Fold7
Fold7 is an independent London-based creative advertising and digital agency, founded 2001, employing ~80 people, serving global enterprise brands across beverage, FMCG, finance and charity sectors with retained and project-based creative services under the Miroma Group.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fold7 does
Fold7 is an independent, London-headquartered creative advertising and digital agency founded in 2001 by Ryan Newey. The firm employs approximately 80 people and operates from a single London EC1 office co-located with three sibling agencies — Fold7Design (brand design), Hyperactive (brand experience) and Foldable (digital consultancy) — all under the Miroma Group, which is majority owned by Marc Boyan. Fold7 offers full-service creative capabilities spanning strategy, advertising, social media, branding, digital, experience and innovation, with a stated 'culture-first' positioning targeting ambitious global and UK brands.
The agency's client portfolio is heavily skewed toward large enterprise accounts across diverse sectors, including Carlsberg Group (which also includes Somersby and 1664 Blanc), Audible, Rightmove, Capital One UK, Mettle (NatWest), PZ Cussons brands (Carex, Original Source, Imperial Leather), Adidas, St Pierre, St Tropez and Thortful, alongside charity clients such as Guide Dogs, GroceryAid and the National Literacy Trust. Fold7 generates revenue through retained agency relationships and project-based creative fees negotiated on multi-year contracts, typically acquired through competitive multi-way pitches. Notable commercial signals include a four-year Carlsberg Global UEFA brief covering competitions through 2029 and quantifiable client outcomes (e.g., 31% sales volume lift for St Pierre, 200% listening starts lift for Audible, 19% search lift for Rightmove).
Technically, Fold7 combines traditional production with emerging tools — most notably AI-assisted image generation for visual campaigns — alongside proprietary design outputs such as the bespoke Thortful typeface and inclusive initiatives like BSL signage for Carlsberg's Liverpool FC 'Signs of Unity' activation. The firm is B Corp certified (October 2025) and has been recognised across Cannes Lions, Campaign, The Drum, Marketing Week, EMEA Shots and Creative Circle awards. Markets served include the UK, Germany, China, India, Malaysia and Vietnam.
Fold7 firmographics
Firmographics- Name
- Fold7
- Legal name
- Fold 7 Limited
- Website
- https://fold7.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fold7 is an independent London-based creative advertising and digital agency, founded 2001, employing ~80 people, serving global enterprise brands across beverage, FMCG, finance and charity sectors with retained and project-based creative services under the Miroma Group.
- Ownership category
- akta.pro rank
Fold7 industry classification
Industry- Product category
- Creative Advertising Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Fold7 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fold7 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Retainers and Project Fees: Fold7 generates revenue through strategic and creative partnerships with brands, operating on retained agency relationships and project-based creative fees. Clients include Carlsberg (four-year global UEFA brief), Guide Dogs, GroceryAid, Capital One, PZ Cussons brands, and others, typically through multi-year contractual arrangements following competitive pitches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B agency retainer and project-based fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fold7 product offering
Product offeringCore offering
Fold7 is an independent global creative advertising and digital agency providing full-service strategy, advertising, social, branding, digital, experience, and innovation services to ambitious enterprise and nonprofit brands. The agency develops award-winning campaigns that combine big brand ideas with culture-first thinking, employing capabilities such as AI-hybrid production, custom typeface and design systems, and inclusive brand experience design for global clients including Carlsberg, Audible, Rightmove, Capital One, Adidas, PZ Cussons, and Guide Dogs.
Product overview
Fold7 is an independent global creative advertising and digital agency headquartered in London. The agency offers a comprehensive suite of creative services including strategy, advertising, social media, branding, digital, experience, and innovation. The company operates as part of the Miroma Group and is B Corp certified. Fold7 also has three sibling agencies—Fold7 Design (brand design), Hyperactive (brand experience), and Foldable (digital consultancy)—that work in conjunction with the core agency to deliver full-service creative solutions for clients including Carlsberg, Audible, Rightmove, Capital One, and Adidas.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Advertising Services
Quantifiable outcome
- 31% increase in sales volume for St Pierre with 'Eat Avec Respect' campaign; #3 bakery spot behind Warburtons and Hovis
- +6 more outcomes
Companies that use Fold7
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Fold7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Fold7 partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights3 records
Fold7 competitors and assessment
Company assessmentOthers
Broad incumbents
- Droga5 (part of Accenture Song): High-profile creative agency now inside Accenture Song, competing for the same global brand platform and UEFA-style sponsorship briefs that Fold7 targets (e.g., Carlsberg, Audible).
- Wieden+Kennedy: Independent creative network with a culture-first, brand-building ethos comparable to Fold7's, pitching global enterprise accounts across beverage, sports, and tech categories.
- The&Partnership: Larger London-based integrated agency network with creative, media, and digital product capabilities under one roof — comparable to the Fold7 + Miroma sibling-agency model but at greater scale.
- Saatchi & Saatchi: Global network creative agency with comparable enterprise brand relationships (Carlsberg, P&G-style FMCG portfolios), competing for the same retained global AOR pitches.
Direct peers
- BBH (Bartle Bogle Hegarty): Long-established London independent creative agency with overlapping enterprise client types (beverage, FMCG, charity) and similar award-led positioning.
- Anomaly: Independent creative agency with a similar 'culture-first' positioning, multi-discipline model (strategy, advertising, digital, content), and global enterprise client roster including beverage and FMCG brands.
- Mother: London-based independent creative agency of comparable size and culture, working with enterprise brands on brand strategy and advertising — Fold7's closest UK independent peer.
- 72andSunny: Mid-sized independent creative network known for culture-led brand work for global clients; competes for the same enterprise entertainment, FMCG, and sports accounts as Fold7.
- Lucky Generals: London independent creative agency of similar size and indie pedigree, frequently competing for the same UK and global challenger-brand briefs.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fold7 social profiles
Digital presenceFold7 compliance and trust
Trust signalCompliance1 record
Fold7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fold7 leadership team
Management profileNumber of profiles
Profiles13 records
Fold7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fold7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fold7
What does Fold7 do?
Fold7 is an independent global creative advertising and digital agency providing full-service strategy, advertising, social, branding, digital, experience, and innovation services to ambitious enterprise and nonprofit brands. The agency develops award-winning campaigns that combine big brand ideas with culture-first thinking, employing capabilities such as AI-hybrid production, custom typeface and design systems, and inclusive brand experience design for global clients including Carlsberg, Audible, Rightmove, Capital One, Adidas, PZ Cussons, and Guide Dogs.
Is Fold7 a public or private company?
Fold7 is a private company. It is classified as corporate owned and is currently operating.
When was Fold7 founded?
Fold7 was founded in 2001. It employs 11 to 50 people.
Where is Fold7 based?
Fold7 is headquartered in London, United Kingdom, in the Europe region.
How does Fold7 make money?
One revenue line is on record: creative Agency Retainers and Project Fees.
Who are Fold7's main competitors?
Uncommon Creative Studio is listed as an others. Broad incumbents are Droga5 (part of Accenture Song), Wieden+Kennedy, The&Partnership and Saatchi & Saatchi. Direct peers are BBH (Bartle Bogle Hegarty), Anomaly, Mother, 72andSunny and Lucky Generals.
Does Fold7 have an API?
No public API is recorded for Fold7.
What industry is Fold7 in?
Fold7's product category is Creative Advertising Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541430 and its SIC code is 7311.