Morrell Printing Solutions

What Morrell Printing Solutions does

Morrell Printing Solutions, LLC is a privately held, family-owned commercial printing company founded in 1975 in Lafayette, Colorado, where it operates a single 12,000-square-foot production facility at 990 South Public Road. The company provides a one-stop-shop stack of design, pre-press, offset and digital printing, large-format output, fine-art / giclée reproduction, flatbed UV printing, laser engraving and cutting, full bindery and lamination, cut-vinyl signage, and complete mailing services (including NCOA, CASS, presorting and variable-data printing). Equipment backbone includes a Heidelberg Speedmaster 52 offset press, a Xerox iGen 5 digital press, a Canon iPF 8400 12-color large-format printer, a Xanté X-55 flatbed UV printer, and an Epilog Fusion M2 60-watt CO2 laser — supplemented by a custom Adobe Creative Cloud swatch library for metallic, clear and PANTONE Orange 021 C outputs not offered by most competitors.

The go-to-market is sales-led and relationship-driven: customers submit quote requests and orders through morrellprinting.com with assigned staff contacts per job type, supplemented by walk-in self-serve copiers, grab-and-go shelves, 24/7 locker pickup, and local delivery within Boulder County. Revenue is one-time, per-job transactional across each service line, with charge-account billing available for repeat customers and special non-profit pricing; promotional products flow through partner vendors (ESP, ZoomCats, Exhibitbook) on transaction-fee economics.

The company was founded by Gerry and Janet Morrell as Morrell Graphic Communications; ownership was transferred in 2018 to their four children — Jim (operations), Jeff (production), Kristel (graphic design / fine art) and Matt (offset / bindery) — who operate as a family corporation with no external investors. The team of approximately 17 staff is concentrated in Lafayette, CO, and the firm has accumulated 50 years of continuous operation alongside regional recognition (Lafayette Chamber Business of the Year 1994 and 2016; Boulder County Business Hall of Fame 1998; BBB Better Business Award 2011). In 2019 the facility added a 106 kW solar array producing approximately 140,000 kW hours annually, and the production footprint was further enlarged in 2022.

Name

Morrell Printing Solutions

Legal name

Morrell Printing Solutions, LLC

Website

https://morrellprinting.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Morrell Printing Solutions is a family-owned commercial printer in Lafayette, Colorado offering offset, digital, large-format, fine-art, flatbed UV, and laser-engraved printing plus bindery, mailing, and pre-press services to local businesses, artists, and direct-mail customers.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Commercial printing services
• Offset and digital printing
• Large format printing
• Bindery and finishing
• Direct mail services

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Printing Services: One-time transactional printing services including offset, digital, large format, fine art, and specialty printing. Revenue generated per job based on quantity, materials, complexity, and finishing options.
2. Bindery & Finishing Services: Post-print finishing services including binding (comb, spiral, saddle stitch, perfect, wire-o, velo), cutting, die cutting, lamination, UV coating, foil stamping, scoring, folding, perforating, and numbering.
3. Mailing Services: Complete mailing services including list preparation, merge/purge, NCOA updates, CASS certification, presorting, and postage management using company postal permit.
4. Pre-press Design Services: File preparation, color management, proofing, trapping, imposition, preflight checks, typesetting and layout adjustments before printing.
5. Self-Serve Copying: Walk-in self-serve copiers available in lobby for quick turnaround copies in color and black/white. Discount copy cards for prepaid copying.
6. Promotional Products: Sourcing and supply of branded merchandise including pens, drinkware, apparel, tote bags, tech accessories, trophies, koozies, labels, decals, stickers, and trade show displays through partner vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Morrell Printing Solutions is a full-service commercial printing company that produces offset and digital printing, large format output, fine art/giclée prints, flatbed UV printing on rigid substrates, laser engraving, banners and signage, cut vinyl, bindery and finishing, lamination, pre-press design, and direct mail services. Customers submit jobs via quote and order forms online or visit the Lafayette, CO facility for walk-in copying and pickup, receiving a comprehensive design-to-delivery workflow from a single vendor.

Product overview

Morrell Printing Solutions is a family-owned, full-service commercial printing company offering a comprehensive portfolio of printing and finishing services. The core offering spans multiple printing technologies including offset printing (Heidelberg Speedmaster 52) and digital printing (Xerox iGen 5), complemented by specialty printing services such as fine art/giclée printing, large format printing (Canon iPF 8400), and flatbed UV printing (Xanté X-55). The company provides complete finishing capabilities through bindery services, lamination, laser engraving/cutting (Epilog Fusion M2), and cut vinyl applications. Supporting services include pre-press design, mailing services with variable data capabilities, and promotional products sourcing. This integrated approach allows customers to access design, printing, finishing, and mailing services through a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Offset Printing Heidelberg Speedmaster 52 offset printing with CMYK and PANTONE spot color matching for high-volume, high-quality production runs targeted at businesses needing cost-effective offset output.
• Digital Printing Xerox iGen 5 digital press printing with variable data printing (VDP), optional fifth-color extended gamut, and specialty inks (metallic gold, silver, white, clear) for short-to-medium run production with personalized output.
• Large Format Printing Canon iPF 8400 12-color large format printing for signs, trade show displays, blueprints, and presentation boards with mounting and finishing options for business and engineering customers.
• Fine Art Prints Museum-quality fine art reproductions, photography prints, and giclée prints produced on a Canon 8400 12-color printer using premium archival materials for artists and photographers.
• Flatbed UV Printing Xanté X-55 flatbed UV direct-to-substrate printing on rigid materials including wood, metal, glass, acrylic, foam board, corrugated plastic, and ConVerd board up to 48 inches square and 3 inches thick with instant UV curing.
• Laser Engraving & Cutting Epilog Fusion M2 60-watt CO2 laser cutting and engraving on wood, acrylic, leather, paper, and other materials for custom signage, awards, and packaging.
• Banners & Signs Indoor and outdoor banner printing including poly banners (up to 40" width) and vinyl banners in various weights with finishing options such as hems and grommets.
• Cut Vinyl Vinyl cutting and application services for signage on banners, signs, vehicles, magnets, and windows using high-performance and intermediate vinyl grades.
• Copy Services Color and black-and-white copying services delivered via self-serve lobby machines and full-service production, including scanning to digital files for walk-in customers and local businesses.
• Bindery Services Full-service finishing including GBC comb, spiral, velo, wire-o, perfect, and saddle stitched binding, automated cutting, die cutting, UV coating, scoring, folding, perforating, and numbering for printed materials.
• Lamination Plastic coating services in gloss, soft touch (matte), dry erase, and semigloss finishes in various thicknesses using a Bagel Digifav B2 laminator.
• Mailing Services Complete direct mail services including mail list preparation, merge/purge, NCOA updates, CASS certification, presorting, and USPS delivery using variable data software for personalized campaigns.
• Pre-press Design Services File preparation, CMYK and PANTONE color management, digital and hard proofs, trapping, imposition, preflight checks, and typesetting to ensure customer files are print-ready.
• Promotional Products Sourcing of branded merchandise including pens, drinkware, apparel, tote bags, tech accessories, trophies, and koozies through partner vendors for marketing and event use.

Quantifiable outcome

• Up to 50% savings on postage through presorting services
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• ESP Website (morrellprinting.espwebsites.com)minorChannel Partner/ Reseller/ DistributorThird-party vendor for promotional branded items and gifts including portable chargers, laptop cases, glow cups, trophies, and koozies.
• ZoomCatsminorChannel Partner/ Reseller/ DistributorPartner vendor for branded pens, pocket folders, labels, decals and stickers through their online catalog.
• ExhibitbookminorChannel Partner/ Reseller/ DistributorPartner vendor for trade show displays.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• The UPS Store: Retail franchise network offering basic printing, copying, binding, and direct mail services. Competes with Morrell on small-format copy/print jobs and basic mailing services for walk-in SMB and consumer customers.
• FedEx Office: National retail printing chain offering copies, large format, binding, and basic offset/digital services. Overlaps with Morrell on copy services and basic print jobs but lacks the specialty UV printing and fine art giclée capabilities.
• Staples Business Advantage: Office supplies and printing services division serving SMB and enterprise customers with managed print services and document solutions. Adjacent competitor for office printing contracts and managed document services.
• Cimpress (Vistaprint): Mass-customization printing platform operating Vistaprint and other brands at massive scale across business cards, marketing materials, signage, and apparel. Represents the large-scale national/e-commerce competitor that pressures local printers on commodity print items.

Direct peers

• AlphaGraphics: Franchised commercial printing network offering offset, digital, large-format, and direct mail services to SMBs and mid-market customers. Directly comparable business model to Morrell's local commercial print services with similar service breadth and customer profile.
• Allegra Marketing Print Mail: Franchised print, marketing, and direct mail provider with offset and digital printing, mailing services, and signage. Closely comparable full-service offering including the same mailing/presort capabilities Morrell emphasizes.
• 4over: Trade commercial printing platform serving print brokers and resellers with offset, digital, large-format, and finishing services. Comparable product portfolio but operates at national scale via online ordering, contrasting with Morrell's local direct-sales model.
• MOO: Online commercial printing company specializing in premium business cards, brochures, and marketing materials with custom finishes. Comparable in product category (business cards, premium print) but operates via e-commerce rather than local storefront.
• Minuteman Press International: Franchised network of locally-owned print centers providing offset, digital, signs, and marketing materials to SMBs. Directly comparable franchise-based commercial printing model targeting the same small business customer segments.

Regional players

• Shutterfly: Online photo printing and personalized products company specializing in photo books, prints, and custom gifts. Comparable in fine art/photo printing category where Morrell uses its Canon 8400 12-color printer, but Shutterfly operates at national scale via e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrell Printing Solutions