What Coinmerce does

Coinmerce B.V. is a Netherlands-based, privately held cryptocurrency broker founded in 2017 by Jaap De Bruijn, operating as the retail platform of the broader Coinmerce Group (which also includes BLOX, Quantfi, and Coinmerce Capital). The company serves everyday retail consumers in the Netherlands and broader European market, offering a mobile-first and web-based platform to buy, sell, swap, and earn on more than 350 cryptocurrencies. Its two core account types are the Yield Account (up to 14% APY with weekly payouts, generated by lending assets to Coinmerce Earn and not MiCAR-regulated) and the Custody Account (institutional-grade cold storage via Fireblocks, with a €1/month subscription and a 1% annual custody fee on balances above €10,000).

The platform is built on a self-serve, mobile-first architecture (iOS/Android apps, 4.4 and 4.2 star ratings respectively) integrated with Fireblocks for custody, Chainalysis for transaction monitoring, Idenfy for KYC, Fintrail for AML compliance, Quantfi for in-house market making, and bunq for euro payment rails (iDEAL, SEPA, Apple Pay, Google Pay). Coinmerce holds MiCAR authorization from the Dutch Authority for the Financial Markets (AFM) for exchange, custody, and transfer services and is registered with De Nederlandsche Bank.

Coinmerce's revenue model combines a flat 0.25% exchange fee on all buy/sell/swap transactions, recurring custody subscriptions, yield spread via Coinmerce Earn, and a 15% referral/affiliate revenue-share program. Distribution is product-led and self-serve, supplemented by content marketing, Dutch-language PR, sports partnerships (AJAX, The Padellers), and a dedicated Knowledge Base and news feed. The company employs 11–50 staff representing 19+ nationalities, has not raised disclosed outside funding, and reports 500,000+ users.

Name

Coinmerce

Legal name

Coinmerce B.V.

Website

https://coinmerce.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Coinmerce is a Netherlands-based, MiCAR-licensed cryptocurrency broker offering retail consumers a regulated platform to buy, sell, earn, and custody more than 350 digital assets via mobile and web.

Ownership category

akta.pro rank

Product category

Cryptocurrency Brokerage and Exchange

NAICS

Depository Credit Intermediation (5221)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

Crypto-Backed Consumer Loans (Secured) (FSADAFAG)

akta.pro secondary industry

Institutional / OTC Crypto Credit & Bilateral Lending (FSADAFAD)

Keywords

• Cryptocurrency exchange
• Crypto brokerage platform
• Crypto custody services
• Crypto yield account
• Retail crypto trading

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Trading/Exchange Fees: Coinmerce charges a 0.25% exchange fee per transaction (buy, sell, and swap) across all account types. This is the primary revenue stream tied directly to trading volume on the platform.
2. Custody Account Subscription: Custody account holders pay a monthly subscription of €1 per month. Additionally, a 1% per year custody fee (charged monthly) applies for portfolio balances exceeding €10,000. Yield accounts have no account fees.
3. Earn/Yield Program: Yield services allow users to earn up to 14% APY on crypto holdings. Coinmerce Earn B.V. generates revenue by lending user assets. Note: Yield Services are not covered by MiCAR.
4. Affiliate and Referral Program: Referrers earn 15% of the trading fee on every trade their referral makes, paid in euros. This drives customer acquisition at a performance-based cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coinmerce is a MiCAR-authorized Dutch cryptocurrency broker platform that enables retail consumers to buy, sell, swap, and earn yield on over 350 cryptocurrencies via a mobile app and web platform. The platform offers two core account types: a Yield Account with weekly rewards up to 14% APY, and a Custody Account with institutional-grade cold storage backed by Fireblocks infrastructure, both subject to a uniform 0.25% exchange fee.

Product overview

Coinmerce is a Dutch cryptocurrency broker platform that offers a unified ecosystem for buying, selling, earning, and managing digital assets. The core platform consists of a web application and mobile app (Coinmerce App) supporting over 350 cryptocurrencies. The platform provides two distinct account types: the Yield Account for earning rewards up to 14% APY through automatic weekly payouts, and the Custody Account with institutional-grade cold storage for secure asset holding. Additional offerings include the Earn program for generating yield on holdings, an Affiliate Program for referral rewards, a Knowledge Base for educational content, and a News section for market insights. The company also operates Coinmerce Capital as a separate asset management brand for professional crypto investment services.

Differentiator

Problem solved

Functional benefit

Brands

• Coinmerce App: Mobile application for buying, selling, earning and managing cryptocurrency
• Coinmerce Capital

Products and services

• Coinmerce App Mobile application available on iOS and Android providing retail consumers with the ability to buy, sell, earn, and manage cryptocurrency portfolios of 350+ assets, featuring biometric authentication, two-factor authentication, wallet whitelisting, and device verification.
• Yield Account Account type that enables users to earn up to 14% APY on 350+ eligible cryptocurrencies through automatic weekly payouts. Yield is generated by lending assets to Coinmerce Earn; services are not covered by MiCAR regulation.
• Custody Account MiCAR-regulated account type that stores customer crypto assets offline in institutional-grade cold storage via Foundation Wallets, with assets held 1:1. Pricing includes a €1/month subscription plus a 1% annual custody fee for portfolio balances exceeding €10,000.
• Coinmerce Capital Crypto investment fund offering professional asset management services for investors seeking exposure to cryptocurrency without managing it themselves; positioned as the longest-running crypto investment fund in the Netherlands.

Quantifiable outcome

• Up to 14% APY earned on 350+ crypto assets via the Yield Account, paid weekly with no lockup.
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• bunqcoreTechnology or IntegrationBunq is Coinmerce's banking partner, ensuring that euro deposits and withdrawals move safely and seamlessly between users' bank accounts and their Coinmerce accounts.
• FireblockscoreTechnology or IntegrationFireblocks provides institutional-grade infrastructure that keeps Coinmerce user crypto assets stored and transferred at the highest level of security. Fireblocks is used for cold storage custody.
• ChainalysiscoreTechnology or IntegrationChainalysis powers Coinmerce's transaction monitoring and anti-money laundering (AML) compliance, ensuring every trade is safe and meets regulatory standards.
• IdenfycoreTechnology or IntegrationIdenfy provides identity verification services that confirm user identity when signing up, protecting accounts from the very first moment and meeting KYC regulatory requirements.
• FintrailcoreImplementation/ SI/ Consulting PartnerFintrail is Coinmerce's compliance partner, ensuring that all platform operations meet the strictest anti-money laundering standards and regulatory requirements.
• AJAXminorGTM or Marketing PartnerCoinmerce is a proud partner of AJAX, the Dutch professional football club. This is a sports marketing partnership to build brand awareness and trust in the Dutch market.
• The PadellersminorGTM or Marketing PartnerCoinmerce is a proud partner of The Padellers, a padel sports team. This is a sports marketing partnership to build brand awareness.
• QuantficoreTechnology or IntegrationQuantfi is Coinmerce's market maker, keeping markets fair and liquid by minimizing the spread between buy and sell prices, ensuring users always get a fair execution price.
• BLOXcoreStrategic or Co-development PartnerBLOX is part of the Coinmerce Group ecosystem (alongside Coinmerce, Quantfi, and Coinmerce Capital). BLOX is a separate crypto broker brand targeting a different user experience/positioning within the same corporate group.
• Coinmerce CapitalcoreStrategic or Co-development PartnerCoinmerce Capital is the asset management arm of the Coinmerce Group — the longest-running crypto investment fund in the Netherlands, for investors who want exposure to crypto without managing it themselves.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kraken: Kraken is a global cryptocurrency exchange serving retail and institutional clients across Europe with spot trading, staking, and custody. Comparable on product breadth (350+ assets, staking, custody), European regulatory positioning, and retail focus.
• eToro: eToro is a multi-asset broker offering crypto alongside stocks and ETFs to retail investors, with strong European presence. Comparable on customer segment (retail, European) and product (crypto trading + long-term holding features), though broader in asset class.
• Revolut: Revolut is a global digital banking app offering crypto trading and staking to European retail customers within a broader fintech product suite. Comparable on Dutch/European retail reach, in-app trading experience, and integrated fiat-to-crypto flows.
• Coinbase: Coinbase is a publicly listed global cryptocurrency exchange with retail, institutional, and staking/yield products. Comparable to Coinmerce on customer segment (retail-first) and core product (trading + custody + earn), though operating at much larger scale across multiple jurisdictions.

Direct peers

• Bitvavo: Bitvavo is the largest Dutch cryptocurrency exchange, offering a similar retail-focused trading platform with euro on-ramps (iDEAL) and a broad asset selection. Directly comparable to Coinmerce on geography, customer segment, product (spot trading + staking), and regulatory positioning (DNB-registered, MiCAR-aligned).
• Finst: Finst is a Dutch-headquartered crypto broker targeting retail investors with low-fee trading and staking products. Competes directly with Coinmerce in the Dutch/European retail segment on price, simplicity, and MiCAR-style compliance.
• BLOX: BLOX is part of the same Coinmerce Group but operates as a separate crypto broker brand with a differentiated user experience/positioning. Direct comparable for retail Dutch crypto users, sharing corporate ownership and back-office infrastructure.
• Bitcoin Meester: Bitcoin Meester is a long-standing Dutch cryptocurrency broker offering spot trading and staking to retail customers, with DNB registration. Comparable to Coinmerce on customer base (Dutch retail), product set (trading + yield), and regulatory standing.

Emerging players

• YouHodler: YouHodler is a European-licensed crypto fintech offering high-yield accounts (up to ~12% APY), lending, and exchange products. Comparable to Coinmerce specifically on the consumer-facing crypto yield/earn product that anchors Coinmerce's differentiation.

Others

• Coinmerce Capital: Coinmerce Capital is the in-house asset-management sub-brand of the Coinmerce Group, positioning as the longest-running Dutch crypto investment fund. Comparable as a sister brand and adjacent revenue line for higher-AUM customers, though managed separately within the group.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/coinmerce
• Instagraminstagram.com/coinmerce
• TikToktiktok.com/@coinmerce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coinmerce