Greenleaf

What Greenleaf does

Greenleaf is a vertically integrated real estate company headquartered in Peachtree Corners, Georgia (with a registered office in Norcross), founded in 2008 and operating as Greenleaf LLC. The company acquires, rehabilitates, and manages both residential and commercial real estate across the southeastern United States, with current operations spanning Georgia, North Carolina, South Carolina, Tennessee, Kentucky, and Texas. The platform is built around three integrated service lines: residential property management of approximately 4,200 units, commercial property management of approximately 1,600,000 square feet of office, industrial, and retail space, and real estate investment services through which the company has deployed roughly $750 million of investor capital across 125+ assets.

The business is founder-led by co-founders Josh Friedensohn, Dave Codrea, and Andrew Ziffer, with Mark Buchanan as COO, Andy Skrobko as Director of Finance, and a full back-office spanning capital markets, transactions, compliance, accounting, and property management. The company operates a relationship-driven investor platform featuring a dedicated Agora Real investor portal, quarterly end-of-quarter livestreams, a Mayor Series, and a podcast with over 130 episodes, in addition to a community-engagement layer (Camp Greenleaf youth program, Greenleaf Foundation, community gardens, supply drives, and financial counseling) that anchors tenant retention in the low-income residential segment.

The revenue model is predominantly subscription/recurring in nature: residential and commercial rental income from owned and operated assets, supplemented by professional services revenue from capital raises, asset management, and co-investment with investors. Pricing is unit-based for residential ($800 to $1,300+ per month depending on state and unit) and per-square-foot for commercial (minimum 5,000 SF up to 50,000+ SF), and distribution is achieved through self-serve website leasing, direct commercial outreach, and direct investor sales supported by a downloadable prospectus. The company is privately held, is not publicly traded, and discloses no AI/ML technology stack, patents, or awards.

Name

Greenleaf

Legal name

Greenleaf LLC

Website

https://gogreenleafmanagement.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Greenleaf is a vertically integrated real estate company that acquires, rehabilitates, and manages approximately 4,200 residential units and 1.6 million square feet of commercial space across six southeastern US states, while raising and deploying roughly $750 million of investor capital across 125+ assets.

Ownership category

akta.pro rank

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Residential Property Management: Greenleaf manages residential units across multiple states (Georgia, North Carolina, South Carolina, Tennessee) and generates revenue through rental income from approximately 4,200 residential units. They provide property management services including maintenance, tenant support, and community amenities.
2. Commercial Property Management: The company manages approximately 1,600,000 square feet of commercial space including office complexes, industrial flex properties, and retail spaces. Revenue is generated through commercial leases with small business tenants.
3. Real Estate Investment: Greenleaf raises capital from investors to acquire, rehabilitate, and manage real estate properties. They offer investment opportunities with transparent reporting and regular updates through their investor communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Greenleaf is a full-service, integrated real estate company that acquires, rehabilitates, and manages long-term residential and commercial properties across the southeastern United States. The company manages approximately 4,200 residential units and 1,600,000 square feet of commercial space, while raising investor capital deployed across a diversified portfolio of 125+ assets valued at $750M. Greenleaf also runs community support programs including youth camps, financial counseling, and supply drives.

Product overview

Greenleaf is a full-service integrated real estate company operating a unified property management platform with multiple service lines. The core offerings include Residential Property Management (4,200 units across four states), Commercial Property Management (1,600,000 SF of office, industrial, and retail), and Real Estate Investment Services ($750M deployed across 125+ assets). Supporting services include Property Rehabilitation with sustainable upgrades, the Greenleaf Foundation community outreach program, Camp Greenleaf youth program, The Greenleaf Podcast educational content series, and Portfolio Management tools. The company follows a buy, hold, and improve philosophy with long-term investment approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Multifamily residential property management offering approximately 4,200 rental units across Georgia, North Carolina, South Carolina, and Tennessee. Includes direct property manager access, three-day or less maintenance response, community gardens, financial and legal counseling, family-friendly programs, and budget-friendly pet policies for individual residents.
• Commercial Property Management Management of approximately 1,600,000 square feet of commercial real estate including office complexes, industrial flex properties, and retail storefronts. Offers hands-on support, 24-hour guaranteed response time, and people-centered landlord partnership for small business tenants.
• Real Estate Investment Services Investment platform enabling accredited and retail investors to participate in Greenleaf's diversified real estate portfolio of multifamily residential, commercial office, and industrial properties, with $750M capital deployed across 125+ assets. Includes transparent reporting, regular quarterly livestreams, and downloadable prospectus.
• Property Rehabilitation Value-add property improvement services including repairs, replacements, and sustainable energy-efficient upgrades such as solar panel installations, executed as part of Greenleaf's long-term buy, hold, and improve investment approach.
• Greenleaf Foundation / Greenleaf Gives Community outreach foundation providing food scarcity assistance, affordable housing support, education programs, childcare, financial counseling, and youth development initiatives for residents of Greenleaf properties.
• Camp Greenleaf Free summer youth camp program for residents living near Greenleaf properties, offering daily activities including art, games, cooking, painting, music, sports, and dance, plus complimentary lunch. Inspired by co-founder Josh Friedensohn's family's founding of Camp Impact nearly 30 years prior.
• The Greenleaf Podcast Weekly podcast series featuring investment deal analysis, quarterly business updates, market discussions, and a Mayor Series interview program with local government officials, distributed via podcast platforms, YouTube, and the Greenleaf website.
• Portfolio Management

Quantifiable outcome

• 4,200 residential units under management
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RPM Living: Multifamily property management and investment firm heavily concentrated in the Sun Belt; matches Greenleaf's value-add, vertically integrated operating model and southeastern footprint.
• RangeWater Real Estate: Acquirer and operator of multifamily assets across the Sun Belt; closely mirrors Greenleaf's buy-rehab-hold strategy and regional concentration in the Southeast.
• Lincoln Property Company: Vertically integrated multifamily owner/operator with significant Sun Belt holdings; matches Greenleaf's residential management, leasing, and value-add repositioning model.
• Asset Living: Large third-party multifamily property manager with significant affordable and conventional housing exposure; directly comparable on the property management service line Greenleaf operates.
• Camden Property Trust: Multifamily REIT with material Southeast/Texas exposure; comparable to Greenleaf on garden-style multifamily operating strategy and southeastern concentration.
• Mid-America Apartment Communities (MAA): Largest Sun Belt-focused multifamily REIT; directly comparable to Greenleaf on geography (southeastern US) and product type (garden-style apartments), although MAA is publicly traded and at far greater scale.
• BRT Apartments (BRT Real Estate): Multifamily REIT focused on Sun Belt garden-style apartment ownership; directly comparable on geographic concentration, asset class, and value-add operating approach.

Broad incumbents

• Greystar Real Estate Partners: Largest multifamily owner/operator/property manager globally with extensive Sun Belt exposure; an incumbent offering overlapping capabilities as part of a much broader national portfolio.
• JLL Residential (JLL): Global real estate services platform with multifamily investment sales and property management capabilities; overlaps with Greenleaf's commercial and investment services at a much larger scale.

Others

• Cushman & Wakefield: Global commercial real estate services firm offering investment sales, leasing, and property management; an enabling/advisory counterpart rather than direct multifamily competitor, but adjacent to Greenleaf's commercial operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenleaf-management-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenleaf