What King Technology does

King Technology, Inc. is a privately held, family-owned manufacturer of pool and hot tub water sanitization products, founded in 1979 and headquartered in Minnetonka, Minnesota (relocated from Hopkins in 2022). The company designs and produces mineral-based water care systems under its flagship FROG brand, which combines patented silver mineral technology with low-level chlorine or bromine to reduce traditional chlorine use by 50-75% versus standard 1.0-3.0 ppm levels. The portfolio spans FROG Mineral Systems for pools, FROG @ease with SmartChlor for hot tubs and swim spas, FROG 4Pro Drop 'n Go pod products for pool service professionals, plus sub-brands (AQUA SMARTE Plus, SANI-KING, New Water), acquired brands (Hot Tub Serum, Ahh-some Watercare acquired October 2025), and industrial offerings (Oxi-King). Core proprietary technologies include FROG Silver Technology, SmartChlor self-regulating chlorine, Drop 'n Go pre-measured pod formats, and TruDose measurement caps, all EPA-registered.

The company's business model centers on B2B distribution exclusively through an authorized dealer network accessible via its Partner Portal, serving residential pool and hot tub owners, pool service professionals, and commercial operators. Revenue is generated primarily through hardware/chemical sales with a high recurring component from replacement mineral cartridges, chlorine pacs, and balancing chemicals that creates an after-market repeat purchase cycle for dealers. The company does not sell direct-to-consumer or on Amazon, maintains a Minimum Advertised Price policy, and supports dealers with training, co-op marketing, planograms, and the FROG Water Care App. Internationally, products reach nine European countries, Canada, and South America through distribution partnerships established since 1992.

King Technology operates from four production facilities and a distribution warehouse, employs 101-250 people, and is led since April 2024 by President and CEO Mike Noer alongside an executive team including CFO Doug Moechnig (ex-Ecolab) and CMO Brett Boyum. Founder Joe King transitioned to a Strategic Growth Advisor role and was inducted into the Hot Tub Hall of Fame in 2025. The company is currently in an active expansion phase marked by the Ahh-some acquisition, continuous new product launches, and executive team expansion to support the next phase of growth.

Name

King Technology

Legal name

King Technology, Inc.

Website

https://kingtechnology.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

King Technology is a family-owned Minnesota manufacturer of FROG mineral-based pool and hot tub water sanitization systems, distributing through authorized dealers and pool service professionals with a recurring cartridge and chemical after-market model.

Ownership category

akta.pro rank

Product category

Pool and Spa Water Care

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industry

Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Pool water sanitization
• Spa chemical systems
• Mineral pool care
• Hot tub sanitizers
• Pool service supplies

Headquarters

HQ city

Hopkins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. FROG Brand Products: Primary revenue stream from FROG mineral pool and spa care products including sanitizing systems, mineral cartridges, chlorine pacs, and support chemicals. Products provide a repeat business model with ongoing after-market revenue from replacement cartridges and chemicals.
2. AQUA SMARTE Plus Products: Proprietary products for swimming pools up to 25,000 gallons with no mess, no guess water care. Reduces chlorine use up to 50%.
3. SANI-KING Products: Perform-Max bulk chlorine or bromine feeders with 10-setting control dial and erosion design. Available in sizes for pools up to 25,000 and 40,000 gallons.
4. New Water Products: Chlorine sanitization for swimming pools with lightweight chlorine pacs. Comes in sizes for pools up to 25,000 and 40,000 gallons.
5. Hot Tub Serum Products: Maintenance system for hot tubs and swim spas including Total Cleanse (plumbing flush), Total Maintenance (weekly treatment), and Triple Action Spray Cleaner. Works with all sanitizers.
6. FROG Pool Solutions: Pool Pod products for specific pool challenges including algae prevention, phosphate removal, cloudy water prevention. 90-day supply products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

King Technology designs, manufactures, and sells mineral-based water sanitization systems and chemical products for residential pools, hot tubs, and swim spas under the FROG brand, plus sub-brands AQUA SMARTE Plus, SANI-KING, New Water, Oxi-King, and acquired Ahh-some and Hot Tub Serum lines. Its core systems combine EPA-registered silver mineral technology with low-level chlorine (or bromine for hot tubs), reducing chemical use by 50–75% versus standard treatments, and include drop-in pods, feeders, balancing chemicals, and a mobile water care app. The company sells exclusively through authorized dealers, distributors, and pool service professionals, not directly to consumers.

Product overview

King Technology is a manufacturer of water care products for pools, hot tubs, and swim spas. The company operates under a multi-brand portfolio approach with FROG as the primary brand, supplemented by acquired brands (Ahh-some Watercare, Hot Tub Serum) and proprietary sub-brands (AQUA SMARTE Plus, SANI-KING, New Water, Oxi-King). The core FROG product line centers on mineral-based sanitizing systems that use silver technology combined with low-level chlorine or bromine, reducing chemical use by 50-75% compared to traditional methods. FROG @ease systems serve hot tub and swim spa markets with SmartChlor technology, while FROG 4Pro and Pool Solutions products target professional pool service providers with Drop 'n Go pod technology for algae prevention, phosphate removal, and water clarity. Supporting products include balancing chemicals, shock treatments, pipe cleansers, and test strips. The company also offers a FROG Water Care mobile app for consumer guidance. The portfolio spans consumer retail products for homeowners and professional-grade products for pool service technicians.

Differentiator

Problem solved

Functional benefit

Brands

• FROG: Fresh Mineral Water sanitizing systems for swimming pools and hot tubs that reduce chlorine use up to 50%
• AQUA SMARTE Plus
• SANI-KING
• New Water
• Hot Tub Serum
• Ahh-some Watercare

Products and services

• FROG Mineral System
• FROG @ease Sanitizing System
• FROG @ease for Swim Spas
• FROG 4Pro Products
• FROG Pool Solutions
• FROG Balancing Basics Kit
• FROG Hot Tub Pipe & Jet Cleanser
• AQUA SMARTE Plus
• SANI-KING Perform-Max
• New Water
• Hot Tub Serum
• Ahh-some Watercare
• Oxi-King
• FROG Water Care App

Quantifiable outcome

• Reduces chlorine use up to 50% compared to standard 1.0 ppm chlorine level
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Unique Solutions of North Dakota, LLC (Ahh-some Watercare)coreStrategic or Co-development Partner · 22 October 2025King Technology acquired Unique Solutions of North Dakota, LLC, maker of Ahh-some and Hot Tub Serum brand water care products. The acquisition strengthens King's position as a leader in the hot tub, pool and swim spa chemical industry by adding world-class jet cleanser products and water care solutions to its portfolio. The acquisition was announced on October 22, 2025.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hayward Holdings: Hayward is a leading manufacturer of pool equipment (pumps, filters, heaters, salt chlorinators) with an adjacent water-care chemicals business, competing in pool sanitization and overlapping with King Technology's broader dealer relationships.
• Fluidra (Zodiac Pool Systems): Fluidra owns Zodiac and a portfolio of pool equipment, chemical, and salt-chlorination brands, directly competing with FROG's sanitization systems in the residential and commercial pool channel.
• Pentair: Pentair is a major pool equipment and water treatment conglomerate with salt-chlorination systems and water chemistry products, serving overlapping residential pool and spa end-markets through dealers.

Direct peers

• Natural Chemistry: Natural Chemistry makes enzyme- and mineral-based pool and spa care products positioned as lower-chemical alternatives, directly overlapping with FROG's value proposition of reducing chlorine and simplifying water care.
• BioGuard: BioGuard is a long-established pool and spa chemical brand distributed through independent dealers, directly competing with FROG, SANI-KING, and New Water across chlorine, bromine, and specialty water-care products.
• BioLab (Clorox Pool & Spa): BioLab is one of the largest manufacturers of pool and spa sanitization chemicals in North America, directly competing with FROG in chlorine, bromine, and algaecide products sold through the same dealer channel.
• AquaChek (Industrial Test Systems): AquaChek is a leading manufacturer of pool and spa water test strips, directly comparable to King Technology's FROG Test Strips product line sold through the same dealer channels.
• HASA Inc. HASA is a long-standing manufacturer of liquid chlorine and pool sanitization chemicals for residential and commercial pools, competing with SANI-KING, New Water, and FROG in dealer channels.

Others

• Leslie's Poolmart (Leslie's): Leslie's is the largest U.S. specialty retailer of pool and spa chemicals and supplies, simultaneously an important King Technology customer and a potential channel competitor with private-label alternatives.

Emerging players

• Saltwater Conversion Systems (Salt Cells Plus): Saltwater conversion systems offer an alternative sanitization approach to mineral-chlorine combinations like FROG, targeting the same low-chemical consumer positioning and dealer channel.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/king-technology-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Technology