Dental Direct
- Company typePrivate
- Founded2007
- HeadquartersPoughkeepsie, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Dental Direct firmographics
Firmographics- Name
- Dental Direct
- Legal name
- Dental Direct Benefits Corp
- Website
- https://dentalplansdirect.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Dental Direct industry classification
Industry- Product category
- Discount Dental Plans
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Dental Discount Plans (Non-Insurance) (FSAIAHAD)
- akta.pro secondary industries
- Dental Discount Plans (Dental Savings Plans) (HLAEAIAD), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where Dental Direct is headquartered
LocationHeadquarters
- HQ city
- Poughkeepsie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dental Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Annual Membership Fees: The company generates revenue through annual membership fees for its dental discount plans. Members pay an annual or monthly subscription fee to access discounted dental services from participating providers. The 3-Year Membership Plans offer 3 years of coverage for the price of 2, providing one year free.
- Monthly Membership Fees: Members can opt for monthly billing plans in addition to annual plans. Monthly plan members can cancel at any time but are not eligible for refunds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Dental Plan for single members seeking primary, secondary, or supplemental dental benefits |
| Subscription | Annual | Family Dental Plan covering up to 5 family members in one household |
| Subscription | Annual | Senior Dental Plan for individuals ages 65 and older |
| Subscription | Annual | Employer Dental Plan for group coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Dental Direct product offering
Product offeringCore offering
Dental Direct operates a discount dental plan membership program offering individuals, families, seniors, and employers access to reduced fees on over 150 dental services through a network of participating providers. Members pay an annual or monthly subscription fee and receive immediate activation with no claims paperwork, no annual limits, and no health restrictions, plus one free teeth cleaning per member per year. The company also offers 3-Year Membership Plans that provide three years of coverage for the price of two.
Product overview
Dental Direct is a discount dental membership program offering an alternative to traditional dental insurance. The company provides four core membership plans: Individual, Family (covering up to 5 members), Senior (ages 65+), and Employer plans. Members receive discounts on over 150 dental services through a network of participating providers. The company also offers 3-Year Membership Plans that provide 3 years of coverage for the price of 2. Key service categories include Preventative (cleanings, X-rays, sealants), Restorative (root canals, crowns, fillings), Dentures & Implants, and Dental Specialists (extractions, periodontal surgery). All plans include 1 FREE teeth cleaning per member per year.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Dental Plan
- Family Dental Plan
- Senior Dental Plan
- Employer Dental Plan
- 3-Year Dental Membership Plans
Quantifiable outcome
- 30%-60% savings on 150+ dental services
- +5 more outcomes
Companies that use Dental Direct
Customer profileSegments5 records
Ideal customer profiles4 records
Dental Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dental Direct partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Dental Direct competitors and assessment
Company assessmentDirect peers
- DentalPlans.com: DentalPlans.com is one of the largest direct-to-consumer dental discount plan marketplaces, offering multiple plan tiers from competing networks. It is the most direct competitor to Dental Direct, operating the same non-insurance discount membership model with similar customer segments and provider-network economics.
- Careington International: Careington International is a major dental discount and dental benefit plan administrator with broad provider networks and multiple product tiers. It is a direct peer because it sells the same category of non-insurance dental savings plans to individuals, families, and groups.
- 1Dental: 1Dental is a direct-to-consumer dental discount plan provider offering individual and family plans through a participating provider network. It competes head-to-head with Dental Direct in the non-insurance dental savings category with a similar online enrollment model.
- Solstice Benefits: Solstice Benefits provides dental and vision discount plans to individuals, families, and employer groups. It is a direct peer because it offers non-insurance dental savings products through participating provider networks, comparable to Dental Direct's core offering.
- New Benefits: New Benefits is a discount benefits marketplace offering dental, vision, prescription, and other savings plans. Its dental discount products compete directly with Dental Direct, and its multi-product membership model parallels Dental Direct's positioning.
- AmeriPlan: AmeriPlan is a multi-product discount membership company offering dental, vision, prescription, and chiropractic savings plans. It is a direct peer because it sells the same non-insurance discount membership model with similar individual and family plan structures.
- Argus Dental & Vision: Argus Dental & Vision provides dental benefit administration and discount dental programs to groups and individuals. It is a direct peer because it operates in the same dental savings and benefit administration space with comparable network-based offerings.
Broad incumbents
- Aetna Dental Access (CVS Health): Aetna Dental Access is a discount dental plan offered by Aetna, part of CVS Health. It is a broad incumbent peer because it competes in the same dental discount category but is part of a much larger insurance and healthcare portfolio with significantly greater scale and brand recognition.
- Cigna Dental Discount: Cigna Dental Discount is a non-insurance dental savings plan offered by Cigna. It is a broad incumbent peer because it competes in the same dental discount category but is delivered as one product within a much larger global health services portfolio.
- Humana Dental Savings Plus: Humana Dental Savings Plus is a discount dental plan from Humana. It is a broad incumbent peer because it competes in the same non-insurance dental discount category but is part of Humana's broader health plan and Medicare Advantage portfolio.
Market position
Strengths1 record
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Dental Direct social profiles
Digital presenceDental Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Direct leadership team
Management profileNumber of profiles
Profiles1 record
Dental Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Direct
What does Dental Direct do?
Dental Direct operates a discount dental plan membership program offering individuals, families, seniors, and employers access to reduced fees on over 150 dental services through a network of participating providers. Members pay an annual or monthly subscription fee and receive immediate activation with no claims paperwork, no annual limits, and no health restrictions, plus one free teeth cleaning per member per year. The company also offers 3-Year Membership Plans that provide three years of coverage for the price of two.
Is Dental Direct a public or private company?
Dental Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dental Direct founded?
Dental Direct was founded in 2007. It employs 51 to 100 people.
Where is Dental Direct based?
Dental Direct is headquartered in Poughkeepsie, United States, in the North America region.
How does Dental Direct make money?
Two revenue lines are on record. Annual Membership Fees are the primary driver. The others are monthly Membership Fees.
Who are Dental Direct's main competitors?
Direct peers on record are DentalPlans.com, Careington International, 1Dental, Solstice Benefits, New Benefits, AmeriPlan and Argus Dental & Vision. Broad incumbents are Aetna Dental Access (CVS Health), Cigna Dental Discount and Humana Dental Savings Plus.
Does Dental Direct have an API?
No public API is recorded for Dental Direct.
What industry is Dental Direct in?
Dental Direct's product category is Discount Dental Plans. Its primary akta.pro industry code is FSAIAHAD, Dental Discount Plans (Non-Insurance), with a secondary code of HLAEAIAD, Dental Discount Plans (Dental Savings Plans). Its NAICS code is 621210.