Yellowstone Landscape, BrightView Holdings and Davey Tree Expert Company. Regional players are Moon Valley Nurseries and Sloat Garden Center. Direct peers are Armstrong Garden Centers, Ruppert Landscape, Christmas Décor (Authority Brands), Christmas Designers and SynLawn (and other commercial landscape design firms).
Does Rolling Greens have an API?
No public API is recorded for Rolling Greens.
What industry is Rolling Greens in?
Rolling Greens's product category is Commercial Holiday Décor Design & Installation Services. Its primary akta.pro industry code is BPABADAL, Seasonal Color, Planting & Horticultural Services, with a secondary code of HSAIABAC, Landscape Renovation & Re-Design (Yard Makeovers). Its NAICS code is 561730 and its SIC code is 5200.