M+A Matting

Name

M+A Matting

Legal name

M+A Matting

Website

https://mamatting.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Commercial Floor Matting

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Commercial floor matting
• Entrance mat systems
• Anti-fatigue mats
• Custom logo mats
• Industrial safety mats

Headquarters

HQ city

Lagrange

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mat Sales (One-Time Purchase): M+A Matting generates revenue primarily through the sale of floor mats including entrance mats, logo mats, anti-fatigue mats, and specialty mats. Products are sold as one-time purchases to distributors who then service end customers or sell directly to end users.
2. Custom/Logo Mat Production: Custom logo mat orders with setup fees for PMS color matching (up to 4 colors per design), production lead times of 4-18 business days depending on product type, and shipping via UPS, FedEx, USPS, LTL freight, or international containers.
3. Commercial Laundry Services: Mat exchange program and laundering services for commercial laundry/uniform service providers who service mats for end customers on an ongoing basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

M+A Matting manufactures and sells commercial floor matting products including entrance mats (scraper/wiper and outdoor scraper systems such as WaterHog and SuperScrape), custom logo/branding mats (ColorStar Impressions HD, WaterHog Impressions HD), anti-fatigue mats (Hog Heaven, Comfort Flow, TuffComfort), and specialty mats (CleanShield restroom, Traction Tread slip-resistant, Switchboard non-conductive, Oil Magnet absorbent). The company sells its products exclusively through a global distributor network, supported by two manufacturing plants in Georgia.

Product overview

M+A Matting is a comprehensive floor matting solutions provider offering a broad portfolio organized into four main product categories: Entrance Mats (including WaterHog scraper/wiper mats, outdoor scraper mats like SuperScrape and Brush Hog, and carpeted wiper mats), Logo Mats (custom branding solutions across multiple platforms including ColorStar Impressions HD and WaterHog Impressions HD), Anti-Fatigue Mats (led by the Hog Heaven family of nitrile rubber mats, plus comfort solutions like Comfort Flow, Comfort Station Max, and TuffComfort standing desk mats), and Specialty Mats including CleanShield restroom mats, slip-resistant Traction Tread mats, and Switchboard non-conductive electrical safety mats. The company also provides mat accessories including adhesives, anchoring systems, cutting tools, ESD grounding equipment, and mounting hardware. M+A positions itself as the largest mat manufacturer globally, formed from the merger of Mountville and Andersen brands in 1999, with recent expansion through the 2022 acquisition of Milliken's mat business.

Differentiator

Problem solved

Functional benefit

Products and services

• WaterHog Entrance Mats

Quantifiable outcome

• 85% of dirt, dust, and moisture can be contained within the first 15 to 18 feet with proper matting according to ISSA
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered major, minor, flagship and core.

• Milliken & CompanymajorStrategic or Co-development Partner · 26 December 2022M+A Matting acquired Milliken's US and UK mat business, finalized on December 26, 2022. This strategic acquisition expanded M+A's product portfolio and market presence in North American and European markets.
• Burex ManufacturingminorStrategic or Co-development Partner · 1 April 2019Mountville Mills Europe (sister company of M+A Matting) acquired Burex Manufacturing, a printer of dye-sublimated point of sale products in Ireland.
• Bartex NVminorStrategic or Co-development Partner · 31 January 2019Mountville Mills Europe (sister company of M+A Matting) acquired Bartex NV, a leader in dust control mat manufacturing for textile service companies in Europe.
• Mountville Mills and The Andersen Company MergerflagshipStrategic or Co-development Partner · 1 January 1999In 1999, two flagship brands - Mountville Mills (established 1963 by Emmett and Nancy Hart, focused on textile rental market) and The Andersen Company (established 1974 by Walter Andersen, focused on janitorial/sanitary supply markets) - joined forces to become the largest mat manufacturer in the world. In 2018, the union was made official with the name change to M+A Matting.
• Mountville Rubber (Sister Company)coreTechnology or IntegrationMountville Rubber is M+A Matting's sister company and primary rubber supplier. The company recycles approximately 1.6 million pounds of rubber annually and provides the SBR rubber compound (containing 20% recycled tire rubber) used in M+A mat products.
• Matterly and WaterHog (Residential Brands)minorChannel Partner/ Reseller/ DistributorM+A offers WaterHog products designed for residential use through sister companies Matterly and WaterHog.com, extending the brand into consumer markets.

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Forbo Flooring Systems: Forbo is a major European manufacturer of commercial flooring (vinyl, linoleum, carpet tiles) and entrance matting systems like Coral and Nuway, competing with M+A's entrance mat portfolio in commercial building projects where architects specify a full flooring-and-matting solution.
• Cintas Corporation: Cintas is a much larger facility services incumbent that runs one of the largest mat rental and laundering programs in North America, directly addressing the commercial laundry/uniform service segment that M+A's Plant 1 serves. While Cintas is broader, its mat program is the dominant downstream channel for many M+A-manufactured mats.
• UniFirst Corporation: UniFirst is a large uniform and mat rental services provider, similar to Cintas, that supplies commercial laundry-based mat exchange programs to end customers. It represents both a buyer of M+A's mat products and a competing rental-service brand to end customers.
• 3M Safety & Industrial: 3M is a broad industrial incumbent with a floor-mat and anti-slip product line under its Safety division. While 3M's mats are a small share of its portfolio, the comparable NSF-style traction certifications, friction products, and facility-safety positioning make 3M a broad incumbent in M+A's NFSI-certified mat category.

Emerging players

• Eagle Mat & Floor Products: Eagle Mat is a smaller but established manufacturer of anti-fatigue and ergonomic mats for industrial, laboratory, and food-service markets, directly overlapping with M+A's Hog Heaven, Comfort Flow, and CleanShield lines. It is a relevant niche peer for product-line comparison rather than direct competitive overlap at scale.
• New Pig Corporation: New Pig is a niche player in industrial absorbents and spill-control mats, overlapping with M+A's Oil Magnet and absorbent specialty mat lines. Sells primarily to industrial and HazMat buyers via direct and distributor channels, partially overlapping with M+A's industrial segment.

Direct peers

• Apache Mills: Apache Mills is a direct competitor in entrance mats, area rugs, and specialty floor mats, including rubber-backed and PET surface constructions very similar to WaterHog. It sells through mass retailers, hospitality channels, and distributors, overlapping M+A's core customer set.
• NoTrax (Justrite Safety Group): NoTrax is a direct competitor focused on industrial anti-fatigue, slip-resistant, and entrance mats, including wet-area drainage mats similar to Comfort Flow. Operates in commercial, industrial, and food-service channels closely overlapping M+A's Hog Heaven and Comfort Station Max franchises.
• Crown Mats & Matting: Crown is a direct US competitor manufacturing entrance mats, anti-fatigue mats, and logo mats with a comparable distributor-focused business model. It competes head-to-head with M+A across WaterHog-equivalent wiper/scraper mats and Hog Heaven-style anti-fatigue products, primarily through janitorial/sanitary supply distributors.
• Durable Corporation: Durable Corporation manufactures entrance mats, anti-fatigue mats, and specialty industrial matting, including ESD and cleanroom products that overlap directly with M+A's Hog Heaven Electrically Conductive and Switchboard lines. Distributor-led sales model mirrors M+A's go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/channels/1437665
• Xx.com/mamatting_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M+A Matting