What Akins Ford does

Akins Ford is a family-owned multi-brand automotive dealership headquartered at 220 West May Street in Winder, Georgia, operating continuously since 1966. The company sells new vehicles across six franchise brands — Ford, Chrysler, Dodge, Jeep, Ram, and Chevrolet (via the Akins Chevrolet subsidiary) — alongside a used vehicle inventory of 244+ units, maintaining one of the largest new-vehicle stocks in the Southeast at more than 2,000 Ford models. In 2025 the dealership was recognized as the #1 Ford retail dealership in America by Ford Motor Company, becoming the first Georgia dealer to achieve this ranking, and is an eight-time J.D. Power Dealer of Excellence: Diamond Status recipient.

The company's product surface extends well beyond vehicle sales through wholly-owned subsidiaries and adjunct lines: Wild Willies Custom Builds provides in-house lifted truck and accessory customization; Akins Collision Center delivers body and paint repair; Quick Lane provides express maintenance; and a mobile service fleet of 25+ fully equipped vans covers a 100-mile radius across Atlanta, Athens, and Sandy Springs, executing 2,000+ maintenance visits per month. The commercial vehicle business is served through dedicated portals (akinsonline.worktrucksolutions.com, akinsfordwinder.worktrucksolutions.com) targeting fleet buyers with work trucks, cargo vans, and chassis-cab units from multiple OEMs.

Akins Ford's revenue model rests on five streams: (1) new and used vehicle sales with discounts up to 20% off MSRP on F-150 trims; (2) service and maintenance (both in-dealership and mobile); (3) parts and accessories; (4) finance and insurance products including Ford Protect extended warranties; and (5) collision and body work. The dealership employs 500+ team members and is privately held with no institutional investors, no parent company, and no public listing. The firm has no proprietary technology platform — its technology stack comprises standard online inventory listings, commercial sales portals, and a website with scheduling tools — and it has no disclosed AI/ML capabilities.

Name

Akins Ford

Legal name

Akins Ford

Website

https://akinsford.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Akins Ford is a family-owned multi-brand automotive dealership founded in 1966 in Winder, Georgia, selling new and used Ford, Chrysler, Dodge, Jeep, Ram, and Chevrolet vehicles alongside service, parts, collision repair, custom builds, and a 25-van mobile service fleet serving the Southeast.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive dealership
• New vehicle sales
• Used vehicle sales
• Vehicle service
• Collision repair

Headquarters

HQ city

Winder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across multiple brands (Ford, Chrysler, Dodge, Jeep, Ram, Chevrolet) and categories (cars, trucks, SUVs, vans). Revenue generated from retail transactions with pricing based on MSRP minus dealership discounts.
2. Vehicle Service and Maintenance: Automotive repair and maintenance services including oil changes, brake services, battery diagnostics, tire replacements, DOT inspections. Also includes mobile service fleet operations reaching customers on-site.
3. Parts and Accessories: Sale of OEM and aftermarket vehicle parts, including Wild Willies custom accessories and lifted truck components.
4. Finance and Insurance Products: Vehicle financing, extended warranties (Ford Protect), and insurance products offered through the dealership.
5. Collision and Body Work: Akins Collision Center providing vehicle collision repair, bumper repair, corrosion repair, scratch and dent repair, and vehicle painting services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Akins Ford is a family-owned multi-brand automobile dealership selling new vehicles (Ford, Chrysler, Dodge, Jeep, Ram, Chevrolet) and used vehicles from a flagship showroom in Winder, Georgia. The dealership also operates a collision repair center, a mobile maintenance fleet, an in-house custom truck brand (Wild Willies), and a dedicated commercial vehicle division serving fleet buyers.

Product overview

Akins Ford operates as a family-owned multi-brand automobile dealership offering a unified sales and service platform. The core offering consists of new Ford vehicles (including trucks, SUVs, cars, and commercial vehicles) alongside used vehicle sales. The product portfolio includes add-on services such as Wild Willies custom truck builds (lifted and customized vehicles), a mobile service fleet (25+ vans for at-home maintenance), Quick Lane express service, an in-house collision center, vehicle financing, and commercial fleet solutions. The dealership serves retail customers, commercial businesses, and fleet operators from its single location in Winder, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles Sale of new vehicles across Ford, Chrysler, Dodge, Jeep, Ram, Chevrolet, and select commercial brands including Peterbilt, International, Kenworth, and Hino. Inventory includes trucks (F-150, Ranger, Maverick, Super Duty), SUVs (Bronco, Explorer, Expedition), cars (Mustang, Mustang Mach-E), and commercial vehicles (Transit, E-Series Cutaway). Over 2,000 Ford models maintained in inventory.
• Used Vehicles Sale of pre-owned vehicles including cars, trucks, SUVs, and vans. Inventory of over 200 options with approximately half being certified pre-owned vehicles backed by manufacturer warranties.
• Wild Willies Custom Builds In-house customization service and brand offering lifted trucks with custom wheels, tires, suspension, bumpers, lighting, and accessories. Professionally built packages available with financing included.
• Mobile Service Fleet Mobile maintenance service using fully equipped vans to reach customers at their location. Services include oil changes, brake services, battery diagnostics, tire replacements, and DOT inspections for most vehicle makes and models.
• Quick Lane Service Express maintenance service providing common maintenance tasks like oil changes without requiring an appointment.
• Akins Collision Center Full-service body shop and collision repair center offering bumper repair, corrosion repair, scratch and dent repair, and vehicle painting services.
• Commercial Vehicle Sales Dedicated sales of commercial vehicles including Ford Work Trucks, RAM work trucks, heavy-duty inventory, and fleet solutions through Ford Pro services. Served through separate commercial sales portals targeting fleet buyers.

Quantifiable outcome

• Over 2,000 mobile maintenance visits completed in April 2026
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Athens Rock LobstersminorGTM or Marketing Partner · 26 February 2026Akins Ford partnered with the Athens Rock Lobsters hockey team for a promotional contest giving away a custom-designed 2025 Ford Bronco Athens Rock Lobsters Edition. The partnership included local sports marketing and community engagement through the team's fan base.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• AutoNation: Largest US automotive retailer with hundreds of franchise locations including multiple Ford stores, operating the same full-service dealership model (new/used sales, F&I, service, parts). Comparable business mix but at vastly greater geographic scale and public-company governance.
• Lithia Motors: One of the largest US automotive dealer groups with extensive Ford franchise presence and full-service offerings across new/used vehicles, financing, and service. Directly comparable franchised dealership model with similar revenue mix.
• Group 1 Automotive: Major US franchised automotive retailer with significant Ford and domestic-brand exposure. Comparable full-service dealership operations and similar revenue contribution from new vehicles, used vehicles, F&I, and parts/service.
• Sonic Automotive: US franchised automotive retailer operating both new car dealerships and a used vehicle platform (EchoPark). Comparable full-service franchise model with similar reliance on OEM relationships and F&I economics.
• Asbury Automotive Group: Large US franchised automotive dealer group with a comparable full-service model and similar revenue streams from new/used vehicles, F&I, parts, and service. Direct overlap in customer base and OEM relationships.
• Hendrick Automotive Group: Largest privately-held US automotive dealer group operating a comparable full-service franchise model across multiple brands. Closest analog to Akins in terms of family/private ownership and multi-brand mega-dealer operating philosophy.
• Penske Automotive Group: Major US automotive dealer group with premium and luxury brand focus but similar full-service franchise operations including new/used vehicle sales, service, and parts. Comparable franchise economics and service revenue profile.
• Berkshire Hathaway Automotive: Large privately-held automotive retailer operating full-service franchised dealerships under the Van Tuyl platform. Comparable multi-brand, multi-service dealership model with similar operational scale and customer experience focus.
• CarMax: Largest US used vehicle retailer with overlapping customer base in the used vehicle segment that represents a meaningful share of Akins' inventory (244 used vehicles). Comparable in used vehicle scale and customer financing integration.

Emerging players

• Carvana: Leading online-only used vehicle retailer setting new customer expectations around digital vehicle selection, financing, and home delivery. Not a direct operational peer but a structural competitor for the same used vehicle customer dollars that Akins serves.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/akinsfordga
• Facebookfacebook.com/AkinsWinder
• LinkedInlinkedin.com/company/akins-ford

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akins Ford