What Enumerate AI does

Enumerate AI is a privately held SaaS company that provides an AI-powered qualitative research platform for market research teams, agencies, and in-house insights departments. The platform processes interviews, video diaries, and open-ended survey responses using AI for transcription (99.5%+ accuracy), translation across 40+ languages, thematic coding, sentiment analysis, and AI-moderated interviews with intelligent follow-up probing. Core technical components include industry-specific fine-tuning for FMCG, Finance, Medicine, and Tech verticals, intelligent image analysis, and a Reel Editor for video highlight creation. The platform is deployed on a multi-cloud infrastructure spanning AWS, Microsoft Azure, and Google Cloud Provider, with language processing powered by OpenAI and Anthropic APIs.

The company sells exclusively through a direct, sales-led motion with demo-driven qualification and quote-based pricing, targeting enterprise and mid-market buyers. Customer segments include in-house market research teams, market research agencies, and academic and healthcare researchers. The company has achieved SOC 2 Type II, ISO/IEC 27001:2022, GDPR/CCPA alignment, and HIPAA-Ready status, positioning it for regulated industry buyers. It holds Greenbook Top Rated recognition and is featured in Greenbook's User Research Buyer's Guide.

Enumerate AI is registered as Enumerate AI Inc. in Delaware, USA, with operating presence in Bengaluru, India, and claims a global service footprint. The company was founded around 2020, has 1-10 employees, and raised an early-stage round in January 2022 from Core91 Fund and Sunn91 Ventures. No subsequent funding rounds, acquisitions, or revenue disclosures are available in the source material.

Name

Enumerate AI

Legal name

Enumerate AI Inc.

Website

https://enumerate.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Enumerate AI is a SaaS platform that uses AI for qualitative market research, including transcription, translation across 40+ languages, thematic coding, and AI-moderated interviews, sold to enterprise insights teams, research agencies, and academic and healthcare researchers.

Ownership category

akta.pro rank

Product category

Qualitative Market Research Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Annotation Tooling & Workflow Management (HDAAALAC), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Qualitative research platform
• Market research software
• AI transcription services
• Consumer insights analytics
• Survey analysis tools

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: AI-powered qualitative research platform delivered as a subscription service. Customers access the platform for transcription, translation, thematic analysis, and AI-moderated interviews. Pricing appears to be quote-based with demo-driven sales cycle targeting enterprise insights teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Enumerate AI provides an AI-powered SaaS platform that transforms raw qualitative research data (interviews, video diaries, and open-ended survey responses) into structured, actionable insights. The platform combines 99.5%+ accurate transcription, multilingual support across 40+ languages, AI-moderated probing, automated thematic coding, and intelligent image analysis to replace or augment traditional manual qualitative research workflows. It is sold on a subscription basis to enterprise insights teams and market research agencies globally.

Product overview

Enumerate AI is an AI-powered market research platform that operates as a unified SaaS offering with integrated modules. The core Enumerate AI Platform provides the main interface for running qualitative research studies, while specialized feature modules handle specific capabilities: Transcription & Translation delivers 99.5%+ accurate AI transcription and multilingual support across 40+ languages; AI Probing enables asynchronous AI-moderated interviews with intelligent follow-up questioning; Thematic Coding & Analysis provides automated coding and theme identification; and Open-End Survey Analysis processes video, audio, and text responses. Additional add-on features include Reel Editor for video highlight reels, Theme Library for organizing reusable themes, Intelligent Image Analysis for visual content, and Export to PowerPoint & Excel for deliverables. The platform also offers White-Glove Support as a service tier for enterprise clients. Built on AWS infrastructure with AI models from OpenAI and Anthropic, the platform is certified SOC 2 Type II, ISO 27001, GDPR, CCPA aligned, and HIPAA-ready.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 99.5%+ transcription accuracy
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature13 records

Partnerships

Six partnerships are on record, tiered core infrastructure and compliance.

• Amazon Web Servicescore infrastructureTechnology or IntegrationAWS hosts the production environment for Enumerate AI. Data is stored in multi-tenant environment on AWS servers with replication across multiple availability zones. AWS Security Groups provide virtual firewall protection for the production environment.
• Microsoft Azurecore infrastructureTechnology or IntegrationMicrosoft Azure hosts AI models for Enumerate AI platform. Part of the multi-cloud infrastructure strategy.
• Google Cloud Providercore infrastructureTechnology or IntegrationGoogle Cloud Provider hosts AI models for Enumerate AI platform. Part of the multi-cloud infrastructure strategy for AI model deployment.
• OpenAIcore infrastructureTechnology or IntegrationOpenAI provides AI models via API for Enumerate AI's language processing capabilities including transcription, translation, and analysis features.
• Anthropiccore infrastructureTechnology or IntegrationAnthropic provides AI models via API for Enumerate AI's language processing capabilities.
• Prighter GroupcomplianceOthersPrighter Group serves as EU and UK privacy representative for Enumerate AI, handling data subject rights requests and privacy-related communications for GDPR/UK GDPR compliance. Address: Schellinggasse 3/10, 1010 Vienna, Austria.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Discuss.io: Discuss.io is a qualitative research platform for live IDIs and focus groups with panel integration and multilingual support. It overlaps with Enumerate on multilingual qualitative workflows but is more focused on live, human-moderated sessions than AI-moderated ones.
• Listen Labs: Listen Labs is an AI-native qualitative and quantitative research platform that automates customer interviews and insight synthesis. It targets similar enterprise insights teams and represents an emerging AI-native competitor with overlapping methodology.
• Dovetail: Dovetail is an AI-powered customer insights and qualitative research platform that ingests interviews, surveys, and support conversations, then applies thematic analysis and clustering. It is the closest direct peer to Enumerate AI, serving similar research and product teams with AI-assisted qualitative synthesis.
• Remesh: Remesh runs AI-moderated, asynchronous qualitative research at scale, using NLP to analyze open-ended responses in near real time. It directly competes with Enumerate's AI Probing and open-end analysis capabilities for enterprise market research buyers.
• Outset: Outset provides AI-moderated qualitative research interviews, using conversational AI to probe respondents and synthesize themes. It directly overlaps with Enumerate's AI Probing and video-diary use cases for in-house insights teams.

Emerging players

• Maze: Maze is a rapid user research platform focused on prototype and concept testing with AI-assisted analysis. It competes for some of Enumerate's product and concept-testing use cases among product teams, though with a stronger quantitative and usability-testing orientation.
• Otter.ai: Otter.ai provides AI-powered transcription, meeting summaries, and increasingly qualitative-research workflows. It is a partial competitor on the transcription and meeting-notes layer that underpins Enumerate's platform, but lacks the research-specific thematic coding and AI moderation.

Broad incumbents

• Qualtrics: Qualtrics is the incumbent experience management platform with broad qualitative and quantitative research capabilities, including text and video analysis. It overlaps with Enumerate in enterprise insights workflows but operates as a much broader XM suite rather than a focused qualitative AI tool.
• UserTesting: UserTesting is a large incumbent in user and customer experience research, offering moderated and unmoderated video-based studies. It overlaps with Enumerate's video-diary and concept-testing use cases but spans a wider product and services portfolio.
• Forsta: Forsta (formerly Confirmit) is an enterprise feedback and research platform with qualitative (video focus groups, IDIs) and quantitative capabilities. It is a broad incumbent that competes for the same enterprise insights-team budgets as Enumerate AI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enumerate-ai
• Facebookfacebook.com/Enumerateai-100064138606156

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enumerate AI