Beverly Hills MD

What Beverly Hills MD does

Beverly Hills MD is a privately held, direct-to-consumer beauty and personal care brand founded in 2013 by board-certified Beverly Hills plastic surgeons Dr. John Layke and Dr. Payman Danielpour. Operating from Beverly Hills, California as an LLC with 11-50 employees, the company sells a catalog of 59 physician-formulated skincare and dietary supplement products exclusively through its own e-commerce site at beverlyhillsmd.com, with no retail or third-party marketplace distribution. Target consumers are individuals seeking non-invasive, professional-grade solutions for visible signs of aging — primarily wrinkles, loss of firmness, dark spots, and neck/body skin laxity — as well as ingestible beauty support.

The company's product platform combines clinical-grade topical ingredients (retinol systems, hyaluronic acid, niacinamide, vitamin C, peptides) with branded specialty actives such as VERISOL Bioactive Collagen Peptides and Ceramosides wheat ceramide extract, and has more recently incorporated exosome technology in its ProRetinol Age Rewind x3 line launched in May 2026. Flagship products include the multi-award-winning Dermal Repair Complex supplement (over 9 million cumulative units sold as of April 2026) and Rapid-Lift Advanced Neck Serum. Pricing spans approximately $34 to $199 per SKU, with a free Luxe Loyalty program offering up to 75% discount, free shipping, and points-based retention mechanics as the primary subscription/recurring revenue lever.

The business model is anchored on DTC e-commerce with subscription-supported repeat purchasing. Acquisition channels combine paid social (Instagram, Facebook, TikTok, YouTube), earned media across 24+ major outlets, founder-led content including the "Forever Young" podcast, and a 2-minute interactive skincare quiz for personalization. Customer support runs via phone and email. The 60-day money-back guarantee functions as a conversion aid. Brand visibility is reinforced by BBB A+ accreditation, multiple 2025 industry awards (Nourish Awards, Skin Anarchy), and a long-term SmileTrain charity sponsorship funding approximately 3,000 cleft palate surgeries. The company has pursued entirely organic growth — no funding rounds, acquisitions, or institutional investors are disclosed.

Name

Beverly Hills MD

Legal name

Beverly Hills MD, LLC

Website

https://beverlyhillsmd.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Beverly Hills MD is a privately held, direct-to-consumer skincare and supplement brand founded in 2013 by board-certified Beverly Hills plastic surgeons, selling 59 physician-formulated anti-aging products exclusively through its own e-commerce site to consumers seeking non-invasive alternatives to cosmetic procedures.

Ownership category

akta.pro rank

Product category

Anti-Aging Skincare and Beauty Supplements

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Physician-formulated skincare
• Anti-aging supplements
• Collagen booster products
• Beauty from within
• Luxury anti-aging creams

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from selling skincare products (serums, moisturizers, cleansers, masks, treatments) and dietary supplements (collagen boosters, hair supplements, metabolic support) directly to consumers through the e-commerce website. Products are sold both as one-time purchases and through subscription/recurring orders via the Luxe Loyalty program.
2. One-Time Product Purchases: Single-purchase transactions for individual products and bundled collections sold at standard retail prices to non-members, with discounted pricing for Luxe Loyalty members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Beverly Hills MD designs, formulates, and sells physician-formulated anti-aging skincare products and ingestible beauty supplements directly to consumers. Its catalog spans 59 products including serums, moisturizers, cleansers, masks, neck and body treatments, sun care, and collagen supplements, leveraging ingredients such as bioactive collagen peptides, ceramides, retinoids, hyaluronic acid, and exosomes. The brand is co-founded by board-certified Beverly Hills plastic surgeons Dr. John Layke and Dr. Payman Danielpour and is sold primarily through its own e-commerce site with a free loyalty program offering up to 75% off.

Differentiator

Problem solved

Functional benefit

Products and services

• Dermal Repair Complex

Quantifiable outcome

• 9+ million units sold of Dermal Repair Complex as of April 2026
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SmileTrainminorOthersBeverly Hills MD is a sponsor of SmileTrain, a charity organization that provides free cleft lip and palate surgeries to children in need worldwide. The company states 'We've Given 3,000 Smiles' indicating approximately 3,000 surgeries have been funded through their sponsorship.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dr. Barbara Sturm: Celebrity dermatologist-founded premium skincare brand with a strong luxury positioning, anti-aging serums, and treatment products. Direct competitor in the physician-formulated premium category.
• Hum Nutrition: DTC beauty-from-within supplement brand selling collagen, hair, skin, and nail supplements directly to consumers. Direct peer in the ingestible beauty space that complements BHMD's supplement line.
• Tatcha: Premium skincare brand founded on a physician/beauty heritage narrative with a strong DTC and prestige-retail presence. Comparable premium positioning and earned-media strategy.
• Drunk Elephant: Premium clinical-skincare brand selling serums, moisturizers, and treatments with a strong DTC and retail presence (Sephora). Comparable premium active-ingredient positioning, though well-capitalized.
• Obagi Medical: Physician-dispensed, clinical skincare brand focused on anti-aging, retinoid, and pigment-correction regimens. Direct competitor in the "physician-formulated" anti-aging skincare category.
• iS Clinical: Skincare brand founded by a biochemist with physician endorsement, selling active-ingredient anti-aging and treatment serums via professional channels and DTC.
• Perricone MD: Physician-founded anti-aging skincare and supplement brand with similar premium DTC positioning, exosome/retinoid/collagen formulations, and direct-to-consumer focus targeting visible signs of aging.
• SkinMedica: Medical-grade skincare brand developed by dermatologists, offering retinoid, growth-factor, and anti-aging products. Closely aligned with BHMD's physician-formulated, clinical-grade positioning.
• Dr. Dennis Gross Skincare: Dermatologist-founded clinical skincare brand selling treatment serums, peels, and retinoid products via DTC and retail. Comparable physician-formulated, active-ingredient positioning.

Emerging players

• Allies of Skin: Clinical-grade treatment skincare brand offering high-active-ingredient serums and moisturizers via DTC. Comparable target consumer and active-ingredient emphasis, though smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OfficialBHMD
• YouTubeyoutube.com/c/BeverlyHillsMD
• Facebookfacebook.com/BevHillsMD
• Instagraminstagram.com/officialbhmd
• TikToktiktok.com/@beverlyhillsmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills MD