Mobility Market Intelligence

Name

Mobility Market Intelligence

Legal name

Ownco, LLC

Website

https://mmi.io

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mortgage Data Intelligence

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industries

Mortgage Secondary Data, Analytics & Pricing/Valuation Services (FSALAFAN), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Mortgage data intelligence
• Real estate analytics
• Loan officer production data
• Mortgage CRM automation
• Borrower monitoring platform

Headquarters

HQ city

Cottonwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Individual & Team: Monthly subscription for individual loan officers and small teams (10 or fewer). Requires NMLS ID. Month-to-month with no long-term contracts.
2. SaaS Subscription - Basic Enterprise: Enterprise tier for larger teams with majority of MMI features. Custom pricing based on seat count and contract terms.
3. SaaS Subscription - Premier Enterprise: Full enterprise-level access to entire product suite including Visual Intelligence boards, enhanced profiles, custom boards, and Property Intelligence pages. Custom pricing.
4. Add-on Products: Additional paid add-ons including custom Visual Intelligence boards beyond complimentary allocation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mobility Market Intelligence operates a SaaS mortgage and real estate transaction data platform built on a proprietary data engine containing 500+ million origination records, 8+ terabytes of data, and real-time insights covering 150+ million properties across 3,000+ U.S. counties. The platform combines a transaction database (MMI Data Center), intelligent alerts (IN.Box), interactive dashboards (Visual Intelligence Boards), white-labeled borrower pages (Property Intelligence Pages), a conversational AI interface (ChatMMI), and integrated CRM and borrower monitoring tools (Bonzo and MonitorBase) to serve mortgage lenders, banks, credit unions, and loan officers with recruiting, partner growth, and market intelligence.

Product overview

Mobility Market Intelligence (MMI) offers a unified mortgage technology platform combining market data intelligence, predictive borrower analytics, and automated engagement tools. The core platform, MMI Data Center, provides comprehensive mortgage and real estate transaction data covering 95%+ of U.S. households, 3,000+ counties, 1.3 TB of data, and 106+ million transaction records. This core engine is complemented by a suite of modules: IN.Box (intelligent alerts for listings, properties, and credit inquiries), Visual Intelligence Boards (interactive dashboards for lender, recruiting, sales, and CRA analysis), Property Intelligence Pages (white-labeled borrower equity dashboards), and ChatMMI (conversational AI for natural language data queries). Through acquisitions, MMI has incorporated Bonzo (AI-powered CRM and marketing automation) and MonitorBase (predictive borrower monitoring), and is developing Pathways Home (consumer-facing homeowner portal). MMI One represents the fully integrated version of all these tools operating as a connected ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• MMI Data Center: Core mortgage transaction database providing search and filter capabilities for lenders, loan officers, real estate agents and offices.
• IN.Box
• Visual Intelligence Boards
• Property Intelligence Pages
• Bonzo
• MonitorBase
• Pathways Home
• ChatMMI

Products and services

• MMI Data Center Core mortgage and real estate transaction database providing search and filter access to historical transaction data for lenders, loan officers, real estate agents, and offices, covering 95%+ of U.S. households across 3,000+ counties with 1.3 TB of data and over 106 million rows of transaction entries.
• IN.Box Intelligent notification and alert system delivering daily and near real-time alerts including agent listing alerts, property monitoring alerts for previously worked properties, and credit inquiry alerts when past clients have their credit pulled by competing lenders.
• Visual Intelligence Boards Interactive visual dashboards providing business intelligence for mortgage professionals, available in themed board packages covering Lender, Recruiting, Sales, Social Impact (CRA/LMI), and Wholesale use cases, with custom board capabilities for Premier Enterprise customers.
• Property Intelligence Pages White-labeled web pages for borrowers that provide monthly real-time insights into their home's value, equity, and loan balance, available exclusively to Premier Enterprise customers and automatically created for all LOs with MMI accounts based on closed loan data.
• ChatMMI The mortgage industry's first conversational AI interface enabling lenders and mortgage professionals to query their data using natural language instead of traditional dashboards and filters; users ask questions in plain English and receive instant, actionable data responses from the MMI data engine.
• Bonzo CRM AI-powered mortgage and real estate CRM with marketing campaign automation; provides automated SMS, email, and voice communication, personalized outreach based on borrower behavior, and an AI Auto Responder for immediate lead engagement; part of MMI's unified mortgage technology platform.
• MonitorBase Predictive borrower monitoring and analytics platform that alerts lenders when past clients or leads are mortgage-ready based on credit behavior and life event signals, enabling proactive borrower engagement before competitors enter the picture.
• Refinder Mortgage refinance estimation tool designed to help lenders identify refinance opportunities and prepare for anticipated interest rate changes, providing borrower-facing refinance calculators and equity threshold alerts.
• MMI One (Unified Mortgage Technology Platform) Integrated platform combining MMI Data Center (mortgage intelligence), MonitorBase (predictive borrower monitoring), and Bonzo (CRM and marketing automation) into a single connected ecosystem that moves mortgage professionals from data insight to automated outreach to relationship management within one system.

Quantifiable outcome

• Loan officers using MMI produced 1.9x the loan volume of LOs without MMI accounts (2022 data)
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• MonitorBasecoreStrategic or Co-development Partner · 13 February 2025MMI acquired MonitorBase, a borrower monitoring and predictive analytics platform. MonitorBase provides real-time alerts based on credit behavior and mortgage readiness. Now integrated into MMI's unified mortgage technology platform.
• BonzocoreStrategic or Co-development Partner · 2 August 2023MMI acquired Bonzo, a mortgage and real estate CRM platform provider. Bonzo provides AI-powered CRM and marketing automation including SMS, email, and voice communication capabilities. Now integrated into MMI's unified mortgage technology platform.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• CoreLogic: CoreLogic is a large incumbent property data and analytics provider serving mortgage lenders, title companies, and real estate professionals. It overlaps directly with MMI on U.S. property and transaction data, but operates a much broader data and analytics portfolio including AVMs, flood, and risk data.
• ICE Mortgage Technology (formerly Ellie Mae / Black Knight): ICE Mortgage Technology is the dominant loan origination system (Encompass) and mortgage technology platform in the U.S. It is a broad incumbent with overlapping property and analytics capabilities, but its core is the LOS/closing technology stack rather than the data intelligence layer MMI specializes in.
• Compass (real estate): Compass is a large national residential real estate brokerage and technology platform with extensive agent and transaction data. While primarily a brokerage, its data and tech stack overlap with MMI's agent and transaction data intelligence, especially for real estate office and agent-level analytics.
• Zillow Group: Zillow Group operates a leading U.S. residential real estate data and marketplace platform with deep property, agent, and transaction datasets. It is a broad incumbent adjacent to MMI's real estate and property data, though its primary business is consumer marketplace rather than lender data intelligence.

Direct peers

• ATTOM Data Solutions: ATTOM is a direct competitor in U.S. property and transaction data, aggregating data from thousands of public record sources to deliver parcel, ownership, mortgage, and valuation data. It targets mortgage, real estate, and analytics use cases very similar to MMI's data intelligence layer.
• HouseCanary: HouseCanary provides residential property data, analytics, and AVMs to mortgage lenders, investors, and real estate professionals. It overlaps with MMI on property analytics, valuation, and market intelligence offerings, though HouseCanary is more weighted to institutional investors and valuations.
• MBS Highway: MBS Highway delivers mortgage market intelligence, real-time rate data, and economic insights to loan officers and lenders. It is a direct peer in mortgage-specific market data and analytics, serving a similar loan officer and lender audience with overlapping use cases.
• Sales Boomerang / Homebot: Sales Boomerang (now part of Homebot) and Homebot both provide borrower intelligence, refinance opportunity alerts, and consumer engagement tools to lenders and loan officers. They are direct peers to MonitorBase and the borrower engagement layer of MMI's stack.

Emerging players

• Maxwell: Maxwell is a digital mortgage technology provider focused on point-of-sale, CRM, and workflow automation for community banks, credit unions, and IMBs. It overlaps with MMI in serving mid-market lenders and competes for the same mortgage CRM and engagement wallet share as Bonzo.

Regional players

• Porch Group: Porch Group provides software, data, and insurance products to the U.S. home services and real estate ecosystem, including home inspection, warranty, and move-related data. It is a regional/vertical adjacent peer with overlapping U.S. housing data and SaaS orientation, though with a different core product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mmiio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Market Intelligence