Woodstream
Woodstream Corporation is a privately held, Lancaster, PA-based consumer products company that designs, manufactures, and distributes 13 heritage brands (Victor, Terro, Havahart, DynaTrap, Perky-Pet, Zareba, and others) across pest control, animal control, bird feeding, electric fencing, and organic lawn and garden categories to retailers and professional pest operators in 100,000+ global locations.
- Company typePrivate
- Founded1896
- HeadquartersLititz, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Woodstream does
Woodstream Corporation is a privately held consumer products company headquartered in Lancaster, Pennsylvania, that manufactures and markets a portfolio of 13 brands across pest control, animal control, bird feeding, electric fencing, and organic lawn and garden categories. The company's heritage dates to 1896, with category-defining brands including Victor (rodent traps, since 1898), Terro (liquid ant baits, since 1915), Havahart (humane wildlife traps, since 1940), Perky-Pet (bird feeders, since 1958), DynaTrap (insect traps, acquired 2019), and Zareba (electric fencing). Notable proprietary technologies include the Victor Wi-Fi Enabled Smart-Kill trap (smartphone-notified electronic rodent control), Mosquito Magnet Counterflow CO2 technology, and Havahart's patented time-release mechanism for humane animal trapping.
Woodstream generates revenue almost exclusively through wholesale hardware sales of branded physical products to retail and professional channels, with no disclosed software, subscription, or services revenue. The go-to-market is multi-channel: major home improvement retailers (Home Depot, Lowe's, Menards), mass merchants (Walmart, Target, Amazon), farm store chains (Tractor Supply, Mid-State's Distributing members, Mills Fleet Farm), hardware cooperatives (Ace Hardware, True Value), and a dedicated B2B channel for professional pest control operators. Products reach more than 100,000 retail locations across the US, Canada, the UK, and other international markets. Manufacturing operations span Lititz, PA; Knoxville, TN; St. Joseph, MO; Brampton, Canada; Oakham, England; and Shenzhen, China.
The company has been through multiple ownership transitions, most recently sold by Vestar Capital Partners to Bansk Group (founded by former Reckitt Benckiser CEO Bart Becht) in October 2020. Under CEO Miguel Nistal, Woodstream reported FY2020 revenue exceeding $500 million with 25% year-over-year growth driven by pandemic-era demand for pest and birding products, and guided to an additional 20% growth in 2021.
Woodstream firmographics
Firmographics- Name
- Woodstream
- Legal name
- Woodstream Corporation
- Website
- https://woodstream.com
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Woodstream Corporation is a privately held, Lancaster, PA-based consumer products company that designs, manufactures, and distributes 13 heritage brands (Victor, Terro, Havahart, DynaTrap, Perky-Pet, Zareba, and others) across pest control, animal control, bird feeding, electric fencing, and organic lawn and garden categories to retailers and professional pest operators in 100,000+ global locations.
- Ownership category
- akta.pro rank
Woodstream industry classification
Industry- Product category
- Pest and Animal Control Products
- akta.pro primary industry
- Rodent Control Products (Baits, Traps, Stations) (CRAJAHAF)
- akta.pro secondary industry
- Natural/Green Pest Control Products (CRAJAHAK)
Keywords
Where Woodstream is headquartered
LocationHeadquarters
- HQ city
- Lititz
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Woodstream business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Pest and Animal Control Products: Woodstream generates revenue through the sale of branded pest control products including rodent traps, ant baits, insect killers, and animal control solutions through retail and professional channels.
- Bird Feeding Products: Revenue from bird feeders, bird food, and accessories sold through mass merchants, pet stores, and specialty birding retailers.
- Electric Fencing: Zareba Systems electric fence products including chargers, insulators, wire, and posts for farm animal containment.
- Lawn and Garden Products: Safer Brand organic gardening products and related lawn care solutions sold through home improvement and garden centers.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Woodstream product offering
Product offeringCore offering
Woodstream manufactures and markets a diverse range of consumer products through 13 distinct brands covering pest control (Victor rodent traps, Terro ant baits, Safer organic garden products, DynaTrap insect traps, Mosquito Magnet), animal control (Havahart live traps and repellents), bird feeding (Perky-Pet, More Birds, Droll Yankees), and electric fencing (Zareba Systems). Products are sold at over 100,000 retail locations globally as well as through professional pest control operators and a partner portal.
Product overview
Woodstream is a portfolio company operating across three core categories — pest and animal control, birding, and electric fencing — with 13 distinct brands. The pest control portfolio is anchored by Victor (rodent traps including Wi-Fi enabled Smart-Kill electronic traps), Terro (liquid ant baits), and Safer Brand (OMRI-listed organic garden insect control). Havahart provides humane wildlife trapping and animal repellents. DynaTrap, acquired in 2019, offers CO2-powered insect traps for mosquitoes and flying insects. Mosquito Magnet provides propane-powered mosquito traps. The birding division centers on Perky-Pet (wild bird feeders and hummingbird products) and includes More Birds and Droll Yankees. Zareba and its Fi-Shock sub-brand supply electric fencing systems and components for farm animal containment. Products are sold at over 100,000 retail locations across the United States, Canada, the United Kingdom, and other international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Victor: World leader in rodent control since 1898, offering traps, baits, and repellents for rats and mice in homes and businesses.
- Terro
- Safer
- Havahart
- Perky-Pet
- DynaTrap
- Zareba
- Mosquito Magnet
- Sweeney's
- More Birds
- Droll Yankees
- Dr. T's
- Fi-Shock
Products and services
- Victor Smart-Kill Wi-Fi Enabled Trap Wi-Fi enabled electronic rodent trap that sends real-time smartphone notifications when a catch is detected, eliminating the need for manual trap checks.
- Victor Snap Traps Traditional spring-based mouse traps originating from Victor's 1898 invention, forming the core of the company's rodent control portfolio.
- Victor Electronic Traps Electric traps that quickly sense and dispatch rodents, complementing the traditional snap trap line.
- Terro Liquid Ant Baits Liquid ant bait formulations designed so worker ants transport the liquid back to the colony, eliminating both visible and hidden ants.
- DynaTrap Insect Traps Indoor and outdoor insect traps using CO2 to mimic human breath, attracting and trapping mosquitoes and other flying insects without pesticides.
- Mosquito Magnet Traps Propane-powered mosquito traps that convert propane to CO2, attracting mosquitoes and other biting insects using patented counterflow technology.
- Havahart Live Animal Traps Humane wildlife control traps, including the patented Safe-Release Live Animal Cage Trap with time-release technology for hands-free animal release.
- Zareba Electric Fence Chargers AC, DC, and solar-powered electric fence energizers for farms of all sizes, spanning 75+ years of electric fencing expertise.
- Perky-Pet Wild Bird Feeders Wild bird feeders including the Squirrel-Be-Gone line, providing functional and innovative solutions for backyard bird feeding.
- Safer Garden Insect Control OMRI-listed organic insect control products for outdoor garden use, compliant with USDA National Organic Program standards.
Quantifiable outcome
- 25% revenue increase in 2020
- +3 more outcomes
Companies that use Woodstream
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Woodstream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Woodstream partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Dynamic Solutions Worldwide (DynaTrap)coreWoodstream acquired Dynamic Solutions Worldwide, maker of DynaTrap insect traps, in November 2019. DynaTrap was introduced in 2006 by Juan Rocha and has grown to be the number-one insect trap company in North America. The acquisition added a highly regarded product line and introduced Woodstream to additional blue-chip retail clients including Home Depot, Costco, Sam's, Bed Bath & Beyond, Amazon, and Ace Hardware.
- Mid-State's DistributingcoreMid-State's Distributing is one of the nation's largest retailers in the farm store channel with 38 members, over 30,000 associates, and 700+ store locations in 33 states and 5 Canadian provinces. Woodstream is one of Mid-State's top vendors with some stores stocking over 200+ Woodstream items across Woodstream brands. Mid-State's contributes $8M in annual revenue and represents one of Woodstream's top growth opportunities in the farm store channel.
- Cornell Lab of OrnithologyminorPerky-Pet partners with the Cornell Lab of Ornithology, a world leader in the study, appreciation, and conservation of birds. The partnership enhances product credibility and understanding of bird feeding needs.
- Wild Bird Feeding IndustryminorWild Bird Feeding Industry is dedicated to the progressive expansion of the backyard wild bird and backyard wildlife feeding industry. The quality seal assures consumers are purchasing quality products.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Woodstream competitors and assessment
Company assessmentDirect peers
- Tomahawk Live Trap: Tomahawk Live Trap is a specialized manufacturer of humane and live animal traps. It directly competes with Woodstream's Havahart brand in wildlife control products, serving overlapping farm, hardware, and professional pest control channels.
- SC Johnson: SC Johnson is the largest global pest control and household products company (Raid, OFF!, Baygon, Ziploc). It directly competes with Woodstream's Victor and Terro brands in indoor pest control and is the dominant shelf-share competitor at the same big-box retailers.
- Bonide Products: Bonide Products manufactures organic and conventional lawn and garden pest control products. It competes directly with Woodstream's Safer Brand in OMRI-listed insect control and shares similar retail distribution through independent hardware and garden centers.
- Central Garden & Pet: Central Garden & Pet is a leading marketer of branded pet and garden products including wild bird feed, pest control, and lawn care. Its bird feeding and pest control categories overlap directly with Woodstream's Perky-Pet, Droll Yankees, and Safer brands.
- Spectrum Brands Holdings: Spectrum Brands is a diversified CPG company with pet care (Tetra, FURminator), home & garden, and hardware segments. It is a direct comparable in CPG scale, retail distribution, and multi-brand portfolio construction, with overlapping channels at mass merchants and home improvement.
Broad incumbents
- Reckitt Benckiser: Reckitt is a global CPG major with pest control (Mortein, Ridsect) and broad household product lines. Former CEO Bart Becht now chairs Woodstream's board via Bansk Group, evidencing deep strategic connection. Reckitt is a broader incumbent that overlaps with Woodstream in indoor pest and household insecticides.
- The Scotts Miracle-Gro Company: Scotts Miracle-Gro is the leading lawn and garden consumer products company (Scotts, Miracle-Gro, Ortho). It competes with Woodstream's Safer Brand in lawn and garden pest control and shares the same retail channel (Home Depot, Lowe's, Walmart).
Emerging players
- SenesTech: SenesTech develops fertility-control pest management products targeting rodent populations. It is an emerging player in the broader pest control category, with overlap on Victor's rodent control territory but a different underlying technology approach.
- Bell Laboratories: Bell Laboratories is a leading manufacturer of professional rodent control products (contrac, final). It is a relevant comparable on the professional pest control side of Woodstream's business, with overlap in the B2B PCO distribution channel.
- Catchmaster / AP&G: Catchmaster (AP&G) manufactures professional and consumer-grade glue traps and rodent control products. It is a smaller, focused pest control competitor that competes with Victor snap traps and electronic traps in similar retail and professional channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Woodstream social profiles
Digital presenceWoodstream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodstream leadership team
Management profileNumber of profiles
Profiles6 records
Woodstream subsidiaries and ownership
Company hierarchySubsidiaries1 record
Woodstream funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodstream M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodstream
What does Woodstream do?
Woodstream manufactures and markets a diverse range of consumer products through 13 distinct brands covering pest control (Victor rodent traps, Terro ant baits, Safer organic garden products, DynaTrap insect traps, Mosquito Magnet), animal control (Havahart live traps and repellents), bird feeding (Perky-Pet, More Birds, Droll Yankees), and electric fencing (Zareba Systems). Products are sold at over 100,000 retail locations globally as well as through professional pest control operators and a partner portal.
Is Woodstream a public or private company?
Woodstream is a private company. It is classified as private equity controlled and is currently operating.
When was Woodstream founded?
Woodstream was founded in 1896. It employs 251 to 500 people.
Where is Woodstream based?
Woodstream is headquartered in Lititz, United States, in the North America region.
How does Woodstream make money?
Four revenue lines are on record. Pest and Animal Control Products are the primary driver. The others are bird Feeding Products, electric Fencing and lawn and Garden Products.
Who are Woodstream's main competitors?
Direct peers on record are Tomahawk Live Trap, SC Johnson, Bonide Products, Central Garden & Pet and Spectrum Brands Holdings. Broad incumbents are Reckitt Benckiser and The Scotts Miracle-Gro Company. Emerging players are SenesTech, Bell Laboratories and Catchmaster / AP&G.
Does Woodstream have an API?
No public API is recorded for Woodstream.
What industry is Woodstream in?
Woodstream's product category is Pest and Animal Control Products. Its primary akta.pro industry code is CRAJAHAF, Rodent Control Products (Baits, Traps, Stations), with a secondary code of CRAJAHAK, Natural/Green Pest Control Products.