Poosh
Poosh is a New York-based private platform founded in 2012 that applies behavioral science techniques to habit change. The company operates with a small team of 1-10 employees and a content-led orientation under a Chief Content Officer.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Poosh does
Poosh is a privately held, for-profit behavioral science platform founded in 2012 and headquartered in New York, United States. According to firmographic data, the company positions itself as a "habit-changing platform developed out of the most advanced behavioral science techniques for changing behavior," suggesting a focus on applying empirical behavioral research to drive user habit formation. The company operates at small scale with 1-10 employees, and Sarah Howard holds the role of Chief Content Officer, indicating a content-led operating orientation.
Publicly disclosed operational details are minimal. The company's website (poosh.com) currently renders only a generic loading placeholder, and no products, pricing, technology architecture, integrations, app presence, customer segments, or partnership arrangements are documented in available sources. There is no record of funding rounds, investors, M&A activity, ownership structure, regulatory actions, awards, patents, trademarks, or certifications in the input data. Customer logos, revenue, and geographic footprint are likewise undisclosed.
Given the data sparsity, the company appears to operate in a lean, content- and methodology-led mode. The behavioral science framing places the platform adjacent to digital wellness, productivity, self-improvement, or consumer health markets, but the absence of disclosed product offerings, monetization mechanics, or customer outcomes prevents any further triangulation on business model, market traction, or commercial maturity. Investment-grade diligence would require primary outreach to obtain current operating status, revenue figures, and product roadmap.
Poosh firmographics
Firmographics- Name
- Poosh
- Website
- https://poosh.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 1–10 employees
- Short description
- Poosh is a New York-based private platform founded in 2012 that applies behavioral science techniques to habit change. The company operates with a small team of 1-10 employees and a content-led orientation under a Chief Content Officer.
- Ownership category
- akta.pro rank
Where Poosh is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Poosh business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Poosh product offering
Product offeringCore offering
Poosh is a habit-changing platform that delivers behavior-change products and content using advanced behavioral science techniques. It is positioned as a consumer-facing service aimed at helping individuals form new habits, with a small operating team based in New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Poosh Habit-Changing Platform Consumer-facing habit-change platform that applies advanced behavioral science techniques to help individual users form and sustain new habits.
Companies that use Poosh
Customer profileIdeal customer profiles1 record
Poosh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Poosh partnerships and signals
Strategic signalRecent moves1 record
Poosh competitors and assessment
Company assessmentDirect peers
- Fabulous: A consumer habit-change app that explicitly uses behavioral science and coaching routines to build daily habits, making it the closest direct comparable to Poosh's stated behavioral-science platform positioning.
- Habitica: An open-source habit and productivity platform that gamifies behavior change, directly comparable to Poosh's 'habit-changing platform' framing in product category and target user.
- Streaks: A widely used iOS habit-tracking app that helps users build daily behavior chains, comparable to Poosh as a consumer habit-change platform with a small-team operating model.
- StickK: A behavior-change platform built on commitment contracts and behavioral economics research, directly comparable to Poosh's 'advanced behavioral science techniques' positioning.
- Productive: A habit and routine tracker for iOS targeting consumers who want structured daily behavior change, overlapping with Poosh's habit-change platform thesis.
- Habitify: A cross-platform habit tracker that markets itself around behavioral science and streak-based motivation, comparable to Poosh in both category and value proposition.
- Coach.me: A habit-tracking platform that pairs users with human coaches, directly comparable as a habit-change platform with a behavioral-support loop.
Broad incumbents
- Noom: A scaled consumer health platform that applies psychology and behavior-change techniques to drive user outcomes — a broader incumbent that competes for the same evidence-based behavior-change narrative as Poosh.
- Headspace: A large-scale mental health and behavior platform with a B2B wellness distribution arm, operating in an adjacent but much larger niche than Poosh's habit-change focus.
Emerging players
- Loop Habit Tracker: An open-source Android habit tracker emphasizing flexible, evidence-based habit scheduling, comparable to Poosh's behavioral-science framing at a much smaller scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Poosh social profiles
Digital presencePoosh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poosh leadership team
Management profileNumber of profiles
Profiles1 record
Poosh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poosh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poosh
What does Poosh do?
Poosh is a habit-changing platform that delivers behavior-change products and content using advanced behavioral science techniques. It is positioned as a consumer-facing service aimed at helping individuals form new habits, with a small operating team based in New York.
When was Poosh founded?
Poosh was founded in 2012. It employs 1 to 10 people.
Where is Poosh based?
Poosh is headquartered in New York, United States, in the North America region.
Who are Poosh's main competitors?
Direct peers on record are Fabulous, Habitica, Streaks, StickK, Productive, Habitify and Coach.me. Broad incumbents are Noom and Headspace. Loop Habit Tracker is listed as an emerging player.
Does Poosh have an API?
No public API is recorded for Poosh.