The Skinny Confidential
The Skinny Confidential is a privately held lifestyle media and DTC beauty/wellness brand built on Lauryn Bosstick's blog, the Him & Her Show podcast, and a unit-priced product line of ice rollers, mouth tape, brow serum, and beauty salt sold via owned e-commerce, Amazon, LTK, and ShopMy.
- Company typePrivate
- Founded2011
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
The Skinny Confidential firmographics
Firmographics- Name
- The Skinny Confidential
- Legal name
- The Skinny Confidential
- Website
- https://theskinnyconfidential.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Skinny Confidential is a privately held lifestyle media and DTC beauty/wellness brand built on Lauryn Bosstick's blog, the Him & Her Show podcast, and a unit-priced product line of ice rollers, mouth tape, brow serum, and beauty salt sold via owned e-commerce, Amazon, LTK, and ShopMy.
- Ownership category
- akta.pro rank
The Skinny Confidential industry classification
Industry- Product category
- Beauty and Wellness Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Conditioners & Hair Masks (CRABABAB)
Keywords
Where The Skinny Confidential is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Markets served
The Skinny Confidential business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct-to-consumer sales of branded beauty and wellness products including ice rollers, mouth tape, brow peptide serums, beauty salt, and mint rollers sold through the company's e-commerce storefront.
- Affiliate/Commission Revenue: The company uses selective affiliate links in blog content and product recommendations, earning commission on purchases made through these links while maintaining that prices remain the same for consumers.
- Advertising Revenue: Third-party advertising displayed on the website generates revenue through the company's affiliate advertising network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mouth Tape - $39 |
| Unit Pricing | Pay-as-you-go | Mint Roller - $89 |
| Unit Pricing | Pay-as-you-go | Brow Peptide - $50 |
| Unit Pricing | Pay-as-you-go | Beauty Salt - $55 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Skinny Confidential product offering
Product offeringCore offering
The Skinny Confidential sells a proprietary line of branded beauty and wellness products directly to consumers, including ice rollers, mouth tape, brow peptide serum, beauty salt, dry brushes, and face towels, via its own e-commerce storefront and Amazon. The brand is anchored by content channels (a weekly blog, The Him & Her Show podcast, and social media) that drive traffic and audience engagement, along with the TSC BODY APP fitness application and a published skincare book.
Product overview
The Skinny Confidential is a lifestyle brand by Lauryn Bosstick encompassing a beauty and wellness blog, podcast (The Him & Her Show), and physical product line. The product portfolio consists of physical skincare and wellness tools (Ice Roller, Mint Roller, Mouth Tape, Brow Peptide, Beauty Salt, Butter Brush, Face Towels) sold through the TSC shop, a digital fitness app (BODY APP), and published content. The brand follows an influencer-driven commerce model with products sold via the company storefront, Amazon Store, LTK, and ShopMy. The Skinny Confidential has grown to 300,000 blog subscribers and nearly 2.5 million social media followers, with the podcast exceeding 500 million downloads and 13,000+ five-star reviews. Revenue reached over $50 million in 2024 with 65-70% year-over-year growth.
Differentiator
Problem solved
Functional benefit
Brands
- BODY APP: Fitness application featuring trainer Kim Kelly, launched in 2020
- Him & Her Show
Products and services
- Ice Roller Cold therapy facial massage tool designed to reduce puffiness, sculpt facial contours, and improve skin appearance through targeted cold application for individual consumers seeking at-home skincare tools.
- Hot Mess Ice Roller Facial ice roller product for cold therapy application to reduce inflammation and energize skin.
- Mint Roller Cooling facial roller infused with mint for refreshed, energized skin appearance, priced at $89.
- Mouth Tape Tape designed to encourage nasal breathing during sleep, supporting better sleep quality and jawline appearance, priced at $39.
- Brow Peptide Brow enhancement product containing castor oil for promoting fuller, thicker eyebrow appearance, priced at $50.
- Beauty Salt Mineral supplement for hydration and electrolyte support, priced at $55.
- Butter Brush Dry brush product for lymphatic drainage and skin exfoliation.
- Face Towels Disposable biodegradable face towels for enhanced skincare cleansing routine.
- TSC BODY APP Fitness and wellness mobile application featuring trainer Kim Kelly's workout programs and fitness guidance for the TSC community.
- Get the F*ck Out of the Sun (Book) Skincare book featuring routines, products, tips, and insider secrets from 100+ skincare experts.
- Eden Rock - St Barths x The Skinny Confidential Collection Exclusive product collection featuring Ice Roller, Mouth Tape, and Face Gym tools in partnership with Eden Rock - St Barths luxury resort.
Quantifiable outcome
- 200,000 ice roller units sold since 2021
- +2 more outcomes
Companies that use The Skinny Confidential
Customer profileSegments1 record
Ideal customer profiles1 record
The Skinny Confidential technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Skinny Confidential partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- The90minorLauryn Bosstick is an investor in and advisor to The90, a preventative skin health wearable company. The90 Gem, a jewelry-inspired UV sensor, was launched with early access exclusively through The Skinny Confidential community, demonstrating an influencer-brokered product launch model where Lauryn's audience serves as a launch platform for complementary brands.
- Eden Rock - St BarthsminorThe Skinny Confidential collaborated with Eden Rock - St Barths luxury resort to create an exclusive product collection featuring branded Ice Roller, Mouth Tape, and Face Gym tools. The partnership includes content marketing and behind-the-scenes coverage of the collaboration.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Skinny Confidential competitors and assessment
Company assessmentDirect peers
- Goop: Gwyneth Paltrow's lifestyle and wellness brand combining content, podcast, and DTC product lines (beauty, supplements, wellness tools). Closest direct peer to The Skinny Confidential — same creator-led commerce model targeting the same female wellness consumer, though at meaningfully larger scale.
- Poosh: Kourtney Kardashian's creator-led lifestyle brand spanning wellness content, editorial, and curated product recommendations via affiliate commerce. Directly comparable creator commerce model with similar audience demographic and content-to-product monetization approach.
- Glossier: Iconic DTC beauty brand built on community and content marketing. Comparable in audience-first brand building and DTC distribution model, though Glossier is a standalone beauty company rather than a creator-led multi-category brand.
- Tower 28 Beauty: DTC clean beauty brand with strong social media and influencer-driven marketing presence. Comparable as a digitally native beauty brand with similar price points and target consumer, though operating at a more specialized skincare/makeup focus.
- Hum Nutrition: DTC beauty-from-within supplement brand with strong influencer marketing and editorial content strategy. Directly comparable to the Beauty Salt product line at TSC — both market ingestible wellness supplements through influencer content channels to a female beauty audience.
- Moon Juice: DTC wellness and adaptogen supplement brand with strong editorial content and creator-driven marketing. Comparable product category overlap (Beauty Salt) and similar wellness-lifestyle branding approach with direct-to-consumer distribution.
- Florence by Mills: Millie Bobby Brown's creator-led beauty brand sold through DTC and major retail. Closest comparable as a celebrity/founder-led beauty brand operating across product and content channels targeting a Gen Z/Millennial female audience.
- KORA Organics: Miranda Kerr's certified organic skincare brand distributed globally via DTC and retail. Comparable as a celebrity-founder-led clean beauty brand with similar pricing architecture and content-driven marketing approach.
Broad incumbents
- Beautycounter: Clean beauty DTC and consultant-driven retail brand with broad product portfolio across skincare, cosmetics, and personal care. Comparable as a content-and-community-driven beauty brand at significantly larger scale than TSC.
- Drunk Elephant: Biocompatible skincare brand with strong DTC and selective retail distribution. Comparable as a digitally native, ingredient-led skincare brand, though operating as a specialty skincare pure-play rather than a multi-category creator brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Skinny Confidential social profiles
Digital presenceThe Skinny Confidential financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Skinny Confidential leadership team
Management profileNumber of profiles
Profiles1 record
The Skinny Confidential funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Skinny Confidential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Skinny Confidential
What does The Skinny Confidential do?
The Skinny Confidential sells a proprietary line of branded beauty and wellness products directly to consumers, including ice rollers, mouth tape, brow peptide serum, beauty salt, dry brushes, and face towels, via its own e-commerce storefront and Amazon. The brand is anchored by content channels (a weekly blog, The Him & Her Show podcast, and social media) that drive traffic and audience engagement, along with the TSC BODY APP fitness application and a published skincare book.
Is The Skinny Confidential a public or private company?
The Skinny Confidential is a private company. It is classified as corporate owned and is currently operating.
When was The Skinny Confidential founded?
The Skinny Confidential was founded in 2011. It employs 1 to 10 people.
Where is The Skinny Confidential based?
The Skinny Confidential is headquartered in Beverly Hills, United States, in the North America region.
How does The Skinny Confidential make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are affiliate/Commission Revenue and advertising Revenue.
Who are The Skinny Confidential's main competitors?
Direct peers on record are Goop, Poosh, Glossier, Tower 28 Beauty, Hum Nutrition, Moon Juice, Florence by Mills and KORA Organics. Broad incumbents are Beautycounter and Drunk Elephant.
Does The Skinny Confidential have an API?
No public API is recorded for The Skinny Confidential.
What industry is The Skinny Confidential in?
The Skinny Confidential's product category is Beauty and Wellness Products. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456120 and its SIC code is 2844.