What xETFs does

xETFs (legal entity: WallStreetX ETFs, Inc.) is a New York-based, privately held ETF sponsor that designs exchange-traded funds packaging institutional-style options-based strategies for retail and individual investors. The company currently operates two actively managed single-stock ETFs: NYYY (xETFs NVDA Daily Income ETF) and TYYY (xETFs TSLA Daily Income ETF), both listed on NYSE ARCA with inception dates of May 14, 2026. The core technology is a daily synthetic covered call strategy in which the fund sells short-dated call options (typically one week or less) on approximately 10% of stock exposure each trading day, targeting the steepest portion of the options time-decay curve, then repurchases those options near end-of-day to restore full equity exposure overnight. This 10% overwrite is materially lower than traditional covered call ETFs that overwrite 100% of the portfolio, preserving approximately 90% upside participation while still distributing weekly income. Distribution rates have been 21.18% (NYYY) and 19.28% (TYYY) annualized as of mid-2026.

The business model is asset-based: xETFs earns a sub-advisory fee on the 0.99% gross expense ratio charged on fund net assets, with Exchange Traded Concepts, LLC acting as investment adviser and Foreside Fund Services, LLC as fund distributor. Combined AUM is approximately $847,000 across both funds as of early July 2026. Distribution is achieved via NYSE ARCA exchange listing, making the products purchasable through Charles Schwab, Fidelity, and any other retail brokerage with exchange access, with financial advisors cited as a secondary channel. Marketing is primarily content-led (educational blog, email newsletter, and organic presence across LinkedIn, X, YouTube, Instagram, TikTok, and Facebook). The leadership team — CEO Johnny Wu (ex-Barclays Head of Cross Asset Solutions), CIO Kenneth Wong (ex-BlackRock, Lazard, Deutsche Bank), CFO/COO/CCO Lisa Donohoe (ex-Merrill Lynch), and Head of Marketing Jon Ryan — carries deep institutional derivatives, ETF product development, and asset management operations experience relative to the firm's early stage.

The company was founded in 2025 with $6,000,000 in seed funding raised August 21, 2025 (investors undisclosed). It operates as a sub-adviser to ETC rather than as the direct investment adviser, an outsourced-infrastructure model that allows a small team (1-10 employees) to bring SEC-registered ETF products to market. Forward-looking product taxonomy references Options Overlays, Managed Leverage, Tactical Exposure, Income-Focused Structures, and Volatility-Aware Design, suggesting additional products beyond NVDA and TSLA are planned. No AI/ML capabilities are disclosed in the investment process.

Name

xETFs

Legal name

WallStreetX ETFs, Inc.

Website

https://xetfs.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

xETFs (WallStreetX ETFs, Inc.) is a New York-based, privately held ETF sponsor operating two single-stock daily covered call ETFs — NYYY (NVDA) and TYYY (TSLA) on NYSE ARCA — that sell ~10% option overwrites daily to generate weekly income for individual investors.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Fees: The fund charges a 0.99% annual management fee on net assets under management. Exchange Traded Concepts, LLC serves as the investment adviser and WallStreetX ETFs, Inc. dba xETFs serves as the sub-adviser. Foreside Fund Services, LLC distributes the funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

xETFs (WallStreetX ETFs, Inc.) is an ETF sponsor that designs and sub-advises exchange-traded funds packaging institutional-style options-based strategies for individual investors. Its core products are actively managed Daily Income ETFs that combine single-stock equity exposure with a daily synthetic covered call strategy, selling short-dated call options on approximately 10% of notional value each trading day and repurchasing them near close to restore full overnight equity participation. The firm currently operates two NYSE ARCA-listed funds: NYYY (NVDA exposure) and TYYY (TSLA exposure), each charging a 0.99% annual management fee.

Product overview

xETFs offers a suite of Daily Income ETFs that combine equity exposure to single stocks with institutional-grade options overlay strategies. The company currently operates two distinct ETFs: NYYY (xETFs NVDA Daily Income ETF) providing exposure to NVIDIA Corporation, and TYYY (xETFs TSLA Daily Income ETF) providing exposure to Tesla, Inc. Both funds employ a systematic daily synthetic covered call strategy where options are sold on approximately 10% of notional exposure and reset each trading day, unlike traditional covered call ETFs that typically overwrite 100% of the portfolio monthly. This approach is designed to generate option premium income while retaining majority equity upside participation and maintaining full overnight exposure.

Differentiator

Problem solved

Functional benefit

Products and services

• xETFs NVDA Daily Income ETF (NYYY) An actively managed ETF listed on NYSE ARCA that seeks to provide investment results corresponding generally to NVIDIA Corporation (NVDA) total return while generating income through a daily synthetic covered call strategy. Each trading day, the fund sells short-dated call options on up to 25% of notional value (targeting approximately 10% overwrite), aiming to retain the majority of equity upside participation while collecting option premium income, and repurchases options near end of day to restore full overnight exposure. Designed for retail investors seeking weekly income from NVDA exposure.
• xETFs TSLA Daily Income ETF (TYYY) An actively managed ETF listed on NYSE ARCA that seeks to provide investment results corresponding generally to Tesla, Inc. (TSLA) total return while generating income through a daily synthetic covered call strategy. Each trading day, the fund sells short-dated call options on up to 25% of notional value (targeting approximately 10% overwrite), aiming to retain the majority of equity upside participation while collecting option premium income, and repurchases options near end of day to restore full overnight exposure. Designed for retail investors seeking weekly income from TSLA exposure.

Quantifiable outcome

• 90% equity upside participation retained vs. traditional covered calls that cap 100%
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Exchange Traded Concepts, LLCcoreImplementation/ SI/ Consulting PartnerServes as the investment adviser to the xETFs funds. Provides fund management, portfolio construction oversight, and operational infrastructure for the ETFs.
• WallStreetX ETFs, Inc. dba xETFscoreImplementation/ SI/ Consulting PartnerServes as the sub-adviser to the funds. Responsible for day-to-day portfolio management decisions and options strategy implementation.
• Foreside Fund Services, LLCcoreChannel Partner/ Reseller/ DistributorDistributes the xETFs funds. Not affiliated with xETFs, Exchange Traded Concepts, LLC, or any of their affiliates. Handles fund distribution to broker-dealers and exchanges.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simplify Asset Management: Simplify builds options-based ETFs (e.g., covered call, buffer, and income strategies) for retail and advisor clients. Their use of derivatives overlays to reshape single-name or ETF exposure is directly comparable to xETFs' daily-reset options approach.
• REX Shares: REX offers a large suite of single-stock and sector income ETFs that use options overlays to generate distributions. Like xETFs, REX targets retail and advisor investors seeking equity exposure with an income kicker, often via weekly distribution schedules.
• GraniteShares: GraniteShares offers single-stock income ETFs (e.g., NVII, TSII) that employ options strategies on individual equities to produce yield. They are direct competitors to xETFs in the single-stock covered call / income niche.
• Roundhill Investments: Roundhill operates a wide lineup of options-income and thematic ETFs, including weekly-pay covered call strategies on single stocks and ETFs. Their weekly reset mechanics and income-distribution focus overlap directly with xETFs' Daily Income ETF proposition for retail and advisor channels.
• YieldMax ETFs: YieldMax pioneered and dominates the single-stock covered call ETF category with products like TSLY (Tesla), NVDY (NVIDIA), and many others. xETFs' NYYY and TYYY are direct head-to-head competitors targeting the same investor use case (single-stock income) with a similar options-overlay structure, differing primarily in daily-vs-monthly reset cadence.

Broad incumbents

• Global X ETFs: Global X offers multiple covered call and income ETFs (e.g., on large-cap equities, tech themes) that compete with xETFs' income-and-equity-upside proposition. They bring significantly larger distribution and lower fee levels to the same end investor.
• AllianzIM: AllianzIM launched active income ETFs using options overlays (e.g., on U.S. large caps and tech themes) targeting advisor and retail channels. They compete with xETFs' options-based income thesis but at sub-0.50% fees and with diversified portfolios.
• JPMorgan ETFs (JEPI, JEPQ): JPMorgan's JEPI and JEPQ are among the largest actively managed covered call ETFs in the market (tens of billions in AUM), employing equity-linked notes plus options overlays to deliver monthly income. They compete for the same income-oriented retail investor as xETFs but at lower fees, on diversified equity baskets rather than single stocks.

Emerging players

• Innovator ETFs: Innovator pioneered defined-outcome ETFs with buffered and floor structures and has expanded into options-income strategies. While more focused on downside protection, they share xETFs' goal of using options overlays to reshape single-name/index exposure into packaged investor outcomes.
• Neos ETFs: Neos offers options-based income and buffered ETFs that use derivatives overlays on equity ETFs and indices to generate distributions and defined outcomes. They compete for similar advisor and retail investors looking for income-with-equity-exposure ETFs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/x_ETFs
• YouTubeyoutube.com/@xETFs
• Facebookfacebook.com/xetfs
• LinkedInlinkedin.com/company/xetfs
• Instagraminstagram.com/x_etfs
• TikToktiktok.com/@xetfs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xETFs