What Avaturn (formerly in3D) does

Avaturn (formerly in3D), founded in 2019 and headquartered in Tel Aviv, Israel, is a private developer-tools company that operates a generative AI platform for creating realistic, customizable 3D avatars from a single selfie photograph. The platform combines a consumer-facing avatar hub (hub.avaturn.me) with a developer-facing portal (developer.avaturn.me) and ships native SDKs for Unity, Unreal Engine 5.0+, Web (JavaScript/TypeScript), iOS, and Android, alongside a full REST API, a server-side Render API, and a no-code Asset Manager for uploading custom garments, eyewear, footwear, and hairstyles. Generated avatars export as GLB files with PBR materials, humanoid rigging, ARKit blendshapes, and visemes, and are interoperable with Blender, Maya, Cinema4D, Mixamo, and VRM-based VTubing software.

The company monetizes through a freemium model: developers integrate the SDK for free and convert to a Pro subscription at $800 per month (covering up to 1,000 avatars with $0.15 per additional avatar) or to a custom-priced Enterprise tier that adds dedicated cloud servers, full body scans, custom terms, and Slack-based support. Go-to-market is primarily product-led via comprehensive documentation and free SDK access, supplemented by agency and system integrator partnerships (Bonjour Lab, INK IN CAPS, MeetKai) that deliver enterprise brand activations for clients such as Nike, Disney/StarTV, and the NBA Charlotte Hornets. AI animation integrations with DeepMotion and MoveAI extend the platform into motion capture, positioning Avaturn upstream of a broader avatar animation toolchain.

Primary customer segments are game developers seeking realistic player avatars without custom 3D modeling investment, metaverse and virtual experience builders, brands and creative agencies running personalized virtual try-on and marketing campaigns, animation and VTubing content creators, and enterprise organizations requiring white-label avatar infrastructure. Notable marquee deployments include a Nike Air Max Pulse virtual try-on experience at Paris Saint-Germain, lifelike cricket player avatars for Disney/StarTV broadcasting in India, and a virtual fan shop for the Charlotte Hornets. The company, led by CEO Dmitry Ulyanov, has raised undisclosed early-stage funding from XTX Ventures (2021), Alchemist Accelerator, and Chang Corporation (2020), and rebranded from in3D to Avaturn in 2023.

Name

Avaturn (formerly in3D)

Legal name

Avaturn

Website

https://avaturn.me

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Avaturn is an AI-powered 3D avatar platform that converts selfies into customizable, photorealistic avatars for games, apps, metaverses, and brand marketing. It serves game developers, metaverse builders, creative agencies, and enterprises via Unity/Unreal/Web SDKs, REST API, and a self-serve developer portal.

Ownership category

akta.pro rank

Product category

3D Avatar Generation Platform

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Humans, Avatars & Real-Time Character Pipelines (MPAHADAH)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators) (MPAFAEAK)

Keywords

• 3D avatar generation
• Avatar SDK platform
• Generative AI avatars
• Metaverse avatar solutions
• Avatar customization API

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Pro Subscription: Monthly subscription tier at $800/month providing up to 1,000 avatars per month with $0.15 per additional avatar. Includes custom branding (logos, colors), API and SDK access, custom user management, priority email support.
2. Enterprise Licensing: Custom enterprise agreements for organizations with additional requirements such as full body scans, dedicated cloud servers, custom terms and conditions, and dedicated Slack support channels.
3. Free Integration Tier: Free access to SDKs and tutorials for basic integration into games and applications with unlimited avatar creation and exports. Revenue is generated through conversion to paid tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Avaturn is a generative AI-powered 3D avatar platform that transforms selfie photographs into photorealistic, customizable 3D avatars. The platform provides developer SDKs for Unity, Unreal Engine, Web, iOS, and Android, along with a REST API and Render API that enable programmatic avatar creation, customization, rendering, and integration into games, apps, and metaverse platforms. Avatars export in GLB/FBX/VRM formats with standard humanoid rigging, ARKit blendshapes, and support for 10,000+ customization combinations.

Product overview

Avaturn is a realistic 3D avatar creation platform that transforms selfies into customizable photorealistic avatars. The core offering includes the Avaturn Platform for avatar creation (accessible via hub.avaturn.me) paired with developer tools including Web SDK (JavaScript/TypeScript), Unity SDK, Unreal Engine SDK, Android SDK, iOS SDK, and a REST API. Additional products include Render API for avatar image generation, Asset Manager for custom garment uploads, and a GLB to FBX converter tool. Avatars export as GLB files compatible with Blender, Unity, Unreal Engine, Maya, Cinema4D, and VTubing software via VRM conversion. Animation is supported through Mixamo compatibility and integrations with DeepMotion and MoveAI for AI-powered motion capture.

Differentiator

Problem solved

Functional benefit

Products and services

• Avaturn Platform

Quantifiable outcome

• Integration time of approximately 10 minutes for Unity projects
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• DeepMotioncoreTechnology or Integration · 16 April 2024Strategic partnership enabling users to create Avaturn avatars and animate them using DeepMotion's AI-powered motion capture technology. Users can create photorealistic avatars from selfies and convert any video into smooth 3D animations without traditional motion capture equipment.
• MoveAI (Move One)coreTechnology or Integration · 5 April 2024Partnership enabling users to animate Avaturn avatars using MoveAI's smartphone-based body tracking technology. Users record movements with their smartphone which are processed into animation data for application to Avaturn avatars.
• MeetKaiflagshipImplementation/ SI/ Consulting Partner · 8 February 2024AI technology company that partnered with Charlotte Hornets to build an immersive virtual fan shop experience. MeetKai used Avaturn's avatar technology and asset management system to enable fans to create personalized avatars and virtually try on merchandise.
• INK IN CAPSflagshipImplementation/ SI/ Consulting Partner · 2 February 2024Creative technology partner that used Avaturn's technology to create detailed lifelike 3D avatars of cricket players for Disney's major Cricket event broadcast in India. INK IN CAPS handled the augmented reality implementation for immersive fan experiences.
• StarTV (Disney)flagshipStrategic or Co-development Partner · 2 February 2024Disney partnered with StarTV to bring unprecedented experiences to cricket broadcasting in India using Avaturn's avatar technology for creating lifelike 3D player avatars with real-time garment simulation.
• Bonjour LabflagshipImplementation/ SI/ Consulting Partner · 7 December 2023Creative studio that leveraged Avaturn's avatar platform and no-code asset management tools to create an immersive Nike marketing experience at Paris Saint-Germain venue. The experience allowed customers to create personalized avatars and virtually try on Nike apparel.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ready Player Me: Ready Player Me is a cross-platform avatar SDK that lets users create a single 3D avatar and use it across multiple games and apps. It is the most direct competitor to Avaturn, targeting the same Unity/Unreal/Web developer audience with a similar selfie-to-avatar pipeline.
• Zepeto (Naver Z): Zepeto is a consumer avatar platform with millions of users that enables creation of personalized 3D characters for social experiences and virtual goods. It competes with Avaturn for both consumer-facing avatar creation and brand/agency-driven virtual experiences.
• Genies: Genies is an AI-driven avatar platform focused on celebrity, music, and metaverse use cases, offering customizable 3D avatars as identity assets. It overlaps with Avaturn's brand-campaign and avatar-as-infrastructure positioning.
• Reallusion Character Creator: Reallusion's Character Creator is a professional 3D character authoring tool with strong pipelines for Unreal Engine, Unity, iClone, and animation workflows. It competes for the same game/film/animation developer customer base that Avaturn targets with its SDK ecosystem.

Broad incumbents

• MetaHuman (Epic Games): Epic's MetaHuman is a high-fidelity, real-time digital human creator tightly integrated with Unreal Engine. While more production-grade and less consumer-facing, it competes for the same developer mindshare in games, VFX, and virtual production where Avaturn's Unreal SDK is deployed.
• Bitmoji (Snap): Bitmoji is a consumer 2D/3D avatar platform with massive distribution via Snapchat. While stylistically different, it defines user expectations around personalized avatar identity and is a reference point for Avaturn's consumer-facing hub.
• NVIDIA Avatar Cloud Engine (ACE): NVIDIA ACE provides cloud-based AI services for building and animating interactive avatars, including vision, speech, and animation models. As a broad incumbent with significant compute and AI infrastructure, it competes for the same enterprise AI avatar use cases Avaturn targets.

Emerging players

• VRoid Studio (Pixiv): VRoid Studio is a free anime-style 3D avatar creation tool widely used by VTubers and creators. It overlaps with Avaturn's VTubing software support (VRM conversion) and creator-economy use case, though stylistically distinct.
• Inworld AI: Inworld AI builds AI-powered NPCs and characters with personality, voice, and behavioral AI. It is an emerging adjacent player whose trajectory toward AI-generated characters intersects with Avaturn's roadmap for animated, AI-driven avatars.

Others

• Lensa AI / Prisma Labs: Prisma Labs (Lensa AI) applies generative AI to personal imagery, including avatar-style outputs. While primarily a consumer app rather than a developer SDK, it represents a comparable generative-AI consumer avatar adjacency and a potential data/compute peer for Avaturn's underlying models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avaturn_me

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avaturn (formerly in3D)