Exchange Traded Concepts
Exchange Traded Concepts is an SEC-registered investment adviser that operates a white-label ETF platform enabling asset managers, family offices, and international issuers to launch exchange-traded funds without building their own trust, compliance, and distribution infrastructure.
- Company typePrivate
- Founded2011
- HeadquartersEdmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Exchange Traded Concepts does
Exchange Traded Concepts (ETC), founded in 2011 in Oklahoma City, is an SEC-registered investment adviser that operates the world's first white-label ETF platform. Through its proprietary "ETF-in-a-Box" infrastructure, ETC enables asset managers, family offices, RIAs, and international issuers to launch exchange-traded funds without building the underlying trust, board, compliance, custodian, distributor, and authorized participant relationships from scratch. The firm has participated in 193 ETF launches since inception and currently advises 130+ active ETFs spanning equity, fixed income, futures, and multi-asset strategies. Its client roster includes Roundhill Investments (50+ products), ROBO Global (ROBO with $1.1B AUM), Qraft Technologies, Bancreek Capital, Hanwha Asset Management, and PurePlay, among others.
ETC's core technology comprises the ETF-in-a-Box platform — a turnkey solution encompassing trust structures, board oversight, regulatory filings (prospectus preparation, SEC filings), compliance, administration, custody, distribution (Foreside, SEI), authorized participant agreements, and lead market-maker relationships — supplemented by proprietary portfolio management systems built on Python, ITG Triton (EMS), Reportlab, OpenPyXL, and Git. The firm has also integrated third-party data and analytics providers (FactSet for NVPS, Moody's catastrophe modeling for CLIM, ICE electricity futures for MWHS, Solactive indexes) to support differentiated client strategies. Fund launches can be completed in as little as three months.
ETC's revenue model is asset-based, primarily earning investment advisory fees as a share of AUM across its advised fund universe, supplemented by sub-advisory fees (acting as trading sub-adviser to third-party issuers), trading sub-advisory mandates, and marketing/distribution support services. Specific service fees are not publicly disclosed but negotiated privately with each client; published ETF expense ratios range from 0.45% (MIGO) to 1.00% (LPRE). The firm operates with approximately 23 full-time employees across Oklahoma City and New York City offices and pursues a direct B2B sales motion targeting investment managers, family offices, and global asset managers seeking U.S. ETF market access.
Exchange Traded Concepts firmographics
Firmographics- Name
- Exchange Traded Concepts
- Legal name
- Exchange Traded Concepts, LLC
- Website
- https://exchangetradedconcepts.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exchange Traded Concepts is an SEC-registered investment adviser that operates a white-label ETF platform enabling asset managers, family offices, and international issuers to launch exchange-traded funds without building their own trust, compliance, and distribution infrastructure.
- Ownership category
- akta.pro rank
Exchange Traded Concepts industry classification
Industry- Product category
- ETF Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Sector & Industry Equity ETFs (FSAAAFAC)
- akta.pro secondary industries
- Broad Market Equity ETFs (FSAAAFAA), Real Assets & Infrastructure ETFs (REITs, Infrastructure, Natural Resources) (FSAAAFAH), Fund/Index-Linked Notes (ETF/Mutual Fund/Custom Index) (FSACAMAH)
Keywords
Where Exchange Traded Concepts is headquartered
LocationHeadquarters
- HQ city
- Edmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Exchange Traded Concepts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- White-Label ETF Advisory Fees: ETC serves as the registered investment adviser on white-label ETFs launched through its ETF-in-a-Box platform, earning advisory fees based on assets under management across its fund universe. As the primary adviser, ETC handles all regulatory, operational, and portfolio management complexity while clients retain strategy and growth focus.
- Sub-Advisory Fees: ETC acts as sub-adviser to ETFs created by third-party issuers, providing portfolio management, basket construction, capital markets support, and ongoing maintenance. This service extends ETC's operational reach beyond its own trust structure, earning fees for trading execution, custom basket creation, and tax optimization.
- Trading Sub-Advisory Fees: For issuers who have launched ETFs on their own series trust or outside of ETC's trust, ETC serves as trading sub-advisor, handling day-to-day trade execution, custom basket construction, and tax optimization while the client remains the fund's adviser.
- Marketing and Distribution Support Services: ETC provides fund marketing services including brand identity, messaging, content creation, digital marketing, website creation and management, public relations, and FINRA-compliant promotional activities. These services support the commercial success of ETFs launched on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ETF expense ratios vary by fund strategy, ranging from 0.45% to 1.00% |
| Other | Multi-year contract | ETC's ETF-in-a-Box and service fees are not publicly disclosed |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Exchange Traded Concepts product offering
Product offeringCore offering
Exchange Traded Concepts operates a turnkey white-label ETF platform that enables asset managers, family offices, RIAs, and global asset managers to launch exchange-traded funds in the U.S. market without building fund infrastructure in-house. Through its proprietary ETF-in-a-Box solution, ETC provides complete regulatory, operational, distribution, and ongoing portfolio management infrastructure, including SEC trust structures, board oversight, compliance, administration, custody, market-maker relationships, and capital markets support. The firm also offers sub-advisory and trading sub-advisory services for ETFs launched by third-party issuers.
Differentiator
Problem solved
Functional benefit
Products and services
- ETF-in-a-Box Turnkey ETF Launch Platform Complete turnkey white-label solution enabling asset managers, family offices, and global asset managers to transform investment strategies into live ETF funds. The platform delivers SEC trust structures, board oversight, compliance, administration, custody, distribution, authorized participant agreements, lead market-maker contacts, regulatory filings (prospectus preparation, SEC filings), and ongoing portfolio management and capital markets services. Compresses typical ETF launch timelines from 12+ months to as little as 3 months.
- Sub-Advisory Services ETF sub-advisory services for ETFs created by third-party issuers on their own series trust or outside of ETC's trust. ETC provides portfolio management, basket construction, capital markets support, and ongoing maintenance, allowing the client to remain the fund's adviser while leveraging ETC's operational infrastructure.
- Trading Sub-Advisory Services Specialized ETF trading sub-advisory services for issuers who have launched ETFs on their own series trusts. Services include day-to-day trade execution, custom basket construction, and tax optimization while the client remains the fund's adviser.
- Marketing and Distribution Support Services Fund marketing services supporting the commercial success of ETFs launched on the platform, including brand identity, messaging, content creation, digital marketing, website creation and management, public relations, and FINRA-compliant promotional activities.
- ROBO Global Robotics and Automation Index ETF (ROBO) Flagship thematic ETF tracking the ROBO Global Robotics and Automation Index, providing exposure to robotics, AI, and automation companies. ETC serves as investment adviser and SEI as fund distributor.
- QRAFT AI-Enhanced U.S. Large Cap ETF (QRFT) AI-driven ETF using Qraft Technologies' proprietary artificial intelligence and machine learning algorithms to identify investment opportunities across U.S. large-cap equities.
- MIG Core ETF (MIGO) U.S. large-cap equity ETF targeting companies with strong long-term growth potential; partnership with MIG Capital as sub-adviser; expense ratio of 0.45%.
- Climate-Resilient REIT Index ETF (CLIM) First ETF of U.S. equity REITs to integrate Moody's insurance-grade physical risk and extreme-weather analytics into portfolio construction, tracking Climate Global's Climate Robustness and Durability Score.
- Skylar Electricity Futures ETF (MWHS) ETF providing direct exposure to U.S. wholesale electricity prices through ICE electricity futures contracts covering ERCOT (Texas) and PJM (multi-state) power markets, developed in partnership with Skylar Capital Management.
- PLUS Korea Manufacturing Core Alliance Index ETF (KMCA) ETF providing U.S. investors access to South Korean manufacturing sectors including AI semiconductors, batteries, robotics, defense, shipbuilding, nuclear energy, and power infrastructure, with Hanwha Asset Management as sponsor.
Quantifiable outcome
- 193 ETF launches since inception in 2011
- +4 more outcomes
Companies that use Exchange Traded Concepts
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Exchange Traded Concepts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Exchange Traded Concepts partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor and flagship.
- Skylar Capital ManagementcoreSkylar Capital Management developed the Skylar Electricity Futures ETF (MWHS), drawing on its decade-plus experience in power and natural gas markets. Skylar designed the ICE electricity futures-based strategy covering ERCOT and PJM markets. ETC serves as investment adviser and Foreside Fund Services as distributor. The fund provides direct exposure to U.S. wholesale electricity prices for investors seeking AI-driven power demand plays.
- PurePlay ETFscorePurePlay ETFs launched the PurePlay Nvidia Ecosystem Picks & Shovels Index ETF (NVPS) on Nasdaq through ETC. The fund uses FactSet Supply Chain Relationship data to identify companies deriving at least 50% of revenue from NVIDIA-related activities across six pillars. This is the inaugural fund from PurePlay ETFs, targeting precision exposure to the NVIDIA value chain.
- xETFscorexETFs partnered with ETC to launch two actively managed single-stock income ETFs: NYYY (xETFs NVDA Daily Income ETF) and TYYY (xETFs TSLA Daily Income ETF). The funds employ a daily synthetic covered call options strategy to generate current income while providing exposure to NVIDIA and Tesla price movements. Both ETFs trade on NYSE ARCA starting May 15, 2026.
- Hanwha Asset ManagementcoreHanwha Asset Management launched two ETFs through ETC targeting Korean markets: KDEF (PLUS Korea Defense Industry ETF, launched Feb 2025) and KMCA (PLUS Korea Manufacturing Core Alliance ETF, launched May 2026). These products connect U.S. investors to Korean defense, AI semiconductors, batteries, robotics, shipbuilding, and power infrastructure sectors. Hanwha is a major South Korean asset manager bringing its second 'PLUS' product to the U.S. market.
- Climate GlobalcoreClimate Global serves as sponsor and index provider for the CLIM ETF (Climate-Resilient REIT Index ETF), developing the Climate Robustness and Durability Score methodology. Moody's provides catastrophe modeling infrastructure historically used by global insurers and reinsurers. ETC acts as investment adviser. This is the first ETF integrating Moody's insurance-grade physical risk analytics into public REIT investing.
- Moody'scoreMoody's provides catastrophe modeling infrastructure for the CLIM ETF (Climate-Resilient REIT Index ETF), offering insurance-grade physical risk analytics covering flood, hurricane, wildfire, sea level rise, and heat stress. This is integrated into Climate Global's index methodology, with ETC serving as investment adviser on the resulting ETF.
- II TechnologyminorII Technology launched the ARMOR Core Risk-Managed ETF (RMRC) through ETC, utilizing II Technology's proprietary Active Risk Management Overlay Regimen (ARMOR) to systematically adjust sector exposure within a defined risk budget. The ETF provides diversified exposure across all eleven S&P 500 sectors.
- MIG CapitalcoreMIG Capital (founded by the Merage family following the 2002 sale of Chef America to Nestlé) serves as sub-adviser on the MIG Core ETF (MIGO), targeting U.S. large-cap equities with a disciplined, research-driven approach. ETC serves as investment adviser. MIGO carries a 0.45% expense ratio and represents MIG Capital's entry into the U.S. ETF market with a long-term growth strategy.
- CORE16minorCORE16 launched the BOBP ETF (CORE16 Best of Breed Premier Index ETF) through ETC, using CORE16's proprietary skewness model to dynamically rebalance a portfolio of 50 large-cap U.S. securities. This represents CORE16's entry into the U.S. ETF market, with ETC providing the white-label platform infrastructure.
- Bancreek Capital AdvisorsflagshipBancreek Capital Advisors serves as sub-adviser on multiple ETC-advised ETFs: BCUS (Bancreek U.S. Large Cap ETF), BCIL (Bancreek International Large Cap ETF), BCGS (Bancreek Global Select ETF), and CLUB (Billionaires Club ETF). The partnership represents ETC's longest-running active strategy collaboration, with the fourth product (CLUB) launching in May 2026. Bancreek provides quantitative investment frameworks while ETC handles regulatory, operational, and distribution infrastructure.
- Qraft Technologies / Qraft AIflagshipQraft Technologies provides AI-driven investment algorithms powering multiple ETC-advised ETFs: QRFT (QRAFT AI-Enhanced U.S. Large Cap ETF), AMOM (QRAFT AI-Enhanced U.S. Large Cap Momentum ETF), and LQAI (LG QRAFT AI-Powered U.S. Large Cap Core ETF). Qraft's AI models drive portfolio construction and security selection while ETC serves as investment adviser. The funds use artificial intelligence and machine learning to identify investment opportunities across U.S. large-cap equities.
- ROBO GlobalcoreROBO Global serves as index provider for multiple ETC-advised thematic ETFs: ROBO (ROBO Global Robotics and Automation Index ETF with $1.1B+ AUM), HTEC (ROBO Global Healthcare Technology and Innovation ETF), and THNQ (ROBO Global Artificial Intelligence ETF). ROBO Global develops and maintains the proprietary indexes tracked by these funds.
- Foreside Fund ServicescoreForeside Fund Services serves as the primary fund distributor for the majority of ETC-advised ETFs, handling regulatory distribution compliance and AP relationship oversight. Foreside is a leading ETF distributor with established relationships across the industry.
- SEIcoreSEI serves as fund distributor for a subset of ETC-advised ETFs (including ROBO, THNQ, EMQQ, INQQ, HTEC, MUSQ, Range ETF suite, Frontier suite), providing fund administration, accounting, and distribution services alongside ETC's advisory platform.
- Northern Lights DistributorminorNorthern Lights Distributor serves as fund distributor for certain ETC-advised ETFs including Beacon ETF suite (BSR, BTR) and Ocean Park ETFs (DUKH, DUKQ, DUKX, DUKZ).
- Roundhill InvestmentsflagshipRoundhill Investments is the most prolific client of ETC's ETF-in-a-Box platform, launching over 50 levered, thematic, and options-based ETFs including round-lot targeted single-stock products and meme stock strategies. Roundhill provides the investment strategy while ETC handles all regulatory, operational, and distribution infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Exchange Traded Concepts competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Exchange Traded Concepts social profiles
Digital presenceExchange Traded Concepts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exchange Traded Concepts leadership team
Management profileNumber of profiles
Profiles6 records
Exchange Traded Concepts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exchange Traded Concepts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exchange Traded Concepts
What does Exchange Traded Concepts do?
Exchange Traded Concepts operates a turnkey white-label ETF platform that enables asset managers, family offices, RIAs, and global asset managers to launch exchange-traded funds in the U.S. market without building fund infrastructure in-house. Through its proprietary ETF-in-a-Box solution, ETC provides complete regulatory, operational, distribution, and ongoing portfolio management infrastructure, including SEC trust structures, board oversight, compliance, administration, custody, market-maker relationships, and capital markets support. The firm also offers sub-advisory and trading sub-advisory services for ETFs launched by third-party issuers.
Is Exchange Traded Concepts a public or private company?
Exchange Traded Concepts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exchange Traded Concepts founded?
Exchange Traded Concepts was founded in 2011. It employs 11 to 50 people.
Where is Exchange Traded Concepts based?
Exchange Traded Concepts is headquartered in Edmond, United States, in the North America region.
How does Exchange Traded Concepts make money?
Four revenue lines are on record. White-Label ETF Advisory Fees are the primary driver. The others are sub-Advisory Fees, trading Sub-Advisory Fees and marketing and Distribution Support Services.
Does Exchange Traded Concepts have an API?
No public API is recorded for Exchange Traded Concepts.
What industry is Exchange Traded Concepts in?
Exchange Traded Concepts's product category is ETF Advisory Services. Its primary akta.pro industry code is FSAAAFAC, Sector & Industry Equity ETFs, with a secondary code of FSAAAFAA, Broad Market Equity ETFs. Its NAICS code is 523940 and its SIC code is 6282.