Carlyn and Company Interiors + Design

What Carlyn and Company Interiors + Design does

Carlyn and Company Interiors + Design is a privately held, founder-led interior design firm established in 1993 by Carlyn Guarnieri and headquartered in Great Falls, Virginia. The firm provides specialized interior design and merchandising services to the multifamily residential real estate sector, with a portfolio spanning ground-up apartment communities, model home merchandising, renovation and repositioning of existing assets, attainable/workforce housing, and age-restricted 55+ communities. Its core offerings are space planning, finish package development, amenity design, and unit merchandising for lobbies, leasing offices, clubrooms, fitness centers, model units, and other common areas. The firm operates on a project-based, quote-based professional services model with multi-year client engagements, and does not publicly disclose pricing.

The go-to-market is sales-led and B2B, relying on direct relationships with multifamily developers, builders, real estate investment firms, and architectural partners. The client base includes Mill Creek Residential Trust, Equity Residential, Trammell Crow Company, EYA, MRP Realty, Jefferson Apartment Group, Gables Residential, and AEW Capital Management among others, with services delivered across roughly ten US states concentrated in the Mid-Atlantic, Southeast, and select Sunbelt markets. The firm has accumulated over 500 national and regional industry awards, including NAHB Best in American Living, NAIOP, MHN Excellence, and Multifamily Pillars of the Industry awards, and its founder serves as a judge for GALA and National Multi-Family award panels. The business is privately held with no institutional investment, no parent company, and no disclosed financials, operating at a headcount of 11-50 employees.

Name

Carlyn and Company Interiors + Design

Legal name

Carlyn & Co

Website

https://carlynco.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Carlyn and Company Interiors + Design is a Virginia-based interior design firm founded in 1993 that provides space planning, amenity design, model merchandising, and renovation services for multifamily developers, builders, and real estate investors across the Mid-Atlantic and Southeast United States.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Architectural Services (54131)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Multifamily interior design
• Residential design services
• Model home merchandising
• Property renovation design
• Amenity space design

Headquarters

HQ city

Great Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design and Merchandising Services: B2B interior design services provided to multifamily developers, builders, investment partners, and architectural firms. Projects include amenity design, model unit merchandising, common area redesign, and renovation projects for existing properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Carlyn and Company Interiors + Design provides professional interior design and merchandising services for multifamily residential properties. The firm designs lobbies, leasing offices, clubrooms, fitness centers, amenity spaces, model units, and common areas for new developments and renovations, working directly with builders, developers, and investment partners.

Product overview

Carlyn and Company Interiors + Design is an interior design firm offering comprehensive design services for multifamily residential communities. The company operates across four primary service categories: Multifamily Interior Design (lobbies, amenity spaces, common areas for apartment communities), Model Home Merchandising (design and staging of model units for leasing/sales support), Renovation Design (redesign of existing properties), Attainable Housing Design (workforce/affordable housing), and Age Restricted Community Design (55+ communities). The company works with developers and property owners on ground-up developments as well as repositioning of existing assets, serving markets primarily in the Mid-Atlantic, Southeast, and Tennessee regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifamily Interior Design Interior design and merchandising services for multifamily residential communities, including lobbies, leasing offices, amenity spaces, and common areas. Delivered for national, regional, and local multifamily developers and builders.
• Model Home Merchandising Design and staging of model apartment units for multifamily developments to assist with leasing and sales, including space planning, furnishings, and finish selections.
• Renovation Design Interior redesign services for existing multifamily properties, transforming dated lobbies, amenity spaces, and common areas into modern environments for property repositioning.
• Attainable Housing Design Interior design for workforce and affordable housing communities, delivering quality amenities and finish selections at accessible price points.
• Age Restricted Community Design Interior design services tailored for age-restricted (55+) residential communities, featuring resort-style amenities and design appropriate for active adults.

Quantifiable outcome

• 500+ national and regional awards for interior design and merchandising
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and major.

• Mill Creek Residential TrustcoreOthersPrimary client relationship for multiple Modera brand properties including Modera Gulch, Modera Central, Modera Sandy Springs, Modera Vinings, Modera Midtown, Modera Mosaic, Modera Creative Village, Modera Old Ivy, and Modera Germantown. Provides interior design services for their multifamily developments across multiple states.
• The Bainbridge CompaniescoreOthersDevelopment client for Federal Hill (Baltimore), Mosaic at Largo Station (Largo, MD), and Jefferson Place (Frederick, MD) interior design projects.
• Jefferson Apartment GroupcoreOthersDevelopment client for Residences at Congressional Village (Rockville, MD), Government Center (VA), Jefferson Marketplace (DC), and Tellus Apartments (Arlington, VA) projects.
• MRP RealtycoreOthersDevelopment client for The Paramount (Crystal City, VA), Maren (DC Capitol Riverfront), and The Burton (DC NoMa) interior design projects.
• EYAcoreOthersModel merchandising client for multiple communities including Grosvenor Heights (Cameron, Harrison, Marshall models), Tower Oaks (Bailey, Carter, Drake models), and Montgomery Row (Calvin, Daniel models).
• The Wormald CompaniescoreOthersDevelopment client for Worman's Mill (Frederick, MD), Gramercy at River Place, Vanderbilt at East Church, and Taylor at Landsdale interior design projects.
• Trammell Crow CompanycoreOthersDevelopment client for Rowan (DC Brookland) and Valo (DC Southwest Waterfront) interior design projects.
• ErkiletiancoreOthersDevelopment client for Tellus Apartments (LEED Gold certified, Arlington, VA) and The Sur (LEED Gold certified, Crystal City, VA) projects.
• Equity ResidentialmajorOthersProperty company client for Liberty Tower (Arlington, VA) and Reserve at Potomac Yard (Alexandria, VA) renovation and repositioning projects.
• Winchester HomesmajorOthersBuilder client for model merchandising at Birchwood Carriages community including Potomac, Nottoway, and James model homes.
• Miller & SmithmajorOthersBuilder client for model merchandising at Brambleton Evermont Trace (Foxton, Hilwood models) and Victoria at Signal Hill Crossing.
• Post PropertiesmajorOthersDevelopment client for Post Massachusetts Avenue renovation project in DC's Logan Circle neighborhood.
• AEW Capital ManagementmajorOthersInvestment firm client for The Juliana renovation project in Hoboken, NJ including two four-story buildings with amenity improvements.
• RoselandmajorOthersDevelopment client for Crystal House renovation project in Crystal City, VA featuring twin building transformation.
• Novus ResidencesmajorOthersDevelopment client for Novus Odenton (MD) and e-lofts adaptive reuse project in Alexandria, VA.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lemay_id: Specialized multifamily residential interior design firm providing amenity, model, and common-area design for large developers. Directly comparable to Carlyn's niche focus, B2B developer client base, and project-based professional services model.

Broad incumbents

• Interior Architects (IA): Global interior design firm serving commercial, residential, and multifamily projects. Comparable to Carlyn in offering professional interior design services, but at materially larger scale and broader portfolio across geographies and asset types.
• KTGY: Architecture and design firm with significant multifamily practice including amenity and interior design work. Comparable as a multifamily-focused design services provider, though KTGY offers broader architectural services versus Carlyn's interior-design specialization.
• Fogarty Finger: Interior design and architecture firm with multifamily, residential, and commercial work. Comparable to Carlyn in providing B2B interior design services to developers, though with a wider portfolio and larger scale.
• Workshop/APD: Interior design and architecture firm with multifamily, hospitality, and residential projects. Comparable as a professional interior design firm serving developers, but operating at larger scale and broader asset-class mix.
• Humphreys & Partners Architects: One of the largest U.S. multifamily-focused architecture firms with integrated interior design capabilities. Comparable to Carlyn's multifamily specialization and developer client base, though operating at materially larger scale and offering full architectural services.
• Gensler: Global architecture and design firm with multifamily residential and interior design practices. Comparable in providing professional interior design services to large developers, though at vastly larger scale and broader industry coverage.
• HOK: Global design, architecture, and engineering firm with residential and multifamily practices. Comparable as a professional design services provider to large real estate clients, though at much larger scale and broader scope.
• Rottet Studio: Award-winning interior design and architecture firm with hospitality, residential, and multifamily expertise. Comparable to Carlyn in delivering award-recognized interior design for B2B real estate clients, though with a wider portfolio and higher-end positioning.
• AvroKO: Design and branding firm with deep hospitality and multifamily interior design work. Comparable to Carlyn in providing interior design services for real estate clients, with a stronger hospitality emphasis and broader brand services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlyn and Company Interiors + Design