NatureSweet Tomatoes
NatureSweet Tomatoes is the largest vertically integrated controlled-environment agriculture company in North America, operating five Mexican greenhouse facilities totaling 1,126 acres to produce premium snacking tomatoes, sweet peppers, and cucumbers sold through major US retailers including Walmart, Kroger, Costco, and Target under B Corp, Fair Trade, and Non-GMO verified credentials.
- Company typePrivate
- Founded1993
- HeadquartersSan Antonio, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What NatureSweet Tomatoes does
NatureSweet Tomatoes is a privately held, vertically integrated controlled-environment agriculture (CEA) company headquartered in San Antonio, Texas, that grows greenhouse tomatoes, sweet peppers, and cucumbers across five facilities in Mexico totaling 1,126 acres (Colima, Nayarit, San Isidro, Tuxcacuesco, and Zapotlán). The company employs 5,000+ associates and is recognized as the largest vertically integrated CEA operator in North America. Its core technology rests on coconut-husk substrate growing (which uses roughly 80% less water than soil-based methods), protected greenhouse environments, drip irrigation, integrated pest management, in-house grafted-plant production, and a seed-to-shelf QR-code traceability system; a 24-hour production-to-ship cycle supports flavor and freshness positioning.
The company sells its produce under multiple sub-brands including Cherubs, Glorys, Constellation, Twilights, D'Vines, Golden Cherubs, plus beefsteak, Roma, vine tomatoes, Constellation Sweet & Seedless Mini Peppers, Mini Sweet Peppers, Mixed Bell Peppers, and Long English, Mini, and Baby Cucumbers. Distribution is concentrated in major US retail grocery, with named channel partners Walmart, Kroger, Costco, and Target; foodservice is a secondary segment. The company holds a stack of premium credentials (B Corp certification with a score of 114, Fair Trade USA, Non-GMO Project Verified, EFI certified), underpins marketing with the Hearts Behind the Harvest associate-storytelling program, and operates a Community Development Fund that has generated nearly $4 million since inception.
Revenue is generated through one-time fresh-produce sales to retailers and foodservice operators at premium, retail-produce price points; specific wholesale or retail pricing is not publicly disclosed. Recent corporate actions include the appointment of Paul Bonvehi as CFO in November 2025, the appointment of 270B as creative agency of record in March 2026 with a brand repositioning campaign launching in June 2026, and a co-branded McCormick Summer Supreme Pasta Salad promotion at Walmart.com in July 2025.
NatureSweet Tomatoes firmographics
Firmographics- Name
- NatureSweet Tomatoes
- Legal name
- NatureSweet Tomatoes
- Website
- https://naturesweet.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- NatureSweet Tomatoes is the largest vertically integrated controlled-environment agriculture company in North America, operating five Mexican greenhouse facilities totaling 1,126 acres to produce premium snacking tomatoes, sweet peppers, and cucumbers sold through major US retailers including Walmart, Kroger, Costco, and Target under B Corp, Fair Trade, and Non-GMO verified credentials.
- Ownership category
- akta.pro rank
NatureSweet Tomatoes industry classification
Industry- Product category
- Greenhouse Produce
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Vegetable and Melon Farming (11121)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
Keywords
Where NatureSweet Tomatoes is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
NatureSweet Tomatoes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Produce Sales: NatureSweet generates revenue through the sale of fresh greenhouse-grown tomatoes, peppers, and cucumbers to retail grocery chains and foodservice operators. Products are sold under premium brand names (Cherubs, Glorys, Constellation, etc.) with distribution through major retailers including Walmart, Kroger, Costco, and Target.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
NatureSweet Tomatoes product offering
Product offeringCore offering
NatureSweet is the largest grower of greenhouse tomatoes in North America, producing and selling premium snacking tomatoes, peppers, and cucumbers grown in controlled-environment greenhouses. The company sells its branded produce through major retail grocery chains including Walmart, Kroger, Costco, and Target.
Product overview
NatureSweet is a vertically integrated controlled-environment agriculture company that grows greenhouse tomatoes, peppers, and cucumbers. The product portfolio includes three main produce categories: Tomatoes (with branded varieties like Cherubs®, Constellation®, Glorys®, Golden Cherubs®, Twilights™, D'Vines, plus Beefsteak, Roma, and Vine tomatoes), Peppers (including Constellation Sweet & Seedless Mini Peppers, Mini Sweet Peppers, and Mixed Bell Peppers), and Cucumbers (Long English Cucumber, Mini Cucumbers, and Baby Cucumbers). Products are grown in greenhouses across Mexico and distributed throughout North America, with a focus on consistent quality, sweetness testing, and 24-hour farm-to-store delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Cherubs: Snacking tomatoes - small cherry-style tomatoes marketed under the Cherubs brand
- Glorys
- Constellation
- Twilights
- D'Vines
- Nature's Nectar
- Earthly Grains
- Happy Harvest
- Fremont Fish Market
Products and services
- Cherubs
- Constellation
- Glorys
- Golden Cherubs
- Twilights
- D'Vines
- Beefsteak Tomatoes
- Roma Tomatoes
- Tomatoes on the Vine
- Constellation Sweet & Seedless Mini Peppers
- Mini Sweet Peppers
- Mixed Bell Peppers
- Long English Cucumber
- Mini Cucumbers
- Baby Cucumbers
Quantifiable outcome
- 58% less water usage than open field farms
- +7 more outcomes
Companies that use NatureSweet Tomatoes
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
NatureSweet Tomatoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NatureSweet Tomatoes partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 270BcoreNatureSweet appointed 270B as its new creative agency of record following a competitive review, though the agency had previously handled digital work for the company over the past three years. The first project under the partnership involves a brand repositioning initiative with a new campaign launching in June, focusing on flavor and purpose across digital video, social media, and retail channels.
- McCormickcoreNatureSweet partnered with McCormick to launch a Summer Supreme Pasta Salad featuring NatureSweet Glorys tomatoes and McCormick's viral Perfect Pinch Salad Supreme Seasoning, available on Walmart.com ahead of the 4th of July. The collaboration highlights both brands' commitment to quality and flavor.
- WalmartcoreWalmart is a major retail distribution partner for NatureSweet products. NatureSweet is proud to partner with Walmart and others on its journey to commit to Fair Trade USA.
- KrogercoreKroger is a major retail distribution partner for NatureSweet products. NatureSweet partners with Kroger and others on its journey to commit to Fair Trade USA certification.
- Fair Trade USAcoreNatureSweet is Fair Trade Certified through Fair Trade USA. In 2021, NatureSweet launched Fair Trade Certified products across stores in the USA. Fair Trade certification requires regular evaluation by independent auditors to ensure requirements are met.
- Equitable Food Initiative (EFI)coreNatureSweet has partnered with EFI since 2015 to certify greenhouses and ensure they meet the industry's highest standards for working conditions, food safety and pest management. NatureSweet achieved EFI certification in 2016.
- BarillaminorRecipe partnership featuring NatureSweet Glorys tomatoes in Barilla pesto pasta recipes. NatureSweet Glorys and Barilla Pesto Pasta Perfection recipe featured on NatureSweet website.
- Little Leaf FarmsminorLittle Leaf Farms is mentioned as a comparable CEA operator in the industry that supplies over 8,500 stores, demonstrating the growth potential of the controlled environment agriculture sector and NatureSweet's market positioning within it.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
NatureSweet Tomatoes competitors and assessment
Company assessmentEmerging players
- Little Leaf Farms: CEA leafy greens producer noted in NatureSweet's own data as supplying 8,500+ stores. Comparable as a scaling CEA operator pursuing US retail distribution and sustainability branding, though focused on lettuce rather than tomatoes.
- AeroFarms: Vertical-farming CEA operator producing leafy greens and herbs for retail with sustainability branding. Comparable as a tech-enabled indoor agriculture company pursuing US grocery distribution, though using vertical rather than greenhouse farming methods.
- BrightFarms: Controlled environment agriculture operator producing packaged salads for major US grocery chains. Comparable as a CEA company pursuing retail-grocery distribution with sustainability positioning, though focused on leafy greens.
Direct peers
- Village Farms International: Public greenhouse tomato and produce grower operating large-scale facilities in North America with established retail distribution. Directly comparable on greenhouse production, commodity-adjacent produce portfolio, and US/Canadian retail channel strategy.
- NatureFresh Farms: Canadian-based greenhouse operator growing tomatoes, peppers, and cucumbers with similar sustainability focus and retail-grocer distribution model. Directly comparable on greenhouse production methods and product mix.
- Red Sun Farms: Vertically integrated greenhouse producer with Mexican and Canadian operations supplying tomatoes, peppers, and cucumbers to North American retailers. Directly comparable on cross-border production footprint and retail-grocery go-to-market.
- Wholesum (formerly Eurofresh): Greenhouse tomato and cucumber producer operating in Mexico and the US with organic and Fair Trade certifications. Directly comparable on greenhouse production, Mexican operations, and ethical-sourcing certification profile.
- Mastronardi Produce: One of the largest North American greenhouse produce growers (Sunset, Campari brands) with similar tomato, pepper, and cucumber portfolio sold through the same major US retailers. Directly comparable on greenhouse production model, product mix, and retail customer base.
- Backyard Farms: Maine-based greenhouse tomato producer focused on year-round fresh tomatoes for US retail. Comparable on greenhouse production model and tomato category focus, though smaller scale and regional versus national.
Broad incumbents
- Driscoll's: Largest premium berry brand in North America with similar branded-produce strategy sold through identical US retail banners (Walmart, Kroger, Costco). Comparable on premium-branded-produce positioning and retail-grocery distribution, though focused on berries rather than vegetables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NatureSweet Tomatoes social profiles
Digital presenceNatureSweet Tomatoes compliance and trust
Trust signalCompliance4 records
NatureSweet Tomatoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
NatureSweet Tomatoes leadership team
Management profileNumber of profiles
Profiles4 records
NatureSweet Tomatoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NatureSweet Tomatoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NatureSweet Tomatoes
What does NatureSweet Tomatoes do?
NatureSweet is the largest grower of greenhouse tomatoes in North America, producing and selling premium snacking tomatoes, peppers, and cucumbers grown in controlled-environment greenhouses. The company sells its branded produce through major retail grocery chains including Walmart, Kroger, Costco, and Target.
Is NatureSweet Tomatoes a public or private company?
NatureSweet Tomatoes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NatureSweet Tomatoes founded?
NatureSweet Tomatoes was founded in 1993. It employs 5,001 to 10,000 people.
Where is NatureSweet Tomatoes based?
NatureSweet Tomatoes is headquartered in San Antonio, United States, in the North America region.
How does NatureSweet Tomatoes make money?
One revenue line is on record: fresh Produce Sales.
Who are NatureSweet Tomatoes's main competitors?
Emerging players on record are Little Leaf Farms, AeroFarms and BrightFarms. Direct peers are Village Farms International, NatureFresh Farms, Red Sun Farms, Wholesum (formerly Eurofresh), Mastronardi Produce and Backyard Farms. Driscoll's is listed as a broad incumbent.
Does NatureSweet Tomatoes have an API?
No public API is recorded for NatureSweet Tomatoes.
What industry is NatureSweet Tomatoes in?
NatureSweet Tomatoes's product category is Greenhouse Produce. Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 1114 and its SIC code is 100.