Upchurch Watson White & Max

What Upchurch Watson White & Max does

Upchurch Watson White & Max (UWWM) is a Florida- and Alabama-based professional association of mediators founded in 1988, when Florida first authorized court-annexed mediation. The firm's founders were among the first mediators certified by the Florida Supreme Court and helped develop the state's procedural rules, ethical standards, and training guidelines for ADR. UWWM maintains a panel of approximately 60 full-time neutrals with backgrounds as judges, trial lawyers, and corporate counsel, and operates eight offices across Florida plus Birmingham, Alabama, serving clients throughout the Southeast and nationwide via videoconference.

Name

Upchurch Watson White & Max

Legal name

Upchurch Watson White & Max

Website

https://uww-adr.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Upchurch Watson White & Max is a Florida- and Alabama-based professional association of approximately 60 full-time mediators and arbitrators founded in 1988, serving attorneys, insurance carriers, and corporations with mediation, arbitration, class actions, and related ADR services across the Southeast and nationwide.

Ownership category

akta.pro rank

Product category

Alternative Dispute Resolution Services

NAICS

Business Service Centers (56143)

SIC

Services-Management Services (8741), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Alternative Dispute Resolution & Restorative Justice Programs (BPAIAFAL)

Keywords

• Alternative dispute resolution
• Commercial mediation services
• Arbitration services
• Class action mediation
• Special master services

Headquarters

HQ city

Ormond Beach

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Mediation Services: The firm generates revenue through professional fees charged for mediation and arbitration services. Fees are typically billable per matter or case, with rates varying by neutral and case complexity. Services are provided to attorneys, insurance companies, corporations, and individuals requiring dispute resolution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Upchurch Watson White & Max is a professional association of mediators providing alternative dispute resolution (ADR) services. Its core offerings include mediation, arbitration, special master/magistrate services, and mediated case management, complemented by specialized practices such as the Center for National Class & Mass Actions, E-Discovery & E-Neutral Services, online dispute resolution via videoconference, and government affairs mediation. Services are delivered through a panel of approximately 60 full-time neutrals across Florida and Alabama offices.

Product overview

Upchurch Watson White & Max is a professional association of mediators offering a comprehensive suite of alternative dispute resolution services. The firm's core offerings include Mediation, Arbitration, Special Master/Magistrate Services, and Mediated Case Management, complemented by specialized services such as the Center for National Class & Mass Actions, E-Discovery & E-Neutral Services, Online Dispute Resolution, and Government Affairs Mediation. The firm operates primarily in Florida and Alabama with fully equipped conference centers, serving clients nationwide and internationally through remote dispute resolution capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediation Facilitated negotiation process where a skilled third-party neutral assists parties in conflict to reach mutually acceptable resolution. Includes business, corporate, commercial, family, personal injury, malpractice, and multi-party mediation for attorneys, insurance companies, corporations, and individuals.
• Arbitration Adjudicative process where an experienced third-party neutral resolves disputes through an orderly hearing and award process without judicial intervention. UWWM members arbitrate under AAA, CPR, FINRA, and AHLA auspices as well as privately administered proceedings.
• Special Master / Magistrate Services Court-appointed special masters and magistrates serve in pre-trial discovery and motion practice proceedings, issuing preliminary rulings, reporting and making recommendations to the court, and supporting ongoing litigation.
• Mediated Case Management Unique blend of facilitative and adjudicative processes for cost-effective management of complex multiparty litigation, mediating procedural conduct to establish parallel tracks for settlement and litigation goals.
• Center for National Class & Mass Actions Specialized center providing mediation, masters' appointments, case management facilitation, and confidential consultation for class and mass actions including consumer remedies, product liability, civil rights, employment, environmental issues, and securities matters.
• E-Discovery & E-Neutral Services Electronic discovery and neutral services supporting dispute resolution proceedings with technology-assisted review and document management for complex litigation matters.
• Online Dispute Resolution Remote dispute resolution services enabling parties to participate in mediation and arbitration via videoconference from any location.
• Government Affairs Mediation Mediation services focused on governmental and public sector disputes including regulatory and policy matters.
• Family Mediation Mediation services for family disputes including divorce, custody, and other domestic matters requiring neutral third-party facilitation.

Quantifiable outcome

• Tens of thousands of state and federal cases mediated
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Arbitration Association (AAA)coreStrategic or Co-development PartnerUWWM mediators frequently arbitrate claims initiated under the auspices of the American Arbitration Association, a leading national ADR provider. The firm positions itself as an efficient alternative to national ADR providers who have been criticized for exorbitant expenses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JAMS: JAMS is the largest privately held ADR provider in the United States, offering mediation, arbitration, and special master services across dozens of practice areas. It is the most direct comparator to UWWM in terms of dedicated ADR panel model and customer base (attorneys, insurers, corporates).
• National Arbitration and Mediation (NAM): NAM is a national ADR firm providing mediation and arbitration services with a panel of full-time neutrals, similar in structure and go-to-market to UWWM. It targets the same attorney, insurer, and corporate client base seeking alternatives to institutional providers.
• Resolute Systems: Resolute Systems is a national ADR firm offering mediation, arbitration, and special master services through a panel of experienced neutrals. Comparable to UWWM in panel-based service delivery and legal community referrals.
• Mediation Arbitration Professional Systems (MAPS): MAPS is an ADR firm providing mediation, arbitration, and special master services to attorneys, insurers, and corporations. Comparable panel-based model and customer segments.
• ADR Vantage: ADR Vantage is a Florida-based ADR firm offering mediation and arbitration services with a panel of neutrals, directly overlapping UWWM's core Florida market and legal-community customer base.
• International Institute for Conflict Prevention and Resolution (CPR): CPR is an ADR institution offering arbitration and mediation services, particularly in commercial and cross-border disputes. UWWM mediators arbitrate under CPR auspices and serve similar corporate and law firm clients.

Regional players

• Judicate West: Judicate West is a leading ADR provider based in California with a panel of full-time neutrals. Comparable in dedicated ADR model, but its geographic focus is West Coast, complementing rather than directly competing with UWWM's FL/AL base.

Broad incumbents

• American Arbitration Association: The AAA is a long-established national ADR institution administering arbitration and mediation cases across industries. UWWM mediators frequently arbitrate under AAA auspices, and the firm positions itself as a more cost-efficient alternative for complex matters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uwwmmediation
• Facebookfacebook.com/pages/Upchurch-Watson-White-Max-Mediation/351666634892043
• LinkedInlinkedin.com/company/391949

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upchurch Watson White & Max