The Family Tree

Name

The Family Tree

Legal name

The Family Tree

Website

https://familytreemd.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Child and Family Social Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Child Care Services (6244), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Home Visiting & Parent Coaching Programs (EDACALAC), Positive Discipline & Behavior Support Programs (EDACALAD), Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI), Parent’s Helper (Non-Infant) & Child Supervision (HSAAAGAA)

Keywords

• Child abuse prevention
• Family support services
• Parenting education
• Home visitation programs
• Child care resource center

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Donations: Individual donations from supporters; 60% of the $3 million annual operating budget comes from private donors
2. Public Funding: Government grants and contracts covering 40% of annual operating budget
3. Program Fees: Fees for specific programs such as Anger Management (STEM) at $400 per participant; most other programs are free to participants
4. Special Events: Annual fundraising events including Great Chefs' Dinner and Family Walk that raised $900,000 and $70,000 respectively
5. Corporate and Foundation Grants: UnitedHealthcare grant through #EmpoweringHealth initiative, other foundation support

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Family Tree provides abuse prevention, family counseling, parenting education, home visitation, and community education services to families across Maryland. Core offerings include the 24-hour Parenting HelpLine, evidence-based parenting classes (Triple P, Co-Parenting Classes), home visitation programs (Healthy Families, Parents as Teachers, Family Connects Maryland), anger management counseling (STEM), and support groups (Circle of Parents), as well as the Baltimore City Child Care Resource Center serving child care providers with training and coaching. Most programs are free to participants, with one paid anger management program.

Product overview

The Family Tree is a nonprofit social services organization offering a comprehensive portfolio of child abuse prevention and family support programs. The core offerings include a 24-hour Parenting HelpLine, parenting education programs (Triple P, Co-Parenting Classes), home visitation services (Healthy Families, Parents as Teachers, Family Connects Maryland), anger management counseling (STEM), and support groups (Circle of Parents). The organization also operates the Baltimore City Child Care Resource Center (BCCCRC) providing child care training, coaching, and support services including the Growing Opportunities for Family Child Care (GOFCC) program, Early Intervention Project, and professional development trainings. Programs include ACE Interface trauma awareness training and the Enough Abuse Campaign for child sexual abuse prevention. All services are research-based and designed to strengthen families and prevent child abuse throughout Maryland.

Differentiator

Problem solved

Functional benefit

Brands

• Baltimore City Child Care Resource Center (BCCCRC): Serves as the hub for issues relating to the care and education of young children in Baltimore City.
• Healthy Families
• 24-hour Parenting HelpLine
• STEM (Simple Techniques for Emotional Management)
• Kids Care Plus

Products and services

• 24-hour Parenting HelpLine Free, confidential statewide 24/7 helpline (800.243.7337) that provides parenting advice, information, and referrals to community resources for parents and caregivers in Maryland. 97% of callers report increased confidence.
• Triple P (Positive Parenting Program) Evidence-based parenting education program delivered over seven weeks, helping families build strong relationships and manage children's behavioral challenges. Backed by more than 35 years of research.
• Co-Parenting Classes (CoCo) Free 9-week virtual or in-person program that helps parents support children through family transitions following separation or divorce. Designed to reduce conflict and support healthy co-parenting.
• Anger Management (STEM) 10-week interactive group program (Simple Techniques for Emotional Management) recognized and accepted by Maryland Courts. Covers anger cues identification, difficult situation management, problem solving, and the anger cycle. Program fee is $400.
• Healthy Families Research-based home visitation service for expecting parents in Baltimore, offered in collaboration with Health Care Access Maryland. Provides pre-natal and peri-natal medical care, parenting education, and connections to community programs from pregnancy through age 3. Recognized by the US Department of HHS as one of seven proven home visiting models.
• Parents as Teachers Nationally recognized home visiting program providing monthly home visits, parenting activities, developmental activities, and workshops for families with children ages 0-5, supporting social, emotional, and academic development.
• Family Connects Maryland Short-term home visiting service for select Baltimore City mothers who deliver at Sinai Hospital, with home visits conducted by registered nurses. Operated in partnership with Sinai Hospital.
• Kids Care Plus Free, short-term flexible child care for children ages 2-12, providing drop-in care for up to 4 hours during unexpected emergencies, appointments, or other needs.
• Circle of Parents Support Groups Virtual support groups led by parents and caregivers that provide a safe, non-judgmental environment to share challenges and successes of raising children. 85% of parents attending report reduced stress.
• Baltimore City Child Care Resource Center (BCCCRC) Hub for early care and education issues in Baltimore City, serving parents, child care providers, and the business community with training, technical assistance, and child care resource connections. Quality Assured by Child Care Aware America (2023).
• Growing Opportunities for Family Child Care (GOFCC) Free support program that helps individuals become licensed Family Child Care professionals in Baltimore City through one-on-one licensing assistance, training, and business coaching.
• BCCCRC Coaching Services Free coaching for Family Child Care Providers and Child Care Centers to strengthen teaching practices, support Maryland EXCELS, CDA preparation, and quality ratings.
• BCCCRC Early Intervention Project Free Infant and Early Childhood Mental Health consultation providing on-site support for licensed Baltimore City child care programs to address social, emotional, and behavioral needs of young children.
• Community & Professional Trainings Professional workshops for child care workers, law enforcement, health professionals, and community leaders on child abuse identification, reporting, and prevention.
• ACE Interface Training Training program raising awareness about Adverse Childhood Experiences (ACEs) and empowering communities to improve health and well-being through prevention efforts. Delivered in partnership with Maryland Essentials for Childhood.
• Enough Abuse Campaign Statewide initiative to prevent child sexual abuse by engaging adults and mobilizing communities. The Family Tree serves as lead agency of the Maryland Partnership to Prevent Child Sexual Abuse, which oversees planning and implementation.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and major.

• LifeBridge HealthcoreStrategic or Co-development Partner · 15 November 2022The Family Tree became an affiliate of LifeBridge Health in November 2022. This partnership provides opportunity to expand child abuse prevention and parental support programs to serve more families across the state and access the health system's resources including Center for Hope.
• Sinai HospitalcoreStrategic or Co-development PartnerCollaboration with Sinai Hospital for Family Connects Maryland program - a short-term home visiting service for Baltimore City moms who deliver at Sinai Hospital, with home visits conducted by registered nurses.
• Prevent Child Abuse AmericacoreStrategic or Co-development PartnerNational affiliate relationship - The Family Tree serves as the Maryland Chapter of Prevent Child Abuse America, providing access to national resources, research, and best practices in child abuse prevention.
• Parents as TeacherscoreStrategic or Co-development PartnerNational affiliate providing nationally recognized home visitation program for families with children 0-5 years old supporting social, emotional, and academic development.
• Circle of ParentscoreStrategic or Co-development PartnerNational affiliate and Maryland chapter of Circle of Parents, providing supportive groups led by parents and caregivers for sharing challenges and successes of raising children.
• The National Exchange ClubcoreStrategic or Co-development PartnerNational affiliate relationship - The Family Tree received AAA Accreditation from the National Exchange Club for the Prevention of Child Abuse.
• Maryland Family NetworkcoreImplementation/ SI/ Consulting PartnerBaltimore City Child Care Resource Center is a member agency of Maryland Child Care Resource Network, with funding provided from Maryland State Department of Education through MFN.
• Health Care Access MarylandcoreStrategic or Co-development PartnerCollaborative partner in Healthy Families program providing pre-natal and peri-natal medical care coordination for expecting parents in Baltimore.
• Maryland Essentials for ChildhoodmajorStrategic or Co-development PartnerPartnership leading the ACE Interface initiative in Maryland through the renowned training program for widespread awareness and understanding of Adverse Childhood Experiences.
• Maryland Partnership to Prevent Child Sexual AbusecoreStrategic or Co-development PartnerThe Family Tree serves as lead agency of this multi-sector partnership overseeing planning and implementation of The Enough Abuse Campaign to prevent child sexual abuse.

Scale indicators18 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Adoptions Together: Maryland- and DC-based nonprofit providing adoption, foster care, and family support services including counseling and education. Comparable family-strengthening mission and overlapping co-parenting and parenting education offerings.
• Baltimore Child Abuse Center: Baltimore-area child abuse evaluation and treatment center, now part of LifeBridge Health's Center for Hope. Shares the same Maryland catchment and child welfare mission and operates as a sibling affiliate within the same health system that The Family Tree joined in 2022.
• Jewish Family Services of Baltimore: Baltimore-based family services agency offering counseling, case management, parenting support, and crisis intervention. Comparable mission, regional footprint, and service mix for families facing stress and instability.
• Family & Children's Services of Central Maryland: Central Maryland nonprofit providing counseling, parenting support, and case management for families and children. Directly comparable regional nonprofit offering family preservation, mental health, and parenting education services.
• CHANA (Counseling & Helpline for Abused and Neglected): Baltimore-based nonprofit providing counseling, advocacy, and helpline services for individuals affected by abuse and neglect. Directly comparable geographic and mission overlap with The Family Tree's family support and abuse prevention work.

Broad incumbents

• Healthy Families America: National home visiting model and network operated by Prevent Child Abuse America. The Family Tree delivers the Healthy Families program locally; HFA sets standards and credentialing and supports peer sites across the country.
• Parents as Teachers: National home visiting and parent education model for families with children 0-5. The Family Tree is the Maryland affiliate; PAT provides curriculum, training, and quality standards used by many comparable family-serving organizations.
• Prevent Child Abuse America: National umbrella organization for child abuse prevention of which The Family Tree is the Maryland chapter. Operates broader national advocacy, research, and chapter network; serves as the strategic parent and peer reference point for the same mission.
• National Children's Alliance: National accrediting body and membership association for Children's Advocacy Centers addressing child abuse. Operates in adjacent child welfare space at national scale and sets standards relevant to Family Tree's prevention work.

Others

• Maryland Family Network: Statewide network that channels Maryland State Department of Education funding to child care resource centers, including The Family Tree's BCCCRC. Functions as a funder/network partner rather than a service competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FamilyTreeMD
• Facebookfacebook.com/FamilyTreeMD
• LinkedInlinkedin.com/company/familytreemd
• Instagraminstagram.com/familytreemd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Family Tree