Beverly Hills MD
Beverly Hills MD is a privately held, direct-to-consumer skincare and supplement brand founded in 2013 by board-certified Beverly Hills plastic surgeons, selling 59 physician-formulated anti-aging products exclusively through its own e-commerce site to consumers seeking non-invasive alternatives to cosmetic procedures.
- Company typePrivate
- Founded2013
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beverly Hills MD does
Beverly Hills MD is a privately held, direct-to-consumer beauty and personal care brand founded in 2013 by board-certified Beverly Hills plastic surgeons Dr. John Layke and Dr. Payman Danielpour. Operating from Beverly Hills, California as an LLC with 11-50 employees, the company sells a catalog of 59 physician-formulated skincare and dietary supplement products exclusively through its own e-commerce site at beverlyhillsmd.com, with no retail or third-party marketplace distribution. Target consumers are individuals seeking non-invasive, professional-grade solutions for visible signs of aging — primarily wrinkles, loss of firmness, dark spots, and neck/body skin laxity — as well as ingestible beauty support.
The company's product platform combines clinical-grade topical ingredients (retinol systems, hyaluronic acid, niacinamide, vitamin C, peptides) with branded specialty actives such as VERISOL Bioactive Collagen Peptides and Ceramosides wheat ceramide extract, and has more recently incorporated exosome technology in its ProRetinol Age Rewind x3 line launched in May 2026. Flagship products include the multi-award-winning Dermal Repair Complex supplement (over 9 million cumulative units sold as of April 2026) and Rapid-Lift Advanced Neck Serum. Pricing spans approximately $34 to $199 per SKU, with a free Luxe Loyalty program offering up to 75% discount, free shipping, and points-based retention mechanics as the primary subscription/recurring revenue lever.
The business model is anchored on DTC e-commerce with subscription-supported repeat purchasing. Acquisition channels combine paid social (Instagram, Facebook, TikTok, YouTube), earned media across 24+ major outlets, founder-led content including the "Forever Young" podcast, and a 2-minute interactive skincare quiz for personalization. Customer support runs via phone and email. The 60-day money-back guarantee functions as a conversion aid. Brand visibility is reinforced by BBB A+ accreditation, multiple 2025 industry awards (Nourish Awards, Skin Anarchy), and a long-term SmileTrain charity sponsorship funding approximately 3,000 cleft palate surgeries. The company has pursued entirely organic growth — no funding rounds, acquisitions, or institutional investors are disclosed.
Beverly Hills MD firmographics
Firmographics- Name
- Beverly Hills MD
- Legal name
- Beverly Hills MD, LLC
- Website
- https://beverlyhillsmd.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beverly Hills MD is a privately held, direct-to-consumer skincare and supplement brand founded in 2013 by board-certified Beverly Hills plastic surgeons, selling 59 physician-formulated anti-aging products exclusively through its own e-commerce site to consumers seeking non-invasive alternatives to cosmetic procedures.
- Ownership category
- akta.pro rank
Beverly Hills MD industry classification
Industry- Product category
- Anti-Aging Skincare and Beauty Supplements
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Food (Health) Supplement Retailers (456191)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
- akta.pro secondary industries
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where Beverly Hills MD is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Markets served
Beverly Hills MD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from selling skincare products (serums, moisturizers, cleansers, masks, treatments) and dietary supplements (collagen boosters, hair supplements, metabolic support) directly to consumers through the e-commerce website. Products are sold both as one-time purchases and through subscription/recurring orders via the Luxe Loyalty program.
- One-Time Product Purchases: Single-purchase transactions for individual products and bundled collections sold at standard retail prices to non-members, with discounted pricing for Luxe Loyalty members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Non-Member Standard Pricing |
| Subscription | Monthly | Luxe Loyalty Member Pricing (up to 75% off) |
| One time/ perpetual license | Pay-as-you-go | Bundles and Sets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Beverly Hills MD product offering
Product offeringCore offering
Beverly Hills MD designs, formulates, and sells physician-formulated anti-aging skincare products and ingestible beauty supplements directly to consumers. Its catalog spans 59 products including serums, moisturizers, cleansers, masks, neck and body treatments, sun care, and collagen supplements, leveraging ingredients such as bioactive collagen peptides, ceramides, retinoids, hyaluronic acid, and exosomes. The brand is co-founded by board-certified Beverly Hills plastic surgeons Dr. John Layke and Dr. Payman Danielpour and is sold primarily through its own e-commerce site with a free loyalty program offering up to 75% off.
Differentiator
Problem solved
Functional benefit
Products and services
- Dermal Repair Complex
Quantifiable outcome
- 9+ million units sold of Dermal Repair Complex as of April 2026
- +2 more outcomes
Companies that use Beverly Hills MD
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Beverly Hills MD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beverly Hills MD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SmileTrainminorBeverly Hills MD is a sponsor of SmileTrain, a charity organization that provides free cleft lip and palate surgeries to children in need worldwide. The company states 'We've Given 3,000 Smiles' indicating approximately 3,000 surgeries have been funded through their sponsorship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Beverly Hills MD competitors and assessment
Company assessmentDirect peers
- Dr. Barbara Sturm: Celebrity dermatologist-founded premium skincare brand with a strong luxury positioning, anti-aging serums, and treatment products. Direct competitor in the physician-formulated premium category.
- Hum Nutrition: DTC beauty-from-within supplement brand selling collagen, hair, skin, and nail supplements directly to consumers. Direct peer in the ingestible beauty space that complements BHMD's supplement line.
- Tatcha: Premium skincare brand founded on a physician/beauty heritage narrative with a strong DTC and prestige-retail presence. Comparable premium positioning and earned-media strategy.
- Drunk Elephant: Premium clinical-skincare brand selling serums, moisturizers, and treatments with a strong DTC and retail presence (Sephora). Comparable premium active-ingredient positioning, though well-capitalized.
- Obagi Medical: Physician-dispensed, clinical skincare brand focused on anti-aging, retinoid, and pigment-correction regimens. Direct competitor in the "physician-formulated" anti-aging skincare category.
- iS Clinical: Skincare brand founded by a biochemist with physician endorsement, selling active-ingredient anti-aging and treatment serums via professional channels and DTC.
- Perricone MD: Physician-founded anti-aging skincare and supplement brand with similar premium DTC positioning, exosome/retinoid/collagen formulations, and direct-to-consumer focus targeting visible signs of aging.
- SkinMedica: Medical-grade skincare brand developed by dermatologists, offering retinoid, growth-factor, and anti-aging products. Closely aligned with BHMD's physician-formulated, clinical-grade positioning.
- Dr. Dennis Gross Skincare: Dermatologist-founded clinical skincare brand selling treatment serums, peels, and retinoid products via DTC and retail. Comparable physician-formulated, active-ingredient positioning.
Emerging players
- Allies of Skin: Clinical-grade treatment skincare brand offering high-active-ingredient serums and moisturizers via DTC. Comparable target consumer and active-ingredient emphasis, though smaller scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Beverly Hills MD social profiles
Digital presenceBeverly Hills MD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beverly Hills MD leadership team
Management profileNumber of profiles
Profiles2 records
Beverly Hills MD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beverly Hills MD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beverly Hills MD
What does Beverly Hills MD do?
Beverly Hills MD designs, formulates, and sells physician-formulated anti-aging skincare products and ingestible beauty supplements directly to consumers. Its catalog spans 59 products including serums, moisturizers, cleansers, masks, neck and body treatments, sun care, and collagen supplements, leveraging ingredients such as bioactive collagen peptides, ceramides, retinoids, hyaluronic acid, and exosomes. The brand is co-founded by board-certified Beverly Hills plastic surgeons Dr. John Layke and Dr. Payman Danielpour and is sold primarily through its own e-commerce site with a free loyalty program offering up to 75% off.
Is Beverly Hills MD a public or private company?
Beverly Hills MD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beverly Hills MD founded?
Beverly Hills MD was founded in 2013. It employs 11 to 50 people.
Where is Beverly Hills MD based?
Beverly Hills MD is headquartered in Beverly Hills, United States, in the North America region.
How does Beverly Hills MD make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are one-Time Product Purchases.
Who are Beverly Hills MD's main competitors?
Direct peers on record are Dr. Barbara Sturm, Hum Nutrition, Tatcha, Drunk Elephant, Obagi Medical, iS Clinical, Perricone MD, SkinMedica and Dr. Dennis Gross Skincare. Allies of Skin is listed as an emerging player.
Does Beverly Hills MD have an API?
No public API is recorded for Beverly Hills MD.
What industry is Beverly Hills MD in?
Beverly Hills MD's product category is Anti-Aging Skincare and Beauty Supplements. Its primary akta.pro industry code is CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging), with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 456120 and its SIC code is 2844.