Crest Foods

What Crest Foods does

Crest Foods is a family-owned regional grocery chain operating 10 supermarkets across the Oklahoma City metropolitan area, including locations in Oklahoma City, Edmond, Norman, and Midwest City. The business traces to 1929 when Nicola Harroz Sr. opened Fairview Grocery, was rebuilt by Nick Harroz Jr. after WWII (with the "Crest" name adopted in 1964), and is now in its third generation of Harroz family ownership under Bruce Harroz, who has led the chain to 10 stores since taking over in 1999. The company is built around a discount positioning — "Rock Bottom Prices" with a "Stack it high and sell it cheap" operating philosophy — and runs 24/7 with full-service in-store departments including deli, bakery, in-house meat cutting, produce, floral, sushi, and seafood.

The core offering is traditional in-store grocery retail, supplemented by specialty add-on revenue lines: custom party cakes (ordered online, prepared in-store with 48-hour notice), deli party trays, physical and virtual gift cards, the Balloon World helium-and-party-supplies sub-brand (9 of 10 locations), and a digital coupon platform tied to a weekly "Nick's Picks" deals flyer. The technology stack is non-proprietary — a standard e-commerce site, a loyalty club card, and an online cake-ordering tool — and same-day grocery delivery is provided entirely through third-party channel partnerships with Instacart, Shipt (with Target Circle360 integration), and DoorDash rather than a first-party platform. There is no mobile app, no disclosed API, no patents or trademarks, and no AI/ML capabilities described.

Revenue is generated almost entirely through in-store retail sales on a transaction-fee model, with secondary streams from third-party delivery markups and specialty/occasion-based products. The customer base is geographically concentrated in the Oklahoma City metro — households, families, and event planners — with no enterprise or B2B customers and no published pricing tiers. The company is bootstrapped under private family ownership, with no disclosed venture capital, private equity, or external debt funding.

Name

Crest Foods

Legal name

Crest Discount Foods

Website

https://crestfoodsok.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Crest Foods is a third-generation, family-owned regional grocery chain operating 10 discount supermarkets across the Oklahoma City metro, with full-service deli, bakery, and meat departments plus party cakes, party trays, Balloon World, and delivery via Instacart, Shipt, and DoorDash.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-Store Retail Sales: Traditional grocery retail sales from 10 store locations offering bakery, deli, produce, meat, dairy, frozen foods, and general merchandise. Core revenue stream.
2. Third-Party Delivery Services: Partnership with Instacart, Shipt, and DoorDash for same-day grocery delivery. Revenue generated through transaction fees and markups on delivered orders.
3. Party Trays and Cakes: Custom party trays and custom celebration cakes made to order. Revenue from specialty deli and bakery products with 48-hour advance notice ordering.
4. Gift Cards: Sale of gift cards (physical and virtual) with various purchase limits and restrictions. Gift cards cannot be purchased with checks or other gift cards.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Crest Foods operates a chain of 10 full-service grocery supermarkets in the Oklahoma City metro area, selling groceries, produce, dairy, frozen foods, meat, seafood, deli items, and bakery products. The retailer is differentiated by in-store specialty departments and services including a fresh bakery with custom online-ordered party cakes, made-to-order party trays, the Balloon World helium balloon and party supply department, in-store meat cutters for custom cuts, and an in-store sushi offering, supported by a 'Rock Bottom Prices' value promise.

Product overview

Crest Foods operates a single-format grocery retail chain with 10 supermarket locations in the Oklahoma City metro area. The core offering is full-service grocery retail supplemented by in-store departments (deli, bakery, meat, floral, seafood, sushi). The company differentiates through its 'Rock Bottom Prices' value proposition. The portfolio includes several service add-ons: Party Cakes (custom online cake ordering), Party Trays (deli catering), Balloon World (helium balloons and party supplies at 9 locations), Gift Cards, Digital Coupons, and Nick's Picks weekly deals flyer. Grocery delivery is enabled through partnerships with Instacart, Shipt, and DoorDash rather than a proprietary service.

Differentiator

Problem solved

Functional benefit

Brands

• Balloon World: Helium and party balloons department available at 9 of 10 locations offering latex balloons, foil balloons, number balloons, themed character designs, and party supplies.
• Nick's Picks

Products and services

• Grocery Retail Full-service grocery supermarket offering a wide range of products including grocery, produce, dairy, frozen foods, meat, seafood, and deli items across 10 Oklahoma City metro locations. Served to individual consumers and households in the OKC metro.
• Party Cakes Custom celebration cake ordering system allowing customers to build and order personalized cakes online; cakes are made fresh in-store by the bakery. Available at stores 2-10 for individual consumers and event hosts.
• Party Trays Deli party trays including veggie trays, deli meats, and cheeses available ready to go or made to order for social events, with custom cutting on request and 48-hour advance notice. Sold to individual consumers and event hosts.
• Balloon World Helium balloons and party supplies service offering latex balloons, foil balloons, number balloons, themed character designs, gender-reveal balloons, and balloon bouquets. Available at 9 of 10 locations, including dedicated Balloon World shops at Store #7 and Store #8, for individual consumers and event hosts.
• Gift Cards Physical and virtual gift cards available for purchase. Virtual gift cards can be purchased online; bulk eGift Cards are available for business purchases, with various purchase restrictions including limits and time-of-day rules.
• Deli and Bakery In-store deli with prepared foods operating 6:00AM-7:30PM daily, paired with a fresh bakery producing items such as hoagie rolls, cinnamon rolls, cupcakes, and custom party cakes. Sold to in-store grocery customers.
• Specialty Meat Full-service meat department with in-store meat cutters available at select locations, featuring monthly Primal Meat Sale events with bulk meat savings and custom cuts. Sold to in-store grocery customers.
• Grocery Delivery Same-day grocery delivery service available through third-party partnerships with Instacart, Shipt (including Target Circle360 membership integration), and DoorDash for customers preferring delivery over in-store shopping.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Target Circle360minorGTM or Marketing Partner · 1 January 2025Integration with Target Circle360 membership program for Shipt delivery customers. Existing Shipt members can convert memberships to access in-store pricing, no delivery fee, and no service fee for orders $35+.
• InstacartcoreChannel Partner/ Reseller/ DistributorSame-day grocery delivery partnership allowing Crest Foods customers to order groceries online and receive delivery through Instacart's delivery network.
• ShiptcoreChannel Partner/ Reseller/ DistributorSame-day grocery delivery partnership with Shipt, including Target Circle360 membership transition support for existing Shipt members. No cancellation fees for existing paid members converting to Circle360.
• DoorDashcoreChannel Partner/ Reseller/ DistributorSame-day grocery delivery partnership extending delivery service options to Crest Foods customers through DoorDash's delivery platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/CrestFoods
• Facebookfacebook.com/crestfoodsok
• Instagraminstagram.com/crestfoodsok

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crest Foods