NJBIZ
NJBIZ is New Jersey's leading regional business journal, founded in 1989 and owned by BridgeTower Media. It delivers 24/7 digital news, a weekly print edition, and daily e-newsletters to NJ business professionals, monetizing subscriptions, multi-channel advertising, sponsored awards events, and proprietary Book of Lists data products.
- Company typePrivate
- Founded1989
- HeadquartersSomerset, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What NJBIZ does
NJBIZ is the leading business journal serving New Jersey, founded in 1989 and now operating as a subsidiary of BridgeTower Media, a diversified business media company that owns more than 40 regional brands across business, legal, construction, and home furnishings sectors. The publication delivers 24/7 digital news coverage at njbiz.com, a weekly print edition, and multiple daily e-newsletters, with vertical coverage spanning Cannabis, Education, Energy, Health Care, Law, Real Estate, Technology, and other NJ-specific sectors. Its core editorial product is supplemented by a Book of Lists and Leads & Data Center that monetizes proprietary rankings of New Jersey companies and professionals.
The business monetizes four distinct revenue streams: recurring digital and print subscriptions, multi-channel advertising and sponsored content (display, email, social, video, run-of-site), ticketed and sponsored events, and data products. Events are a particularly meaningful component, with eight named annual awards programs — Health Care Heroes (20th year), Board Leadership Awards (inaugural 2026), Leaders in Real Estate Construction and Design (6th year), ICON Honors, Best Places to Work, Power 100, Leading Women in Business, and Business of the Year — plus the AI Panel Discussion and Power List celebrations. Distribution is regional, exclusively New Jersey, and the customer base is B2B, spanning healthcare systems, banks, law firms, real estate developers, and other advertisers seeking access to NJ business decision-makers.
NJBIZ operates without a mobile app, public API, or disclosed proprietary technology stack; the underlying platform is a standard web CMS with email newsletter delivery and event management systems, shared within the BridgeTower Media portfolio. The technology footprint is a content-delivery platform rather than a technology product, and no AI/ML capabilities are disclosed beyond editorial coverage of AI as a topic.
NJBIZ firmographics
Firmographics- Name
- NJBIZ
- Legal name
- BridgeTower Media
- Website
- https://njbiz.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NJBIZ is New Jersey's leading regional business journal, founded in 1989 and owned by BridgeTower Media. It delivers 24/7 digital news, a weekly print edition, and daily e-newsletters to NJ business professionals, monetizing subscriptions, multi-channel advertising, sponsored awards events, and proprietary Book of Lists data products.
- Ownership category
- akta.pro rank
NJBIZ industry classification
Industry- Product category
- Business News Media
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- Business, Finance & Industry Trade Magazines (MPAJAEAM), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where NJBIZ is headquartered
LocationHeadquarters
- HQ city
- Somerset
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NJBIZ business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain, Others
Revenue model
- Subscription Revenue: NJBIZ generates recurring revenue from digital and print subscriptions. The publication offers 24/7 online business news coverage, a weekly print edition, and multiple daily e-newsletters to subscribers.
- Advertising & Marketing Services: NJBIZ sells advertising solutions including display advertising, sponsored content, and marketing services to businesses targeting New Jersey business professionals. The company offers multi-channel advertising across web, email, events, social, and print.
- Events & Awards Programs: NJBIZ hosts award ceremonies and events including Health Care Heroes, Board Leadership Awards, Leaders in Real Estate Construction and Design, ICON Honors, and various Power List events. Revenue comes from ticket sales, sponsorships, and event advertising.
- Data & Lists: NJBIZ monetizes its Leads & Data Center through the Book of Lists and other business data products that provide ranked information on New Jersey companies and professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual digital and print subscription options available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
NJBIZ product offering
Product offeringCore offering
NJBIZ is New Jersey's regional business journal, providing continuous digital business news coverage, a weekly print edition, multiple daily e-newsletters, and B2B advertising services. It monetizes through subscriptions, advertising sales, paid events and awards programs, and data products such as the Book of Lists serving New Jersey business decision-makers.
Product overview
NJBIZ is a business media company serving the New Jersey business community through a multi-platform portfolio of products. The core offering consists of 24/7 digital business news coverage combined with a weekly print edition and multiple daily e-newsletters. The company operates a Leads & Data Center providing business rankings and lists (Book of Lists), and hosts numerous award events including Power Lists (Law, Finance, Health Care, Power 100), Leaders in Real Estate Construction and Design, Health Care Heroes, ICON Honors, and Board Leadership Awards. Additional offerings include digital editions, special publications, and B2B advertising/marketing services.
Differentiator
Problem solved
Functional benefit
Brands
- NJBIZ Power List: Annual rankings of influential business leaders including Power 100, Health Care Power List, Finance Power List, Law Power List, and Education Power List.
- NJBIZ Health Care Heroes
- NJBIZ Leaders in Real Estate, Construction and Design
- NJBIZ Board Leadership Awards
- NJBIZ ICON Honors
- NJBIZ Best Places to Work
- NJBIZ Conversations
- In the Lead
Products and services
- NJBIZ Weekly Print Edition
- NJBIZ Digital News Site
Companies that use NJBIZ
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
NJBIZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NJBIZ partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- BioNJcoreBioNJ officially signed on as a foundational member of the New Jersey Innovation Hub, Powered by Portal, at the HELIX innovation center in New Brunswick. This partnership connects NJBIZ with the life sciences innovation ecosystem in New Jersey.
- Hackensack Meridian HealthcoreHackensack Meridian Health served as presenting sponsor for the 2026 Health Care Heroes awards. CEO Bob Garrett was also the 2025 Health Care Heroes Lifetime Achievement Award recipient, representing deep integration with the healthcare recognition program.
- Christian HealthsupportingChristian Health supported the 2026 Health Care Heroes awards program as a major sponsor.
- Saint Peter's Healthcare SystemsupportingSaint Peter's Healthcare System supported the 2026 Health Care Heroes awards program as a major sponsor. President and CEO Leslie Hirsch received the 2026 Lifetime Achievement Award.
- Provident BankcoreProvident Bank served as presenting sponsor for the 2026 NJBIZ Leaders in Real Estate, Construction and Design awards. This is the third consecutive year Provident Bank has served as presenting sponsor for this program, demonstrating a strong ongoing partnership supporting recognition of real estate excellence in New Jersey.
- Pal-Pro Builders LLCminorPal-Pro Builders LLC served as supporting sponsor for the 2026 Leaders in Real Estate, Construction and Design awards program.
- The Michaels OrganizationminorThe Michaels Organization served as celebration sponsor for the 2026 Leaders in Real Estate, Construction and Design awards.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NJBIZ competitors and assessment
Company assessmentBroad incumbents
- American City Business Journals: Parent company of more than 40 regional business journals across the U.S., including Philadelphia, Boston, and Los Angeles. Operates as the largest direct competitor network to BridgeTower Media's regional B2B publication portfolio.
Direct peers
- Long Island Business News: Sister publication under BridgeTower Media covering Long Island, NY. Operates the same regional B2B media model with print edition, digital coverage, events/awards, and data products serving a defined metro business community.
- Bisnow: National commercial real estate-focused B2B media company with regional events and newsletters. Direct overlap with NJBIZ's Real Estate & Construction vertical and Leaders in Real Estate awards franchise.
- Crain's Chicago Business: Long-established regional business publication serving the Chicago market. Operates weekly print, daily digital, awards events (e.g., Crain's 40 Under 40), and subscription-based B2B media — directly comparable format and revenue model.
- Crain's New York Business: Regional business publication covering New York City with weekly print, daily digital, events, and data products. Closest large-market analog to NJBIZ's regional B2B media model in the NY metro ecosystem.
- The Real Deal: National commercial real estate news and events platform with strong NYC and regional presence. Comparable to NJBIZ's CRE vertical coverage and overlaps directly with the Leaders in Real Estate, Construction and Design audience.
- Finance & Commerce: Minnesota-based business publication also owned by BridgeTower Media. Closest sister publication in terms of regional coverage model, covering Minneapolis/St. Paul business community with print, digital, and events.
- Philadelphia Business Journal: Regional business journal covering Greater Philadelphia, an adjacent market to NJ. Part of American City Business Journals network; publishes weekly print, daily digital, hosts awards events, and monetizes through advertising and subscriptions to business professionals.
- Boston Business Journal: Regional business journal serving Greater Boston under American City Business Journals. Comparable mid-major metro business publication operating print, digital, events, and data products for an established business community.
- Crain's Detroit Business: Regional business publication serving Metro Detroit with weekly print, daily digital, events, and data products. Long-tenured Crain's title with the same fundamental format as NJBIZ for a defined regional business audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NJBIZ social profiles
Digital presenceNJBIZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
NJBIZ leadership team
Management profileNumber of profiles
NJBIZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NJBIZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NJBIZ
What does NJBIZ do?
NJBIZ is New Jersey's regional business journal, providing continuous digital business news coverage, a weekly print edition, multiple daily e-newsletters, and B2B advertising services. It monetizes through subscriptions, advertising sales, paid events and awards programs, and data products such as the Book of Lists serving New Jersey business decision-makers.
Is NJBIZ a public or private company?
NJBIZ is a private company. It is classified as corporate owned and is currently operating.
When was NJBIZ founded?
NJBIZ was founded in 1989. It employs 11 to 50 people.
Where is NJBIZ based?
NJBIZ is headquartered in Somerset, United States, in the North America region.
How does NJBIZ make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising & Marketing Services, events & Awards Programs and data & Lists.
Who are NJBIZ's main competitors?
American City Business Journals is listed as a broad incumbent. Direct peers are Long Island Business News, Bisnow, Crain's Chicago Business, Crain's New York Business, The Real Deal, Finance & Commerce, Philadelphia Business Journal, Boston Business Journal and Crain's Detroit Business.
Does NJBIZ have an API?
No public API is recorded for NJBIZ.
What industry is NJBIZ in?
NJBIZ's product category is Business News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 51311 and its SIC code is 2711.