hello again
hello again is an Austrian B2B SaaS company that provides a digital customer loyalty platform combining a mobile app and merchant dashboard with CRM, marketing automation, and analytics, serving 1,000+ retail, gastronomy, pharmacy, and bakery businesses across 28 countries, primarily in the DACH region.
- Company typePrivate
- Founded2017
- HeadquartersLeonding, Austria
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What hello again does
hello again GmbH is an Austrian B2B SaaS company, founded in 2017 and headquartered in Leonding near Linz, that operates a digital customer loyalty platform serving brick-and-mortar businesses primarily across the DACH region. The platform pairs a consumer-facing mobile loyalty app with a merchant dashboard/CMS and is modularized into Loyalty/Points (receipt-scan reward mechanics), Marketing Automation (push, email, SMS), CRM (segmentation and data management), Reviews/Acquisition (Google-rating incentivization), and Insights/Analytics. hello again targets twelve verticals including fashion and shoe retail, gastronomy, pharmacies, bakeries, sports retail, shopping centers, pet stores, hair salons, tourism, cosmetic studios, grocery, and leisure, with named customers spanning enterprise accounts such as Müller Drogerie, Deichmann, VAMED, and L'Osteria alongside smaller merchants.
The business operates a subscription-based SaaS revenue model with an enterprise field-sales go-to-market: the company maintains sales offices across Linz, Vienna, Munich, Frankfurt, Berlin, Hamburg, and Zurich and converts prospects via a consultative demo-booking motion ("Jetzt Demo buchen"). The company reports a customer base of 1,000+ companies across 28 countries and 51-100 employees. Funding history includes undisclosed rounds in May 2020 and September 2022 (with 468 Capital participating in the latter). The company also publishes the annual Loyalty Report (2026 edition surveyed 2,000+ DACH consumers) as a category thought-leadership asset. In November 2025, hello again launched Hello Again Menopause, a non-hormonal plant-based consumer health product, marking a separate venture outside the core B2B SaaS business.
hello again firmographics
Firmographics- Name
- hello again
- Legal name
- hello again GmbH
- Website
- https://hello-again.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- hello again is an Austrian B2B SaaS company that provides a digital customer loyalty platform combining a mobile app and merchant dashboard with CRM, marketing automation, and analytics, serving 1,000+ retail, gastronomy, pharmacy, and bakery businesses across 28 countries, primarily in the DACH region.
- Ownership category
- akta.pro rank
hello again industry classification
Industry- Product category
- Customer Loyalty Software
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC)
Keywords
Where hello again is headquartered
LocationHeadquarters
- HQ city
- Leonding
- HQ country
- Austria
- HQ region
- Europe
Offices8 records
Markets served
hello again business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Customer Loyalty App Subscription: SaaS-based customer loyalty solution sold to businesses across retail, gastronomy, healthcare and other sectors. The platform provides loyalty programs, CRM, marketing automation, and analytics capabilities as a recurring service.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
hello again product offering
Product offeringCore offering
hello again sells a B2B SaaS customer loyalty platform that pairs a white-label mobile loyalty app for end consumers with a merchant dashboard/CMS, bundling points-based loyalty programs, push/email/SMS marketing automation, customer data management and segmentation, ratings/reviews collection, and analytics. The platform is sold on a recurring subscription to retail, gastronomy, pharmacy, bakery, sports, hair salon, tourism, and other consumer-facing businesses, primarily in the DACH region with international reach across 28 countries.
Product overview
hello again operates as a B2B SaaS loyalty platform providing a customer loyalty app combined with a business dashboard/CMS. The platform is architected around a core loyalty app and dashboard, with modular components including: Kundenbindung & Belohnungen (Loyalty Program & Rewards), Kommunikation & Marketing Automation (push/email/SMS communication), Kundendatenmanagement CRM (data management and segmentation), Bewertungen & Neukundengewinnung (reviews and new customer acquisition), Insights & Analytics (performance reporting), and an App Builder demo tool. The company also publishes the annual Loyalty Report as a research/brand-building asset. Additionally, in late 2025 the company launched Hello Again Menopause, a non-hormonal women's health suppository product — a distinct consumer health product separate from the core B2B SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- hello again Loyalty Platform B2B SaaS customer loyalty solution combining a white-label mobile loyalty application for end consumers with a merchant dashboard/CMS, providing loyalty points programs, push/email/SMS marketing automation, customer data management and segmentation, ratings/reviews, and analytics in a single integrated platform. Sold on a recurring subscription to retail, gastronomy, pharmacy, bakery, sports, hair salon, tourism, and other consumer-facing businesses.
- Hello Again Menopause Non-hormonal, plant-powered vaginal suppository designed for daily use by women experiencing menopause, supporting comfort, clarity, and sleep through local absorption via vaginal mucosa. A separate direct-to-consumer women's health product line, distinct from the core B2B SaaS loyalty platform.
Quantifiable outcome
- 28.4% higher revenues through digital loyalty program
- +5 more outcomes
Companies that use hello again
Customer profileNamed customers9 records
Segments12 records
Ideal customer profiles2 records
hello again technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
hello again partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
hello again competitors and assessment
Company assessmentDirect peers
- LoyaltyLion: Loyalty and engagement platform for ecommerce merchants, with points, referrals, and VIP tiers — comparable to hello again's loyalty module for SMB retail.
- Smile.io: Loyalty program platform for ecommerce and omnichannel retailers, comparable to hello again's core loyalty-and-rewards offering with point-based rewards.
- Punchh: Loyalty and CRM platform purpose-built for restaurants and brick-and-mortar chains — directly comparable to hello again's gastronomy and retail deployments.
- Annex Cloud: Enterprise loyalty and customer engagement platform with marketing automation and CRM modules — comparable in modular SaaS scope to hello again's platform.
- Yotpo: B2B SaaS platform offering loyalty, reviews, SMS marketing, and referrals — directly overlapping with hello again's loyalty + reviews + marketing automation stack for retail and consumer brands.
Broad incumbents
- Square Loyalty (Block): Built-in loyalty module within Square's POS ecosystem targeting SMB retail and gastronomy — overlaps with hello again's bakery, salon, and restaurant verticals.
- Salesforce Loyalty Management: Enterprise loyalty solution within Salesforce Marketing Cloud — broad incumbent with global scale that competes for the same enterprise retail accounts as hello again.
Emerging players
- Thanx: Loyalty and digital engagement platform for restaurant and retail chains — comparable in vertical focus and modular approach to hello again's platform.
- Capillary Technologies: Omnichannel loyalty and customer engagement platform with strong retail footprint in EMEA and APAC — comparable modular SaaS offering targeting multi-location retailers.
Regional players
- Payback (Blackhawk Network): Multi-partner loyalty program dominant in DACH retail and grocery — directly competes with hello again for retail and grocery loyalty budgets in the home market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
hello again social profiles
Digital presencehello again financial estimates
Financial estimateRevenue estimate
Valuation estimate
hello again leadership team
Management profileNumber of profiles
hello again funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hello again M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hello again
What does hello again do?
hello again sells a B2B SaaS customer loyalty platform that pairs a white-label mobile loyalty app for end consumers with a merchant dashboard/CMS, bundling points-based loyalty programs, push/email/SMS marketing automation, customer data management and segmentation, ratings/reviews collection, and analytics. The platform is sold on a recurring subscription to retail, gastronomy, pharmacy, bakery, sports, hair salon, tourism, and other consumer-facing businesses, primarily in the DACH region with international reach across 28 countries.
Is hello again a public or private company?
hello again is a private company. It is classified as venture growth investor backed and is currently operating.
When was hello again founded?
hello again was founded in 2017. It employs 51 to 100 people.
Where is hello again based?
hello again is headquartered in Leonding, Austria, in the Europe region.
How does hello again make money?
One revenue line is on record: customer Loyalty App Subscription.
Who are hello again's main competitors?
Direct peers on record are LoyaltyLion, Smile.io, Punchh, Annex Cloud and Yotpo. Broad incumbents are Square Loyalty (Block) and Salesforce Loyalty Management. Emerging players are Thanx and Capillary Technologies. Payback (Blackhawk Network) is listed as a regional player.
Does hello again have an API?
No public API is recorded for hello again.
What industry is hello again in?
hello again's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of BPAAAAAC, Customer Retention, Loyalty & Win-Back Centers.