Perdue

What Perdue does

Perdue is the flagship branded retail poultry line of Perdue Farms, a privately held, family-owned US food company headquartered in Salisbury, Maryland. It produces and markets a broad portfolio of No Antibiotics Ever chicken products spanning fresh whole birds and cuts (breasts, thighs, wings, drumsticks, leg quarters), refrigerated breaded items, ground chicken and turkey, frozen products, and a stack of sub-brands targeting specific occasions: Shortcuts (fully cooked, ready in minutes), Perfect Portions (individually sealed single servings), Simply Smart (lightly breaded, including an organic variant), Harvestland (organic/free-range), Chicken Plus (chicken with added vegetable nutrition), Air Fryer Ready (fresh pre-cut cuts for air fryers), and Powered (high-protein nuggets, bites, and strips). The company also markets the Yummy brand internationally.

The business operates through three primary revenue streams: (1) branded retail CPG via grocery chains, warehouse clubs, online grocery (InstaCart integration), and the perdue.com direct channel; (2) private label manufacturing, notably supplying chicken for Walmart's Great Value brand at 30-50% lower per-ounce pricing versus branded equivalents; and (3) foodservice and institutional channels, including advocacy for inclusion in the National School Lunch Program. Pricing is not publicly disclosed. Core proprietary technology is process-based rather than digital: a 20+ year "No Antibiotics Ever" husbandry program using oregano, yucca, pre/pro-biotics, novel vaccines, and house-health rather than feed-applied antibiotic protocols, combined with 100% vegetarian feed and US-based farming.

Go-to-market blends content-driven consumer marketing (extensive recipe library on perdue.com, SavingsDelivered email newsletter, social commerce powered by Emplifi, food-safety and how-to education) with traditional retail placement across fresh, refrigerated, and frozen aisles, and a confidential private label supply arrangement with Walmart. Leadership includes Kevin McAdams as CEO, Andrew Urban as Chief Commercial Officer, and Santana Piper listed as Founder (the family lineage). The company does not disclose revenue, is not publicly traded, and operates as a consumer brand line within the larger Perdue Farms enterprise, which also includes Perdue Agribusiness, Perdue Foodservice, Perdue Retail Trade, and Perdue Foods International.

Name

Perdue

Legal name

Perdue

Website

https://perdue.com

Company type

Private

Operating status

Operating

Short description

Perdue is the branded retail chicken line of family-owned Perdue Farms, selling No Antibiotics Ever fresh, refrigerated, and frozen chicken products across US grocery, warehouse clubs, e-commerce, Walmart's Great Value private label, and foodservice channels.

Ownership category

akta.pro rank

Product category

Poultry Products

NAICS

Poultry Processing (311615), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC)

akta.pro secondary industries

Primary Poultry Processing (Slaughtering, Evisceration & Chilling) (AFANACAA), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

Keywords

• Antibiotic-free chicken
• Poultry products
• Fresh chicken cuts
• Ready-to-cook chicken
• Convenience chicken meals

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Consumer Packaged Goods: Perdue generates revenue through selling branded chicken products to retail consumers via grocery stores, warehouse clubs, and online grocery platforms including InstaCart. Products include fresh chicken, refrigerated breaded items, frozen products, and value-added convenience items.
2. Private Label Manufacturing: Perdue manufactures products for Walmart's Great Value private label brand, supplying chicken products under confidential supplier arrangements. This provides volume manufacturing revenue while separate branded products serve differentiated market segments.
3. Foodservice and Institutional: Perdue serves foodservice channels and has advocated for inclusion in the National School Lunch Program, targeting institutional buyers who require antibiotic-free meat products.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Perdue produces and sells a multi-brand portfolio of chicken products, including fresh whole birds and cuts, refrigerated breaded items, fully cooked Short Cuts, organic/free-range Harvestland, and value-added convenience lines such as Air Fryer Ready and Powered. All products are raised under the company's No Antibiotics Ever program, with separate retail, foodservice, and private label manufacturing channels.

Product overview

Perdue is a chicken and poultry company offering a multi-brand consumer product portfolio organized around fresh, refrigerated, and frozen chicken. The core Perdue brand covers whole birds and standard cuts (breasts, thighs, wings, drumsticks, leg quarters), all raised with No Antibiotics Ever. The portfolio is differentiated through sub-brands: Shortcuts (fully cooked, ready-in-minutes products), Perfect Portions (individually sealed single servings), Simply Smart (lightly breaded, including organic variants), Harvestland (organic/free-range), Chicken Plus (added vegetable nutrition), Air Fryer Ready (fresh pre-cut air fryer-specific cuts), and Powered (high-protein nuggets, bites, and strips). Perdue also sells refrigerated breaded products, ground chicken and turkey, and operates an online recipe platform with cooking guides and meal planning tools.

Differentiator

Problem solved

Functional benefit

Brands

• Perdue Harvestland: Organic and free-range chicken products - Chicken the way it used to be, and should be.
• Perdue Simply Smart
• Perdue Shortcuts
• Perdue Chicken Plus
• Perdue Air Fryer Ready
• Yummy
• Perdue Powered

Products and services

• Perdue Core Fresh Chicken

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WalmartcoreChannel Partner/ Reseller/ DistributorPerdue manufactures chicken products for Walmart's Great Value private label brand. Many of these private label connections were uncovered through product recalls rather than official announcements, as brands typically keep such arrangements confidential to protect pricing and retailer relationships. Private label products offer significant cost savings—often 30-50% less per ounce—compared to branded alternatives.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tyson Foods: Tyson Foods is the largest US poultry processor and a broad incumbent across chicken, beef, pork, and prepared foods. It competes directly with Perdue in branded fresh chicken, value-added cooked products, retail private label, and foodservice channels, with materially greater scale and category breadth.

Direct peers

• Mountaire Farms: Mountaire Farms is a privately held US poultry producer with branded fresh chicken and significant private-label manufacturing. It is comparable to Perdue in integrated operations, retail and foodservice supply, and value-added product development.
• Foster Farms: Foster Farms is a privately held US poultry producer with branded fresh and prepared chicken sold primarily in the Western US. It directly competes with Perdue in branded fresh chicken and refrigerated cooked/breaded categories at grocery retail.
• Pilgrim's Pride: Pilgrim's Pride is a leading US poultry producer with branded and private-label products across retail, foodservice, and international markets. It is one of the most direct competitors to Perdue in fresh chicken, prepared/further-processed items, and private label manufacturing.
• Bell & Evans: Bell & Evans is a premium US poultry brand known for air-chilled, antibiotic-free, and organic chicken. It directly competes with Perdue Harvestland and Simply Smart Organic in the premium/no-antibiotics retail segment, particularly with health-conscious consumers.
• George's Inc. George's is a privately held integrated poultry company producing fresh and prepared chicken for retail and foodservice customers. It is a direct comparator to Perdue in private-label manufacturing and further-processed/value-added chicken offerings.
• Koch Foods: Koch Foods is one of the largest US poultry processors, with significant retail and foodservice volume including private-label supply. It competes with Perdue in fresh chicken, further-processed items, and as a low-cost private-label manufacturer for major retailers.
• Sanderson Farms (Wayne-Sanderson Farms): Sanderson Farms (now part of Wayne-Sanderson Farms after the 2022 acquisition by Cargill) is a major US poultry processor with a strong private-label and foodservice orientation. It is a direct comparator for Perdue's commodity and value-added poultry operations and Walmart private-label supply.

Emerging players

• Murray's Chicken: Murray's Chicken is a premium, antibiotic-free and organic poultry brand sold at retail and natural food retailers. It competes with Perdue Harvestland and Simply Smart Organic in the premium no-antibiotics and organic sub-segments of the retail chicken market.
• Butterball: Butterball is the leading US turkey brand and has expanded into chicken and further-processed poultry products. It overlaps with Perdue in whole-bird and cooked/convenience poultry categories and in foodservice and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/perduechicken

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perdue