Ink In Caps
- Company typePrivate
- Founded2017
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
Ink In Caps firmographics
Firmographics- Name
- Ink In Caps
- Legal name
- Ink In Caps
- Website
- https://iiclab.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Ink In Caps is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Ink In Caps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Experiential Marketing Campaigns: Customized experiential marketing campaigns delivered as project-based engagements, combining immersive technology, AR/VR, and interactive solutions. Projects are tailored to individual brand needs with varying complexity and scope.
- Product Licenses (V-Estate, V-Retail, V-Verse, V-Tour, V-Stages, V-Conference): Proprietary SaaS products offered as licensed solutions, potentially with subscription or usage-based pricing models for enterprise clients.
- Content Development: 3D/2D animations, motion graphics, architectural visualization, explainer videos, and anamorphic content created as part of integrated campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ink In Caps product offering
Product offeringCore offering
Ink In Caps is a full-service MarTech agency that designs and delivers customized experiential marketing campaigns for enterprise brands using immersive technologies including Augmented Reality, Virtual Reality, Spatial Computing, Artificial Intelligence, Projection Mapping, and Holographic Technology. The company also sells six proprietary SaaS products — V-Estate, V-Retail, V-Verse, V-Tour, V-Stages, and V-Conference — and provides end-to-end services spanning strategy, design, content development, and interactive technology deployment.
Product overview
Ink In Caps is a full-service MarTech agency offering a unified portfolio of six proprietary SaaS products (V-Estate, V-Retail, V-Verse, V-Tour, V-Stages, V-Conference) designed for immersive experiential marketing. The V-prefix product family forms the core commercial IP, addressing real estate sales, retail engagement, spatial computing, virtual events, virtual staging, and virtual conferencing. These products are complemented by six service solution lines: Immersive Technology (AR/VR/Holographic), Experiential Marketing (CGI/motion capture), Interactive Solutions (interactive walls/tables/3D configurators), Mobile & Web (including AI), Content Development (3D/2D animation/motion graphics), and Strategy & Design. The company operates as both a product company and agency, delivering solutions to enterprise clients including Fortune 500 brands.
Differentiator
Problem solved
Functional benefit
Brands
- V-Estate: Real-estate sales journey platform - Smart Way
- V-Retail
- V-Verse
- V-Tour
- V-Stages
- V-Conference
Products and services
- V-Estate A smart virtual sales tool for the real-estate industry that redefines the property sales journey through immersive property visualization and interactive sales experiences for real estate companies.
- V-Retail A smart virtual sales assistant tool for retail environments that provides AI-powered product recommendations and interactive customer engagement.
- V-Verse A spatial computing platform enabling immersive 3D experiences, metaverse environments, and spatial web applications for brands.
- V-Tour India's leading virtual events platform enabling immersive online events, virtual tours, and remote experiences with 360-degree viewing capabilities.
- V-Stages A virtual staging solution providing virtual environments and stages for virtual events, presentations, and experiential marketing campaigns.
- V-Conference Virtual conferencing solutions for businesses enabling immersive online meetings, conferences, and collaborative experiences.
- Immersive Technology Services Custom immersive technology engagements covering Experience Centers, Augmented Reality, Virtual Reality, Projection Mapping, and Holographic Technology for brand campaigns and installations.
- Experiential Marketing Services Custom experiential marketing campaigns including CGI campaigns, motion capture technology, interactive tech-led campaigns, IoT/Custom Solutions, and photobooth activations.
- Interactive Solutions Services Custom interactive installations including Interactive Wall, Interactive Screen, Interactive Table, Interactive Book, Object Recognition Tables, and 3D Configurators for brand engagement environments.
- Mobile and Web Solutions Custom website development, app development, gaming solutions, and Artificial Intelligence-powered mobile and web applications for enterprise brands.
- Content Development Services Custom content production including 3D/2D animations, motion graphics, architectural visualization, explainer videos, and anamorphic content for marketing campaigns.
- Strategy and Design Services Brand strategy and creative design engagements including scenario mapping and brand audits, brand identity, competitor mapping, and graphic design and prototype work.
Quantifiable outcome
- 170,000+ global visitors for Jio Brain and 5G Intelligent Village project at IMC
- +4 more outcomes
Companies that use Ink In Caps
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
Ink In Caps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature12 records
Ink In Caps partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ink In Caps competitors and assessment
Company assessmentBroad incumbents
- Mirum India: Indian arm of WPP's Mirum global digital agency network, offering digital transformation, creative, and marketing technology services. Comparable enterprise client base and digital/marketing technology focus, but much larger and broader.
- Wavemaker India: Large global media and content agency operating in India, part of WPP/GroupM network. Comparable in serving Fortune 500 enterprise clients with marketing campaigns, though broader in scope and not immersive-tech specialized.
- Disguise: Global technology platform for live experiences, extended reality, and immersive production used by broadcasters, brands, and creators. Comparable in immersive event/experiential technology, though primarily a platform/tools vendor rather than full-service agency.
Direct peers
- BC Web Wise: Indian full-service digital and creative agency with capabilities in AR/VR, content development, and digital marketing for enterprise clients including consumer brands and BFSI. Comparable in agency-plus-technology hybrid model.
- DViO Digital: India-headquartered MarTech agency offering programmatic, digital media, and creative technology services to enterprise clients. Comparable in MarTech positioning and enterprise sales motion.
- Grapes Worldwide: India-based MarTech and experiential marketing agency offering AR/VR, CGI, digital, and immersive technology solutions to enterprise clients. Direct comparable in services, geography, and target customer profile.
- WOWMakers: Immersive experience studio specializing in AR, VR, projection mapping, and interactive installations for brand campaigns and events. Direct comparable in immersive technology services, use cases, and target enterprise clients.
- AliveNow: Global AR/VR and immersive experience studio with strong Indian roots, focused on WebAR, AR filters, and metaverse experiences for enterprise brands. Comparable in core technology stack and experiential marketing focus.
Emerging players
- Tilt Metrics: Immersive technology and experiential marketing studio focused on AR/VR/3D for consumer and enterprise brands. Comparable in immersive tech service offering and brand-engagement use cases, though smaller scale.
- Yay Media: AR/VR and experiential technology studio with strong work in brand activations, projection mapping, and immersive installations. Comparable in immersive technology focus but smaller scale and less SaaS-product oriented.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ink In Caps social profiles
Digital presenceInk In Caps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ink In Caps leadership team
Management profileNumber of profiles
Profiles1 record
Ink In Caps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ink In Caps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ink In Caps
What does Ink In Caps do?
Ink In Caps is a full-service MarTech agency that designs and delivers customized experiential marketing campaigns for enterprise brands using immersive technologies including Augmented Reality, Virtual Reality, Spatial Computing, Artificial Intelligence, Projection Mapping, and Holographic Technology. The company also sells six proprietary SaaS products — V-Estate, V-Retail, V-Verse, V-Tour, V-Stages, and V-Conference — and provides end-to-end services spanning strategy, design, content development, and interactive technology deployment.
Is Ink In Caps a public or private company?
Ink In Caps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ink In Caps founded?
Ink In Caps was founded in 2017. It employs 51 to 100 people.
Where is Ink In Caps based?
Ink In Caps is headquartered in Mumbai, India, in the Asia region.
How does Ink In Caps make money?
Three revenue lines are on record. Experiential Marketing Campaigns are the primary driver. The others are product Licenses (V-Estate, V-Retail, V-Verse, V-Tour, V-Stages, V-Conference) and content Development.
Who are Ink In Caps's main competitors?
Broad incumbents on record are Mirum India, Wavemaker India and Disguise. Direct peers are BC Web Wise, DViO Digital, Grapes Worldwide, WOWMakers and AliveNow. Emerging players are Tilt Metrics and Yay Media.
Does Ink In Caps have an API?
No public API is recorded for Ink In Caps.