Interpark

What Interpark does

Interpark, operating since 1996 and now doing business as NOL Interpark under Nol Universe Co., Ltd. (headquartered in Seongnam City, Gyeonggi-do, South Korea), is an integrated South Korean online travel and event ticketing platform. The company operates two primary service categories — Tour (overseas packages, domestic and international accommodations, tour packages, and attraction entry tickets) and Tickets (musicals, concerts, sports, exhibitions, classic performances, children's shows, plays, and leisure activities) — delivered through the NOL web platform (nol.interpark.com, travel.interpark.com, tickets.interpark.com), the Triple mobile app, and world.nol.com for international ticket distribution. Representative Director Lee Cheol-woong (이철웅) leads the company, which employs 5,001-10,000 people and is privately held under Nol Universe Co., Ltd. following its 2022 merger with travel startup Triple backed by Yanolja.

The technology stack is a multi-brand digital marketplace platform with proprietary features including the NOLDAY flash-sale promotional engine (offering up to 70% travel benefits), Triple mobile app integration for customized overseas travel, and Global Interpark for cross-border ticket distribution of Korean entertainment content such as K-pop concerts (G-DRAGON) and broadcasting events (SBS Gayo Daejeon). The platform also operates a Gold Class VIP membership tier and a NOL Points loyalty program, alongside an open marketplace for third-party sellers with category-specific fees.

The business model combines marketplace commissions on travel bookings (flights, hotels, tour packages, activities) with per-transaction fees on event ticketing and open-marketplace commissions ranging from 1-20% by category with 1-15 business day settlement cycles. Tour packages are priced from 449,000 KRW to 2,499,000 KRW. The customer base is primarily individual Korean consumers — segmented into individual travelers, entertainment consumers, family travel groups, experiential luxury travelers, and open-marketplace sellers — served through direct-to-consumer digital channels including web, mobile app, and event-driven promotional campaigns. In 2026 the company rebranded to NOL, consolidating Interpark, Triple, and Global Interpark under a unified brand identity to strengthen cross-platform engagement and pursue international expansion.

Name

Interpark

Legal name

Nol Universe Co., Ltd. (주)놀유니버스

Website

https://interpark.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NOL Interpark, operating under Nol Universe Co., Ltd. in South Korea, is an integrated online travel and event ticketing platform serving Korean consumers with tour packages, flight/hotel bookings, and tickets for concerts, musicals, sports, and cultural events via NOL, Triple, and Global Interpark brands.

Ownership category

akta.pro rank

Product category

Online Travel & Ticketing

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outbound International Retail Travel Agencies (THAKABAI)

akta.pro secondary industry

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Online travel booking
• Event ticketing platform
• Tour packages
• Hotel reservations
• Entertainment tickets

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Travel booking commissions: Platform earns commissions on tour packages, flights, hotels, and activity bookings through its marketplace model
2. Event ticketing: Ticket sales for concerts, musicals, sports, exhibitions, and cultural events with per-ticket fees
3. Open market platform fees: E-commerce platform fees ranging from 1-20% by category for third-party sellers on Interpark marketplace

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels3 records

Core offering

Interpark operates a digital marketplace and travel agency platform under the NOL brand, selling overseas tour packages, domestic and international accommodations, activity/entry tickets, and event tickets for concerts, musicals, sports, exhibitions, and performances. It earns commissions on bookings and transaction fees on tickets, while also hosting a third-party seller open market and distributing Korean entertainment tickets internationally via Global Interpark.

Product overview

Interpark operates as a multi-platform travel and entertainment ticketing service under Nol Universe Co., Ltd. The company offers two primary service categories: Tour (travel services including overseas packages, domestic and international accommodations, and tours) and Tickets (event ticketing for musicals, concerts, sports, exhibitions, and performances). The portfolio includes the unified NOL platform, the NOLDAY promotional brand offering up to 70% travel discounts, the acquired Triple travel app, Global Interpark for international ticket sales, and Gold Class VIP membership. Following the 2022 merger with Triple, the platforms were integrated under the NOL brand to provide comprehensive travel and entertainment services.

Differentiator

Problem solved

Functional benefit

Brands

• NOL Travel: Online travel booking platform for flights, hotels, packages, and tours
• NOL Tickets

Products and services

• NOL (놀) Travel & Ticketing Platform The integrated main platform combining travel booking and ticket sales services under Nol Universe Co., Ltd., serving as the unified portal for tour and ticket offerings for South Korean consumers.
• Tour (투어) Travel Services Comprehensive travel services including overseas tour packages, domestic and international accommodations, tour packages, and activity/entry tickets across destinations including Bali, Inner Mongolia, Bohol, Shanghai, Zhangjiajie, Nha Trang, Kyushu, Okinawa, and Kota Kinabalu. Pricing ranges from 449,000 KRW to 2,499,000 KRW.
• Tickets (티켓) Event Ticketing Event ticket sales platform offering tickets for musicals, concerts, sports events, exhibitions, classic performances, children's shows, plays, and leisure activities. Includes exclusive seat priority and exclusive sales features for select events.
• Triple Travel App Travel platform app for flight and hotel booking, merged with Interpark in 2022 as part of Nol Universe. Provides travel booking services integrated into the NOL platform.
• Global Interpark International ticket sales platform for global events, concerts, and performances. Enables ticket purchasing for international audiences, including Korean entertainment events such as K-pop concerts and broadcast awards shows.
• Interpark Open Market Third-party seller marketplace with category-specific commission fees ranging 1-20% and settlement cycles of 1-15 business days. Allows online business operators to sell products through the Interpark platform.
• Gold Class VIP Membership VIP membership tier within NOL offering premium travel benefits and exclusive concierge services, positioned as the premium offering for frequent travelers.
• NOL 포인트 (NOL Points) Loyalty Program Point-based loyalty and rewards program for NOL platform users. Points are earned through travel bookings and ticket purchases on the platform.
• NOLDAY Promotional Campaigns Flash sale events offering up to 70% travel benefits across tour and ticket categories, featuring daily promotional campaigns across domestic and international travel.

Quantifiable outcome

• NOLDAY promotions offer up to 70% travel benefits
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Korea Heritage ServiceminorChannel Partner/ Reseller/ Distributor · 6 May 2026Korea Heritage Service selected Interpark as the ticket distribution channel for Changdeokgung Palace silent walk program, offering tickets at 10,000 won per session.
• Gyeongbokgung Palace Management OfficeminorChannel Partner/ Reseller/ Distributor · 29 April 2026Gyeongbokgung Palace Management Office (under Korea Heritage Service) uses Interpark for spring nighttime viewing tour ticket sales at 3,000 KRW per day.
• G-DRAGONminorOthers · 7 November 2025Interpark Global opened ticket sales for G-DRAGON's encore concert, providing international ticket distribution for the artist's event.
• SBSminorOthers · 7 November 2025Interpark Global opened ticket sales for SBS Gayo Daejeon award show, distributing tickets for the major Korean broadcasting event.
• NOL (Nol Universe)coreStrategic or Co-development Partner · 1 January 2025NOL is the unified brand under which Interpark and Triple operate as part of Nol Universe Co., Ltd. Parent company integrating travel and ticketing services.
• TriplecoreStrategic or Co-development Partner · 8 June 2022Interpark announced merger with startup Triple, which operates a flight and hotel booking app, with merger expected to complete by August 1, 2022. The combined company leverages focus on travel services to expand internationally, backed by strong ties to Yanolja.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Trip.com Group: Global OTA (formerly Ctrip) offering flights, hotels, packages, and tickets. Competes with NOL for cross-border Korean travel demand and inbound international tourists.
• Booking.com: Global accommodation and travel marketplace. Competes with NOL Travel for hotel bookings and indirectly for package tours to international destinations.
• Expedia Group: Global OTA with broad travel inventory across flights, hotels, packages, and activities. Competes with NOL in international outbound Korean travel demand.

Emerging players

• Klook: Asia-Pacific activities and experiences booking platform. Overlaps with NOL's tours/activities and ticketing categories, particularly for international travelers visiting Korea.

Direct peers

• Yes24: Korea's largest online book and ticketing platform. Directly competes with NOL Tickets for concerts, musicals, and cultural events in South Korea.
• Melon Ticket: Korean music-focused ticketing platform owned by Kakao. Competes with NOL Tickets for concerts and K-pop events, the same demand pool that NOL monetizes via Interpark Global.
• Yanolja: South Korea's leading online travel platform offering hotel, flight, and leisure bookings. Directly competes with NOL Interpark in Korean outbound and domestic travel, while also acting as NOL's financial backer—creating both a peer and partner relationship.
• Modetour (Modo Tour): Major Korean outbound tour package operator whose inventory is visible on NOL's tour pages. Competes head-to-head with NOL in package tours to Asia (Bali, Inner Mongolia, Bohol, Shanghai, etc.).
• MyRealTrip: Korean online travel agency offering flights, hotels, tour packages, and travel content. Competes directly with NOL Interpark's tour and ticketing platforms for Korean outbound travelers.

Others

• Coupang Play / Coupang Eats: Korean e-commerce and entertainment super-app. Adjacent competitor via Coupang Play for streaming events and marketplace overlap with NOL's Open Market, though not a direct OTA competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Interparkshopping

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interpark