Name

Bonjour Lab

Legal name

Bonjour Interactive Lab

Website

https://bonjour-lab.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Interactive Installation Services

NAICS

Other Specialized Design Services (54149)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Interactive installations
• Generative art studio
• Immersive brand experiences
• AI-powered experiences
• New media art

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Commissioned Interactive Installations: Design and development of custom interactive installations commissioned by brands, luxury houses, retailers, and cultural institutions. Projects include showrooms, product launches, art exhibitions, and brand activations. Revenue is project-based, with each commission involving concept, design, development, and often installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bonjour Lab (Bonjour Interactive Lab) is a Paris-based new media art studio that designs and develops custom interactive installations, immersive VR experiences, generative art, and AI-powered digital experiences. Projects are commissioned by luxury brands, retailers, cultural institutions, and corporate clients for product launches, brand activations, exhibitions, showroom design, and live performances. Each project combines custom software, generative AI, depth sensing, LIDAR, and real-time 3D engines into bespoke installations.

Product overview

Bonjour Lab is a new media art studio specializing in commissioned interactive installations, immersive experiences, and generative art. The company operates as a creative studio rather than a product SaaS, delivering bespoke projects for luxury brands, museums, retailers, and events. Their portfolio includes AI-powered photocalls and portrait generators (MODOLOGY, Ray-Ban Reverse Experience), VR experiences with sensory integration (Olfactive Landscapes), NFT collections and data art (The Reaverse Project, Carved Currencies), interactive showrooms and installations (Atelier 4.20, La Cène), generative digital signage systems, and live visual performance shows. Projects utilize technologies including depth cameras (Kinect), LIDAR, EEG brainwave sensing, generative AI (Stable Diffusion, custom LoRA models), real-time game engines (Unity3D), and custom software for sound-reactive environments.

Differentiator

Problem solved

Functional benefit

Products and services

• MODOLOGY AI Photocall AI-powered interactive fashion photocall installation deployed in the storefront window of Printemps Haussmann that transforms visitors' portraits across over 100 years of stylistic references using gesture-based interaction.
• Ray-Ban Reverse Experience AI-powered portrait generator that transforms visitors into rock icons for the Ray-Ban Reverse collection launch, using a custom-trained Stable Diffusion SDXL Lightning model with real-time generation under 30 seconds.
• Nike Air Max Day 2023 3D avatar scanning experience with real-time LED façade display for Nike Air Max Day 2023 at EP7 Paris, featuring Avaturn-powered face capture, avatar customization, motion capture, and real-time raytracing.
• Born in 1853, made for the future AI-powered film produced for Guerlain's 170th anniversary, combining human creativity with custom-trained generative AI models on Guerlain archives to visualize the Bee Bottle across 160 years of history; premiered at Viva Technology 2023.
• Olfactive Landscapes Immersive VR experience for Guerlain that translates L'Art & Matière fragrances into surreal visual landscapes with synchronized olfactory diffusion via Olfy hardware, deployed across Guerlain's international flagship boutiques.
• Carved Currencies Data art exhibition that translates real-time cryptocurrency market data (via Coinbase API) into evolving 3D sculptures and mints 1,000 generative video NFTs as Proof of Attendance at the Ledger Op3n conference.
• The Reaverse Project Procedurally generated NFT collection of 1,828 unique Cryptobees on the Tezos blockchain for Guerlain's Millière Valley rewilding initiative, combining 21 geological materials and 15 flower varieties.
• Jardin de Lumière Monumental LIDAR-reactive Persian rug installation for Nuit Blanche 2020 on the Champs-Élysées, featuring animated fauna and flora, custom sound design, and fragrance; collaboration with Qatari artist Ghada Al Khater for the Qatar-France Year of Culture.
• Generative Digital Signage Custom real-time generative digital signage system for large-scale public displays in shopping malls (3m, 6m, 9m heights), combining a custom 3D engine with Unity3D and data-driven visuals.
• Recode Running Chronophotography-based jumping experience using a Canon 5D high-speed camera and custom software with GPU filtering for the Adidas Ultraboost 2019 launch at the Paris Marathon.
• La Cène EEG-based interactive installation commissioned by Accenture for a private Louvre exhibition, where concentration measured by a Muse EEG helmet reveals Da Vinci's The Last Supper through deep learning analysis of Alpha and Beta waves.
• Enter the Grid Full-body 3D scanner creating personalized grid-style avatars using dual synchronized Kinect One depth cameras for the adidas Originals Deerupt sneaker launch across Paris, London, Manchester, and Amsterdam.
• Infinite Sound-reactive generative 360° visual show built in Unity3D with Max/MSP music analysis for Romain Benitez's 'Infinite, a Space Odyssey' performance at the Philharmonie de Paris; Audi Talent Awards winner.
• Atelier 4.20 (Arkema Innovation Showroom — Le Lab) 200m2 immersive showroom at Arkema's headquarters combining eight made-to-measure interactive installations that showcase innovative chemistry; Top/Com Grand Prix 2018 Gold winner.
• Passage Interactive digital scanner installation that captures visitors as floating 3D point cloud silhouettes using a Kinect One depth camera, accompanied by generative sound design; first shown at Carrousel du Louvre for Tranoï, later exhibited at ZKM and FILE Festival São Paulo.
• Women'eye'zer Interactive magazine cover generator for Roger Dubuis (Richemont Group) at the SIHH/Watches & Wonders Geneva fair, transforming visitors into personalized magazine covers using a custom real-time generative Java/OpenGL engine.
• The Geek × VRV 360° generative visual show with three acts translating Motown to electronic Vaporwave music into real-time visuals for a live tour at Gaîté Lyrique, Paris.
• Desperados Art Collection 23 × Nefrit Generative art system for bottle label customization at the Desperados EP7 launch event, co-produced with creative collective 9e Concept and artist Nefrit; 1,000+ custom labels created by 350 guests in 5 hours.

Quantifiable outcome

• 1,000+ custom bottle labels created by 350 guests within 5 hours at Desperados Art Collection launch event
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability25 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MNSTRcoreStrategic or Co-development PartnerCreative agency collaboration for multiple projects including The Reaverse Project (Guerlain Cryptobees NFT), Olfactive Landscapes VR experience, and Born in 1853 AI film. MNSTR and Bonjour Lab jointly develop and produce these projects.
• Perimetre StudiocoreStrategic or Co-development PartnerParisian creative studio that collaborated with Bonjour Lab on Nike Air Max Day 2023 project, handling additional creative direction and production support for the 3D avatar scanning experience.
• Pavillon NoircoreChannel Partner/ Reseller/ DistributorAgency that commissioned the Ray-Ban Reverse Experience project for the launch of the Ray-Ban Reverse collection, acting as intermediary between Bonjour Lab and Ray-Ban.
• Lagoon StudiominorStrategic or Co-development PartnerAnimation studio responsible for fauna and flora character animations in Jardin de Lumière project, with Bonjour Lab handling technical integration and real-time rendering.
• FosphorminorStrategic or Co-development PartnerAdditional development partner for Jardin de Lumière installation, contributing to the technical implementation of the interactive experience.
• VivaTechminorGTM or Marketing PartnerTechnology conference venue where Olfactive Landscapes was first unveiled before deployment to Guerlain boutiques.
• Le Book ConnectionminorGTM or Marketing PartnerIndustry recognition program that featured both Infinite (2018) and Enter the grid (2018) projects for non-traditional experience categories.
• 9e ConceptminorStrategic or Co-development PartnerCreative collective that co-produced the Desperados Art Collection 23 project, selecting artist Nefrit and developing the generative art concept for bottle customization.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Onformative: Berlin-based creative studio specializing in generative design, data-driven visuals, and interactive installations for brands and cultural clients — directly comparable in the German/European creative-tech niche and generative-art focus.
• Moment Factory: Montreal-based multimedia studio creating immersive installations, interactive experiences, and permanent public spaces for luxury brands, museums, and cultural institutions — the closest direct comparable in scale, client profile, and creative-tech approach to Bonjour Lab.
• Artechouse: US-based operator of immersive digital art exhibition spaces, working with artists and technology teams to produce interactive installations for paying visitors and brand partners — directly comparable in closing the experiential-art / brand-activation gap.
• teamLab: Tokyo-based interdisciplinary art collective producing large-scale digital art installations and immersive experiences for museums, retail, and brands — operates in the same experiential-installation category with comparable cross-discipline (art + technology) approach.
• Random International: London-based contemporary art studio known for large-scale immersive installations combining sculpture, light, and emerging technology — directly comparable in operating at the intersection of gallery-scale art and luxury/cultural commissions.
• Universal Everything: UK-based art and design studio producing generative visual content, immersive installations, and digital experiences for cultural institutions and global brands — same art-meets-engineering DNA as Bonjour Lab with comparable boutique scale.
• Obscura Digital: San Francisco-based experiential studio famous for large-scale projection mapping and interactive installations for events and brands — one of the historical reference studios for the category Bonjour Lab operates in.
• Hybrid Studio: Global creative studio known for motion graphics, real-time graphics, and immersive brand experiences delivered with proprietary tools — direct comparable in delivering technical-art installations for major consumer brands.

Emerging players

• Floated Studio: Boutique creative studio producing interactive and generative experiences for brands and events — somewhat smaller-scope but comparable in creative-tech focus and event-driven delivery model.

Others

• MNSTR: Paris-based creative agency that has co-developed multiple projects with Bonjour Lab (Guerlain Reaverse

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BonjourLab
• YouTubevimeo.com/user14681110
• Facebookfacebook.com/bonjourlab
• LinkedInlinkedin.com/company/bonjour-interactive-lab
• Instagraminstagram.com/bonjourlab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonjour Lab