SmartOSC
SmartOSC is a Vietnam-headquartered digital transformation services firm with 1,000+ employees across 9 countries, delivering enterprise eCommerce, digital banking, cloud, blockchain, and AI implementations on platforms such as Salesforce, Adobe, Backbase, and AWS for banks, retailers, and global brands.
- Company typePrivate
- Founded2006
- HeadquartersHanoi, Vietnam
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What SmartOSC does
Customer base spans enterprise banks (CIMB, MSB, Sacombank, OCB, Nam A Bank), retail and consumer brands (The Mall Group, Matahari, United Cellars, Jaspal, Dohome, ASUS, TOUS les JOURS), and industrial/tech accounts (SpaceX, Ricoh, Borg Group); the firm has launched 1,000+ eCommerce websites cumulatively and works with 100+ partners globally. SmartOSC operates a project-based professional services revenue model with quote-based pricing, supplemented by productized AI modules (Agentic Commerce, MIRA marketing intelligence), pre-built Backbase banking modules, and emerging Web3 initiatives (Mina Foundation ZK developer program signed October 2024, Avalanche-backed Vietnamese Fine Art Copyright Protection Ecosystem launched March 2026). Go-to-market combines direct enterprise sales across regional offices, platform-vendor co-sell and referrals, and event-driven demand generation (Forward Roundtable series, AI Night, SHEEO workshops), with awards including Gold Globee (2023), Asia eCommerce Awards triple win (2024), and Magnolia Partner of the Year (2024-2025) providing third-party validation.
SmartOSC firmographics
Firmographics- Name
- SmartOSC
- Legal name
- SMARTOSC Corporation
- Website
- https://smartosc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SmartOSC is a Vietnam-headquartered digital transformation services firm with 1,000+ employees across 9 countries, delivering enterprise eCommerce, digital banking, cloud, blockchain, and AI implementations on platforms such as Salesforce, Adobe, Backbase, and AWS for banks, retailers, and global brands.
- Ownership category
- akta.pro rank
Where SmartOSC is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices11 records
Markets served
SmartOSC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services: Implementation, consulting, and development services for digital transformation projects. Projects include eCommerce platform implementations, digital banking solutions, mobile app development, and custom software development. Revenue generated through project-based engagements with enterprise clients.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
SmartOSC product offering
Product offeringCore offering
SmartOSC is a full-service digital transformation agency that delivers end-to-end implementation, consulting, and development services across digital commerce (eCommerce platforms), digital banking/fintech, cloud, cybersecurity, blockchain, and data & AI for enterprise clients. The firm implements and configures third-party enterprise platforms (Salesforce, Adobe Commerce, Backbase, Magnolia, Liferay, AWS) and builds custom solutions including proprietary AI products such as Agentic Commerce and MIRA AI marketing intelligence platform.
Product overview
SmartOSC is a full-service digital transformation agency offering a comprehensive portfolio of solutions organized into seven core areas: Digital Commerce (eCommerce platforms), Digital Banking/Fintech (banking solutions including Backbase-powered solutions), Digital Transformation, Cloud, Cyber Security, Blockchain, and Data & AI. Services include Strategy, Experience design, BPO, and Application Development. Key AI-powered modules include Agentic Commerce for autonomous commerce operations and MIRA AI for marketing intelligence. The company operates specialized solutions for retail banking, business banking, and enterprise digital platforms across 11 offices in 9 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Commerce End-to-end eCommerce platform implementation, omnichannel commerce, B2B2C commerce models, and digital experience optimization for retail and consumer brands.
- Digital Banking (Fintech) Digital banking platforms, mobile banking apps, omnichannel banking, and core banking modernization for commercial banks, retail banks, and financial institutions, primarily delivered through the Backbase Engagement Banking Platform.
- Digital Transformation Comprehensive digital transformation strategy and execution, from assessment and roadmap through implementation, covering business operations and customer-facing systems.
- Cloud Solutions Cloud architecture design, migration, and optimization services for enterprise clients, leveraging AWS Advanced Tier partnership.
- Cyber Security Cybersecurity solutions building cyber and business resilience, including security assessment, implementation, and managed security for enterprise clients.
- Blockchain Solutions Enterprise blockchain solutions including NFT platforms, decentralized applications, and zero-knowledge technology implementations, with strategic alliance with Avalanche (Ava Labs) and Mina Foundation.
- Data & AI Solutions Data and AI services including Agentic Commerce autonomous workflows, MIRA AI marketing intelligence, AI personalization, and process automation for retail and commerce clients.
- Strategy Services Business strategy consulting services for enterprise clients to define digital transformation roadmaps and bold business strategies.
- Experience Services Customer experience design and consumer engagement services for future-forward consumer connection across digital and physical channels.
- Business Operations Outsourcing (BPO) Business process outsourcing and operations services optimized for digital business operations.
- Application Development Custom application development expanding client capabilities through digital experiences, including mobile apps and bespoke enterprise applications.
- Agentic Commerce AI-powered autonomous commerce solution enabling intelligent, self-operating eCommerce workflows using generative AI and autonomous agents.
- MIRA AI (Marketing Research Agent) AI-powered marketing intelligence platform that processes and generates marketing intelligence reports and insights for enterprise clients.
- Retail Banking Solution (Backbase-powered) Pre-built retail banking modules using Backbase Banking OS, designed for APAC market specifications, covering full customer lifecycle from acquisition to retention and reducing implementation cost by up to 60%.
- Business Banking Solution (Backbase-powered) Business banking app features including bill payments, payroll, loan applications, and cash flow forecasting for SMEs and corporate banking customers.
- Vietnamese Fine Art Copyright Protection Ecosystem Blockchain-based ecosystem built on Avalanche connecting the full lifecycle of artworks from authentication and digitization to trading and exhibition for the Vietnamese fine art market.
- Borg Group Unified Digital Platform Unified digital platform for Borg Group unifying Porta business (Porta Timbers, Australian Panels, Dongwha Australia) and Easycraft's standalone digital presence using Sanity Content Operating System.
- Headless Commerce Accelerator Integrated headless commerce accelerator co-developed with Dentsu Digital, designed to transform digital commerce experience for enterprise retailers.
Quantifiable outcome
- Reduce implementation costs by up to 60%
- +2 more outcomes
Companies that use SmartOSC
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
SmartOSC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature4 records
SmartOSC partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- BackbasecoreSmartOSC is a Backbase Strategic Partner with 3+ years of partnership, 50+ certified experts, and 10+ successful launches. Provides localized Backbase solutions for APAC banks with pre-built modules that reduce implementation costs by up to 60% and time-to-market to 4 months.
- Avalanche (Ava Labs)coreStrategic alliance to scale blockchain solutions for enterprises. SmartOSC is developing Vietnamese Fine Art Copyright Protection Ecosystem on Avalanche blockchain, plus next-generation loyalty solutions for brands.
- StripecoreSmartOSC joined the Stripe Partner Ecosystem to enhance offerings in payments and financial services. Working together to help businesses streamline revenue and financial operations.
- AWScoreSmartOSC upgraded to Advanced Tier with AWS, providing cloud infrastructure services to clients globally.
- Mina FoundationcoreMOU signed October 2024 to onboard 1,000 developers to accelerate ZK technology adoption within Mina ecosystem. Focus on developer education, o1js framework training, and industry certifications.
- CJ FoodvilleminorCollaboration with Ava Labs and SmartOSC on next-generation loyalty solution for TOUS les JOURS brand.
- Dentsu DigitalcoreLaunched integrated eCommerce solution 'Headless Commerce Accelerator' to transform digital commerce experience.
- MagnoliacorePlatinum partner status with Magnolia, a Gartner-acknowledged digital experience platform. Won Partner of the Year 2024 and Growth Partner of the Year 2025.
- LiferaycoreCo-host events and deliver digital experience platform implementations. Partnership includes B2B2C eCommerce whitepaper collaboration.
- AdobecoreAdobe Commerce partner with Rising Star Commercial Partner of the Year recognition at APAC Partner Connect.
- SalesforcecoreListed among 10 leading Salesforce implementation partners for 2026 by techindc.com. Provides Salesforce integration, AI integration, automation, and multi-cloud deployment services.
- OmnyfyminorNew partnership to elevate UK and EMEA marketplaces through marketplace management solutions.
- ZohocoreTop Implementation Partner of the Year recognition. Provides Zoho platform implementation services.
- ISTQBminorOfficially Qualified as ISTQB Platinum Partner for software testing certification.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
SmartOSC competitors and assessment
Company assessmentDirect peers
- Thoughtworks: Global digital transformation consultancy with comparable eCommerce, banking and enterprise platform implementation practices. Thoughtworks is a near-direct peer in delivery model, target verticals, and partner-ecosystem strategy.
- Endava: IT services and digital transformation firm with strong banking, financial services and payments practice — directly comparable to SmartOSC's Backbase-led banking OS implementations and digital banking vertical focus.
- Globant: Globally distributed digital transformation IT services firm with emphasis on commerce, banking, and AI — overlapping headcount scale and digital experience delivery model with SmartOSC.
- FPT Software: Vietnam-headquartered IT services competitor with overlapping global delivery footprint, large enterprise client base, and similar digital transformation / banking practices targeting APAC and global customers.
- Nagarro: Global digital engineering and IT services firm with comparable commerce, banking and platform implementation practices — overlapping delivery scale, geographic spread, and proprietary digital experience offerings.
- KMS Technology: Vietnam-anchored IT services and software engineering firm with US presence — directly comparable geographic mix, headcount scale, and digital/enterprise platform implementation offerings to SmartOSC.
Broad incumbents
- Cognizant: Global systems integrator with large-scale digital commerce and banking transformation practices that compete with SmartOSC for enterprise transformation mandates at significantly greater scale.
- Wipro: Global IT services and consulting firm with broad digital experience, cloud, and banking transformation offerings — competes for the same enterprise platform implementation RFPs, with much larger delivery scale.
- Tata Consultancy Services: One of the largest global IT services firms with deep digital transformation, banking and retail technology practices — directly competing with SmartOSC for enterprise platform implementation work at hyperscale.
- Deloitte Digital: Big Four digital transformation arm with extensive Adobe, Salesforce and digital commerce practices — competes with SmartOSC for premium enterprise digital platform mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SmartOSC social profiles
Digital presenceSmartOSC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartOSC leadership team
Management profileNumber of profiles
Profiles7 records
SmartOSC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartOSC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartOSC
What does SmartOSC do?
SmartOSC is a full-service digital transformation agency that delivers end-to-end implementation, consulting, and development services across digital commerce (eCommerce platforms), digital banking/fintech, cloud, cybersecurity, blockchain, and data & AI for enterprise clients. The firm implements and configures third-party enterprise platforms (Salesforce, Adobe Commerce, Backbase, Magnolia, Liferay, AWS) and builds custom solutions including proprietary AI products such as Agentic Commerce and MIRA AI marketing intelligence platform.
Is SmartOSC a public or private company?
SmartOSC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartOSC founded?
SmartOSC was founded in 2006. It employs 1,001 to 5,000 people.
Where is SmartOSC based?
SmartOSC is headquartered in Hanoi, Vietnam, in the Asia region.
How does SmartOSC make money?
One revenue line is on record: professional Services.
Who are SmartOSC's main competitors?
Direct peers on record are Thoughtworks, Endava, Globant, FPT Software, Nagarro and KMS Technology. Broad incumbents are Cognizant, Wipro, Tata Consultancy Services and Deloitte Digital.
Does SmartOSC have an API?
No public API is recorded for SmartOSC.