Ninety Percent of Everything

Maritime Fleet Management Software90poe.io

Company typePrivate
Founded2018
HeadquartersLondon, United Kingdom
Headcount101–250
GTM typeB2B
OfferingSoftware

Ninety Percent of Everything firmographics

Firmographics

Name: Ninety Percent of Everything
Legal name: Ninety Percent of Everything Limited
Website: https://90poe.io
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Ninety Percent of Everything industry classification

Industry

Product category: Maritime Fleet Management Software
NAICS: Software Publishers (513210)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Marine Automation, Control & PLC/SCADA Systems (IMAJAJAC)

Keywords

Maritime fleet management
Voyage optimization software
Maritime emissions compliance
Crew management platform
Ship operations SaaS

Where Ninety Percent of Everything is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices4 records

Markets served

Ninety Percent of Everything business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

SaaS Subscription: OpenOcean STUDIO is delivered as a cloud-based SaaS platform with subscription-based pricing. The platform provides comprehensive maritime operations management covering commercial, operational, crew, maintenance, emissions, and compliance functions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Ninety Percent of Everything product offering

Product offering

Core offering

Ninety Percent of Everything (90POE) sells OpenOcean STUDIO, a cloud-based, modular maritime SaaS platform that unifies commercial and operational voyage management, crew and travel management, emissions compliance, maintenance, procurement, certificate tracking, and business intelligence for ship owners, operators, managers, and charterers. The platform connects ship, shore, data, and people via desktop web, mobile apps, and an offline-capable onboard portal (onBOARD), and is delivered primarily as an enterprise subscription.

Product overview

Ninety Percent of Everything (90POE) offers OpenOcean STUDIO, a next-generation maritime SaaS platform built on a modular architecture. The platform provides a unified, end-to-end solution connecting ship, shore, data, and people across maritime operations. The product portfolio includes commercial and operational voyage management modules (Commercial Voyage Management, Operational Voyage Management, Voyage Optimisation & Monitoring), fleet management tools (Vessel Performance, Emissions Management, Maintenance Management, Certificate Management), crew solutions (Crew Management, Travel & Crewing Agent, OpenOcean Crew App, Digital Contracts), procurement and data management (Procurement Management, Master Data Management, fathomBI), and connectivity solutions (onBOARD, OpenOcean Mobile App, onRADAR). The platform also includes an HSQE module. Built on microservices (Go) and microfrontends (TypeScript/React) on AWS, the platform leverages AI for anomaly detection, predictive analytics, optimization, and generative AI capabilities to enable simplified, smarter, and more sustainable maritime operations.

Differentiator

Problem solved

Functional benefit

Brands

OpenOcean STUDIO: The company's next-generation maritime SaaS platform providing end-to-end maritime operations management including voyage optimization, emissions management, crew management, and vessel performance.
OpenOcean Mobile App
OpenOcean Crew App
onRADAR
fathomBI
onBOARD

Products and services

OpenOcean STUDIO Core cloud-native, modular maritime SaaS platform that unifies commercial and operational voyage management, crew management, emissions compliance, maintenance, procurement, certificate tracking, business intelligence (fathomBI), exception monitoring (onRADAR), and onboard/offline ship-to-shore connectivity for enterprise maritime operators.
Commercial Voyage Management Chartering functionality from estimation and nomination through execution to post-fixture analysis, using virtualVESSEL digital twin technology for highly accurate voyage estimates and continuous adjustments, with live P&L visibility for chartering teams.
Operational Voyage Management Streamlines voyage execution with itinerary planning, port call management, port agent coordination, and bunker management tools, integrating with fathomBI for unified operational reporting.

Quantifiable outcome

Reduced captain payroll processing time from ~2 days to ~2 hours
+3 more outcomes

Companies that use Ninety Percent of Everything

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Ninety Percent of Everything technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature14 records

Ninety Percent of Everything partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and strategic.

Harbor LabcoreTechnology or Integration · 1 January 2024Strategic partnership for port operations and disbursement management efficiency. Harbor Lab's e-disbursement platform seamlessly integrates with OpenOcean STUDIO, enhancing operational efficiencies for customers and ensuring transparent, secure commercial outcomes.
NavarinocoreTechnology or IntegrationReceived Infinity Ready Certification from Navarino, enabling integration with Navarino's maritime connectivity and communication solutions.
American Bureau of Shipping (ABS)coreTechnology or IntegrationIntegration partnership for emissions data submission and feedback. Emissions Management module supports ABS integration for secure, accurate data submission ensuring customers can reduce costs and enhance operational efficiency.
Veracity by DNVcoreTechnology or IntegrationIntegration partnership for emissions data verification and feedback. Emissions Management module supports Veracity integration for streamlined data submission and compliance verification.
Lloyd's ListstrategicStrategic or Co-development PartnerOngoing collaboration publishing in-depth articles exploring critical issues in the shipping industry. Contributions include articles on FuelEU Maritime, voyage optimisation, crew management, and maritime data. Enhances industry thought leadership positioning.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Ninety Percent of Everything competitors and assessment

Company assessment

Direct peers

Hanseaticsoft: Provider of Cloud Fleet Manager, a competing SaaS platform covering technical management, crew, procurement, and operational workflows for ship managers and operators. Competes head-to-head with OpenOcean STUDIO in maritime fleet software.
StormGeo: Maritime voyage optimization and weather routing software provider serving ship operators and charterers. Overlaps with 90POE's voyage optimization, vessel performance, and weather routing modules.
Veson Nautical: Maritime commercial software for chartering, voyage estimation, freight management, and post-fixture analytics. Directly comparable to OpenOcean's Commercial Voyage Management and virtualVESSEL modules.

Broad incumbents

Wärtsilä SmartShip: Division of Wärtsilä offering integrated digital operations and voyage optimization across fleets, bundled with a vast installed engine and equipment base. Competes with OpenOcean as part of a broader maritime portfolio.
ABB Marine & Ports: Provides marine automation, vessel control, and digital fleet solutions including the ABB Ability platform. Overlaps with 90POE's automation, performance monitoring, and energy/emissions optimization scope.
Kongsberg Maritime: Maritime technology incumbent offering vessel automation, navigation, and integrated digital solutions across ship operations. Competes in shipboard automation and digital fleet management.
DNV (Veracity): Class society Veracity digital platform for maritime data exchange and emissions/MRV compliance. Both a 90POE integration partner and a competitor offering adjacent compliance-as-a-service.

Emerging players

Maritime Optima: Maritime digital platform focused on fleet performance management and voyage optimization, overlapping with 90POE's vessel performance and voyage modules for a similar ship-manager buyer.
Harbor Lab: Port disbursement and e-disbursement account platform for ship operators. Both a 90POE integration partner (OpenOcean STUDIO) and an adjacent competitor in the voyage P&L workflow.
BunkerEx: Digital bunker procurement platform serving charterers and ship operators. Overlaps with 90POE's procurement and commercial voyage management modules in fuel/bunker decision workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Ninety Percent of Everything compliance and trust

Trust signal

Compliance2 records

Ninety Percent of Everything financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ninety Percent of Everything leadership team

Management profile

Number of profiles

Profiles10 records

Ninety Percent of Everything funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ninety Percent of Everything M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninety Percent of Everything

What does Ninety Percent of Everything do?

Is Ninety Percent of Everything a public or private company?

Ninety Percent of Everything is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Ninety Percent of Everything founded?

Ninety Percent of Everything was founded in 2018. It employs 101 to 250 people.

Where is Ninety Percent of Everything based?

Ninety Percent of Everything is headquartered in London, United Kingdom, in the Europe region.

How does Ninety Percent of Everything make money?

One revenue line is on record: saaS Subscription.

Who are Ninety Percent of Everything's main competitors?

Direct peers on record are Hanseaticsoft, StormGeo and Veson Nautical. Broad incumbents are Wärtsilä SmartShip, ABB Marine & Ports, Kongsberg Maritime and DNV (Veracity). Emerging players are Maritime Optima, Harbor Lab and BunkerEx.

Does Ninety Percent of Everything have an API?

No public API is recorded for Ninety Percent of Everything.

What industry is Ninety Percent of Everything in?

Ninety Percent of Everything's product category is Maritime Fleet Management Software. Its primary akta.pro industry code is IMAJAJAC, Marine Automation, Control & PLC/SCADA Systems. Its NAICS code is 513210 and its SIC code is 7372.