What Eagle Mat & Floor Products does

Eagle Mat & Floor Products is a privately held U.S. commercial matting and flooring products retailer founded in the late 1980s and headquartered in Gaithersburg, Maryland. The company sells more than 25 product categories spanning logo mats, entrance mats, recessed mat and grill systems, anti-fatigue mats, anti-static mats, kitchen, gym, locker room and pool mats, chair mats, stair treads, elevator pads, modular interlocking tiles, and eco-friendly LEED-supporting products. It serves commercial property owners and facility managers across retail, office, hospitality, fitness, multi-family housing, and industrial/healthcare verticals, and is a GSA-approved vendor for federal facility procurement.

The company's core technology is essentially a specialized catalog and supply capability rather than proprietary software: it sources and distributes commercial-grade matting products (notably Waterhog mats with polypropylene fiber surfaces and rubber backing capable of absorbing over 1.5 gallons of water), offers custom logo mat production, and provides professional installation of recessed systems such as Pedimat, Pedigrid, and Peditred. Its digital infrastructure centers on Eaglemat.com, supported by live chat, a 100% price-match guarantee, free shipping over $100, and an active content-marketing blog.

Eagle Mat monetizes through four streams: one-time product sales via e-commerce and phone orders (unit pricing across economy and premium tiers), a recurring monthly mat rental subscription with rotation and laundering, professional mat laundering services, and on-site installation services delivered to commercial customers in Maryland, Washington D.C., Northern Virginia, and South Florida. The business is independently owned with no disclosed external funding, no parent company, and no subsidiaries, and operates a hybrid go-to-market that combines national e-commerce reach with a regional physical service fleet.

Name

Eagle Mat & Floor Products

Legal name

Eagle Mat and Floor Products

Website

https://eaglemat.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagle Mat & Floor Products is a privately held Gaithersburg, Maryland-based retailer of commercial floor mats and flooring products, selling 25+ mat categories via Eaglemat.com to commercial property owners, facility managers, and federal buyers, with regional rental, laundering, and installation services across the Mid-Atlantic and South Florida.

Ownership category

akta.pro rank

Product category

Commercial Floor Mats and Floor Coverings

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Temporary Flooring & Ground Protection Rentals (HSACAFAI)

Keywords

• Commercial floor mats
• Entrance matting products
• Custom logo mats
• Mat rental services
• Anti-fatigue mats

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of commercial floor mats, entrance mats, anti-fatigue mats, logo mats, and related flooring products through e-commerce platform and phone orders.
2. Mat Rental Services: Hassle-free rental and rotation of mats for local commercial customers in Maryland, Washington D.C., Northern Virginia, and South Florida areas.
3. Mat Laundering Services: Professional laundering and return of mats in pristine condition for local business customers.
4. Installation Services: On-site consultation and expert installation services for commercial matting systems including recessed mats and grills.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eagle Mat and Floor Products sells a broad catalog of commercial floor mats and floor covering products — including logo mats, entrance mats and runners, recessed mat/grill systems, anti-fatigue mats, anti-static mats, kitchen, gym, locker room/pool mats, Waterhog mats, rubber matting, modular tiles, stair treads, elevator pads, and wall/corner guards — through a national e-commerce store and direct phone sales. In its Mid-Atlantic and South Florida service regions, the company also provides recurring mat rental with rotation, professional laundering, and on-site installation services for commercial customers.

Product overview

Eagle Mat & Floor Products is a commercial floor mat and flooring products company offering over 27 distinct product categories alongside complementary services. The core product portfolio includes Logo Floor Mats (customizable with company branding), Entrance Mats/Runners, Recessed Mats/Grills systems (Pedimat, Pedigrid, Peditred), Anti-Fatigue Mats (Hog Heaven Plush, ergonomic workstation mats), Waterhog Mats (premium polypropylene with water absorption up to 1.5 gallons), Berber Supreme Entrance Mats (top-selling product line), Anti-Static Mats for ESD protection, Kitchen/Gym/Locker Room mats, and specialty products including Garage Flooring, Eco-Friendly Mats, and safety products like Stair Treads and Crowd Control Stanchions. The company also offers mat-related services including rental programs, laundering, customization/personalization, and professional installation. Their value proposition centers on safety (slip-and-fall prevention), facility cleanliness, employee comfort/productivity, and brand enhancement through customizable logo mats. The company serves commercial properties nationwide with local service in Maryland, Washington D.C., Northern Virginia, and South Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo Floor Mats Customizable floor mats that can be adorned with company logos, slogans, and custom color schemes. Available in carpet, rubber, polypropylene, and vinyl models for commercial branding and entryway imaging.
• Entrance Mats and Runners Commercial floor mats used in entryways and walkways for safety, debris control, and aesthetic purposes. Available in weatherproof polypropylene and eco-friendly rubber options in various colors and textures.
• Recessed Mats, Grills, and Cocoa Floor-level mat systems installed flush with surrounding flooring to control debris and enhance safety in high-traffic areas. Includes Pedimat, Pedigrid, and Peditred product lines.
• Anti-Fatigue Mats Soft floor matting designed to create comfortable and supportive workstation environments. Product lines include Hog Heaven Plush, Corrugated Spongecote, Marble Top, and UltraSoft Diamond Plate anti-fatigue mats.
• Anti-Static Mats Mats designed to protect equipment from electrostatic discharge (ESD) in workplaces with electronics, computers, and circuit boards.
• Waterhog Mats Premium entrance mats with a polypropylene fiber surface and skid-resistant commercial-grade rubber backing; can absorb over 1.5 gallons of water. Includes the ECO line for LEED projects.
• Kitchen Mats Heavy-duty floor mats for restaurant, hotel, and commercial kitchen areas that increase safety and functionality in cooking and food preparation zones.
• Gym Mats Floor protection and exercise mats for fitness areas available in various styles and colors. Products include Everlast gym mats (rolls and tiles) and LokTuff interlocking gym mats.
• Locker Room and Pool Mats Mats designed for pool areas and locker rooms to prevent slips and falls in wet commercial environments.
• Rubber Matting Rubber matting products for commercial and industrial applications, including rubber scraper mats, rubber drainage mats, and rubber runner mats.
• Eco-Friendly Mats Environmentally responsible mats made from recycled materials that help businesses reduce carbon footprint and qualify for LEED credits.
• Garage Flooring Floor coverings for garage spaces including tiles and mats, featuring products from Better Life Technologies (BLT) including G-Floor.
• Modular and Interlocking Tiles Interlocking floor tiles for easy installation and customization across various commercial applications.
• Stair Treads Safety treads for stairs available in aluminum, rubber, and vinyl options to prevent slips and falls on commercial stairways.
• Elevator Pads Protective pads for elevator interiors available in vinyl and canvas, with customization options including company logos.
• Wall and Corner Guards Protective products for walls and corners in commercial facilities to prevent damage and enhance safety.
• Crowd Control and Stanchions Products for managing crowds and directing foot traffic in commercial facilities.
• Commercial Mat Rental and Rotation Service Hassle-free rental and scheduled rotation of commercial mats for local commercial customers in Maryland, Washington D.C., Northern Virginia, and South Florida on a recurring monthly subscription.
• Commercial Mat Laundering Service Professional laundering and return of mats in pristine condition for commercial customers on the rental program in Maryland, Washington D.C., Northern Virginia, and South Florida.
• Commercial Mat Installation Service On-site consultation and expert installation of commercial matting systems, including recessed mats and grill systems, for commercial customers in service regions.

Quantifiable outcome

• Waterhog mats can absorb over 1.5 gallons of water
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Better Life Technologies (BLT)minorStrategic or Co-development Partner · 17 October 2011Better Life Technologies manufactures garage floor coverings including G-Floor products. BLT collaborated with Eagle Mat on an exclusive guide to professional garage flooring installation, with Mr. David Begley of BLT providing installation guidance featured on the Eagle Mat Blog.
• CNAminorOthersCNA, the 7th largest insurer of commercial companies in the U.S., partnered with Eagle Mat to provide case study information on slip and fall prevention techniques. CNA represents one of the largest insurers of commercial properties, insuring over 1 million American organizations.
• U.S. Green Building Council (USGBC)minorOthersUSGBC created the LEED Certification system. Eagle Mat supports LEED certification projects through eco-friendly mat products that help businesses gain LEED credits and reduce environmental impact.
• GSA (General Services Administration)minorChannel Partner/ Reseller/ DistributorEagle Mat is a GSA-approved vendor, allowing them to sell products and services to government agencies and federal facilities through the GSA Schedule program.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cactus Mat: Cactus Mat is a direct competitor: a commercial floor mat retailer offering entrance mats, anti-fatigue mats, logo mats, and mat rental programs to commercial customers - mirroring Eagle Mat's core product mix and recurring rental model.
• New Pig: New Pig sells industrial spill containment, facility safety, and floor protection products including matting - comparable B2B industrial safety customer base and similar mat/floor product lines.
• Crown Mat: Crown Mat produces commercial entrance mats and floor matting systems, comparable to Eagle Mat's Waterhog/ECO and Berber Supreme product lines serving retail, hospitality, and facility customers.
• The Mat King: The Mat King is an online commercial mat retailer selling logo mats, entrance mats, anti-fatigue mats, and specialty mats to businesses - directly overlapping Eagle Mat's e-commerce product assortment and target B2B buyer.
• Apache Mills: Apache Mills manufactures commercial entrance mats and matting products sold through distributors to commercial customers, making it a comparable product peer serving the same B2B facility-management market.
• Wearwell: Wearwell designs and manufactures anti-fatigue, safety, and ergonomic mats for industrial and commercial environments, making it a comparable product-and-channel peer in the commercial matting category.
• Mats Inc. Mats Inc. is a commercial matting and entrance flooring solutions provider offering a wide catalogue of commercial mats to facility and property managers - highly comparable in product range and B2B focus.

Broad incumbents

• Amazon Business: Amazon Business is a broad B2B procurement marketplace that lists thousands of commercial mat SKUs; it competes with Eagle Mat's transactional e-commerce channel on assortment and convenience, though without installation/rental service.
• W.W. Grainger: Grainger is a broad-line industrial MRO distributor that stocks commercial floor mats and safety matting among tens of thousands of SKUs; it is an indirect competitor for facility-management mat purchases but does not specialize in mats.
• Home Depot Pro: Home Depot Pro is the B2B arm of Home Depot, selling commercial floor mats, entrance mats, and related facility supplies to business customers at scale; a large incumbent channel that competes with Eagle Mat on price and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eaglemat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Mat & Floor Products