Dovetail
Dovetail is an AI-native customer intelligence platform that centralizes customer feedback—sales calls, support tickets, and research—into structured insights for design, product, research, CX, sales, and marketing teams.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Dovetail does
Dovetail is an AI-native customer intelligence platform headquartered in Sydney, Australia, founded in 2017 by CEO Benjamin Humphrey. The platform aggregates multi-channel customer signals—including sales calls, support tickets, interviews, and surveys—into a unified intelligence layer, and exposes this through a suite of AI modules: AI Analysis (structured feedback analysis), AI Chat and Search (semantic knowledge retrieval), AI Dashboards (trend visualization), AI Docs (shareable AI outputs), and AI Agents (automated action on customer signals). The product is organized around three core use cases—Voice of Customer, Product Research, and Research Repository—and targets six business-unit segments: Design, Product Management, Research, Customer Experience, Sales & Customer Success, and Marketing.
The platform integrates natively with Salesforce (CRM), Linear (project management), Gong (revenue intelligence), and Alloy (prototyping), with additional API support documented at docs.dovetail.com/integrations. Dovetail operates a hybrid go-to-market combining a self-serve PLG motion (60-day unlimited free trial, freemium signup) with an enterprise field sales motion (contact sales for larger accounts). Pricing is undisclosed publicly but is structured as a SaaS subscription. The company has raised approximately $69M in disclosed funding across multiple rounds from 2017 to 2022, including a $63M Series A led by Accel in January 2022 at a $700M+ valuation, with prior seed participation from Blackbird Ventures, Felicis, and Grok Ventures.
Named enterprise customers include Mercedes-Benz, Qantas, AWS, Toyota, Canva, Volvo, Notion, Salesforce, KPMG, McKinsey & Company, Ford, Walgreens, and Shopify, spanning automotive, aviation, cloud, design, consulting, retail, and e-commerce verticals. The company is venture-backed, privately held, headquartered in Australia, with US expansion signaled through both seed and Series A use of funds. In Fall 2025, Dovetail repositioned from a research-analysis tool into a broader AI-first customer intelligence platform, extending its product surface beyond UX research teams into cross-organization customer intelligence.
Dovetail firmographics
Firmographics- Name
- Dovetail
- Legal name
- Dovetail
- Website
- https://dovetail.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dovetail is an AI-native customer intelligence platform that centralizes customer feedback—sales calls, support tickets, and research—into structured insights for design, product, research, CX, sales, and marketing teams.
- Ownership category
- akta.pro rank
Dovetail industry classification
Industry- Product category
- Customer Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI)
Keywords
Where Dovetail is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Dovetail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Dovetail operates on a subscription-based SaaS model, charging for platform access with per-seat or tiered pricing structures
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dovetail product offering
Product offeringCore offering
Dovetail provides an AI-native customer intelligence platform that centralizes customer feedback from sales calls, support tickets, and user research, and transforms it into structured, actionable insights for product, design, research, customer experience, sales, and marketing teams. The platform combines AI-powered analysis, chat, search, dashboards, document generation, and autonomous agents, integrated with tools such as Alloy, Salesforce, Linear, and Gong to enable end-to-end data flow.
Product overview
Dovetail is a unified AI-native customer intelligence platform designed to help organizations transform customer signals into actionable insights. The platform follows a platform-plus-modules architecture consisting of core AI capabilities: AI Analysis (automatic feedback analysis), AI Chat and Search (knowledge retrieval), AI Dashboards (trend visualization), AI Docs (document generation), and AI Agents (automated actions). These are organized around specific use cases including Voice of Customer, Product Research, and Research Repository. The platform integrates with tools like Alloy, Salesforce, Linear, and Gong to enable end-to-end data connectivity. Solutions are targeted at roles including Design, Product Management, Research, Customer Experience, Sales & Customer Success, and Marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Intelligence Platform AI-native unified platform that transforms customer feedback from sales calls, support tickets, and research into structured insights and answers that the whole organization can act on. Includes AI Analysis, AI Chat and Search, AI Dashboards, AI Docs, AI Agents, and API/integrations modules, and is targeted at design, product management, research, customer experience, sales and customer success, and marketing teams.
Quantifiable outcome
- G2 rating: 4.5/5
- +1 more outcomes
Companies that use Dovetail
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles2 records
Dovetail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
Dovetail partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AlloycoreDovetail partnered with Alloy enabling feedback to directly influence prototyping and coding processes. The platform integrates with Alloy, Salesforce, Linear, and Gong, allowing customer signals to flow into development workflows.
- SalesforcecoreIntegration partnership allowing Salesforce data to flow into Dovetail's customer intelligence platform for unified analysis.
- LinearcoreIntegration with Linear project management tool to connect customer insights directly to product development workflows.
- GongcoreIntegration with Gong revenue intelligence platform to analyze sales calls and extract customer insights.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dovetail competitors and assessment
Company assessmentDirect peers
- Qualtrics: Direct competitor in customer experience and feedback management. Qualtrics offers an enterprise platform for collecting and analyzing customer, employee, and product feedback — closely overlapping Dovetail's Voice of Customer and Research Repository use cases.
- Medallia: Direct competitor in enterprise customer experience intelligence. Medallia's platform aggregates customer signals across touchpoints and surfaces insights via AI, paralleling Dovetail's AI-first customer intelligence positioning for large enterprise buyers.
- Sprinklr: Direct competitor in unified customer experience management. Sprinklr's platform ingests customer feedback and social signals and applies AI analysis — a comparable scope to Dovetail's enterprise customer intelligence layer.
- Typeform: Direct competitor in customer feedback collection and conversational data capture. Typeform's form-based survey and feedback tools overlap with Dovetail's research and feedback intake use cases for design and product teams.
- UserTesting: Direct competitor in user research insights. UserTesting captures and analyzes qualitative customer research signals, overlapping with Dovetail's product research and research repository solutions for design and research teams.
Emerging players
- Maze: Emerging player in user research and product feedback analytics. Maze focuses on continuous product discovery and unmoderated testing, intersecting with Dovetail's design and product management segments.
- Gong: Adjacent competitor and integration partner for sales-call intelligence. Gong captures and analyzes sales conversations — overlapping with Dovetail's customer signal aggregation but focusing specifically on revenue workflows rather than the full customer feedback lifecycle.
- Productboard: Emerging competitor in product management insights. Productboard ingests customer feedback to inform product prioritization, directly overlapping Dovetail's product management use case and customer evidence workflows.
- Hotjar: Emerging competitor in user feedback and behavioral analytics. Hotjar provides feedback widgets and session analytics that overlap with Dovetail's customer signal capture and lightweight analysis for digital product teams.
- Thematic: Emerging AI-native competitor in customer feedback analytics. Thematic applies AI to unstructured feedback to surface themes and sentiment — a closely comparable AI-first approach to Dovetail's AI Analysis module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dovetail social profiles
Digital presenceDovetail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dovetail leadership team
Management profileNumber of profiles
Profiles3 records
Dovetail funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dovetail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dovetail
What does Dovetail do?
Dovetail provides an AI-native customer intelligence platform that centralizes customer feedback from sales calls, support tickets, and user research, and transforms it into structured, actionable insights for product, design, research, customer experience, sales, and marketing teams. The platform combines AI-powered analysis, chat, search, dashboards, document generation, and autonomous agents, integrated with tools such as Alloy, Salesforce, Linear, and Gong to enable end-to-end data flow.
Is Dovetail a public or private company?
Dovetail is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dovetail founded?
Dovetail was founded in 2017. It employs 101 to 250 people.
Where is Dovetail based?
Dovetail is headquartered in Sydney, Australia, in the Oceania region.
How does Dovetail make money?
One revenue line is on record: saaS Subscription.
Who are Dovetail's main competitors?
Direct peers on record are Qualtrics, Medallia, Sprinklr, Typeform and UserTesting. Emerging players are Maze, Gong, Productboard, Hotjar and Thematic.
Does Dovetail have an API?
Yes. Dovetail offers an API and integrations capability enabling end-to-end data connectivity — data in, intelligence out. The platform integrates with tools like Alloy, Salesforce, Linear, and Gong. Documentation is available at docs.dovetail.com/integrations/. Developer documentation is at docs.dovetail.com/integrations.
What industry is Dovetail in?
Dovetail's product category is Customer Intelligence Software. Its primary akta.pro industry code is EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 519290 and its SIC code is 7373.