AgriSea
AgriSea is a M\u0101ori-owned, family-owned New Zealand manufacturer (founded 1996, Paeroa) of proprietary cold-brewed seaweed-based biostimulants and animal nutrition supplements, serving dairy, drystock, horticulture, viticulture, apiculture, equine, turf, and home garden customers in NZ and Australia.
- Company typePrivate
- Founded1996
- HeadquartersPaeroa, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What AgriSea does
AgriSea is a M\u0101ori-owned, intergenerational family business founded in 1996 and headquartered in Paeroa, New Zealand, that develops and manufactures seaweed-based biostimulants, hybrid nutrient solutions, and animal nutrition supplements. The company processes New Zealand native brown kelp (Ecklonia radiata), fish hydrolysate, and other organic inputs through a proprietary cold-brewing fermentation technology that operates without heat, chemicals, freezing, or dehydration, preserving natural hormones, amino acids, micronutrients, and bioactive compounds (polysaccharides, phlorotannins, mannitols, betaines). Each batch is fully traceable to source. Auxiliary technologies include a zeolite-based slow-release carrier (sourced from the Rotorua/Taup\u014d volcanic region) used in Soil+ and Combo+, and a terrestrial-plant-extract blend combined with seaweed in Fortress+ Dairy.
The product portfolio spans 12 commercial SKUs plus the Ocean Organics consumer sub-brand: animal nutrition (Animal Nutrition, Fortress+ Dairy, Equine Nutrition, Animal+, Seaweed Salt Blocks), soil and pasture (Soil Nutrition, Ocean Nutrition, Soil+, Combo+, Pasture Nutrition), plant foliar (Foliar Nutrition), apiculture (Bee Nutrition), and consumer skincare, herbal tea, and home garden products under Ocean Organics. AgriSea serves dairy, drystock (sheep, beef, deer, alpaca), horticulture (kiwifruit, avocado), viticulture, apiculture, equine, turf, lifestyle block, and home garden segments. The company sells through a hybrid model of direct e-commerce (agrisea.co.nz), field sales via Area Field Consultants who perform on-farm soil and herbage testing, exclusive turf distribution through PGG WrightsonTurf, and four Australian retail partners for bee products. Pricing is unit-based across size tiers (1L-1,000L liquids; 20-500kg solids) with tiered freight, and products carry BioGro Organic, B Corp, FernMark, and NZ Made certifications.
Documented peer-reviewed and customer outcomes include an 18.5% lift in pre-weaning lamb weight gain (Lincoln University), 29% lift in calf weight gain, 17% lower somatic cell counts across 1,357 dairy cows, 49% reduction in kiwifruit coolstorage pitting, 80% lift in hive brood production, up to 123% lift in honey yield, a NZ$3,000/ha higher orchard gate return on kiwifruit, 50% fertiliser reduction, and NZ$50,000/year fertiliser savings on a 260ha dairy farm over six years. The company holds research partnerships with Lincoln University, Scion, University of Auckland, University of Waikato, AgResearch, Plant & Food Research, ECO Soils Research, and the Bioscience Economy Institute, and has won the 2020 National Fieldays Innovation Award, 2021 NZ Science Awards Partnership Award (with Scion), 2022 NZ Hi-Tech Awards M\u0101ori Company of the Year, and 2025 NZIBA Excellence in Sustainability award.
AgriSea firmographics
Firmographics- Name
- AgriSea
- Legal name
- AgriSea NZ
- Website
- https://agrisea.co.nz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgriSea is a M\u0101ori-owned, family-owned New Zealand manufacturer (founded 1996, Paeroa) of proprietary cold-brewed seaweed-based biostimulants and animal nutrition supplements, serving dairy, drystock, horticulture, viticulture, apiculture, equine, turf, and home garden customers in NZ and Australia.
- Ownership category
- akta.pro rank
AgriSea industry classification
Industry- Product category
- Agricultural Biostimulants
- NAICS
- Phosphatic Fertilizer Manufacturing (325312)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Algae & Seaweed Proteins (Microalgae/Spirulina, Macroalgae) (AFAJAHAF)
- akta.pro secondary industries
- Phytogenics & Botanicals (Essential Oils, Plant Extracts) (AFADAKAF), Aquaculture Feed & Nutrition (farm-level feed programs) (AFAEAAAL)
Keywords
Where AgriSea is headquartered
LocationHeadquarters
- HQ city
- Paeroa
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
AgriSea business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural biostimulant and nutrition product sales: AgriSea generates revenue primarily through the sale of liquid and solid seaweed-based biostimulants and animal nutrition products to farmers, growers, beekeepers, and turf managers. Products are sold in various sizes from 1L to 1000L for liquids, and 20kg bags or 500kg bulk bags for solids. Additional revenue comes from Ocean Organics home garden products and skincare/teas.
- Consumer products (Ocean Organics): Revenue from Ocean Organics branded home garden solutions (soil and foliar concentrates, comfrey spray) and skincare products (face cream, healing ointment, soaps, spray atomiser, bath bag, lip balm) and herbal teas (lemon ginger seaweed tea, spearmint horopito seaweed tea). Sold direct to consumer via oceanorganics.co.nz.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Animal Nutrition - liquid seaweed supplement for livestock |
| Unit Pricing | Pay-as-you-go | Fortress+ Dairy - dairy-specific animal nutrition supplement |
| Unit Pricing | Pay-as-you-go | Ocean Nutrition - organic fish hydrolysate liquid fertiliser |
| Unit Pricing | Pay-as-you-go | Soil Nutrition - liquid soil biostimulant |
| Unit Pricing | Pay-as-you-go | Pasture Nutrition - liquid foliar nutrition for pasture |
| Unit Pricing | Pay-as-you-go | Animal+ - powdered solid feed supplement |
| Unit Pricing | Pay-as-you-go | Seaweed Salt Blocks - mineral supplementation blocks |
| Unit Pricing | Pay-as-you-go | Soil+ - solid slow-release soil conditioner |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
AgriSea product offering
Product offeringCore offering
AgriSea manufactures and sells liquid and solid seaweed-based biostimulants, fish hydrolysate fertilisers, and animal nutrition supplements derived from New Zealand native brown kelp (Ecklonia radiata) using proprietary cold-brewing fermentation technology. Its core product range addresses soil biology, pasture nutrition, foliar plant feeding, and livestock supplementation across dairy, drystock, horticulture, viticulture, apiculture, equine, turf, lifestyle block, and home garden segments. The Ocean Organics sub-brand extends the seaweed platform into home garden products, skincare, and herbal teas sold direct to consumers.
Product overview
AgriSea is a multi-product biological agriculture company offering seaweed-based biostimulants, hybrid nutrient solutions and animal nutrition supplements. The product portfolio consists of Animal Nutrition, Fortress+ Dairy, Equine Nutrition, Animal+, and Seaweed Salt Blocks for animal health; Soil Nutrition, Ocean Nutrition, Soil+, Combo+, and Pasture Nutrition for soil and pasture; Foliar Nutrition for plants and crops; Bee Nutrition for apiculture; and the Ocean Organics sub-brand for home garden, skincare and herbal tea products. The products work as an integrated system: soil and pasture nutrition supports plant growth which in turn feeds healthier animals. All products are derived from New Zealand's native brown kelp seaweed (Ecklonia radiata) and other natural ingredients, processed using proprietary cold-brewing fermentation technology. The company is B Corp certified and most products are BioGro Organic Certified.
Differentiator
Problem solved
Functional benefit
Brands
- Ocean Organics: Home garden product range featuring seaweed-based solutions for home gardeners including Soil+, Seaweed Foliar Concentrate, Seaweed Soil Concentrate, and Organic Comfrey Spray.
Products and services
- Animal Nutrition
Quantifiable outcome
- 18.5% increase in lamb weight gain pre-weaning (Lincoln University peer-reviewed trial)
- +11 more outcomes
Companies that use AgriSea
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles7 records
AgriSea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AgriSea partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Scion (New Zealand Crown Research Institute)coreAgriSea and Scion received the 2021 Partnership Award at the NZ Science Awards for their research collaboration. Scion conducts research in forestry, climate change, and biotechnology, and has worked with AgriSea on seaweed-based biological solutions and sustainable land management applications.
- Lincoln UniversitycoreLincoln University collaborated with AgriSea to develop Fortress+ Dairy, specifically designing the formulation for dairy farm conditions. Lincoln University also conducted the peer-reviewed lamb growth trial published in Agriculture journal, validating AgriSea Soil, Pasture & Ocean Nutrition on ryegrass-clover pasture.
- University of AucklandminorResearch partner in AgriSea's network of leading institutions testing and verifying product validity on dairy farms, drystock farms, and horticulture operations.
- University of WaikatominorResearch partner in AgriSea's institutional research network conducting product testing and validation across agricultural sectors.
- AgResearchminorNew Zealand Crown Research Institute and research partner in AgriSea's network validating product performance on farms and orchards.
- The Bioscience Economy InstituteminorResearch partner in AgriSea's network of institutional collaborators testing and verifying biostimulant product validity across farming sectors.
- ECO Soils ResearchminorResearch organisation that conducted independent trials for AgriSea, including the 10 Proven Benefits for Kiwifruit Growers study showing 150% increase in earthworm populations and 57% increase in earthworms from Foliar Nutrition application.
- Plant & Food ResearchminorNew Zealand Crown Research Institute that ran trials showing significant reduction in Nosema ceranae in colonies using AgriSea Bee Nutrition across 40 commercial Manuka hives.
- PGG WrightsonTurfcoreExclusive New Zealand distributor for AgriSea's turf-specific products (Turf Nutrition and Turf Stress Buster). AgriSea and PGG Turf co-developed Turf Stress Buster, New Zealand's first potassium silicate plus seaweed biostimulant formulation.
- Edmonds HoneyminorAustralian retailer (Geelong, Victoria) distributing AgriSea Bee Nutrition products in Australia. Contact: (03) 5264 1245, [email protected].
- Lockwood Beekeeping SuppliesminorAustralian retailer distributing AgriSea Bee Nutrition products. Contact: 61 4774 606 42, [email protected].
- Dalrymple ViewminorAustralian retailer distributing AgriSea Bee Nutrition products. Contact: 0448 717 051, [email protected].
- Waggle & ForageminorAustralian retailer distributing AgriSea Bee Nutrition products. Contact: 0418 100 522, [email protected].
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
AgriSea competitors and assessment
Company assessmentDirect peers
- Acadian Seaplants: Canadian leader in seaweed-based biostimulants and animal feed ingredients (Ascophyllum nodosum extracts). Direct competitor in global seaweed extract supply for crop and livestock markets with similar claims around bioactive retention and yield improvement.
- BioAg Pty Ltd: Australian biological input manufacturer producing microbial and biostimulant products for broadacre, pasture and horticulture. Direct competitor in the Australasian biostimulant market with overlapping dairy and drystock customer base.
- Seasol International: Australian seaweed-based biostimulant manufacturer producing liquid seaweed concentrates (Seasol, PowerFeed) for soil, foliar and animal applications. Closest direct competitor with similar product positioning, broad agricultural channel, and overlapping dairy/horticulture customer base across Australasia.
- Kelp Products International (Kelpak): South African producer of cold-process seaweed (Ecklonia maxima) extracts for agriculture. Comparable cold-extraction technology story and biostimulant product positioning, serving global horticulture and broadacre markets.
Broad incumbents
- Brandt Consolidated: US-based specialty fertilizer and biostimulant manufacturer serving agriculture through a large dealer network. Provides overlapping foliar and specialty nutrition products and competes for the same high-value crop input dollars as AgriSea.
- Loveland Products (Nutrien Ag Solutions): Specialty crop input manufacturer owned by Nutrien, distributing foliar and biostimulant products globally. Adjacent incumbent competitor with broad portfolio reach in horticulture and broadacre segments.
- Corteva Agriscience: Global agriscience major with biostimulant and biological seed treatment offerings. Larger incumbent that competes indirectly with AgriSea in pasture and horticultural segments, particularly with sustainability messaging.
- Timac Agro: Global fertilizer and biostimulant manufacturer with a strong seaweed-based biostimulant range and wide distribution across Europe, Oceania and Latin America. Larger incumbent competitor with overlapping product claims in soil health and animal nutrition.
- UPL Limited: Global crop solutions company offering biostimulants, specialty fertilizers and crop protection through extensive distribution. Competes with AgriSea across horticulture and broadacre segments as a broad incumbent with seaweed-derived products in its portfolio.
Others
- Plant & Food Research (NZ): New Zealand Crown Research Institute partnering with AgriSea on bee nutrition trials. Comparable in agri-science research focus but operates as an enabling research partner rather than a direct biostimulant competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
AgriSea social profiles
Digital presenceAgriSea compliance and trust
Trust signalCompliance4 records
AgriSea financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriSea leadership team
Management profileNumber of profiles
Profiles3 records
AgriSea funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriSea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriSea
What does AgriSea do?
AgriSea manufactures and sells liquid and solid seaweed-based biostimulants, fish hydrolysate fertilisers, and animal nutrition supplements derived from New Zealand native brown kelp (Ecklonia radiata) using proprietary cold-brewing fermentation technology. Its core product range addresses soil biology, pasture nutrition, foliar plant feeding, and livestock supplementation across dairy, drystock, horticulture, viticulture, apiculture, equine, turf, lifestyle block, and home garden segments. The Ocean Organics sub-brand extends the seaweed platform into home garden products, skincare, and herbal teas sold direct to consumers.
Is AgriSea a public or private company?
AgriSea is a private company. It is classified as family owned and is currently operating.
When was AgriSea founded?
AgriSea was founded in 1996. It employs 11 to 50 people.
Where is AgriSea based?
AgriSea is headquartered in Paeroa, New Zealand, in the Oceania region.
How does AgriSea make money?
Two revenue lines are on record. Agricultural biostimulant and nutrition product sales are the primary driver. The others are consumer products (Ocean Organics).
Who are AgriSea's main competitors?
Direct peers on record are Acadian Seaplants, BioAg Pty Ltd, Seasol International and Kelp Products International (Kelpak). Broad incumbents are Brandt Consolidated, Loveland Products (Nutrien Ag Solutions), Corteva Agriscience, Timac Agro and UPL Limited. Plant & Food Research (NZ) is listed as an others.
Does AgriSea have an API?
No public API is recorded for AgriSea.
What industry is AgriSea in?
AgriSea's product category is Agricultural Biostimulants. Its primary akta.pro industry code is AFAJAHAF, Algae & Seaweed Proteins (Microalgae/Spirulina, Macroalgae), with a secondary code of AFADAKAF, Phytogenics & Botanicals (Essential Oils, Plant Extracts). Its NAICS code is 325312 and its SIC code is 700.