Firecrest Systems

What Firecrest Systems does

Firecrest Systems is a New Zealand-based IT consultancy headquartered in the Manawatu region (Palmerston North), founded in 2007 and operating with an 11-50 person workforce. The company delivers a portfolio of technology services to small and mid-sized organizations: custom software development, content-driven website design and hosting, managed IT (Managed Device Services), outsourced customer care, design and marketing, AWS cloud solutions, and a vertical healthcare product called POC Health Online — a point-of-care platform with INR and Gout management modules and a medical professional portal.

The underlying technology stack spans Vue.js and .NET for bespoke web platforms, WordPress for content sites, Microsoft 365 and remote management/monitoring (RMM) tooling for managed services, and AWS for cloud infrastructure delivered under the company's AWS Partner designation. Customer engagement is consultative: a three-phase model of needs discovery, solution preparation, and execution, supported by a self-service client portal at portal.firecrestsystems.com. Pricing is not publicly disclosed and is quote-based per scope.

Revenue is generated through a blend of recurring/subscription engagements (website hosting and management, Managed Device Services, customer care outsourcing) and project-based professional services (custom software, design and marketing, AWS migrations). The named customer base is concentrated in New Zealand not-for-profits and community organisations (Te Pū Harakeke—Community Collective Manawatū, Free FM/Tuia Ngā Reo O Te Hapori, Access Media NZ), rural small businesses (Coural—Rural Couriers), and healthcare bodies (NZ Dermatological Society Inc). The company is privately held, has no disclosed parent or institutional investors, is a founding member of regional tech collective Manawa Tech, and carries no patent, award, regulatory, or M&A footprint in the public record.

Name

Firecrest Systems

Legal name

Firecrest Systems

Website

https://firecrest.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Firecrest Systems is a New Zealand IT consultancy in Palmerston North (11-50 staff) providing custom software development, web hosting, managed IT, outsourced customer care, design and marketing, and AWS cloud services — plus a vertical POC Health Online platform — to not-for-profits, rural SMBs, and healthcare organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software solutions including internal systems, custom plugins, and creative technology solutions for business challenges
2. Website Solutions: Custom Vue/.NET builds, WordPress design & development, hosting, cloud storage, and ongoing website management and support
3. Managed Device Services (MDS): IT support, helpdesk services, cloud solutions including Microsoft 365, email services, remote management & monitoring, antivirus, and network management
4. Customer Care Services: Helpdesk services, customer phone support, chatbot support, social media management, and email management
5. Design and Marketing Services: Brand and logo development, assessment/consultation, business cards, marketing print materials, and modernization services
6. AWS Partner Services: Cloud infrastructure and AWS-based solutions as an AWS Partner

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Firecrest Systems is a New Zealand-based IT consultancy that delivers business analysis, custom software development, web platform builds, managed device services, customer care/helpdesk, and design/marketing services to organizations. It also operates a proprietary point-of-care healthcare software (POC Health Online) and offers AWS-based cloud solutions as an AWS Partner.

Product overview

Firecrest Systems is an IT services company offering a portfolio of technology and support services, not a single unified product or platform. The core offerings include Custom Software Development (consultation, business analysis, web platforms, internal systems, custom plugins), Content Driven Websites (Vue/.NET builds, WordPress, hosting, cloud storage), Customer Care (helpdesk, phone support, chatbot support, social media and email management), Design and Marketing (branding, print materials), Managed Device Services (IT procurement, support, Microsoft 365, networks, antivirus), and POC Health Online (medical portal for INR and gout management). Services are built using Vue.js, .NET, WordPress, Microsoft 365, and AWS technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development
• Content Driven Website
• Customer Care
• Design and Marketing
• Managed Device Services (MDS)
• POC Health Online (Point of Care Health)
• AWS Partner Services

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationFirecrest Systems is an AWS Partner providing cloud infrastructure solutions, AWS-based services, and cloud migration/management support to clients. This partnership enables delivery of managed cloud solutions, Microsoft 365 integration, and comprehensive cloud infrastructure services.
• Manawa TechcoreStrategic or Co-development PartnerFirecrest Systems is a founding member of Manawa Tech, a technology collective in the Manawatu region of New Zealand. This partnership provides access to regional tech talent, collaborative opportunities, and local technology ecosystem integration.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Datacom: New Zealand's largest locally owned IT services company, offering managed services, cloud, custom software, and customer care across ANZ. Directly comparable portfolio to Firecrest but at vastly larger scale and enterprise focus.
• Spark NZ (Gen-i / Digital Services): NZ's largest telco with a substantial IT services arm (formerly Gen-i) covering managed services, cloud, and Microsoft 365 deployments. Broad incumbent competing for the same mid-market and SMB managed services wallet Firecrest targets.

Direct peers

• Solnet Solutions: NZ-based IT consultancy delivering custom software development, cloud, and managed services to government and enterprise. Closest direct peer in scale, geography, and service mix.
• Insomnia: NZ digital and IT consultancy with AWS partnership, offering cloud, custom development, and managed services. Closely mirrors Firecrest's AWS-aligned, mid-market positioning.
• Springload: Wellington-based digital agency building custom web platforms, design, and content management solutions for NZ organizations. Comparable in custom-build (.NET/Vue/WordPress), design, and consulting approach.
• Atomic Digital: Wellington-based digital consultancy delivering custom software, web, and cloud solutions to NZ mid-market and government clients. Similar size band and service portfolio to Firecrest.
• Shift (Shift Limited): NZ digital transformation consultancy providing strategy, design, custom software, and managed services. Comparable in consultative GTM and broad service portfolio serving SMB to enterprise NZ clients.
• Optimal Workshop: Wellington-based SaaS company (now part of Hotjar) that grew from a small NZ consultancy into a global product. Comparable trajectory archetype — small NZ tech firm turning custom builds into productized software.
• Jade Software: NZ-headquartered software and IT services company with custom development, managed services, and vertical products. Comparable in multi-service IT services portfolio with proprietary product lines.

Emerging players

• Orion Health: NZ-founded healthcare IT company delivering clinical and patient management software globally. Relevant peer for the POC Health Online vertical — both target point-of-care clinical workflows, though Orion operates at far greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firecrest Systems